Cognism

Empower your revenue teams with compliant, actionable B2B data and insights.

Real-time access to verified B2B data for seamless integration into your systems.

Enhance your CRM with verified, compliant data to unlock actionable insights and maintain record accuracy.

Effortlessly sync high-quality data with your existing tech stack for enhanced workflow efficiency.

Empowers revenue teams with trusted, compliant data for scalable growth.

Empower marketing teams to identify the right accounts and generate predictable pipeline sales with accurate, compliant data.

Capabilities that automatically enrich, validate, and maintain contact and account records to improve CRM completeness, accuracy, and update cadence for sales and marketing operations.

Products: CRM Enrichment, Data-as-a-Service, Integrations

Capabilities to build, target, and scale account-based campaigns using firmographics, intent and buying signals, event and ad targeting, and curated ABM target lists.

Products: Cognism for Marketing, Data-as-a-Service, Integrations

Capabilities that surface verified contact and company data, real-time intent and AI signals, and in-flow prospecting features to accelerate outbound outreach and list building.

Products: Sales Intelligence, Cognism for Marketing, Integrations

Enterprise-grade capabilities for delivering compliant, standardized data into CRMs and warehouses, including scoring, verification, routing, do-not-call/privacy controls, and integration support for RevOps teams.

Products: Enterprise Revenue Intelligence, Data-as-a-Service, CRM Enrichment, Integrations

Sales Intelligence

Sales Intelligence is Cognism's core platform for go-to-market teams, delivering accurate B2B company and contact data, real-time signals, and workflow-ready tools to build targeted prospect lists and accelerate outbound outreach. It includes a browser extension for in-flow prospecting, AI-powered signals to surface context, and easy export to CRM or CSV, with integrations to major CRMs. Comprehensive European data coverage is also a key feature, enabling targeted outreach.

• Prioritise Outreach Effectively
  Utilize AI insights to focus on the companies likely to convert, giving your team a significant advantage in outbound strategies.
• Leverage European Insights
  Access deep insights into European markets, ensuring you have the right information to drive effective strategies.
• Conduct Responsible Outreach
  Built with a governance-first approach, allowing teams to prospect within regulatory boundaries.
• Seamlessly Prospect
  Enhance your prospecting efforts by retrieving data directly on platforms like LinkedIn without disrupting your workflow.
• Accelerate Outreach Process
  Quickly create target lists tailored to your needs, streamlining your outreach and saving valuable time.
• Identify Buying Opportunities
  Focus your outreach on companies actively researching solutions similar to yours, increasing conversion chances.
• Maintain Data Integrity
  Ensure your CRM records are constantly updated, allowing teams to trust the data they work with.

Data-as-a-Service

Data-as-a-Service delivers Cognism data directly into customer systems, enabling enrichment, scoring, and routing across CRMs, data warehouses, and internal tools. Data can be delivered via API or scheduled deliveries and is standardized across systems to support multi-provider unification while remaining GDPR/CCPA compliant.

• Access Data Instantly
  Fetch data immediately when needed to enhance operational efficiency.
• Protect Customer Data
  Mitigate compliance risks with robust data governance practices.
• Ensure Data Consistency
  Maintain a unified view of customer data across platforms for reliable decision-making.
• Maximise Lead Value
  Identify and prioritise valuable leads to improve conversion rates.
• Streamline Operations
  Ensure seamless workflows by integrating enriched data into current processes.
• Get Tailored Assistance
  Work with experts to optimise data integration and strategy.

CRM Enrichment

CRM Enrichment automatically enriches and maintains CRM records. It identifies and fixes incomplete or outdated records, enriches contacts with verified, compliant data, and maintains data quality over time with controlled updates.

• Boost Data Accuracy
  Utilize accurate and compliant information to reach key decision-makers effectively and expand your outreach potential.
• Ensure Data Integrity
  Automatically keep your CRM data current to prevent decay, empowering sales teams, and eliminating manual clean-up efforts.
• Maintain Complete Records
  Enable sales and marketing teams to act on complete and accurate information, maximizing their efficiency and effectiveness.
• Focus Resources Wisely
  Prioritize enrichment efforts on high-value contacts and segments for maximized impact on your sales pipeline.
• Adapt To Market Changes
  Ensure your CRM evolves with market dynamics through timely updates, allowing a proactive approach to opportunities.

Integrations

Integrations connects Cognism data to customers' CRM and marketing tools, enabling real-time enrichment and data flow across systems. It includes prebuilt integrations for Salesforce, HubSpot, Pipedrive, Bullhorn, and Microsoft Dynamics, as well as Salesloft, Outreach, and Zapier automation.

• Connect Popular CRMs
  Seamlessly link Cognism with leading CRM platforms to maintain updated, complete records.
• Keep Data Updated
  Ensure your teams work with the most current and actionable data available.
• Enhance Sales Outreach
  Use integrated platforms to increase efficiency and effectiveness in your sales processes.
• Sync Across Tools
  Enhance collaboration and data accuracy by connecting Cognism to your existing tech stack.
• Automate Workflows
  Implement automation to simplify data management and enhance operational efficiency across tasks.

Enterprise Revenue Intelligence

Enterprise Revenue Intelligence provides enterprise-grade, compliant data to power revenue engines. It emphasizes data that works inside existing systems, is continuously refreshed, and governed with control, with broad European and US coverage. The data lifecycle includes scoring and matching, verification, compliance checks, human validation, and a customer feedback loop.

• Ensure Compliance For Outreach
  Automates adherence to GDPR and CCPA regulations with dynamic filtering of contacts against global do-not-call lists.
• Maintain Data Accuracy
  Utilizes AI-driven processes along with human checks to ensure the highest data quality and reliability.
• Access Extensive Markets
  Provides a comprehensive database of decision-makers across major business regions, ensuring effective outreach.
• Enhance Data Integrity
  Human checks complement automated systems to correct inaccuracies, enhancing data trustworthiness.
• Optimize Targeting
  Data is prioritized based on AI-generated scores reflecting likelihood of conversion, helping reps to focus on high-potential leads.
• Stay Informed With Latest Data
  Regular updates ensure that your teams work with the most recent and accurate information available, reducing wasted outreach.
• Streamline Workflows
  Integrates easily into your current tech stack, ensuring smooth operations without disruptions.

Cognism for Marketing

Cognism for Marketing builds campaigns on better B2B data, providing enriched CRM data, buying signals, ABM list building, and precise targeting to improve demand generation and campaign performance.

• Create Targeted Customer Lists
  Create a shared view of your target market by building centralised account lists for account-based marketing, prioritising companies most likely to convert.
• Reduce Ad Waste
  Improve paid campaign performance by building precise audiences that help marketing teams boost match rates and reduce wasted ad spend.
• Expand Outbound Efforts
  Use precise data to facilitate scalable outreach, identifying new audiences and enhancing engagement.
• Utilise Key Market Signals
  Access critical signals to tailor your approach and ensure campaigns are aligned with real-time market dynamics.
• Optimize CRM Data
  Maintain accurate, actionable data in your CRM by identifying gaps and enriching leads automatically.
• Create Targeted Event Lists
  Focus on the right buyers by identifying and engaging appropriate decision-makers for in-person and virtual events.