{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/emarsys-com","markdownUrl":"https://nowen.ai/agents/emarsys-com.md","jsonUrl":"https://nowen.ai/agents/emarsys-com.json","name":"SAP Emarsys","website":"https://emarsys.com","industry":"Marketing Technology","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:18:40.693Z","summary":"SAP Emarsys enables marketers to deliver AI-powered, personalized omnichannel experiences that drive measurable business outcomes.","description":"SAP Emarsys is a global customer engagement platform that enables marketers to create and scale AI-powered, personalized omnichannel experiences. Supported by SAP, the company helps brands across industries deliver relevant, timely interactions that improve customer satisfaction and business results. The platform unifies customer, sales, and product data to activate insights in real time and orchestrate communications across channels such as email, web, mobile, ads, and in-store touchpoints. It emphasizes privacy-conscious personalization, dynamic segmentation, and data-driven decision making, while connecting with a broad partner ecosystem to extend capabilities. The organization’s mission is to reimagine what’s possible for marketers by delivering AI-infused solutions that delight customers and achieve phenomenal business results. Its value proposition centers on enabling marketers to reach the right person with the right message at the right moment, at scale, and to measure impact through analytics and governance. SAP Emarsys serves marketing teams seeking to accelerate growth, optimize campaigns, and build lasting customer relationships through a modern, composable platform and expert guidance.","mission":"Our mission is to reimagine what’s possible for marketers by delivering AI-infused solutions that delight customers and achieve phenomenal business results.","directory":{"industryName":"Marketing Technology","agentCount":179,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-technology"},"aiReaderFamilies":["Perplexity","Amazon"],"products":[{"name":"SAP Emarsys Customer Engagement Platform","type":"Platform","url":"https://emarsys.com/customer-engagement-platform/","summary":"Empower marketers to create AI-driven personalized experiences across channels for enhanced customer engagement.","description":"SAP Emarsys Customer Engagement Platform is a global AI-powered platform enabling marketers to design, launch, and scale personalized omnichannel experiences. It unifies customer, sales, and product data to activate real-time insights and orchestrate communications across email, web, mobile, ads, and in-store channels. The platform provides capabilities including AI marketing, personalization, robust data management, end-to-end marketing automation, loyalty strategies, and analytics, with extensive technology integrations and industry solutions. It helps marketers reach the right person with the right message at the right moment, at scale, and measure impact through analytics and governance.","pricing":{},"features":[{"name":"AI marketing","value":"Leverage AI For Campaigns","valueDescription":"Utilize predictive analytics and automation to personalize marketing efforts, ensuring high engagement through data-driven strategies."},{"name":"Customer data","value":"Unify Customer Data","valueDescription":"Consolidate diverse data sources to deliver tailored marketing campaigns, enhancing targeting accuracy and personal interactions."},{"name":"Marketing automation","value":"Automate Marketing Campaigns","valueDescription":"Create, manage, and optimize campaigns effortlessly across channels, driving efficiency and effectiveness in marketing operations."},{"name":"Omnichannel marketing","value":"Execute Omnichannel Engagement","valueDescription":"Deliver consistent messaging across all customer touchpoints, ensuring cohesive brand interaction and improved customer experiences."},{"name":"Direct mail automation","value":"Automate Direct Mail Campaigns","valueDescription":"Streamline direct mail processes by automating campaign execution for effective customer engagement."},{"name":"Direct mail personalization","value":"Achieve 1:1 Personalization","valueDescription":"Utilize customer data to create targeted and personalized mailers that resonate with individual recipients."},{"name":"Personalization engine","value":"Personalize Customer Experiences","valueDescription":"Utilize real-time insights and AI to tailor engagements, meeting customer preferences and enhancing user satisfaction."},{"name":"Reporting & analytics","value":"Access Actionable Insights","valueDescription":"Measure and analyze marketing performance, gaining insights that drive continuous campaign optimization and improvement."},{"name":"Offline-online data integration","value":"Leverage Combined Data","valueDescription":"Integrate offline and online customer data to enhance the precision of direct mail campaigns."},{"name":"Customer loyalty","value":"Enhance Customer Loyalty","valueDescription":"Implement loyalty programs that recognize and reward customers, fostering long-term relationships and retention."},{"name":"Technology integrations","value":"Connect With Third-Party Tools","valueDescription":"Leverage integrations with industry-leading tools and platforms to enhance functionality and streamline marketing processes."},{"name":"Cross-channel engagement","value":"Enhance Omnichannel Messaging","valueDescription":"Create a cohesive experience by integrating direct mail with digital channels to deliver consistent messaging."},{"name":"Data-driven decision making","value":"Inform Strategy with Data","valueDescription":"Make informed decisions for direct mail campaigns utilizing analytics to enhance effectiveness and ROI."},{"name":"Strategies & tactics","value":"Gain Strategic Direction","valueDescription":"Utilize proven strategies and industry insights to enhance marketing efforts, facilitating quicker execution of campaigns."},{"name":"Partner integrations","value":"Seamless Partner Integration","valueDescription":"Enhance your direct mail campaigns by leveraging integrations with partner platforms for better data utilization."}]},{"name":"Website Personalization","type":"Product","url":"https://emarsys.com/cross-channel-marketing-automation/web/","summary":"Enhances customer engagement through AI-driven, personalized web content.","description":"Website Personalization uses AI and real-time data to tailor web content for individual visitors, turning anonymous sessions into known customers and delivering cross-channel experiences. It combines behavioral data with lifecycle context to surface personalized content and product recommendations, supports multi-channel campaigns from website to email to ads, and provides monitoring and optimization of web campaigns to maximize conversions.","pricing":{},"features":[{"name":"Anonymous to known conversion","value":"Convert Anonymous Visitors","valueDescription":"Utilize progressive profiling to transform anonymous engagements into identifiable customers, driving long-term loyalty."},{"name":"Behavioral data-based personalization","value":"Leverage Behavioral Insights","valueDescription":"Utilize insights from user interactions to deliver relevant web experiences that resonate with customers."},{"name":"Cross-channel personalization","value":"Deliver Consistent Experiences","valueDescription":"Ensure customers receive personalized content across various channels, creating a seamless experience."},{"name":"Personalized recommendations","value":"Enhance Product Discovery","valueDescription":"Present product suggestions based on individual customer journeys to promote engagement and sales."},{"name":"Web campaign monitoring","value":"Optimize Campaign Performance","valueDescription":"Utilize analytics to assess and enhance campaign effectiveness, ensuring maximum conversion rates."}]},{"name":"Mobile Wallet","type":"Product","url":"https://emarsys.com/cross-channel-marketing-automation/mobile-wallet/","summary":"Enhance customer engagement with personalized mobile wallet campaigns and real-time rewards.","description":"Mobile Wallet extends omnichannel reach by delivering wallet passes (digital vouchers, coupons, tickets, loyalty cards) that integrate with Google Wallet and Apple Wallet. It enables real-time, highly personalized messages at key moments, requires no app installation, and helps identify customers at the point of sale to deepen in-store engagement and data collection. It supports dynamic personalization across channels and helps measure ROI by linking wallet activity to other channels.","pricing":{},"features":[{"name":"Cross-channel wallet integration","value":"Integrate Wallet Campaigns","valueDescription":"Leverage both Google and Apple Wallet for seamless engagement."},{"name":"In-store engagement","value":"Enhance In-Store Interactions","valueDescription":"Utilize real-time data to personalize in-store customer experiences."},{"name":"Real-time personalization","value":"Deliver Relevant Offers","valueDescription":"Engage users with timely and tailored content through their wallets."},{"name":"Wallet passes","value":"Distribute Digital Wallet Passes","valueDescription":"Provide seamless access to discounts and offers directly in wallet apps."},{"name":"No app required","value":"Simplify Engagement","valueDescription":"Access wallet features directly through existing mobile platforms."},{"name":"Measure ROI","value":"Analyze Campaign Effectiveness","valueDescription":"Understand which strategies drive results and optimize future campaigns."},{"name":"Dynamic personalization","value":"Increase Customer Loyalty","valueDescription":"Build more engaging experiences that resonate with individual preferences."}]},{"name":"On-Demand Services","type":"Service","url":"https://emarsys.com/on-demand-services/","summary":"Achieve flexibility and expertise in campaign execution with On-Demand Services.","description":"On-Demand Services provide expert, high-quality delivery for defined projects — ideal for customers requiring flexibility, quick turnaround, and reliable execution. It offers access to specialized talent and templates for channel-ready campaigns, plus 24/7 support and guidance to maximize impact.","pricing":{},"features":[{"name":"24/7 Support","value":"Ensure Continuous Assistance","valueDescription":"Provides fast and expert resolution of any campaign-related issues, helping maintain marketing momentum."},{"name":"Access to Technical Talent","value":"Leverage Expert Consultants","valueDescription":"Ensures your SAP Emarsys platform is configured for optimal performance, with expert assistance in CRM integration and data flow."},{"name":"Campaign & Automation Builds","value":"Execute Effective Marketing Campaigns","valueDescription":"Guided by strategic consultants, these builds maximize impact and align with business goals."},{"name":"Channel Templates","value":"Facilitate Quick Campaign Creation","valueDescription":"Responsive, brand-aligned templates that streamline the creation of marketing materials."},{"name":"Customer Success Stories","value":"Demonstrate Proven Results","valueDescription":"Highlights the effectiveness of On-Demand Services in driving significant revenue and growth."}]},{"name":"Our Professional Services","type":"Service","url":"https://emarsys.com/our-professional-services/","summary":"Accelerate adoption and optimize marketing outcomes with tailored professional services.","description":"Professional services including onboarding and migration, end-to-end campaign support, advisory, managed services, and training. Global experts enable rapid onboarding, scalable adoption, and ongoing optimization of SAP Emarsys to accelerate value realization.","pricing":{},"features":[{"name":"End-to-end campaign support","value":"Execute Effective Campaigns","valueDescription":"Receive comprehensive support from planning to execution to ensure your campaigns hit all targets."},{"name":"Advisory services","value":"Optimize Platform Outcomes","valueDescription":"Our advisory services help align your marketing strategy with SAP Emarsys capabilities to maximize impact."},{"name":"Onboarding & migration","value":"Seamless Transition","valueDescription":"Expert assistance for a smooth migration experience to SAP Emarsys, ensuring your channels are ready for use."},{"name":"Managed services","value":"Maintain Performance","valueDescription":"Ensure sustained platform functionality and performance with our managed services."},{"name":"Training and enablement","value":"Enhance Team Skills","valueDescription":"Empower your team with necessary skills to maximize platform capabilities effectively."}]},{"name":"Email Marketing Platform","type":"Product","url":"https://emarsys.com/email-marketing-platform/","summary":"Deliver personalized and engaging email campaigns that drive customer engagement and revenue growth.","description":"Email Marketing Platform is the specialized solution trusted by leading brands to manage email-centric campaigns. It focuses on delivering effective email marketing capabilities and enables marketers to craft targeted, engaging email experiences as part of a broader customer engagement strategy.","pricing":{},"features":[{"name":"Email automation","value":"Streamline Campaign Management","valueDescription":"Email automation allows marketers to efficiently manage campaigns, sending targeted messages triggered by customer actions, ensuring timely and relevant communication."},{"name":"Email marketing capabilities","value":"Enhance Email Engagement","valueDescription":"Leverage the platform's user-friendly tools to craft personalized and dynamic email content that resonates with your audience, increasing open rates and conversions."},{"name":"Dynamic segmentation","value":"Target the Right Audience","valueDescription":"Utilize dynamic segmentation to identify and target specific customer groups with personalized messages, maximizing engagement and conversion rates."},{"name":"Predictive analytics","value":"Drive Results with Insights","valueDescription":"Predictive analytics empowers marketers to analyze past campaign performances and customer behavior, helping to refine future email strategies for increased effectiveness."},{"name":"Integrated reporting","value":"Optimize Campaign Performance","valueDescription":"Access comprehensive reporting tools that allow marketers to track key performance indicators, enabling data-driven adjustments to enhance campaign outcomes."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://emarsys.com","text":"SAP Emarsys"},{"url":"https://emarsys.com/customer-engagement-platform/","text":"SAP Emarsys Customer Engagement Platform"},{"url":"https://emarsys.com/cross-channel-marketing-automation/web/","text":"Website Personalization"},{"url":"https://emarsys.com/cross-channel-marketing-automation/mobile-wallet/","text":"Mobile Wallet"},{"url":"https://emarsys.com/on-demand-services/","text":"On-Demand Services"},{"url":"https://emarsys.com/our-professional-services/","text":"Our Professional Services"},{"url":"https://emarsys.com/email-marketing-platform/","text":"Email Marketing Platform"}]}