{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/demandscience-com","markdownUrl":"https://nowen.ai/agents/demandscience-com.md","jsonUrl":"https://nowen.ai/agents/demandscience-com.json","name":"DemandScience","website":"https://demandscience.com","industry":"Marketing Services","deliveryModel":"services","marketCategories":{"primary":{"name":"Demand generation","url":"https://nowen.ai/category/demand-generation"},"others":[{"name":"Answer Engine Optimization Services","url":"https://nowen.ai/category/answer-engine-optimization-services"},{"name":"Advertising Creative Services","url":"https://nowen.ai/category/advertising-creative-services"}]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-09T08:49:55.803Z","summary":"DemandScience helps B2B organizations identify promising buyers and generate pipeline through data-informed, managed marketing programs.","description":"DemandScience helps B2B revenue teams identify promising accounts and turn buyer intelligence into coordinated, managed campaigns across channels. It combines data, strategic guidance, and expert execution to support lead generation, audience targeting, and measurable pipeline growth.","mission":"Help B2B organizations identify the buyers they can win and turn buyer intelligence into measurable pipeline through coordinated, expert-led execution.","directory":{"industryName":"Marketing Services","agentCount":34,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-services"},"categoryDirectory":{"name":"Demand generation","agentCount":29,"indexable":true,"url":"https://nowen.ai/category/demand-generation"},"aiReaderFamilies":["OpenAI","Perplexity","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/demandscience-com","label":"Apply to DemandScience's partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Ionic","anchor":"product-ionic","type":"Solution","url":"https://demandscience.com/solutions/ionic/","summary":"Helps teams focus on active buying groups, coordinate managed campaigns, and connect engagement to pipeline without operating another platform.","description":"Ionic is DemandScience’s account intelligence and activation system for managed marketing programs. It combines verified buyer signals, behavioral activity, and AI-driven orchestration to identify priority accounts and buying groups, coordinate campaigns, and measure results. Customers can view account activity, campaign reach and engagement, journeys, and, when connected to a CRM, pipeline and revenue information. DemandScience strategists and Labs specialists operate programs and recommend adjustments, so customers do not need to buy, staff, or manage a separate platform.","pricing":{},"features":[{"name":"Account and buying group intelligence","value":"Focus On Priority Accounts And Buying Groups","valueDescription":"Use buying activity to identify accounts and buying groups that warrant attention."},{"name":"DS-IQ buying urgency scoring","value":"Rank Accounts By Current Buying Urgency","valueDescription":"Identify accounts showing the strongest current buying activity to focus program resources."},{"name":"Managed program orchestration","value":"Turn Account Intelligence Into Managed Programs","valueDescription":"DemandScience specialists use account intelligence to develop audiences, run programs, and recommend adjustments, reducing the need for customer-side operations."},{"name":"Weekly score refresh and prioritization","value":"Refresh Priorities Based On Recent Activity","valueDescription":"Keep priorities current with weekly score updates and team recommendations."},{"name":"Coordinated audience activation","value":"Activate Audiences Against Shared Priorities","valueDescription":"Coordinate programmatic audience activation with content syndication and other managed programs."},{"name":"Transparent buying-signal scoring","value":"Understand The Signals Behind Account Scores","valueDescription":"Review the topics and activity behind account scores to make prioritization more transparent."},{"name":"Account reach and coverage visibility","value":"Find Account Coverage Gaps","valueDescription":"See which target accounts and buying groups campaigns reach and where gaps remain."},{"name":"Engagement and journey visibility","value":"Track Engagement And Account Progression","valueDescription":"Monitor account responses and journey stages, including where accounts stall."},{"name":"Pipeline and revenue visibility","value":"Connect Campaign Activity To Pipeline","valueDescription":"Relate campaign investment and account movement to pipeline and revenue information when a CRM is connected."}],"marketCategories":[{"name":"Demand generation","url":"https://nowen.ai/category/demand-generation"}]},{"name":"DemandScience Labs","anchor":"product-demandscience-labs","type":"Service","url":"https://demandscience.com/solutions/labs/","summary":"Turns buyer intelligence into coordinated, adaptable campaigns that progress pipeline without adding platforms, headcount, or operational complexity.","description":"DemandScience Labs is an expert services team of strategists, campaign managers, and channel specialists. It turns Ionic intelligence into action by planning, orchestrating, and running dynamic, always-on campaigns across channels. Labs supports work from persona definition through activation, adapts campaigns as signals and performance shift, and provides expert-led diagnostics, strategy, execution, and optimization. Its specialists cover media, data, personalization, SEO, web optimization, and content.","pricing":{},"features":[{"name":"End-to-end campaign orchestration","value":"Coordinate Campaigns Across Channels","valueDescription":"Plan and coordinate multichannel activation, connecting campaign strategy with execution."},{"name":"Hands-on campaign execution","value":"Run Programs Without Extra Platform Lift","valueDescription":"Strategists, campaign managers, and channel specialists handle campaign execution, reducing operational work for the client."},{"name":"Real-time campaign adaptation","value":"Adapt Campaigns As Signals Shift","valueDescription":"Respond to changing signals and performance to keep execution aligned with audience behavior."},{"name":"Expert-led diagnostics and strategy","value":"Turn Signals Into Campaign Strategy","valueDescription":"Apply diagnostics, insights, and benchmarks to guide planning and connect buyer signals with execution."},{"name":"Operational scale without added headcount","value":"Scale Campaigns Without Adding Headcount","valueDescription":"Expand campaign execution without adding headcount or operational complexity."},{"name":"Specialist channel expertise","value":"Access Specialized Marketing Expertise","valueDescription":"Draw on specialists across media, data, personalization, SEO, web optimization, and content."},{"name":"Strategic partnership","value":"Guide Priorities With Strategic Insights","valueDescription":"Use team syncs, insights, and strategic guidance to support campaign decisions and priorities."}],"marketCategories":[{"name":"Demand generation","url":"https://nowen.ai/category/demand-generation"}]},{"name":"Managed demand generation","anchor":"product-managed-demand-generation","type":"Service","url":"https://demandscience.com/demand/demand-generation/","summary":"Reach better-fit buyers, generate qualified leads, and grow pipeline with coordinated campaigns managed from strategy through reporting.","description":"DemandScience’s fully managed B2B demand generation service helps companies reach decision-makers and build pipeline through coordinated programs across more than eight channels. Clients define their ideal customer profile and pipeline goals; the Labs team manages strategy, campaign execution, optimization, and reporting. Programs use verified buyer data and Winnable Account targeting and can include content syndication, HQL or BANT-qualified leads, advertising, email, web personalization, social, and events. Campaigns can activate within days without a platform subscription or implementation project. The service incorporates content distribution, opted-in lead validation, and qualification options from HQL through BANT.","pricing":{},"features":[{"name":"Managed campaign execution","value":"Outsource Strategy, Execution, And Optimization","valueDescription":"Rely on DemandScience’s Labs team to manage planning, execution, optimization, and reporting."},{"name":"Winnable Account targeting","value":"Prioritize Accounts Positioned To Switch","valueDescription":"Focus campaigns on accounts whose technology profile, spend, competitive context, or vendor comparisons indicate a potential switching opportunity."},{"name":"Qualified lead generation","value":"Deliver Sales-Ready, Qualified Leads","valueDescription":"Receive leads aligned to the ICP, with HQL or additional BANT qualification to support prioritized sales follow-up."},{"name":"Coordinated multichannel campaigns","value":"Coordinate Outreach Across 8+ Channels","valueDescription":"Align channel programs to the same account list and use unified reporting rather than isolated campaigns."},{"name":"Opt-in lead validation and compliance","value":"Deliver Verified, Compliant Opt-In Leads","valueDescription":"Receive opted-in contacts validated against campaign criteria, with lead provenance and privacy requirements accounted for."},{"name":"Targeted content distribution","value":"Distribute Content Across Multiple Channels","valueDescription":"Put existing content in front of targeted audiences through owned media, email, and phone outreach."},{"name":"Human lead verification","value":"Verify Leads Against Agreed Criteria","valueDescription":"Receive leads reviewed against qualification criteria, with contact details and role validated."},{"name":"Intent and buyer-signal activation","value":"Activate Campaigns On Buyer Signals","valueDescription":"Use buyer research, engagement, and account signals to identify potential buying activity and support relevant campaigns."},{"name":"Multi-channel decision-maker outreach","value":"Engage Decision-Makers Across Channels","valueDescription":"Coordinate phone, email, and content outreach to reach decision-makers and support lead qualification."},{"name":"Predictable lead costs and delivery","value":"Plan Costs And Lead Delivery","valueDescription":"Know the agreed cost upfront and align delivery pacing to program terms."},{"name":"Rapid campaign activation","value":"Launch Campaigns In Days","valueDescription":"Begin campaigns quickly after confirming the ICP and account list, without a platform implementation project."},{"name":"Continuous campaign optimization","value":"Improve Targeting And Conversion Over Time","valueDescription":"Use ongoing optimization and program learnings to refine targeting and messaging."},{"name":"Unified campaign reporting","value":"Track Performance Across Channels","valueDescription":"Review campaign results across channels through reporting designed to show performance and pipeline impact."},{"name":"CRM and marketing automation delivery","value":"Connect Leads To Your Sales Workflow","valueDescription":"Deliver leads in formats compatible with CRM and marketing automation workflows."},{"name":"No platform subscription fee","value":"Avoid Separate Platform Subscription Fees","valueDescription":"Use managed campaign execution without a separate platform subscription fee."}],"marketCategories":[{"name":"Demand generation","url":"https://nowen.ai/category/demand-generation"}]},{"name":"Content-IQ","anchor":"product-content-iq","type":"Solution","url":"https://demandscience.com/solutions/content-iq/","summary":"Connects buyer insights with content strategy and personalized experiences to help teams create more discoverable, engaging, and relevant content.","description":"Content-IQ is a content intelligence framework that connects buyer search behavior, content performance, and on-site engagement. It helps organizations use these signals to guide content strategy, create content aligned with buyer intent, personalize digital experiences, and measure results. Its connected approach brings together visibility, creativity, and personalization to improve how content is discovered, experienced, and optimized across the customer journey.","pricing":{},"features":[{"name":"Connected buyer signals","value":"Unify Buyer Signals","valueDescription":"Connect search behavior, content performance, and on-site engagement to understand what audiences seek and how they respond."},{"name":"Content optimization cycle","value":"Optimize Content Continuously","valueDescription":"Feed performance results back into planning to support ongoing learning and improvement."},{"name":"Search behavior insights","value":"Understand Search Demand","valueDescription":"Use search and AI-driven discovery signals to understand the topics influencing content visibility."},{"name":"Content performance insights","value":"Identify High-Performing Content","valueDescription":"See which stories and formats capture attention and convert to guide content decisions."},{"name":"On-site engagement insights","value":"Understand Visitor Behavior","valueDescription":"Learn how visitors navigate and interact with a site to inform relevant digital experiences."},{"name":"Search and AI discoverability","value":"Improve Content Discoverability","valueDescription":"Strengthen content visibility across search and AI-driven discovery."},{"name":"Intelligence-led content creation","value":"Create Content Aligned To Intent","valueDescription":"Use buyer insight to guide creative content designed to connect with audiences and convert."},{"name":"Behavior-based personalization","value":"Personalize Digital Experiences","valueDescription":"Adapt digital interactions using behavioral data to make experiences more relevant."}]},{"name":"AI Visibility","anchor":"product-ai-visibility","type":"Service","url":"https://demandscience.com/solutions/ai-visibility/","summary":"Helps brands improve content discoverability and credibility across search engines, AI assistants, and regional buyer contexts.","description":"AI Visibility combines SEO, AI optimization, and generative optimization to make content discoverable, credible, and chosen by people and machines. The service strengthens topical authority and content structure for search, optimizes information for AI systems and large language models, and adapts messaging to regional intent, languages, buyer contexts, and compliance requirements. Integrated analytics and cross-channel insights reveal opportunities, while ongoing optimization supports visibility improvement.","pricing":{},"features":[{"name":"AI content interpretation","value":"Help AI Understand Your Content","valueDescription":"Make content easier for AI systems to understand and surface through optimized facts and context."},{"name":"Topical authority building","value":"Build Stronger Search Authority","valueDescription":"Use connected content clusters to strengthen topical authority."},{"name":"Large language model parsing","value":"Support Efficient AI Parsing","valueDescription":"Structure information so large language models can parse it efficiently."},{"name":"Verified content accuracy","value":"Reinforce Trust With Accurate Content","valueDescription":"Use verified, contextually accurate content to reinforce brand trust."},{"name":"Regional search intent mapping","value":"Align Content With Regional Intent","valueDescription":"Map regional search intent and contextual keywords to local buyer contexts."},{"name":"Regional content localization","value":"Localize Content Consistently","valueDescription":"Reflect regional context while maintaining brand meaning and consistency."},{"name":"Integrated visibility analytics","value":"Track Performance Across Discovery Systems","valueDescription":"Review content performance across discovery systems."},{"name":"Ongoing visibility optimization","value":"Improve Visibility With Every Iteration","valueDescription":"Use ongoing optimization to improve visibility over time."},{"name":"Schema and metadata optimization","value":"Clarify Content For Crawlers","valueDescription":"Help crawlers interpret content meaning through schema and metadata."},{"name":"Content structure optimization","value":"Improve Content Readability And Relevance","valueDescription":"Use optimized headlines and structure to make content more readable and relevant."},{"name":"Cross-format content consistency","value":"Maintain Consistent Brand Messaging","valueDescription":"Maintain coherent brand messaging across formats."},{"name":"Regional privacy and compliance alignment","value":"Align Content With Local Requirements","valueDescription":"Account for applicable regional privacy and compliance requirements."},{"name":"Cultural relevance optimization","value":"Improve Engagement Through Cultural Relevance","valueDescription":"Adapt messaging for cultural relevance to support engagement and conversion."},{"name":"Cross-channel opportunity identification","value":"Find New Ranking And Content Opportunities","valueDescription":"Use cross-channel insights to identify ranking and content opportunities."},{"name":"Backlink strategy improvement","value":"Enhance Credibility And Rankings","valueDescription":"Use a stronger backlink strategy to support credibility and ranking."}],"marketCategories":[{"name":"Answer Engine Optimization Services","url":"https://nowen.ai/category/answer-engine-optimization-services"}]},{"name":"Audience Builder","anchor":"product-audience-builder","type":"Product","url":"https://demandscience.com/products/audience-builder/","summary":"Size your market, refine your ideal customer profile, and find accounts showing relevant intent for more confident, targeted outreach.","description":"Audience Builder combines firmographic, technographic, behavioral, and intent data to help B2B teams size their total addressable market, refine their ideal customer profile, and identify target accounts. Teams can build and refine account lists in real time using account attributes and buyer intent, then deliver lists to compatible CRMs and marketing automation platforms. Its global data ecosystem includes more than 247 million verified contacts and 26 million companies, supported by Confirmed Connect validation and a proprietary Identity Graph.","pricing":{},"features":[{"name":"Real-time account list building","value":"Build And Refine Account Lists","valueDescription":"Create and adjust target account lists using current attributes and intent."},{"name":"Market sizing","value":"Size Your Addressable Market","valueDescription":"Use a global database of verified contacts and companies to assess the market and identify account opportunities."},{"name":"ICP refinement","value":"Refine Your Ideal Customer Profile","valueDescription":"Clarify best-fit account attributes to focus targeting."},{"name":"Intent signal analysis","value":"Prioritize Accounts Showing Intent","valueDescription":"Use research topics, activity, and intensity scores to identify accounts engaging with relevant topics."},{"name":"Confirmed Connect data validation","value":"Validate Records With A Guarantee","valueDescription":"Rely on validated records backed by a replacement or refund guarantee for records that miss stated accuracy standards."},{"name":"CRM and marketing platform delivery","value":"Deliver Lists Into Your Platforms","valueDescription":"Send account lists and insights to compatible platforms for activation."},{"name":"Proprietary Identity Graph","value":"Connect Buyer And Account Signals","valueDescription":"Bring together firmographic, technographic, intent, and behavioral information for a connected view of target accounts."},{"name":"Data operations and expert support","value":"Get Help With Account Data","valueDescription":"Work with data operations and customer success on accuracy, compliance, enrichment, and account list use."}]},{"name":"In-Market Buyer Activation","anchor":"product-in-market-buyer-activation","type":"Service","url":"https://demandscience.com/products/in-market-buyer-activation/","summary":"Helps B2B teams prioritize accounts actively evaluating solutions and engage them during purchase consideration to support faster conversion.","description":"Powered by HG Insights and TrustRadius, In-Market Buyer Activation uses verified buyer research activity to identify accounts actively evaluating solutions. It scores accounts based on the depth and intensity of their research, builds prioritized audiences from accounts meeting readiness thresholds, and activates them through DemandScience demand programs. Teams can deploy it independently or combine it with propensity scoring, and it is designed to complement existing ABM and intent platforms.","pricing":{},"features":[{"name":"Verified buyer research signals","value":"Identify Active Evaluators","valueDescription":"Focus engagement on accounts researching solutions using verified evaluation behavior."},{"name":"In-market readiness scoring","value":"Prioritize By Research Readiness","valueDescription":"Distinguish accounts with stronger buying readiness by assessing research depth and intensity."},{"name":"Demand program activation","value":"Activate Demand At The Right Time","valueDescription":"Connect in-market research signals to demand execution while purchase consideration is underway."},{"name":"Prioritized audience building","value":"Build Prioritized Audiences","valueDescription":"Turn readiness-scored accounts into audiences for demand programs."},{"name":"Buying-cycle timing advantage","value":"Reach Buyers Closer To Decisions","valueDescription":"Engage accounts already evaluating solutions to shorten the path to sales conversations."},{"name":"Conversion confidence across channels","value":"Focus Spend On Ready Accounts","valueDescription":"Prioritize accounts showing near-term buying consideration to focus spend where timing supports engagement."},{"name":"Independent or combined deployment","value":"Combine Readiness And Propensity","valueDescription":"Use the product alone or pair in-market signals with propensity scoring."},{"name":"ABM and intent platform complement","value":"Strengthen Existing Platforms","valueDescription":"Add verified research behavior and demand activation to existing platform setups."}],"marketCategories":[{"name":"Demand generation","url":"https://nowen.ai/category/demand-generation"}]},{"name":"Propensity-Based Audience Activation","anchor":"product-propensity-based-audience-activation","type":"Service","url":"https://demandscience.com/products/propensity-based-audience-activation/","summary":"Prioritize accounts with defensible conversion potential and activate them in demand programs to build higher-confidence leads and pipeline.","description":"Propensity-Based Audience Activation combines verified technographic, spend, and competitive intelligence from HG Insights with analytics applied by GTM Fabric. It scores accounts for likelihood to convert, builds ranked or threshold-based audiences, and activates them through DemandScience demand programs. The approach helps teams prioritize accounts based on install base, spend profile, and competitive context rather than surface-level interest, turning static ICP definitions into execution-ready targeting.","pricing":{},"features":[{"name":"Account conversion propensity scoring","value":"Prioritize Accounts By Conversion Potential","valueDescription":"Focus on accounts with defensible pipeline potential rather than surface-level interest."},{"name":"Technographic and spend intelligence","value":"Ground Targeting In Verified Market Data","valueDescription":"Use verified technology-install and spend information to reflect account and market conditions."},{"name":"Activation-ready audience building","value":"Build Prioritized Activation Audiences","valueDescription":"Turn account scores into execution-ready audiences that meet defined criteria."},{"name":"Demand program activation","value":"Activate Prioritized Audiences In Demand Programs","valueDescription":"Run demand programs against audiences built to meet selected criteria."},{"name":"Competitive and replaceability context","value":"Identify Competitive Conversion Opportunities","valueDescription":"Consider competitive exposure and replaceability when prioritizing accounts."},{"name":"ICP refinement","value":"Refine ICP Without Arbitrarily Shrinking Reach","valueDescription":"Improve ICP precision using install-base and competitive intelligence while avoiding arbitrary audience reductions."},{"name":"Cross-functional prioritization alignment","value":"Align Teams Around Defensible Priorities","valueDescription":"Provide teams with a common rationale for pursuing selected accounts."}],"marketCategories":[{"name":"Demand generation","url":"https://nowen.ai/category/demand-generation"}]},{"name":"Digital Audiences","anchor":"product-digital-audiences","type":"Service","url":"https://demandscience.com/products/digital-audiences/","summary":"Reach relevant B2B decision-makers across digital channels with consistent, verified audiences and less media waste.","description":"Digital Audiences builds account- and persona-targeted audiences using verified company and contact data linked to digital identifiers through DemandScience’s proprietary Identity Graph. Marketers can target by industry, intent, job title, seniority, technology installs, and other buyer signals, then activate one consistent audience across programmatic, social, audio, connected TV, video, and other channels. The service provides visibility into audience construction, use, and performance, while clients retain ownership of campaign execution.","pricing":{},"features":[{"name":"Account and persona targeting","value":"Target High-Fit Accounts And Decision-Makers","valueDescription":"Focus digital campaigns on specified accounts and buyer profiles using relevant attributes."},{"name":"Cross-channel audience activation","value":"Activate One Audience Across Digital Channels","valueDescription":"Use a consistent audience across supported channels to coordinate paid media and demand generation."},{"name":"Identity resolution","value":"Connect Verified Data To Digital Identifiers","valueDescription":"Link verified records to digital identifiers to activate audiences using account and buyer signals."},{"name":"Audience transparency and control","value":"See Audience Composition And Control Execution","valueDescription":"Understand audience construction, use, and performance while keeping campaign execution decisions."},{"name":"Lead-generation audience alignment","value":"Align Paid Media With Lead Generation","valueDescription":"Extend existing audiences into paid media for consistent cross-channel outreach."},{"name":"Custom audience creation and delivery","value":"Build And Deliver Campaign-Specific Audiences","valueDescription":"Specify targeting criteria and destination platforms to receive an activation-ready audience."},{"name":"Campaign execution ownership","value":"Keep Campaign Execution In Your Hands","valueDescription":"Use delivered audiences in the client’s chosen media workflow."},{"name":"Audience exclusion controls","value":"Exclude Unwanted Roles And Seniority Levels","valueDescription":"Remove specified roles, functions, or seniority levels from a campaign audience."}]},{"name":"Integrity","anchor":"product-integrity","type":"Product","url":"https://demandscience.com/products/integrity/","summary":"Keep customer data accurate, compliant, and campaign-ready to reduce bounces, protect sender reputation, and support confident outreach.","description":"DemandScience Integrity audits, cleanses, enriches, and verifies contact and account data to keep databases accurate, complete, compliant, and campaign-ready. It identifies data gaps, errors, duplicates, and compliance risks; corrects and standardizes records; appends missing firmographic and contact details; and validates email addresses and phone numbers. Verified, enriched data can be delivered to CRM or marketing automation platforms through batch uploads, an API, or downloadable reports.","pricing":{},"features":[{"name":"Intelligent email verification","value":"Reduce Bounces And Spam-Trap Risk","valueDescription":"Validate email addresses with multiple checks to reduce bounce and spam-trap risks."},{"name":"Data cleansing and standardization","value":"Standardize And Correct Records","valueDescription":"Improve record consistency by correcting data, removing duplicates, and standardizing formatting."},{"name":"Database auditing","value":"Identify Data Gaps And Risks","valueDescription":"Find issues in database records to address data quality and compliance concerns."},{"name":"Data enrichment","value":"Complete Missing Data","valueDescription":"Add missing firmographic information and contact details to database records."},{"name":"Compliance alignment","value":"Reduce Compliance Risk","valueDescription":"Align data hygiene processes with stated privacy and telecommunications requirements."},{"name":"CRM and MAP data delivery","value":"Deliver Data To CRM And MAP","valueDescription":"Deliver processed data through multiple options for use in CRM or marketing automation workflows."},{"name":"Global phone validation","value":"Validate Global Phone Numbers","valueDescription":"Check phone number type and carrier and apply fraud detection measures."},{"name":"Dedicated data operations support","value":"Support Data Quality Operations","valueDescription":"Get support focused on maintaining data accuracy, compliance, and enrichment."}]},{"name":"Media Placement & Management","anchor":"product-media-placement-and-management","type":"Service","url":"https://demandscience.com/products/media-placement-and-management/","summary":"Reach verified B2B decision-makers across channels with managed campaigns, ongoing optimization, and transparent performance reporting.","description":"DemandScience Media Placement & Management is a fully managed B2B advertising service that plans, places, and optimizes campaigns to reach verified decision-makers. It supports display, native, video, connected TV, audio, and social advertising across trusted platforms. DemandScience builds audiences using first-party data, maps campaign goals to channels, budgets, and KPIs, and manages trafficking, pacing, frequency, and optimization. Marketers receive account-level reporting on ad exposure, engagement, and pipeline impact, with safeguards for fraud prevention, brand safety, and viewability. Campaigns can run globally in more than 190 countries with GDPR and LGPD-compliant advertising.","pricing":{},"features":[{"name":"Verified audience targeting","value":"Reach Verified Decision-Makers","valueDescription":"Direct campaigns toward specified decision-makers and accounts rather than broad audiences."},{"name":"Managed campaign execution","value":"Delegate Campaign Execution","valueDescription":"Rely on experts for operational work from planning and trafficking through optimization and reporting."},{"name":"Multichannel ad placement","value":"Reach Buyers Across Channels","valueDescription":"Run advertising across supported formats and platforms selected for campaign objectives."},{"name":"Continuous campaign optimization","value":"Improve Campaign Performance Continuously","valueDescription":"Refine audiences and placements during delivery based on performance."},{"name":"Account-level performance reporting","value":"Track Exposure, Engagement, And Impact","valueDescription":"Review account-level delivery and performance, including exposure, engagement, and pipeline impact."},{"name":"Brand safety and fraud protection","value":"Protect Ad Quality And Safety","valueDescription":"Use stated safeguards to help keep placements safe and relevant."},{"name":"Campaign planning","value":"Align Media Plans With Goals","valueDescription":"Connect objectives and audience priorities with channels, budget, and KPIs."},{"name":"Global campaign delivery","value":"Scale Campaigns Across Markets","valueDescription":"Run geographically targeted campaigns with compliance support and market-level reporting."},{"name":"Early buyer engagement","value":"Engage Buyers Before They Research","valueDescription":"Build visibility before active research and maintain presence across lengthy buying cycles."},{"name":"Contextual ad targeting","value":"Place Ads Beside Relevant Content","valueDescription":"Use keyword and topic matching to place ads alongside relevant content."},{"name":"Cross-channel audience consistency","value":"Coordinate Audiences Across Channels","valueDescription":"Align outreach across lead generation, email, and advertising using consistent audience data."},{"name":"Flexible campaign models","value":"Choose A Campaign Delivery Model","valueDescription":"Select a static or dynamic delivery approach based on campaign requirements."},{"name":"Fee-free, flexible execution","value":"Avoid Platform Fees And Lock-Ins","valueDescription":"Run campaigns without platform fees or long-term commitments."}]},{"name":"Email Distribution","anchor":"product-email-distribution","type":"Service","url":"https://demandscience.com/products/email-marketing-distribution/","summary":"Reach verified in-market B2B buyers beyond your CRM, align campaigns with awareness or conversion goals, and measure engagement.","description":"DemandScience Email Distribution extends B2B email campaigns beyond a company’s CRM using a global database of more than 247 million verified contacts enriched with firmographic, technographic, and intent data. DemandScience segments audiences against campaign criteria and real-time intent, then deploys client-provided HTML email or helps develop and optimize creative. Campaigns can use CPM for awareness or CPC for click-driven response. Emails can be sent from the client’s domain if preferred. Reporting includes delivery, opens, clicks, audience performance insights, and recommendations, with delivery or click volumes guaranteed based on campaign type.","pricing":{},"features":[{"name":"Verified B2B contact reach","value":"Reach More Verified B2B Buyers","valueDescription":"Extend campaigns beyond the CRM and reach contacts supported by business and intent data."},{"name":"Intent-based audience segmentation","value":"Target High-Fit In-Market Contacts","valueDescription":"Focus campaigns on contacts matching audience criteria and real-time intent."},{"name":"CPC click-driven campaigns","value":"Pay For Clicks From Verified Buyers","valueDescription":"Align campaign costs with clicks from qualified or verified buyers."},{"name":"Campaign performance reporting","value":"Track Delivery Opens And Clicks","valueDescription":"Review delivery and engagement metrics and audience insights to inform subsequent campaign decisions."},{"name":"CPM awareness campaigns","value":"Build Awareness Across Curated Audiences","valueDescription":"Reach curated professionals with messaging intended to inform, educate, and build awareness."},{"name":"Campaign deployment from the client’s domain","value":"Deploy Emails From Your Domain","valueDescription":"Choose to send campaigns from your own domain, an option described as supporting deliverability and trust."},{"name":"Campaign volume guarantees","value":"Secure Guaranteed Delivery Or Click Volumes","valueDescription":"Receive campaign delivery or click volume guarantees according to the selected type."},{"name":"Email creative development and optimization","value":"Create And Optimize Email Creative","valueDescription":"Get help creating or improving campaign messaging, layout, and calls to action."},{"name":"Expert campaign support","value":"Get Support Across Campaign Planning","valueDescription":"Work with the team on audience segmentation and content optimization."}]},{"name":"Visitor ID (VID) Tag","anchor":"product-visitor-id-vid-tag","type":"Product","url":"https://demandscience.com/products/visitor-id/","summary":"Reveals which companies engage with your website and turns visitor behavior into actionable insight for content, campaigns, and go-to-market decisions.","description":"Visitor ID (VID) Tag is a website intelligence tool that uses a single JavaScript tag to connect website engagement with real companies. It identifies visiting accounts and firmographic attributes, captures onsite engagement, intent, and conversion performance, and reveals what audiences engage with and where they drop off. VID connects website activity with campaign performance and pipeline impact, and its signals can guide content and campaign strategy or inform multichannel programs.","pricing":{},"features":[{"name":"Account-level behavior analysis","value":"Reveal Target-Account Engagement Gaps","valueDescription":"See which target accounts visit, how they behave, and where engagement is missing."},{"name":"Company and firmographic identification","value":"Identify Visiting Companies And Industries","valueDescription":"Connect website visits to real companies and firmographic attributes instead of anonymous traffic."},{"name":"Content engagement insights","value":"Improve Content And Campaign Decisions","valueDescription":"Understand which content resonates and where visitors disengage, then use those observations to inform decisions."},{"name":"Campaign and pipeline reporting","value":"Connect Engagement To Campaign And Pipeline","valueDescription":"Review website engagement with campaign results and pipeline impact in one view."},{"name":"Multichannel campaign activation","value":"Activate Insights Across Multiple Channels","valueDescription":"Turn visitor signals into action through expert-supported programs."},{"name":"Visitor segmentation","value":"Segment Visitors By Relevant Attributes","valueDescription":"Organize visitors using account, profile, campaign, behavior, intent, and content-interest attributes."},{"name":"Lightweight JavaScript tag deployment","value":"Deploy Website Intelligence With One Tag","valueDescription":"Add one asynchronously loaded tag through a tag manager or container to collect account-linked engagement data."},{"name":"Privacy and consent support","value":"Support Privacy And Visitor Consent","valueDescription":"Integrate with consent management to pass consent for opted-in site visitors."},{"name":"Engagement, intent, and conversion data collection","value":"Track Engagement Intent And Conversions","valueDescription":"Capture onsite activity and conversion performance to build a fuller view of visitor behavior."},{"name":"DemandScience advertising segment integration","value":"Bring Advertising Segments Into VID","valueDescription":"Bring advertising platform segments into VID, including segments built with CRM data."}]},{"name":"DemandScience Web Personalization","anchor":"product-demandscience-web-personalization","type":"Service","url":"https://demandscience.com/products/web-personalization/","summary":"Deliver relevant website experiences that engage visitors, support consistent cross-channel journeys, and help accelerate conversions and pipeline.","description":"DemandScience Web Personalization combines no-code technology with managed expertise to tailor website experiences to visitors’ accounts, audiences, and behavior. Using a visual editor and templates, teams can personalize modals, fly-ins, banners, calls to action, headlines, and content blocks without ongoing development support. DemandScience specialists help define segments, design and activate experiences, and monitor and refine programs. Audience segments can also be activated across display, content syndication, and social campaigns.","pricing":{},"features":[{"name":"Behavioral and account segmentation","value":"Target Experiences To Relevant Visitors","valueDescription":"Use account and audience attributes with onsite activity to tailor experiences to visitors and their journey."},{"name":"No-code website experiences","value":"Launch Personalized Content Without Ongoing Development","valueDescription":"Use a visual editor and templates to deploy tailored website content without ongoing development work."},{"name":"Managed program support","value":"Launch Programs With Expert Guidance","valueDescription":"Rely on specialists to plan, configure, and launch personalization programs."},{"name":"Cross-channel audience activation","value":"Extend Audience Segments Across Channels","valueDescription":"Activate segments across web and other campaigns to support consistent engagement."},{"name":"Engagement and conversion measurement","value":"Measure Engagement, Conversions, And Pipeline Impact","valueDescription":"Review engagement and conversion metrics and pipeline impact."},{"name":"Experience optimization","value":"Refine Experiences Over Time","valueDescription":"Use performance monitoring, testing, and expert input to adjust experiences."}]},{"name":"Studio","anchor":"product-studio","type":"Service","url":"https://demandscience.com/solutions/studio/","summary":"Delivers tailored, on-brand creative across channels to help campaigns capture attention, engage audiences, and drive conversions.","description":"DemandScience Studio is a creative service that combines creativity with strategy to develop tailored content for campaigns. 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