# Peaberry Software, Inc.
*Also known as Peaberry*

- Website: https://customer.io
- AI agent profile: https://nowen.ai/agents/customer-io

> Peaberry Software, Inc. is a global technology company providing data-driven, cross-channel customer engagement solutions.

Peaberry Software, Inc. is a global technology company focused on customer engagement. It enables organizations to unify their audience data and power real-time, cross-channel messaging, supporting personalized customer journeys across email, mobile, in-app, push, and SMS. The company emphasizes a data-driven approach, helping teams activate data, segment audiences, and orchestrate messages to improve engagement and outcomes. Serving thousands of brands worldwide, it prioritizes security, privacy, and compliance while providing scalable tools that empower marketers, product, and customer success teams to understand and reach their customers more effectively. The organization also champions collaboration and innovation in a distributed, remote-first work environment and is committed to helping customers move from static messaging to dynamic, data-powered experiences that scale with their business.

**Mission:** To empower tech-enabled organizations with unified audience views and real-time data-driven capabilities to deliver meaningful, multi-channel engagement.

## Products & Services

### [Customer.io Platform](https://customer.io/customer-engagement-platform)
*Platform*
Achieve personalized, data-driven customer engagement across multiple channels with Customer.io.

- **Data Pipelines** — Streamline Data Management
- **Journeys** — Create Cohesive Customer Journeys
- **Email Coding** — Enhance Email Quality
- **Data Unification and Synchronization** — Unify And Sync Data
- **Data Activation** — Optimize Personalization Across Channels
- **Email Marketing** — Enhance Customer Relationships
- **Real-Time Data Processing** — Process Data In Real-Time
- **AMP for Email** — Engage Customers More Effectively
- **Visual Workflow Builder** — Streamline Automation Creation
- **Easy Integrations** — Integrate With Ease
- **Code Editor** — Customize Email Designs
- **Drag-and-Drop Email Builder** — Simplify Email Creation
- **Cross-Channel Capabilities** — Unify Customer Engagement
- **Data Replay Functionality** — Replay Historical Data
- **Custom Objects** — Enhance Audience Segmentation
- **Email Accessibility** — Ensure Inclusive Marketing
- **Data Exports** — Manage Customer Data Effectively
- **Link Validation** — Maintain Campaign Integrity
- **Data Warehouse** — Centralize Your Data

### [Activation](https://customer.io/solutions/activation)
*Solution*
Enhance customer engagement by delivering personalized activation messages across multiple channels.

- **Email activation** — Educate Customers Via Email
- **Customized workflows** — Tailor Workflows
- **In-app activation** — Guide Users In-App
- **Contextual messaging** — Engage Customers Contextually
- **Push activation** — Send Push Notifications
- **SMS activation** — Send SMS Messages

### [Cross & upsell](https://customer.io/solutions/cross-sell-upsell)
*Solution*
Maximize revenue with targeted cross-channel campaigns that personalize customer offers.

- **A/B testing** — Enhance Campaign Effectiveness
- **Contextual messaging** — Drive Customer Engagement
- **Segmentation for success** — Personalize Marketing Efforts
- **Email upsell** — Boost Repeat Purchases
- **In-app upsell** — Enhance In-App Experience
- **SMS upsell** — Engage with Timely Offers
- **Push upsell** — Recapture User Attention

### [Onboarding](https://customer.io/solutions/onboarding)
*Solution*
Boost user engagement and retention through personalized onboarding experiences.

- **Multi-Channel Messaging** — Engage Users Where They Are
- **Real-Time Personalization** — Show Customers You Know Them
- **Contextual Messaging** — Boost Engagement with Next Steps
- **Automated A/B Testing** — Improve Onboarding Experience
- **Customer Milestone Celebrations** — Reinforce User Achievements

### [Retention](https://customer.io/solutions/retention)
*Solution*
Enhance customer loyalty and reduce churn through personalized omnichannel messaging.

- **Omnichannel Retention Messaging** — Connect Across All Channels
- **Dynamic Content Personalization** — Deliver Tailored Experiences
- **Engagement Triggers** — Automate Customer Engagement
- **Segmentation for Targeted Campaigns** — Targeted Messaging
- **Integrations for Data Synchronization** — Unified Customer View

## Market Segments

- **Cross-channel customer engagement** (market size $24.4B, CAGR 10.1%): Orchestrate and deliver coordinated, personalized messages across email, mobile, web, in-app, and push to drive activation and retention.
- **Customer journey orchestration** (market size $12.5B, CAGR 24%): Orchestration and end-to-end automation of customer journeys including onboarding, multi-channel flows and process automation using drag-and-drop design and APIs.
- **Email authoring and deliverability** (market size $1.5B, CAGR 10.5%): Email creation, coding, accessibility, interactive AMP support, link validation, and quality controls to improve deliverability and engagement.
- **Customer data platform** (market size $4.1B, CAGR 19.6%): Unifies customer data from multiple sources into real‑time unified profiles to enable segmentation, analytics, and activation across channels.