{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/equativ-com","markdownUrl":"https://nowen.ai/agents/equativ-com.md","jsonUrl":"https://nowen.ai/agents/equativ-com.json","name":"Equativ","website":"https://www.equativ.com","location":"Paris, France","address":{"city":"Paris","country":"France"},"industry":"AdTech","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:19:23.146Z","summary":"Equativ is a global, independent ad tech company that helps advertisers, publishers, and retailers reach audiences effectively while maximizing revenue and campaign quality.","description":"Equativ is a global, independent ad tech company that provides an end-to-end media platform designed to power attention, quality, and outcomes across the advertising ecosystem. Working with advertisers, publishers, and retailers, Equativ helps maximize inventory value, optimize revenue, and improve campaign effectiveness through data-driven, cross-channel solutions. The company emphasizes transparency, governance, sustainability, and responsible advertising, and operates with a worldwide network of offices and a commitment to collaboration, DEIB, and client partnership.","mission":"To power attention, quality and outcomes in advertising by delivering independent, globally scaled technology and services that support sustainable, transparent, and effective media experiences for diverse partners.","directory":{"industryName":"AdTech","agentCount":59,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"aiReaderFamilies":["OpenAI","Anthropic","Amazon"],"products":[{"name":"Maestro by Equativ","type":"Platform","url":"https://www.equativ.com/advertisers/curation/ai","summary":"Optimize advertising campaigns efficiently with comprehensive AI-driven solutions.","description":"Maestro by Equativ is the AI-powered advertising platform that enables brands and agencies to plan, activate, and optimize campaigns at scale across CTV, video, display, and native formats. It combines AI agents, automated PMP/Deal configurations, real-time inventory insights, live reporting, and flexible pricing rules to deliver controlled, measurable outcomes. It supports addressability through alternative IDs and GreenPMPs for carbon-conscious buying, providing an omnichannel marketplace with direct access to premium inventory. Maestro delivers a self-serve workflow, robust campaign activation, and a transparent data ecosystem that helps manage performance with clarity.","pricing":{},"features":[{"name":"AI Agents","value":"Enhance Campaign Planning","valueDescription":"Automated recommendations and optimizations allow for smarter strategies and better outcomes."},{"name":"Omnichannel Scale","value":"Maximize Reach","valueDescription":"Leverage extensive platform capabilities to reach diverse audience segments globally."},{"name":"Campaign Activation","value":"Efficient Campaign Management","valueDescription":"Streamlined processes for activating campaigns improve efficiency and control for advertisers."},{"name":"Live Reporting","value":"Gain Real-Time Insights","valueDescription":"Immediate data availability supports informed decision-making and campaign adjustments."},{"name":"Real-Time Inventory Insights","value":"Support Strategic Decisions","valueDescription":"Access up-to-date data analysis for critical planning and inventory management."},{"name":"Self-Serve","value":"Empower Advertisers","valueDescription":"Allows advertisers to independently manage campaigns, fostering autonomy and efficiency."},{"name":"Alternative IDs","value":"Maintain Audience Targeting","valueDescription":"Utilize flexible identification methods to engage users effectively without reliance on cookies."},{"name":"Flexible Pricing Rules","value":"Optimize Profitability","valueDescription":"Adapt pricing strategies to align with business objectives and maximize revenue."},{"name":"PMP/Deal Automation","value":"Streamline Deal Processes","valueDescription":"Reduce manual oversight while enhancing efficiency in deal management."},{"name":"CTV Ads","value":"Access Premium Inventory","valueDescription":"Engage audiences effectively on larger screens through targeted CTV advertising."},{"name":"GreenPMPs","value":"Promote Sustainable Advertising","valueDescription":"Encourage responsible advertising practices and track carbon footprints for improved environmental outcomes."},{"name":"Video Ads","value":"Capitalize on Dynamic Content","valueDescription":"Engage audiences with compelling video content tailored to their interests."},{"name":"Display Ads","value":"Leverage Visual Engagement","valueDescription":"Utilize eye-catching display formats to amplify brand visibility and engagement."},{"name":"Native Ads","value":"Enhance User Experience","valueDescription":"Integrate seamlessly within content, providing a less disruptive user experience."}]},{"name":"Equativ Retail Media Platform","type":"Platform","url":"https://www.equativ.com/retail-media","summary":"Maximize retail advertising effectiveness with an all-in-one self-serve platform for on-site and off-site campaigns.","description":"Equativ Retail Media Platform is a centralized self-serve retail media solution for on-site and off-site campaigns. It enables omnichannel reach, ad gallery creation, and shoppable formats such as CTV Shoppable, Video Shoppable, and Display Shoppable, plus sponsored products. It provides direct access to premium inventory, unified reporting, flexible attribution, and insights to drive incremental revenue. The platform supports on-site and off-site placements, with native and high-impact formats designed to maximize shopper engagement.","pricing":{},"features":[{"name":"Direct Access to Premium Inventory","value":"Unlock High-Quality Inventory","valueDescription":"Provides advertisers with access to exclusive high-value ad spaces, enhancing campaign effectiveness."},{"name":"Unified Reporting and Attribution","value":"Optimize Campaign Performance","valueDescription":"Provides comprehensive insights for effective decision-making and performance enhancement."},{"name":"CTV Shoppable","value":"Enhance Viewer Interaction","valueDescription":"Allows viewers to scan QR codes for direct purchases, improving engagement and conversion."},{"name":"Omnichannel Retail Media","value":"Broaden Audience Reach","valueDescription":"Targets customers across multiple platforms, ensuring comprehensive market coverage."},{"name":"Ad Gallery","value":"Create Engaging Visuals","valueDescription":"Facilitates dynamic creative experiences that engage users across various placements."},{"name":"Display Shoppable","value":"Drive Direct Sales","valueDescription":"Encourages immediate purchases by integrating clear calls-to-action in display ads."},{"name":"Video Shoppable","value":"Integrate Shopping into Content","valueDescription":"Facilitates direct purchasing opportunities from engaging video content, enhancing user experience."},{"name":"Self-Serve Platform","value":"Empower Marketers","valueDescription":"Enables users to control and optimize their ad campaigns effortlessly."},{"name":"Sponsored Products","value":"Boost Product Visibility","valueDescription":"Highlights key products in relevant contexts to enhance awareness and sales."}]},{"name":"Server-Side Ad Insertion (SSAI)","type":"Product","url":"https://www.equativ.com/publishers/ctv","summary":"Enhance ad revenue and viewer experience with seamless, server-side ad insertions.","description":"Server-Side Ad Insertion stitches ads into streams server-side, delivering seamless, addressable advertising for AVOD, FAST, and CTV services. It enables personalized campaigns, future-proof monetization, and easy ecosystem integration with existing ad servers and demand partners, ensuring uninterrupted, broadcast-quality experiences across devices.","pricing":{},"features":[{"name":"Easy Ecosystem Integration","value":"Integrate With Existing Systems","valueDescription":"Facilitates smooth operations by connecting directly to current ad infrastructures."},{"name":"Future-Proof Monetization","value":"Enable Scalable Revenue Streams","valueDescription":"Adapts to evolving business needs while maximizing revenue potential."},{"name":"Seamless Ad Experiences","value":"Ensure Smooth Viewing","valueDescription":"Provides a buffer-free and engaging viewing experience for users."},{"name":"Personalized Addressable Campaigns","value":"Deliver Targeted Ad Experiences","valueDescription":"Increases viewer engagement by using tailored advertising strategies."},{"name":"Real-Time Decisioning","value":"Optimize Campaign Engagement","valueDescription":"Adjusts advertising in real time for maximum relevance and impact."}]}],"audiences":[{"title":"Retailers And Brands","description":"Retail brands and retailers monetizing digital shelf space across omnichannel campaigns.","industries":["Retail","Advertising","E-commerce"],"geography":"Global","painPoints":"Limited visibility into incremental revenue, fragmented inventory, and attribution challenges.","businessGoals":"Increase incremental revenue, scale omnichannel programs, improve measurement.","positioningStatement":"Unified, self-serve retail media solution enabling omnichannel campaigns, direct access to premium inventory, transparent reporting, and AI-driven optimization to grow incremental revenue."},{"title":"Brand And Agency Campaign Teams","description":"Brands and agencies needing scalable, AI-driven cross-channel planning and activation.","industries":["Advertising","Marketing","Technology"],"geography":"Global","painPoints":"Disparate platforms, cross-channel optimization gaps, manual workflows","businessGoals":"Improve campaign performance, reduce planning time, demonstrate ROI","positioningStatement":"A scalable cross-channel advertising solution delivering AI-assisted planning, activation, and optimization with real-time insights and automation."},{"title":"Streaming Platform Operators","description":"Streaming platforms and AVOD services seeking seamless ad insertion and addressable monetization.","industries":["Media","Streaming","Entertainment"],"geography":"Global","painPoints":"Seamless ad stitching, addressable targeting, latency, monetization across devices","businessGoals":"Maximize ad revenue, improve viewer experience, scale addressable campaigns","positioningStatement":"A reliable, server-side solution enabling addressable, seamless ads across streaming devices, with real-time decisioning and easy integration into existing ad servers and demand partners."}],"segments":[{"name":"Retail Media","description":"Capabilities for centralized on-site and off-site retail advertising that enable shoppable formats, sponsored product placements, unified reporting, and incremental revenue measurement for retailers and brands.","size":184,"cagr":12,"color":1,"productNames":["Equativ Retail Media Platform"],"methodology":"Estimate represents the broad global retail media advertiser spend (on-site and off-site) using available projections. Adtelligent projects global retail media spend at $184B in 2025 rising to $312B by 2030 (implied CAGR ~11%). Independent RMN market definitions (platform/vendor revenue) are smaller—examples: MarketResearchFuture lists ~$22.9B in 2024 with a 14.4% CAGR (2025–2035) and Oliver Wyman cites ~ $90B (ex-China) for a similar scope. Short-term estimates from eMarketer/industry outlets point to >20% annual growth in earlier years, indicating upside in the near term. Given divergent definitions, a conservative medium-term CAGR of ~12% is used (aligned with Adtelligent’s trajectory and MRFR’s mid-teens forecast).","citations":[{"url":"https://adtelligent.com/blog/retail-media-market-outlook/","text":"Global retail media spend is forecast to grow from $184B in 2025 to $312B by 2030"},{"url":"https://www.marketresearchfuture.com/reports/retail-media-network-market-26596","text":"2024 Market Size $22.87 Billion; CAGR (2025 - 2035) 14.42%"},{"url":"https://www.oliverwyman.com/our-expertise/insights/2024/dec/retail-media-future-advertising-growth.html","text":"total market size of around $90 billion (excluding China)"},{"url":"https://www.adexchanger.com/content-studio/the-retail-media-boom-is-about-to-shift-gears/","text":"Retail media ... growing by more than 20% each year (through 2027)"}]},{"name":"Programmatic Media Buying","description":"Automated planning, activation, and optimization of display, video, native, and CTV campaigns via AI-driven bidding, PMP/deal automation, real-time inventory insights, and omnichannel marketplaces for agencies and advertisers.","size":63.7,"cagr":9,"color":2,"productNames":["Maestro by Equativ"],"methodology":"Primary estimate uses the WiseGuy report specific to \"Programmatic Media Buying\" (USD 63.7B in 2025; 9% CAGR to 2035). Fact.MR’s broader \"media buying services\" (USD 80.5B in 2025; 6.9% CAGR) and MarketResearchFuture’s wider \"programmatic advertising\" figure (USD 811.8B in 2024; 14.37% CAGR) provide context and bounds. WiseGuy was chosen as the closest match to the requested segment; other reports inform upside/downside scenarios.","citations":[{"url":"https://www.wiseguyreports.com/reports/programmatic-media-buying-market","text":"The Programmatic Media Buying Market was valued at USD 63.7 Billion in 2025 and is projected to grow to USD 150 Billion by 2035, at a CAGR of 9%."},{"url":"https://www.factmr.com/report/media-buying-services-market","text":"The media buying services market was valued at USD 80.5 billion in 2025... projected to reach USD 86.1 billion in 2026 and expand to USD 167.8 billion by 2036, CAGR 6.9%."},{"url":"https://www.marketresearchfuture.com/reports/programmatic-advertising-market-3134","text":"Programmatic Advertising Market Size was estimated at 811.8 USD Billion in 2024... CAGR (2025 - 2035) 14.37%."}]},{"name":"Connected TV Advertising","description":"Advertising and monetization across CTV/OTT including shoppable CTV, in‑stream video, addressable campaigns, and live reporting to reach viewers on AVOD/FAST and connected devices.","size":37.95,"cagr":12,"color":3,"productNames":["Maestro by Equativ","Equativ Retail Media Platform","Server-Side Ad Insertion (SSAI)"],"methodology":"Primary data points come from industry forecasts for US CTV ad spend: $37.95B in 2026 (Teads/StackAdapt citing eMarketer). StackAdapt projects growth to $52.53B by 2029 (implying ~11–12% CAGR); Teads explicitly cites a 12% CAGR for CTV advertising. Broader market context: total TV advertising grows more slowly (~4–5%), and the wider connected‑TV device market shows a lower long‑term CAGR (~9.3%).","citations":[{"url":"https://www.teads.com/blog/connected-tv-advertising-2026-trends/9706/","text":"Connected TV advertising spend will hit $37.95 billion in 2026."},{"url":"https://www.teads.com/blog/connected-tv-advertising-2026-trends/9706/","text":"Connected TV advertising continues to grow at a 12% compound annual growth rate."},{"url":"https://www.stackadapt.com/resources/blog/connected-tv-stats","text":"US CTV ad spending is projected to reach $37.95 billion USD this year and surpass $52.53 billion USD by 2029."},{"url":"https://www.transparencymarketresearch.com/connected-tv-market.html","text":"The global connected TV industry was valued at US$ 85.9 Bn in 2024."},{"url":"https://www.transparencymarketresearch.com/connected-tv-market.html","text":"The global connected TV market size is estimated to grow at a CAGR of 9.3% from 2025 to 2035."},{"url":"https://www.thebusinessresearchcompany.com/report/tv-advertising-global-market-report","text":"TV advertising market size has reached to $139.31 billion in 2025."}]},{"name":"Server-Side Ad Insertion","description":"Server-side ad stitching and real-time decisioning that deliver personalized, broadcast‑quality ad experiences and scalable monetization for AVOD, FAST, and CTV publishers with easy ad‑ecosystem integration.","size":4,"cagr":13.5,"color":4,"productNames":["Server-Side Ad Insertion (SSAI)"],"methodology":"Synthesis of multiple search-result reports for server‑side ad insertion (SSAI). SSAI‑specific reports range from USD 1.61B (WiseGuy) to USD 4.8B (Data Insights) for mid‑2020s, with MarketIntelo at USD 3.8B. Broader dynamic‑ad‑insertion studies show larger figures (USD 7.2B in 2024) and higher CAGRs. Prioritizing SSAI‑focused sources and reconciling variance yields a conservative 2025 market size estimate of about $4.0B and a mid‑teens growth potential of ~13.5% CAGR.","citations":[{"url":"https://www.wiseguyreports.com/reports/server-side-ad-insertion-market","text":"The Server-Side Ad Insertion Market was valued at USD 1.61 Billion in 2025; CAGR 12.4% (2026–2035)."},{"url":"https://marketintelo.com/report/server-side-ad-insertion-market","text":"Global market valued at $3.8 billion in 2025; expected to reach $12.1 billion by 2034 at CAGR of 14.2%."},{"url":"https://www.datainsightsmarket.com/reports/server-side-ad-insertion-1975807","text":"Server-Side Ad Insertion Market: $4.8B by 2025, 12.8% CAGR."},{"url":"https://datahorizzonresearch.com/dynamic-ad-insertion-market-44710","text":"The dynamic ad insertion market is valued at approximately USD 7.2 billion in 2024 and anticipated to reach USD 29.8 billion by 2033 (CAGR 15.3%)."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.equativ.com","text":"Equativ"},{"url":"https://www.equativ.com/advertisers/curation/ai","text":"Maestro by Equativ"},{"url":"https://www.equativ.com/retail-media","text":"Equativ Retail Media Platform"},{"url":"https://www.equativ.com/publishers/ctv","text":"Server-Side Ad Insertion (SSAI)"},{"url":"https://adtelligent.com/blog/retail-media-market-outlook/","text":"Global retail media spend is forecast to grow from $184B in 2025 to $312B by 2030"},{"url":"https://www.marketresearchfuture.com/reports/retail-media-network-market-26596","text":"2024 Market Size $22.87 Billion; CAGR (2025 - 2035) 14.42%"},{"url":"https://www.oliverwyman.com/our-expertise/insights/2024/dec/retail-media-future-advertising-growth.html","text":"total market size of around $90 billion (excluding China)"},{"url":"https://www.adexchanger.com/content-studio/the-retail-media-boom-is-about-to-shift-gears/","text":"Retail media ... growing by more than 20% each year (through 2027)"},{"url":"https://www.wiseguyreports.com/reports/programmatic-media-buying-market","text":"The Programmatic Media Buying Market was valued at USD 63.7 Billion in 2025 and is projected to grow to USD 150 Billion by 2035, at a CAGR of 9%."},{"url":"https://www.factmr.com/report/media-buying-services-market","text":"The media buying services market was valued at USD 80.5 billion in 2025... projected to reach USD 86.1 billion in 2026 and expand to USD 167.8 billion by 2036, CAGR 6.9%."},{"url":"https://www.marketresearchfuture.com/reports/programmatic-advertising-market-3134","text":"Programmatic Advertising Market Size was estimated at 811.8 USD Billion in 2024... CAGR (2025 - 2035) 14.37%."},{"url":"https://www.teads.com/blog/connected-tv-advertising-2026-trends/9706/","text":"Connected TV advertising spend will hit $37.95 billion in 2026."},{"url":"https://www.stackadapt.com/resources/blog/connected-tv-stats","text":"US CTV ad spending is projected to reach $37.95 billion USD this year and surpass $52.53 billion USD by 2029."},{"url":"https://www.transparencymarketresearch.com/connected-tv-market.html","text":"The global connected TV industry was valued at US$ 85.9 Bn in 2024."},{"url":"https://www.thebusinessresearchcompany.com/report/tv-advertising-global-market-report","text":"TV advertising market size has reached to $139.31 billion in 2025."},{"url":"https://www.wiseguyreports.com/reports/server-side-ad-insertion-market","text":"The Server-Side Ad Insertion Market was valued at USD 1.61 Billion in 2025; CAGR 12.4% (2026–2035)."},{"url":"https://marketintelo.com/report/server-side-ad-insertion-market","text":"Global market valued at $3.8 billion in 2025; expected to reach $12.1 billion by 2034 at CAGR of 14.2%."},{"url":"https://www.datainsightsmarket.com/reports/server-side-ad-insertion-1975807","text":"Server-Side Ad Insertion Market: $4.8B by 2025, 12.8% CAGR."},{"url":"https://datahorizzonresearch.com/dynamic-ad-insertion-market-44710","text":"The dynamic ad insertion market is valued at approximately USD 7.2 billion in 2024 and anticipated to reach USD 29.8 billion by 2033 (CAGR 15.3%)."}]}