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Peaberry Software, Inc.

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customer.io

Peaberry Software, Inc. is a global technology company providing data-driven, cross-channel customer engagement solutions.

Overview

Peaberry Software, Inc. is a global technology company focused on customer engagement. It enables organizations to unify their audience data and power real-time, cross-channel messaging, supporting personalized customer journeys across email, mobile, in-app, push, and SMS. The company emphasizes a data-driven approach, helping teams activate data, segment audiences, and orchestrate messages to improve engagement and outcomes. Serving thousands of brands worldwide, it prioritizes security, privacy, and compliance while providing scalable tools that empower marketers, product, and customer success teams to understand and reach their customers more effectively. The organization also champions collaboration and innovation in a distributed, remote-first work environment and is committed to helping customers move from static messaging to dynamic, data-powered experiences that scale with their business.

Mission statement

To empower tech-enabled organizations with unified audience views and real-time data-driven capabilities to deliver meaningful, multi-channel engagement.

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What we offer

Customer.io Platform

Achieve personalized, data-driven customer engagement across multiple channels with Customer.io.

customer.io/customer-engagement-platform

Activation

Enhance customer engagement by delivering personalized activation messages across multiple channels.

customer.io/solutions/activation

Cross & upsell

Maximize revenue with targeted cross-channel campaigns that personalize customer offers.

customer.io/solutions/cross-sell-upsell

Onboarding

Boost user engagement and retention through personalized onboarding experiences.

customer.io/solutions/onboarding

Retention

Enhance customer loyalty and reduce churn through personalized omnichannel messaging.

customer.io/solutions/retention

Market segments

Market size by segment

Growth potential (CAGR)

Cross-channel customer engagement

24.36 Billion USD10.1% CAGR

Orchestrate and deliver coordinated, personalized messages across email, mobile, web, in-app, and push to drive activation and retention.

Customer journey orchestration

12.5 Billion USD24% CAGR

Orchestration and end-to-end automation of customer journeys including onboarding, multi-channel flows and process automation using drag-and-drop design and APIs.

Email authoring and deliverability

1.5 Billion USD10.5% CAGR

Email creation, coding, accessibility, interactive AMP support, link validation, and quality controls to improve deliverability and engagement.

Customer data platform

4.07 Billion USD19.6% CAGR

Unifies customer data from multiple sources into real‑time unified profiles to enable segmentation, analytics, and activation across channels.

More information about our offering

Customer.io Platform

Customer.io platform is a cross-channel customer engagement platform designed to help tech-focused organizations activate first-party data, segment audiences, and orchestrate personalized journeys across email, in-app, push, and SMS. Additionally, it includes Parcel, an email coding platform, to enhance email quality, and Data Pipelines for unifying customer data seamlessly across various tools.

  • Streamline Data Management
    This feature connects various data sources, ensuring seamless integration and continuous data flow across systems, enhancing operational efficiency.
  • Create Cohesive Customer Journeys
    Journeys provide a framework to construct detailed multi-channel campaigns, ensuring that customers receive timely messages through their preferred channels.
  • Enhance Email Quality
    Utilize powerful tools for precise email coding to deliver visually appealing and effective email campaigns.
  • Unify And Sync Data
    Ensure all your customer data is harmonized and easily accessible across various platforms, allowing for seamless operations and enhanced insights.
  • Optimize Personalization Across Channels
    By leveraging customer data, this feature ensures personalized messaging that resonates with users, increasing engagement rates across channels.
  • Enhance Customer Relationships
    This core feature allows for the automatic sending of relevant messages, nurturing customer relationships and driving repeat engagement.
  • Process Data In Real-Time
    Leverage real-time data updates to engage customers with personalized messages immediately after interactions.
  • Engage Customers More Effectively
    Utilizing AMP technology allows the creation of emails that engage users with interactive elements, enhancing the overall user experience.
  • Streamline Automation Creation
    This tool simplifies the creation of automation workflows, making it easier for teams to implement complex marketing strategies effectively.
  • Integrate With Ease
    Simplified integration with existing tools ensures that businesses can expand their marketing capabilities without extensive technical resources.
  • Customize Email Designs
    The integrated code editor enables marketers to create fully customized emails that reflect brand identity and meet specific design requirements.
  • Simplify Email Creation
    This intuitive interface enables faster email creation, allowing marketers to focus on strategy and messaging without needing extensive technical knowledge.
  • Unify Customer Engagement
    Combine email, push notifications, and in-app messaging to deliver cohesive customer journeys.
  • Replay Historical Data
    Enable the ability to resend previous data sets to new integrations, streamlining updates and reducing workload.
  • Enhance Audience Segmentation
    This feature facilitates manipulation of audience data to group contacts based on complex relationships, improving targeted marketing efforts.
  • Ensure Inclusive Marketing
    The accessibility checker empowers marketers to create emails that are accessible to all users, promoting inclusivity and improving engagement.
  • Manage Customer Data Effectively
    This functionality allows users to export relevant customer data for analysis and reporting, aiding in data-driven decision-making.
  • Maintain Campaign Integrity
    By checking links for functionality, this feature ensures campaigns do not lose credibility due to broken links, thus enhancing user experience.
  • Centralize Your Data
    Customer.io’s data warehouse provides a centralized solution for storing and managing data, crucial for effective analysis and reporting.

Activation

Omnichannel activation solution to convert more customers by reaching them on their preferred channel (in-app, email, SMS, and push).

  • Educate Customers Via Email
    Utilize tailored email content to guide customers through their journey, ensuring they understand product features relevant to their interests.
  • Tailor Workflows
    Design and customize entire workflows to meet specific customer journeys, improving relevance and cultivating engagement.
  • Guide Users In-App
    Leverage in-app messaging to support customer actions, helping them realize value quickly and efficiently.
  • Engage Customers Contextually
    Utilize actionable insights and customer behavior to tailor messages precisely when needed, enhancing user experience.
  • Send Push Notifications
    Engage customers through timely push notifications that encourage interaction and highlight essential features.
  • Send SMS Messages
    Use SMS to deliver concise updates and valuable information that prompt quick customer actions.

Cross & upsell

Lifecycle marketing solution that helps brands maximize revenue by targeting customers with relevant offers across channels and using data-driven campaigns.

  • Enhance Campaign Effectiveness
    Test various elements of your messaging to identify what drives the best engagement and conversion rates.
  • Drive Customer Engagement
    Use insights to deliver timely and relevant offers that resonate with customer needs.
  • Personalize Marketing Efforts
    Leverage detailed customer profiles to craft highly targeted marketing strategies that resonate.
  • Boost Repeat Purchases
    Engage customers with tailored emails that reflect their past interactions, increasing the chances of upsell.
  • Enhance In-App Experience
    Improve user experience by presenting timely upgrade options within the app during relevant moments.
  • Engage with Timely Offers
    Send location-based and timely offers directly to users via SMS to increase engagement and urgency.
  • Recapture User Attention
    Utilize push notifications to remind users of relevant offerings and drive them back to the app.

Onboarding

Onboarding helps guide new users to value with targeted messaging across channels, enabling personalized onboarding journeys.

  • Engage Users Where They Are
    Reach customers through their preferred communication channels, ensuring timely and relevant interactions.
  • Show Customers You Know Them
    Utilizes user behavior and preferences to ensure messages resonate and prompt desired actions, enhancing user retention.
  • Boost Engagement with Next Steps
    Only remind users about actions they have yet to take, avoiding unnecessary prompts and enhancing their experience.
  • Improve Onboarding Experience
    Continuously enhances user journeys by identifying the most effective messaging approaches.
  • Reinforce User Achievements
    Acknowledges and celebrates user milestones to build a positive brand experience, enhancing future engagement.

Retention

Retention focuses on keeping customers engaged through omnichannel messaging to reduce churn and increase lifetime value.

  • Connect Across All Channels
    Engage customers through email, SMS, push notifications, and in-app messages, ensuring they receive timely and relevant communications.
  • Deliver Tailored Experiences
    Utilize user data to create dynamic messaging that resonates with individual customer needs, enhancing engagement and loyalty.
  • Automate Customer Engagement
    Set up triggers based on user activity to send timely reminders and incentives that keep customers engaged.
  • Targeted Messaging
    Leverage user insights to send personalized messages that meet specific customer profiles and behaviors.
  • Unified Customer View
    Centralize customer data from multiple sources to inform retention strategies and messaging.

References

Methodology and sourcing behind the market figures shown above.

Cross-channel customer engagement

Primary estimate drawn from industry market reports for the broader "customer engagement solutions" category. Fortune Business Insights reports a market value of USD 24.36 billion in 2025 with a 10.10% CAGR; SNSInsider provides a corroborating 2025 valuation (~USD 25.95B) and similar ~10.8% CAGR. Adjacent research for multi-channel/multi-channel marketing hubs shows a smaller base (~USD 6B in 2024) but higher CAGR (~17.7%), indicating faster growth for focused cross-channel hubs. I used the Fortune Business Insights figure as the primary market-size reference and its CAGR for growth potential.

Customer journey orchestration

Multiple market reports in the supplied search results converge on a current market size around USD 12–12.5 billion (2024–2025) for Customer Journey Orchestration and forecast rapid expansion driven by AI, CDP integration and omnichannel adoption. Forecast CAGRs reported range ~23–24.5%, with vendor reports projecting market values near USD 86–89 billion by 2034 (other forecasts to 2032 are directionally similar). Estimates use the cited market studies as primary sources.

Email authoring and deliverability

Estimated 2024 market size for 'email authoring and deliverability' at ~$1.5B based on deliverability-specific report ranges (Credence: $0.445B; MarketResearchFuture: $2.285B) and the larger email marketing market (~$10.8B). I treated authoring + deliverability as a subset (roughly 10–20% of email marketing) and selected a midpoint. Growth CAGR set to 10.5%, aligning with Credence’s deliverability-tools forecast and within the range reported by other sources (MRFR 8.8% and broader email marketing 15%+).

Customer data platform

I used the provided industry reports and reconciled divergent estimates. Fortune Business Insights gives a conservative 2026 market size of USD 4.07B with a 19.6% CAGR (2026–2034); MarketsandMarkets projects a substantially larger market (USD 9.72B in 2025, CAGR 30.7% to 2030). DinMo summarizes multiple forecasts and notes a wide CAGR range to 2030. Given the spread, I selected Fortune’s 2026 figure and CAGR as a conservative, document-supported estimate within the range shown in the sources.

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