SAP Emarsys Unclaimed

Empower marketers to create AI-driven personalized experiences across channels for enhanced customer engagement.

Enhances customer engagement through AI-driven, personalized web content.

Enhance customer engagement with personalized mobile wallet campaigns and real-time rewards.

Achieve flexibility and expertise in campaign execution with On-Demand Services.

Accelerate adoption and optimize marketing outcomes with tailored professional services.

Deliver personalized and engaging email campaigns that drive customer engagement and revenue growth.

SAP Emarsys Customer Engagement Platform

SAP Emarsys Customer Engagement Platform is a global AI-powered platform enabling marketers to design, launch, and scale personalized omnichannel experiences. It unifies customer, sales, and product data to activate real-time insights and orchestrate communications across email, web, mobile, ads, and in-store channels. The platform provides capabilities including AI marketing, personalization, robust data management, end-to-end marketing automation, loyalty strategies, and analytics, with extensive technology integrations and industry solutions. It helps marketers reach the right person with the right message at the right moment, at scale, and measure impact through analytics and governance.

• Leverage AI For Campaigns
  Utilize predictive analytics and automation to personalize marketing efforts, ensuring high engagement through data-driven strategies.
• Unify Customer Data
  Consolidate diverse data sources to deliver tailored marketing campaigns, enhancing targeting accuracy and personal interactions.
• Automate Marketing Campaigns
  Create, manage, and optimize campaigns effortlessly across channels, driving efficiency and effectiveness in marketing operations.
• Execute Omnichannel Engagement
  Deliver consistent messaging across all customer touchpoints, ensuring cohesive brand interaction and improved customer experiences.
• Automate Direct Mail Campaigns
  Streamline direct mail processes by automating campaign execution for effective customer engagement.
• Achieve 1:1 Personalization
  Utilize customer data to create targeted and personalized mailers that resonate with individual recipients.
• Personalize Customer Experiences
  Utilize real-time insights and AI to tailor engagements, meeting customer preferences and enhancing user satisfaction.
• Access Actionable Insights
  Measure and analyze marketing performance, gaining insights that drive continuous campaign optimization and improvement.
• Leverage Combined Data
  Integrate offline and online customer data to enhance the precision of direct mail campaigns.
• Enhance Customer Loyalty
  Implement loyalty programs that recognize and reward customers, fostering long-term relationships and retention.
• Connect With Third-Party Tools
  Leverage integrations with industry-leading tools and platforms to enhance functionality and streamline marketing processes.
• Enhance Omnichannel Messaging
  Create a cohesive experience by integrating direct mail with digital channels to deliver consistent messaging.
• Inform Strategy with Data
  Make informed decisions for direct mail campaigns utilizing analytics to enhance effectiveness and ROI.
• Gain Strategic Direction
  Utilize proven strategies and industry insights to enhance marketing efforts, facilitating quicker execution of campaigns.
• Seamless Partner Integration
  Enhance your direct mail campaigns by leveraging integrations with partner platforms for better data utilization.

Website Personalization

Website Personalization uses AI and real-time data to tailor web content for individual visitors, turning anonymous sessions into known customers and delivering cross-channel experiences. It combines behavioral data with lifecycle context to surface personalized content and product recommendations, supports multi-channel campaigns from website to email to ads, and provides monitoring and optimization of web campaigns to maximize conversions.

• Convert Anonymous Visitors
  Utilize progressive profiling to transform anonymous engagements into identifiable customers, driving long-term loyalty.
• Leverage Behavioral Insights
  Utilize insights from user interactions to deliver relevant web experiences that resonate with customers.
• Deliver Consistent Experiences
  Ensure customers receive personalized content across various channels, creating a seamless experience.
• Enhance Product Discovery
  Present product suggestions based on individual customer journeys to promote engagement and sales.
• Optimize Campaign Performance
  Utilize analytics to assess and enhance campaign effectiveness, ensuring maximum conversion rates.

Mobile Wallet

Mobile Wallet extends omnichannel reach by delivering wallet passes (digital vouchers, coupons, tickets, loyalty cards) that integrate with Google Wallet and Apple Wallet. It enables real-time, highly personalized messages at key moments, requires no app installation, and helps identify customers at the point of sale to deepen in-store engagement and data collection. It supports dynamic personalization across channels and helps measure ROI by linking wallet activity to other channels.

• Integrate Wallet Campaigns
  Leverage both Google and Apple Wallet for seamless engagement.
• Enhance In-Store Interactions
  Utilize real-time data to personalize in-store customer experiences.
• Deliver Relevant Offers
  Engage users with timely and tailored content through their wallets.
• Distribute Digital Wallet Passes
  Provide seamless access to discounts and offers directly in wallet apps.
• Simplify Engagement
  Access wallet features directly through existing mobile platforms.
• Analyze Campaign Effectiveness
  Understand which strategies drive results and optimize future campaigns.
• Increase Customer Loyalty
  Build more engaging experiences that resonate with individual preferences.

On-Demand Services

On-Demand Services provide expert, high-quality delivery for defined projects — ideal for customers requiring flexibility, quick turnaround, and reliable execution. It offers access to specialized talent and templates for channel-ready campaigns, plus 24/7 support and guidance to maximize impact.

• Ensure Continuous Assistance
  Provides fast and expert resolution of any campaign-related issues, helping maintain marketing momentum.
• Leverage Expert Consultants
  Ensures your SAP Emarsys platform is configured for optimal performance, with expert assistance in CRM integration and data flow.
• Execute Effective Marketing Campaigns
  Guided by strategic consultants, these builds maximize impact and align with business goals.
• Facilitate Quick Campaign Creation
  Responsive, brand-aligned templates that streamline the creation of marketing materials.
• Demonstrate Proven Results
  Highlights the effectiveness of On-Demand Services in driving significant revenue and growth.

Our Professional Services

Professional services including onboarding and migration, end-to-end campaign support, advisory, managed services, and training. Global experts enable rapid onboarding, scalable adoption, and ongoing optimization of SAP Emarsys to accelerate value realization.

• Execute Effective Campaigns
  Receive comprehensive support from planning to execution to ensure your campaigns hit all targets.
• Optimize Platform Outcomes
  Our advisory services help align your marketing strategy with SAP Emarsys capabilities to maximize impact.
• Seamless Transition
  Expert assistance for a smooth migration experience to SAP Emarsys, ensuring your channels are ready for use.
• Maintain Performance
  Ensure sustained platform functionality and performance with our managed services.
• Enhance Team Skills
  Empower your team with necessary skills to maximize platform capabilities effectively.

Email Marketing Platform

Email Marketing Platform is the specialized solution trusted by leading brands to manage email-centric campaigns. It focuses on delivering effective email marketing capabilities and enables marketers to craft targeted, engaging email experiences as part of a broader customer engagement strategy.

• Streamline Campaign Management
  Email automation allows marketers to efficiently manage campaigns, sending targeted messages triggered by customer actions, ensuring timely and relevant communication.
• Enhance Email Engagement
  Leverage the platform's user-friendly tools to craft personalized and dynamic email content that resonates with your audience, increasing open rates and conversions.
• Target the Right Audience
  Utilize dynamic segmentation to identify and target specific customer groups with personalized messages, maximizing engagement and conversion rates.
• Drive Results with Insights
  Predictive analytics empowers marketers to analyze past campaign performances and customer behavior, helping to refine future email strategies for increased effectiveness.
• Optimize Campaign Performance
  Access comprehensive reporting tools that allow marketers to track key performance indicators, enabling data-driven adjustments to enhance campaign outcomes.