Craft Technologies, Inc.

Craft’s In-Home Sales enhances conversion rates through real-time AI coaching during home visits.

Empowers call centers with AI-driven real-time coaching to enhance customer interactions and boost booking rates.

Maximize revenue recovery with AI Agents providing 24/7 support and real-time insights.

Empower your home service business with data-driven insights and expert resources.

Capabilities that deliver real-time coaching, contextual follow-up, and in-appointment guidance to improve conversion rates and revenue per opportunity for field sales teams.

Products: In-Home Sales, AI Agents

Capabilities that provide AI-driven in-call coaching, quality assurance automation, call reclassification, and speed-to-lead improvements to increase booking rates and recover missed revenue in contact centers.

Products: Call Centers, AI Agents

Capabilities that unify field operations data, provide hands-free ridealongs and real-time insights, and scale coaching across technicians and reps to improve operational efficiency and upsell outcomes.

Products: In-Home Sales, AI Agents

Data and dossier capabilities that aggregate acquisitions, people, podcast, and resource insights to inform M&A, competitive positioning, and strategic planning for home services businesses.

Products: The Home Service Dossier

In-Home Sales

In-Home Sales is Craft's real-time AI-assisted in-home sales product. It provides real-time coaching during customer appointments, enabling reps to upsell and convert opportunities on the spot. The system supports coaching at scale without physical ride-alongs, contributing to improved revenue per opportunity and a more efficient in-home sales process.

• Maximizes Coaching Efficiency
  AI-driven insights allow coaching across multiple interactions simultaneously, optimizing training without the logistical burden of in-person supervision.
• Enhances Sales Effectiveness
  AI interactions provide crucial feedback instantly, allowing reps to adjust their presentations and approach immediately, boosting conversion rates.
• Increases Sales Opportunities
  Real-time suggestions during customer interactions empower reps to identify additional sales opportunities and enhance ticket sizes on the spot.
• Assists Without Disruption
  Enables seamless coaching through voice interactions, allowing reps to focus on customers while receiving necessary prompts and suggestions.
• Boosts Revenue Metrics
  Empirical evidence from deployments shows marked increases in average sales by leveraging AI insights during customer engagements.
• Informs Agent Decision-Making
  Real-time data allows agents to make informed decisions, improving conversation outcomes.
• Improves Follow-Up Success
  Dynamic follow-ups tailored to specific objections and conversations increase the likelihood of closing previously unsold estimates.

Call Centers

Call Centers is Craft's AI-powered in-call coaching product for CSR teams. It provides real-time coaching during customer interactions to improve booking rates, with automated features such as revenue recovery alerts, call reclassification, and speed-to-lead optimization.

• Recovers Lost Revenue
  Real-time notifications enable quick actions on missed leads, significantly enhancing revenue recovery efforts.
• Enhances Agent Performance
  Delivers real-time coaching, helping agents handle calls effectively, leading to significant increases in booking rates.
• Accelerates Lead Engagement
  Improved response times increase the chances of converting leads into appointments, maximizing revenue opportunities.
• Improves Call Management
  Ensures that calls are correctly categorized for optimal handling, preventing lost opportunities.
• Ensures Compliance
  Real-time monitoring and scoring of calls help maintain compliance standards effortlessly.

AI Agents

AI Agents are Craft's AI-powered agents that work alongside your team at every customer touchpoint, providing real-time coaching and facilitating interactions. They identify missed opportunities and nurture leads efficiently, ensuring no revenue is left on the table.

• Monitor Everything
  Gain complete visibility into every customer interaction, ensuring no deal slips through the cracks.
• Coach Reps Live
  Equip your team with instant guidance that improves objection handling and sales strategies during customer visits.
• Recover Lost Revenue
  AI Agents follow up on unsold estimates and missed opportunities, maximizing conversion chances.
• Personalize Follow-Ups
  Improve customer engagement by addressing their specific needs and prior interactions.
• Gain Key Insights
  Transform conversations into actionable insights that enhance sales performance through data-driven analysis.

The Home Service Dossier

The Home Service Dossier is Craft's data insights platform for home service businesses, offering dossiers on acquisitions, people, podcasts, and resources to inform strategy and decision making.

• Understand Market Movements
  Gain insights into the latest acquisitions and strategic movements in the home services industry, helping inform your business strategy.
• Connect with Industry Leaders
  Access detailed profiles of influential figures in the home services sector to foster networking and collaboration opportunities.
• Explore Industry Discussions
  Stay updated with trending topics and expert advice from various home service podcasts, enhancing your industry knowledge.
• Access Valuable Resources
  Gather articles and resources focused on best practices, insights, and innovations in the home services industry.