DemandScience

Helps teams focus on active buying groups, coordinate managed campaigns, and connect engagement to pipeline without operating another platform.

Turns buyer intelligence into coordinated, adaptable campaigns that progress pipeline without adding platforms, headcount, or operational complexity.

Reach better-fit buyers, generate qualified leads, and grow pipeline with coordinated campaigns managed from strategy through reporting.

Connects buyer insights with content strategy and personalized experiences to help teams create more discoverable, engaging, and relevant content.

Helps brands improve content discoverability and credibility across search engines, AI assistants, and regional buyer contexts.

Size your market, refine your ideal customer profile, and find accounts showing relevant intent for more confident, targeted outreach.

Helps B2B teams prioritize accounts actively evaluating solutions and engage them during purchase consideration to support faster conversion.

Prioritize accounts with defensible conversion potential and activate them in demand programs to build higher-confidence leads and pipeline.

Reach relevant B2B decision-makers across digital channels with consistent, verified audiences and less media waste.

Keep customer data accurate, compliant, and campaign-ready to reduce bounces, protect sender reputation, and support confident outreach.

Reach verified B2B decision-makers across channels with managed campaigns, ongoing optimization, and transparent performance reporting.

Reach verified in-market B2B buyers beyond your CRM, align campaigns with awareness or conversion goals, and measure engagement.

Reveals which companies engage with your website and turns visitor behavior into actionable insight for content, campaigns, and go-to-market decisions.

Deliver relevant website experiences that engage visitors, support consistent cross-channel journeys, and help accelerate conversions and pipeline.

Delivers tailored, on-brand creative across channels to help campaigns capture attention, engage audiences, and drive conversions.

Create engaging live and virtual events that strengthen buyer relationships, drive engagement, and support measurable outcomes.

Ionic

Ionic is DemandScience’s account intelligence and activation system for managed marketing programs. It combines verified buyer signals, behavioral activity, and AI-driven orchestration to identify priority accounts and buying groups, coordinate campaigns, and measure results. Customers can view account activity, campaign reach and engagement, journeys, and, when connected to a CRM, pipeline and revenue information. DemandScience strategists and Labs specialists operate programs and recommend adjustments, so customers do not need to buy, staff, or manage a separate platform.

Category: Demand generation

• Focus On Priority Accounts And Buying Groups
  Use buying activity to identify accounts and buying groups that warrant attention.
• Rank Accounts By Current Buying Urgency
  Identify accounts showing the strongest current buying activity to focus program resources.
• Turn Account Intelligence Into Managed Programs
  DemandScience specialists use account intelligence to develop audiences, run programs, and recommend adjustments, reducing the need for customer-side operations.
• Refresh Priorities Based On Recent Activity
  Keep priorities current with weekly score updates and team recommendations.
• Activate Audiences Against Shared Priorities
  Coordinate programmatic audience activation with content syndication and other managed programs.
• Understand The Signals Behind Account Scores
  Review the topics and activity behind account scores to make prioritization more transparent.
• Find Account Coverage Gaps
  See which target accounts and buying groups campaigns reach and where gaps remain.
• Track Engagement And Account Progression
  Monitor account responses and journey stages, including where accounts stall.
• Connect Campaign Activity To Pipeline
  Relate campaign investment and account movement to pipeline and revenue information when a CRM is connected.

DemandScience Labs

DemandScience Labs is an expert services team of strategists, campaign managers, and channel specialists. It turns Ionic intelligence into action by planning, orchestrating, and running dynamic, always-on campaigns across channels. Labs supports work from persona definition through activation, adapts campaigns as signals and performance shift, and provides expert-led diagnostics, strategy, execution, and optimization. Its specialists cover media, data, personalization, SEO, web optimization, and content.

Category: Demand generation

• Coordinate Campaigns Across Channels
  Plan and coordinate multichannel activation, connecting campaign strategy with execution.
• Run Programs Without Extra Platform Lift
  Strategists, campaign managers, and channel specialists handle campaign execution, reducing operational work for the client.
• Adapt Campaigns As Signals Shift
  Respond to changing signals and performance to keep execution aligned with audience behavior.
• Turn Signals Into Campaign Strategy
  Apply diagnostics, insights, and benchmarks to guide planning and connect buyer signals with execution.
• Scale Campaigns Without Adding Headcount
  Expand campaign execution without adding headcount or operational complexity.
• Access Specialized Marketing Expertise
  Draw on specialists across media, data, personalization, SEO, web optimization, and content.
• Guide Priorities With Strategic Insights
  Use team syncs, insights, and strategic guidance to support campaign decisions and priorities.

Managed demand generation

DemandScience’s fully managed B2B demand generation service helps companies reach decision-makers and build pipeline through coordinated programs across more than eight channels. Clients define their ideal customer profile and pipeline goals; the Labs team manages strategy, campaign execution, optimization, and reporting. Programs use verified buyer data and Winnable Account targeting and can include content syndication, HQL or BANT-qualified leads, advertising, email, web personalization, social, and events. Campaigns can activate within days without a platform subscription or implementation project. The service incorporates content distribution, opted-in lead validation, and qualification options from HQL through BANT.

Category: Demand generation

• Outsource Strategy, Execution, And Optimization
  Rely on DemandScience’s Labs team to manage planning, execution, optimization, and reporting.
• Prioritize Accounts Positioned To Switch
  Focus campaigns on accounts whose technology profile, spend, competitive context, or vendor comparisons indicate a potential switching opportunity.
• Deliver Sales-Ready, Qualified Leads
  Receive leads aligned to the ICP, with HQL or additional BANT qualification to support prioritized sales follow-up.
• Coordinate Outreach Across 8+ Channels
  Align channel programs to the same account list and use unified reporting rather than isolated campaigns.
• Deliver Verified, Compliant Opt-In Leads
  Receive opted-in contacts validated against campaign criteria, with lead provenance and privacy requirements accounted for.
• Distribute Content Across Multiple Channels
  Put existing content in front of targeted audiences through owned media, email, and phone outreach.
• Verify Leads Against Agreed Criteria
  Receive leads reviewed against qualification criteria, with contact details and role validated.
• Activate Campaigns On Buyer Signals
  Use buyer research, engagement, and account signals to identify potential buying activity and support relevant campaigns.
• Engage Decision-Makers Across Channels
  Coordinate phone, email, and content outreach to reach decision-makers and support lead qualification.
• Plan Costs And Lead Delivery
  Know the agreed cost upfront and align delivery pacing to program terms.
• Launch Campaigns In Days
  Begin campaigns quickly after confirming the ICP and account list, without a platform implementation project.
• Improve Targeting And Conversion Over Time
  Use ongoing optimization and program learnings to refine targeting and messaging.
• Track Performance Across Channels
  Review campaign results across channels through reporting designed to show performance and pipeline impact.
• Connect Leads To Your Sales Workflow
  Deliver leads in formats compatible with CRM and marketing automation workflows.
• Avoid Separate Platform Subscription Fees
  Use managed campaign execution without a separate platform subscription fee.

Content-IQ

Content-IQ is a content intelligence framework that connects buyer search behavior, content performance, and on-site engagement. It helps organizations use these signals to guide content strategy, create content aligned with buyer intent, personalize digital experiences, and measure results. Its connected approach brings together visibility, creativity, and personalization to improve how content is discovered, experienced, and optimized across the customer journey.

• Unify Buyer Signals
  Connect search behavior, content performance, and on-site engagement to understand what audiences seek and how they respond.
• Optimize Content Continuously
  Feed performance results back into planning to support ongoing learning and improvement.
• Understand Search Demand
  Use search and AI-driven discovery signals to understand the topics influencing content visibility.
• Identify High-Performing Content
  See which stories and formats capture attention and convert to guide content decisions.
• Understand Visitor Behavior
  Learn how visitors navigate and interact with a site to inform relevant digital experiences.
• Improve Content Discoverability
  Strengthen content visibility across search and AI-driven discovery.
• Create Content Aligned To Intent
  Use buyer insight to guide creative content designed to connect with audiences and convert.
• Personalize Digital Experiences
  Adapt digital interactions using behavioral data to make experiences more relevant.

AI Visibility

AI Visibility combines SEO, AI optimization, and generative optimization to make content discoverable, credible, and chosen by people and machines. The service strengthens topical authority and content structure for search, optimizes information for AI systems and large language models, and adapts messaging to regional intent, languages, buyer contexts, and compliance requirements. Integrated analytics and cross-channel insights reveal opportunities, while ongoing optimization supports visibility improvement.

Category: Answer Engine Optimization Services

• Help AI Understand Your Content
  Make content easier for AI systems to understand and surface through optimized facts and context.
• Build Stronger Search Authority
  Use connected content clusters to strengthen topical authority.
• Support Efficient AI Parsing
  Structure information so large language models can parse it efficiently.
• Reinforce Trust With Accurate Content
  Use verified, contextually accurate content to reinforce brand trust.
• Align Content With Regional Intent
  Map regional search intent and contextual keywords to local buyer contexts.
• Localize Content Consistently
  Reflect regional context while maintaining brand meaning and consistency.
• Track Performance Across Discovery Systems
  Review content performance across discovery systems.
• Improve Visibility With Every Iteration
  Use ongoing optimization to improve visibility over time.
• Clarify Content For Crawlers
  Help crawlers interpret content meaning through schema and metadata.
• Improve Content Readability And Relevance
  Use optimized headlines and structure to make content more readable and relevant.
• Maintain Consistent Brand Messaging
  Maintain coherent brand messaging across formats.
• Align Content With Local Requirements
  Account for applicable regional privacy and compliance requirements.
• Improve Engagement Through Cultural Relevance
  Adapt messaging for cultural relevance to support engagement and conversion.
• Find New Ranking And Content Opportunities
  Use cross-channel insights to identify ranking and content opportunities.
• Enhance Credibility And Rankings
  Use a stronger backlink strategy to support credibility and ranking.

Audience Builder

Audience Builder combines firmographic, technographic, behavioral, and intent data to help B2B teams size their total addressable market, refine their ideal customer profile, and identify target accounts. Teams can build and refine account lists in real time using account attributes and buyer intent, then deliver lists to compatible CRMs and marketing automation platforms. Its global data ecosystem includes more than 247 million verified contacts and 26 million companies, supported by Confirmed Connect validation and a proprietary Identity Graph.

• Build And Refine Account Lists
  Create and adjust target account lists using current attributes and intent.
• Size Your Addressable Market
  Use a global database of verified contacts and companies to assess the market and identify account opportunities.
• Refine Your Ideal Customer Profile
  Clarify best-fit account attributes to focus targeting.
• Prioritize Accounts Showing Intent
  Use research topics, activity, and intensity scores to identify accounts engaging with relevant topics.
• Validate Records With A Guarantee
  Rely on validated records backed by a replacement or refund guarantee for records that miss stated accuracy standards.
• Deliver Lists Into Your Platforms
  Send account lists and insights to compatible platforms for activation.
• Connect Buyer And Account Signals
  Bring together firmographic, technographic, intent, and behavioral information for a connected view of target accounts.
• Get Help With Account Data
  Work with data operations and customer success on accuracy, compliance, enrichment, and account list use.

In-Market Buyer Activation

Powered by HG Insights and TrustRadius, In-Market Buyer Activation uses verified buyer research activity to identify accounts actively evaluating solutions. It scores accounts based on the depth and intensity of their research, builds prioritized audiences from accounts meeting readiness thresholds, and activates them through DemandScience demand programs. Teams can deploy it independently or combine it with propensity scoring, and it is designed to complement existing ABM and intent platforms.

Category: Demand generation

• Identify Active Evaluators
  Focus engagement on accounts researching solutions using verified evaluation behavior.
• Prioritize By Research Readiness
  Distinguish accounts with stronger buying readiness by assessing research depth and intensity.
• Activate Demand At The Right Time
  Connect in-market research signals to demand execution while purchase consideration is underway.
• Build Prioritized Audiences
  Turn readiness-scored accounts into audiences for demand programs.
• Reach Buyers Closer To Decisions
  Engage accounts already evaluating solutions to shorten the path to sales conversations.
• Focus Spend On Ready Accounts
  Prioritize accounts showing near-term buying consideration to focus spend where timing supports engagement.
• Combine Readiness And Propensity
  Use the product alone or pair in-market signals with propensity scoring.
• Strengthen Existing Platforms
  Add verified research behavior and demand activation to existing platform setups.

Propensity-Based Audience Activation

Propensity-Based Audience Activation combines verified technographic, spend, and competitive intelligence from HG Insights with analytics applied by GTM Fabric. It scores accounts for likelihood to convert, builds ranked or threshold-based audiences, and activates them through DemandScience demand programs. The approach helps teams prioritize accounts based on install base, spend profile, and competitive context rather than surface-level interest, turning static ICP definitions into execution-ready targeting.

Category: Demand generation

• Prioritize Accounts By Conversion Potential
  Focus on accounts with defensible pipeline potential rather than surface-level interest.
• Ground Targeting In Verified Market Data
  Use verified technology-install and spend information to reflect account and market conditions.
• Build Prioritized Activation Audiences
  Turn account scores into execution-ready audiences that meet defined criteria.
• Activate Prioritized Audiences In Demand Programs
  Run demand programs against audiences built to meet selected criteria.
• Identify Competitive Conversion Opportunities
  Consider competitive exposure and replaceability when prioritizing accounts.
• Refine ICP Without Arbitrarily Shrinking Reach
  Improve ICP precision using install-base and competitive intelligence while avoiding arbitrary audience reductions.
• Align Teams Around Defensible Priorities
  Provide teams with a common rationale for pursuing selected accounts.

Digital Audiences

Digital Audiences builds account- and persona-targeted audiences using verified company and contact data linked to digital identifiers through DemandScience’s proprietary Identity Graph. Marketers can target by industry, intent, job title, seniority, technology installs, and other buyer signals, then activate one consistent audience across programmatic, social, audio, connected TV, video, and other channels. The service provides visibility into audience construction, use, and performance, while clients retain ownership of campaign execution.

• Target High-Fit Accounts And Decision-Makers
  Focus digital campaigns on specified accounts and buyer profiles using relevant attributes.
• Activate One Audience Across Digital Channels
  Use a consistent audience across supported channels to coordinate paid media and demand generation.
• Connect Verified Data To Digital Identifiers
  Link verified records to digital identifiers to activate audiences using account and buyer signals.
• See Audience Composition And Control Execution
  Understand audience construction, use, and performance while keeping campaign execution decisions.
• Align Paid Media With Lead Generation
  Extend existing audiences into paid media for consistent cross-channel outreach.
• Build And Deliver Campaign-Specific Audiences
  Specify targeting criteria and destination platforms to receive an activation-ready audience.
• Keep Campaign Execution In Your Hands
  Use delivered audiences in the client’s chosen media workflow.
• Exclude Unwanted Roles And Seniority Levels
  Remove specified roles, functions, or seniority levels from a campaign audience.

Integrity

DemandScience Integrity audits, cleanses, enriches, and verifies contact and account data to keep databases accurate, complete, compliant, and campaign-ready. It identifies data gaps, errors, duplicates, and compliance risks; corrects and standardizes records; appends missing firmographic and contact details; and validates email addresses and phone numbers. Verified, enriched data can be delivered to CRM or marketing automation platforms through batch uploads, an API, or downloadable reports.

• Reduce Bounces And Spam-Trap Risk
  Validate email addresses with multiple checks to reduce bounce and spam-trap risks.
• Standardize And Correct Records
  Improve record consistency by correcting data, removing duplicates, and standardizing formatting.
• Identify Data Gaps And Risks
  Find issues in database records to address data quality and compliance concerns.
• Complete Missing Data
  Add missing firmographic information and contact details to database records.
• Reduce Compliance Risk
  Align data hygiene processes with stated privacy and telecommunications requirements.
• Deliver Data To CRM And MAP
  Deliver processed data through multiple options for use in CRM or marketing automation workflows.
• Validate Global Phone Numbers
  Check phone number type and carrier and apply fraud detection measures.
• Support Data Quality Operations
  Get support focused on maintaining data accuracy, compliance, and enrichment.

Media Placement & Management

DemandScience Media Placement & Management is a fully managed B2B advertising service that plans, places, and optimizes campaigns to reach verified decision-makers. It supports display, native, video, connected TV, audio, and social advertising across trusted platforms. DemandScience builds audiences using first-party data, maps campaign goals to channels, budgets, and KPIs, and manages trafficking, pacing, frequency, and optimization. Marketers receive account-level reporting on ad exposure, engagement, and pipeline impact, with safeguards for fraud prevention, brand safety, and viewability. Campaigns can run globally in more than 190 countries with GDPR and LGPD-compliant advertising.

• Reach Verified Decision-Makers
  Direct campaigns toward specified decision-makers and accounts rather than broad audiences.
• Delegate Campaign Execution
  Rely on experts for operational work from planning and trafficking through optimization and reporting.
• Reach Buyers Across Channels
  Run advertising across supported formats and platforms selected for campaign objectives.
• Improve Campaign Performance Continuously
  Refine audiences and placements during delivery based on performance.
• Track Exposure, Engagement, And Impact
  Review account-level delivery and performance, including exposure, engagement, and pipeline impact.
• Protect Ad Quality And Safety
  Use stated safeguards to help keep placements safe and relevant.
• Align Media Plans With Goals
  Connect objectives and audience priorities with channels, budget, and KPIs.
• Scale Campaigns Across Markets
  Run geographically targeted campaigns with compliance support and market-level reporting.
• Engage Buyers Before They Research
  Build visibility before active research and maintain presence across lengthy buying cycles.
• Place Ads Beside Relevant Content
  Use keyword and topic matching to place ads alongside relevant content.
• Coordinate Audiences Across Channels
  Align outreach across lead generation, email, and advertising using consistent audience data.
• Choose A Campaign Delivery Model
  Select a static or dynamic delivery approach based on campaign requirements.
• Avoid Platform Fees And Lock-Ins
  Run campaigns without platform fees or long-term commitments.

Email Distribution

DemandScience Email Distribution extends B2B email campaigns beyond a company’s CRM using a global database of more than 247 million verified contacts enriched with firmographic, technographic, and intent data. DemandScience segments audiences against campaign criteria and real-time intent, then deploys client-provided HTML email or helps develop and optimize creative. Campaigns can use CPM for awareness or CPC for click-driven response. Emails can be sent from the client’s domain if preferred. Reporting includes delivery, opens, clicks, audience performance insights, and recommendations, with delivery or click volumes guaranteed based on campaign type.

• Reach More Verified B2B Buyers
  Extend campaigns beyond the CRM and reach contacts supported by business and intent data.
• Target High-Fit In-Market Contacts
  Focus campaigns on contacts matching audience criteria and real-time intent.
• Pay For Clicks From Verified Buyers
  Align campaign costs with clicks from qualified or verified buyers.
• Track Delivery Opens And Clicks
  Review delivery and engagement metrics and audience insights to inform subsequent campaign decisions.
• Build Awareness Across Curated Audiences
  Reach curated professionals with messaging intended to inform, educate, and build awareness.
• Deploy Emails From Your Domain
  Choose to send campaigns from your own domain, an option described as supporting deliverability and trust.
• Secure Guaranteed Delivery Or Click Volumes
  Receive campaign delivery or click volume guarantees according to the selected type.
• Create And Optimize Email Creative
  Get help creating or improving campaign messaging, layout, and calls to action.
• Get Support Across Campaign Planning
  Work with the team on audience segmentation and content optimization.

Visitor ID (VID) Tag

Visitor ID (VID) Tag is a website intelligence tool that uses a single JavaScript tag to connect website engagement with real companies. It identifies visiting accounts and firmographic attributes, captures onsite engagement, intent, and conversion performance, and reveals what audiences engage with and where they drop off. VID connects website activity with campaign performance and pipeline impact, and its signals can guide content and campaign strategy or inform multichannel programs.

• Reveal Target-Account Engagement Gaps
  See which target accounts visit, how they behave, and where engagement is missing.
• Identify Visiting Companies And Industries
  Connect website visits to real companies and firmographic attributes instead of anonymous traffic.
• Improve Content And Campaign Decisions
  Understand which content resonates and where visitors disengage, then use those observations to inform decisions.
• Connect Engagement To Campaign And Pipeline
  Review website engagement with campaign results and pipeline impact in one view.
• Activate Insights Across Multiple Channels
  Turn visitor signals into action through expert-supported programs.
• Segment Visitors By Relevant Attributes
  Organize visitors using account, profile, campaign, behavior, intent, and content-interest attributes.
• Deploy Website Intelligence With One Tag
  Add one asynchronously loaded tag through a tag manager or container to collect account-linked engagement data.
• Support Privacy And Visitor Consent
  Integrate with consent management to pass consent for opted-in site visitors.
• Track Engagement Intent And Conversions
  Capture onsite activity and conversion performance to build a fuller view of visitor behavior.
• Bring Advertising Segments Into VID
  Bring advertising platform segments into VID, including segments built with CRM data.

DemandScience Web Personalization

DemandScience Web Personalization combines no-code technology with managed expertise to tailor website experiences to visitors’ accounts, audiences, and behavior. Using a visual editor and templates, teams can personalize modals, fly-ins, banners, calls to action, headlines, and content blocks without ongoing development support. DemandScience specialists help define segments, design and activate experiences, and monitor and refine programs. Audience segments can also be activated across display, content syndication, and social campaigns.

• Target Experiences To Relevant Visitors
  Use account and audience attributes with onsite activity to tailor experiences to visitors and their journey.
• Launch Personalized Content Without Ongoing Development
  Use a visual editor and templates to deploy tailored website content without ongoing development work.
• Launch Programs With Expert Guidance
  Rely on specialists to plan, configure, and launch personalization programs.
• Extend Audience Segments Across Channels
  Activate segments across web and other campaigns to support consistent engagement.
• Measure Engagement, Conversions, And Pipeline Impact
  Review engagement and conversion metrics and pipeline impact.
• Refine Experiences Over Time
  Use performance monitoring, testing, and expert input to adjust experiences.

Studio

DemandScience Studio is a creative service that combines creativity with strategy to develop tailored content for campaigns. Its team creates audience-focused copy, visuals, and other assets designed to reflect a brand, support campaign strategy, and connect with buyers. Services include custom content development, multichannel design, and brand-aligned messaging and visuals, with support for individual campaigns or broader brand work.

Category: Advertising Creative Services

• Create Relevant, Conversion-Focused Content
  Audience-focused copy and visuals speak to buyer needs and support engagement and conversions.
• Maintain Creative Consistency Across Channels
  Use consistent creative to carry a cohesive message across campaign channels.
• Strengthen Your Brand Identity
  Use cohesive, on-brand visuals and copy to support trust and credibility.
• Fit Creative To Campaign Needs
  Develop content for a specific campaign or broader brand work.
• Scale Creative Support As Needed
  Adjust access to creative services without maintaining headcount that is not always needed.

Event Marketing

DemandScience provides managed B2B event marketing for in-person and virtual experiences, including curated events, executive roundtables, and webinars. The service supports targeted attendee recruitment, promotional materials and outreach, event logistics, post-registration follow-ups, and post-event analysis to track outcomes and inform future strategies.

• Recruit The Right Event Attendees
  Identify and recruit people who fit the event audience.
• Manage Event Details From Start To Finish
  Coordinate practical details for in-person and virtual events.
• Increase Event Registrations
  Use promotional materials and planned outreach to encourage registrations.
• Measure Outcomes And Refine Future Events
  Review event outcomes and use the analysis to refine future events.
• Create Memorable In-Person Experiences
  Tailor in-person events to goals and audience.
• Build Trust Through Executive Gatherings
  Bring a small group together for conversations that foster trust and relationships.
• Engage Target Audiences Online
  Use virtual events to attract and engage target audiences.
• Keep Attendees Engaged After Registration
  Maintain engagement with follow-ups after registration.