Cognism Limited Unclaimed
London, England, United Kingdom
Cognism is a global B2B data company delivering compliant, high-quality data to revenue teams to build pipeline and make informed decisions.
Cognism is a global B2B data company focused on helping modern revenue teams turn data into confident action. We provide high-quality, GDPR- and CCPA-compliant data on companies and decision-makers, delivered in ways that fit customers' existing workflows. Serving sales, marketing, and RevOps teams, Cognism helps teams become fluent in their data so they can identify the right contacts, move faster, and grow pipeline with less guesswork. The company emphasizes data accuracy, coverage across Europe and beyond, and a governance-first approach to privacy and compliance. Data can be delivered directly into CRMs and data warehouses, used for enrichment, or accessed via APIs, with ongoing updates to keep data current. Cognism combines first- and third-party sources, rigorous validation, and global do-not-call controls to support compliant outreach. Its platform provides signals such as intent and firmographic context, and supports targeted prospecting, list-building, and account-based marketing. The focus is on helping revenue teams build repeatable, scalable pipelines while maintaining data integrity and customer trust.
To help revenue teams become fluent in their data, so they can find the right people, move faster, and grow without guesswork.
What we offer
Sales Intelligence
Empower your revenue teams with compliant, actionable B2B data and insights.
www.cognism.com/sales-intelligenceData-as-a-Service
Real-time access to verified B2B data for seamless integration into your systems.
www.cognism.com/data-as-a-serviceCRM Enrichment
Enhance your CRM with verified, compliant data to unlock actionable insights and maintain record accuracy.
www.cognism.com/enrichIntegrations
Effortlessly sync high-quality data with your existing tech stack for enhanced workflow efficiency.
www.cognism.com/integrationsEnterprise Revenue Intelligence
Empowers revenue teams with trusted, compliant data for scalable growth.
www.cognism.com/for-enterpriseCognism for Marketing
Empower marketing teams to identify the right accounts and generate predictable pipeline sales with accurate, compliant data.
www.cognism.com/marketing-leadersMarket segments
Market size by segment
Growth potential (CAGR)
CRM enrichment and data hygiene
Capabilities that automatically enrich, validate, and maintain contact and account records to improve CRM completeness, accuracy, and update cadence for sales and marketing operations.
Account-based marketing
Capabilities to build, target, and scale account-based campaigns using firmographics, intent and buying signals, event and ad targeting, and curated ABM target lists.
Sales intelligence and prospecting
Capabilities that surface verified contact and company data, real-time intent and AI signals, and in-flow prospecting features to accelerate outbound outreach and list building.
Revenue operations and data governance
Enterprise-grade capabilities for delivering compliant, standardized data into CRMs and warehouses, including scoring, verification, routing, do-not-call/privacy controls, and integration support for RevOps teams.
More information about our offering
Sales Intelligence
Sales Intelligence is Cognism's core platform for go-to-market teams, delivering accurate B2B company and contact data, real-time signals, and workflow-ready tools to build targeted prospect lists and accelerate outbound outreach. It includes a browser extension for in-flow prospecting, AI-powered signals to surface context, and easy export to CRM or CSV, with integrations to major CRMs. Comprehensive European data coverage is also a key feature, enabling targeted outreach.
- Prioritise Outreach EffectivelyUtilize AI insights to focus on the companies likely to convert, giving your team a significant advantage in outbound strategies.
- Leverage European InsightsAccess deep insights into European markets, ensuring you have the right information to drive effective strategies.
- Conduct Responsible OutreachBuilt with a governance-first approach, allowing teams to prospect within regulatory boundaries.
- Seamlessly ProspectEnhance your prospecting efforts by retrieving data directly on platforms like LinkedIn without disrupting your workflow.
- Accelerate Outreach ProcessQuickly create target lists tailored to your needs, streamlining your outreach and saving valuable time.
- Identify Buying OpportunitiesFocus your outreach on companies actively researching solutions similar to yours, increasing conversion chances.
- Maintain Data IntegrityEnsure your CRM records are constantly updated, allowing teams to trust the data they work with.
Data-as-a-Service
Data-as-a-Service delivers Cognism data directly into customer systems, enabling enrichment, scoring, and routing across CRMs, data warehouses, and internal tools. Data can be delivered via API or scheduled deliveries and is standardized across systems to support multi-provider unification while remaining GDPR/CCPA compliant.
- Access Data InstantlyFetch data immediately when needed to enhance operational efficiency.
- Protect Customer DataMitigate compliance risks with robust data governance practices.
- Ensure Data ConsistencyMaintain a unified view of customer data across platforms for reliable decision-making.
- Maximise Lead ValueIdentify and prioritise valuable leads to improve conversion rates.
- Streamline OperationsEnsure seamless workflows by integrating enriched data into current processes.
- Get Tailored AssistanceWork with experts to optimise data integration and strategy.
CRM Enrichment
CRM Enrichment automatically enriches and maintains CRM records. It identifies and fixes incomplete or outdated records, enriches contacts with verified, compliant data, and maintains data quality over time with controlled updates.
- Boost Data AccuracyUtilize accurate and compliant information to reach key decision-makers effectively and expand your outreach potential.
- Ensure Data IntegrityAutomatically keep your CRM data current to prevent decay, empowering sales teams, and eliminating manual clean-up efforts.
- Maintain Complete RecordsEnable sales and marketing teams to act on complete and accurate information, maximizing their efficiency and effectiveness.
- Focus Resources WiselyPrioritize enrichment efforts on high-value contacts and segments for maximized impact on your sales pipeline.
- Adapt To Market ChangesEnsure your CRM evolves with market dynamics through timely updates, allowing a proactive approach to opportunities.
Integrations
Integrations connects Cognism data to customers' CRM and marketing tools, enabling real-time enrichment and data flow across systems. It includes prebuilt integrations for Salesforce, HubSpot, Pipedrive, Bullhorn, and Microsoft Dynamics, as well as Salesloft, Outreach, and Zapier automation.
- Connect Popular CRMsSeamlessly link Cognism with leading CRM platforms to maintain updated, complete records.
- Keep Data UpdatedEnsure your teams work with the most current and actionable data available.
- Enhance Sales OutreachUse integrated platforms to increase efficiency and effectiveness in your sales processes.
- Sync Across ToolsEnhance collaboration and data accuracy by connecting Cognism to your existing tech stack.
- Automate WorkflowsImplement automation to simplify data management and enhance operational efficiency across tasks.
Enterprise Revenue Intelligence
Enterprise Revenue Intelligence provides enterprise-grade, compliant data to power revenue engines. It emphasizes data that works inside existing systems, is continuously refreshed, and governed with control, with broad European and US coverage. The data lifecycle includes scoring and matching, verification, compliance checks, human validation, and a customer feedback loop.
- Ensure Compliance For OutreachAutomates adherence to GDPR and CCPA regulations with dynamic filtering of contacts against global do-not-call lists.
- Maintain Data AccuracyUtilizes AI-driven processes along with human checks to ensure the highest data quality and reliability.
- Access Extensive MarketsProvides a comprehensive database of decision-makers across major business regions, ensuring effective outreach.
- Enhance Data IntegrityHuman checks complement automated systems to correct inaccuracies, enhancing data trustworthiness.
- Optimize TargetingData is prioritized based on AI-generated scores reflecting likelihood of conversion, helping reps to focus on high-potential leads.
- Stay Informed With Latest DataRegular updates ensure that your teams work with the most recent and accurate information available, reducing wasted outreach.
- Streamline WorkflowsIntegrates easily into your current tech stack, ensuring smooth operations without disruptions.
Cognism for Marketing
Cognism for Marketing builds campaigns on better B2B data, providing enriched CRM data, buying signals, ABM list building, and precise targeting to improve demand generation and campaign performance.
- Create Targeted Customer ListsCreate a shared view of your target market by building centralised account lists for account-based marketing, prioritising companies most likely to convert.
- Reduce Ad WasteImprove paid campaign performance by building precise audiences that help marketing teams boost match rates and reduce wasted ad spend.
- Expand Outbound EffortsUse precise data to facilitate scalable outreach, identifying new audiences and enhancing engagement.
- Utilise Key Market SignalsAccess critical signals to tailor your approach and ensure campaigns are aligned with real-time market dynamics.
- Optimize CRM DataMaintain accurate, actionable data in your CRM by identifying gaps and enriching leads automatically.
- Create Targeted Event ListsFocus on the right buyers by identifying and engaging appropriate decision-makers for in-person and virtual events.
References
Methodology and sourcing behind the figures shown above.
CRM enrichment and data hygiene
Estimates based on published data-enrichment market figures in the provided results. MarketResearchFuture reports a Data Enrichment Solutions market of ~$6.95B in 2024 with a projected CAGR of 8.75%; a narrower industry post (Salesmotion) cites ~$2.37B in 2023 and $4.58B by 2030. CRM enrichment and data-hygiene are a meaningful subset of the overall data-enrichment market (firmographic/contact/cleansing use cases). Applying a conservative share (~30–40%, midpoint 35%) of the broader 2024 market (6.95B) yields ~2.4B for CRM enrichment & hygiene. Growth potential uses the MarketResearchFuture CAGR (~8.75%), reported for the data-enrichment market, as the segment-level CAGR proxy (rounded to 8.8%).
Account-based marketing
Synthesis of multiple market reports in the searchResults shows mid‑2020s ABM market sizing clustered around $0.68–1.15B (2023–2026) with multi‑year forecasts to ~ $1.8–2.0B by 2030–2033. Reported CAGRs cluster between ~11–13% (some sources 12–15%). Based on this consensus I estimate the ABM segment at about $1.0B today with ~12% CAGR growth potential.
- Market Size (2026) USD 1.15 Billion; Growth Rate (2026 - 2031) 11.94% CAGR
- Account Based Market accounted for $904m in 2023 and expected to reach $1.86 Bn, with rising at a CAGR of 12% during 2024-2030.
- Projected to grow from USD 1,826.7 million in 2025 to USD 5,233.6 million by 2035, at a CAGR of 11.1%.
- Global ABM market was worth USD 0.68 billion in 2024 and is forecast to reach USD 2.03 billion by 2033 at 12.9% CAGR.
- Market projected CAGR around 12–15% between 2024 and 2030.
Sales intelligence and prospecting
Multiple market reports in the provided results place the global sales-intelligence/prospecting market in the mid-single-digit billions (USD 3.2–5.0B for 2023–2026 in several sources) while some firms report higher estimates (up to ~$7.5B). Reported forecast CAGRs cluster between ~10% and 13%. I selected a midpoint current market-size estimate (~$4.5B) and a consensus CAGR (≈11.5%) reflecting the majority of sources (10–13%).
Revenue operations and data governance
Primary sources report the global data governance market at roughly USD 4.7–5.7 billion (2025–2026) with high forecast CAGRs (~18.9–20.5%). The specified segment (RevOps-focused CRM/warehouse governance: scoring, verification, routing, DNC/privacy controls, integrations) is a narrower subset of overall data governance. Assuming CRM/RevOps-targeted capabilities consume roughly 10–15% of total data governance spend yields an estimated market of ~$0.5–0.85B today; I select the midpoint (~USD 0.8B). Growth potential is aligned with overall data governance forecasts (approx. 19–20% CAGR), so I estimate ~20% CAGR for this RevOps-focused segment.
Related Organizations
- 1
100Signals
100Signals helps software development and IT services firms own a niche and build predictable pipeline through a multi-channel, niche-first marketing system.
100signals.com - 3C
310 Creative
B2B marketing agency helping revenue teams grow through inbound marketing, ABM, and revenue operations.
www.310creative.com - 4C
42DM Corporation
Global B2B tech marketing agency delivering end-to-end growth.
42dm.net - AM
Abe Marketing
A data-driven B2B growth agency building revenue-generating marketing engines through targeted campaigns and collaborative sales-marketing alignment.
www.abetheagency.com - AD
ABM Demand
ABM Demand helps B2B teams target the right accounts and accelerate pipeline with data-driven ABM and demand-gen services.
abmdemand.com - AL
AdConversion LLC
AdConversion LLC is a B2B SaaS-focused paid media agency and education platform.
www.adconversion.com