Codewave

Uncover meaningful opportunities, test ideas and turn strategic ambition into lasting business change.

Create distinctive, easy-to-navigate experiences that connect customer needs with the services and operations behind them.

Redesign workflows and deploy bounded, evaluated AI agents to move work forward and deliver customer value.

Turn physical-world signals into intelligent, adaptive action across connected products, spaces and operations.

Build products on foundations that support growth, reliable releases and future change.

Modernize core systems to improve release speed and resilience while keeping critical business operations running.

Turn fragmented data into trusted insights and foundations for better decisions, analytics and AI.

Build trust in products with security, quality and compliance practices designed for real-world risks.

Explore and test promising ideas, build working solutions faster and connect product activity to measurable business outcomes.

Find and qualify well-matched prospects, start personalized conversations and follow up to turn opportunities into meetings.

Connect business data and wider context to reveal changes and opportunities, helping teams reach informed decisions and act sooner.

Help employees build communication and emotional intelligence through practice in challenging workplace conversations and feedback.

Resolve routine requests quickly and route complex customer issues to human experts with relevant context.

Ship a defined software build on a fixed timeline with UI, engineering, QA and launch included.

Turn a business goal into a launched product focused on measurable outcomes, shaped through discovery and assessed after launch.

Turn a brief into two market-tested futures, select an evidence-backed winner and scale what works.

Management and IT consulting for enterprise digital strategy, business and technology alignment, data and AI strategy, and organizational change to deliver measurable transformation outcomes.

Products: Strategy & Transformation, Pro, Pioneer

End-to-end modernization and custom application development to replace or extend legacy systems, build maintainable architectures, and deliver new web/desktop/cloud-native applications.

Products: Product & Platform Engineering, Application & Cloud Modernization, Security, Compliance & Quality Engineering, Basic, Pro, Pioneer, Qbit · Agentic Orchestrator

Services that research, map, and redesign customer and employee interactions to improve usability, satisfaction, and business outcomes through human-centered research and service design.

Products: Customer Experience & Service Design, Strategy & Transformation, Pro

Services that establish trustworthy data foundations and implement AI-enabled workflows through data architecture, governance, agent engineering, evaluation and human oversight.

Products: AI agents & intelligent automation, Data, Analytics & AI Readiness

End-to-end engineering, embedded software and device integration for connected products and industrial monitoring, including secure device management, data ingestion and backend integration for analytics and control.

Products: AIoT & Physical AI Systems

Strategy & Transformation

Codewave helps organizations turn ambition into meaningful change by connecting strategy, operating models, culture and technology. The service helps teams uncover overlooked opportunities, understand people, challenge assumptions and use AI to explore and test ideas. Design thinking sprints sharpen the challenge with customers before Codewave builds an answer, focusing change on enduring business advantage.

• Turn Ambition Into Real Change
  Aligns strategic intent with the operating and technology changes needed to make it real.
• Reveal Overlooked Customer Opportunities
  Helps teams identify meaningful problems and possibilities that can inform distinctive products, services or ways of working.
• Ground Decisions In Human Needs
  Helps teams make choices informed by human needs rather than relying only on obvious assumptions.
• Explore And Test New Ideas
  Enables teams to consider possibilities, test ideas and develop answers with the potential to make a meaningful difference.
• Clarify The Challenge Before Building
  Helps teams refine what needs to change and what success would look like, then guides the build with that clearer direction.

Customer Experience & Service Design

Codewave designs customer experiences and service systems that connect customer journeys, employee needs and service operations. The work shapes distinctive brand interactions beyond screens, maps services around what people need to do and aligns the systems behind each experience. It includes customer research, journey and service mapping, experience testing, and designing trust moments for agentic systems.

• Connect Journeys With Service Delivery
  Aligns customer-facing moments with the operations and employee needs that support them across the customer lifecycle.
• Create Memorable Brand Interactions
  Shapes a recognisable way of solving problems and interacting with people, allowing experiences to express the brand beyond its logo.
• Map Services Around People’s Needs
  Helps people start with the task they need to complete instead of having to understand an organization's structure.
• Extend Experiences Beyond Screens
  Considers people, environments and changing conditions when designing connected physical and digital experiences, including moments that do not require opening an app.
• Design Experiences People Return To
  Uses observed behavior and motivations to shape experiences that give people a reason to take the next step, then evaluates whether they return and remain active.
• Design Trust Into Agent Actions
  Defines what people want, what completion means and how much autonomy an agent can use, while providing a way to critique actions and adapt boundaries.

AI agents & intelligent automation

Codewave helps organizations redesign workflows and build AI agents that move work and value to customers. The service defines how work flows, which decisions remain with people and which can move to agents, then engineers the context, tools, permissions, guardrails, handoffs and evaluations needed for agents to work reliably. An Encore Global proposal copilot illustrates the approach: AI prepares a first response for a sales representative to review.

• Align Human And Agent Work
  Clarifies responsibilities and decision-making between people and agents, and reshapes workflows so work can move more effectively.
• Give Agents Relevant Context
  Provides agents with the information they need without overloading them with unnecessary context.
• Bound Agent Actions
  Sets boundaries for agent tools, permissions and guardrails, and defines handoffs and feedback loops.
• Test Agent Decisions And Outputs
  Checks agent decisions and outputs against required standards and identifies failure modes before they affect workflows.
• Keep People In The Review Loop
  Uses AI to prepare a first response while leaving review of scope, pricing and recommendations to a sales representative. The case study reports proposal turnaround falling from three days to two hours.

AIoT & Physical AI Systems

Codewave designs human experiences and architects integrated systems that bring intelligence into spaces, objects, machines and connected products. These systems can sense, process, decide, act and adapt in the physical world, connecting devices, embedded systems, software and cloud services. The work includes edge and on-device intelligence, real-time operational workflows, offline-ready connected systems and human-machine interactions designed to be useful, safe and adaptive. Codewave also works with specialist hardware partners.

• Enable Machines To Sense And Act
  Gives connected machines the ability to respond to real-world conditions, rather than only transmit signals.
• Connect Devices To Useful Intelligence
  Brings device signals into connected systems so teams can understand conditions and act on relevant information.
• Process Signals Where Decisions Happen
  Places intelligence close to the asset or experience when decisions need to happen there, while also supporting cloud processing where appropriate.
• Turn Asset Signals Into Action
  Routes information about changing asset conditions into alerts, work orders and operational workflows.
• Bring Intelligence Into Product Experiences
  Connects digital intelligence with physical products and the people using them, making interactions useful in their real-world context.
• Adapt Machine Responses To Conditions
  Enables physical systems to respond to obstacles, movement and other changing conditions in their environments.
• Design Safer Human-Machine Interactions
  Shapes how people interact with intelligent systems while accounting for real-world users and conditions.
• Keep Systems Working Without Continuous Internet
  Supports essential monitoring and response in environments with limited connectivity, with data syncing to the cloud when a connection returns.
• Connect Embedded Systems And Products
  Brings embedded systems together with connected software and product experience as part of an integrated connected-product solution.
• Connect Devices And Surface Signals
  Makes device signals available to connected systems, providing visibility into conditions such as temperature, speed or equipment output.
• Test Systems With Real Assets
  Validates systems with the assets and people who will use them, tests critical scenarios and plans for local processing failures before production deployment.
• Give Asset Signals Useful Context
  Associates signals with the asset, time and location they relate to, giving teams context for understanding and responding to changing conditions.
• Validate Connected Systems In The Field
  Tests connected systems with the people and assets involved in real operations before production release and checks that actions were completed.
• Bring Riding Information To The Dashboard
  Presents speed, navigation, notifications and calls on the vehicle dashboard. The case study reports more than one million Android downloads, a 60% reduction in distractions and a 4.5-star average rating.

Product & Platform Engineering

Codewave’s Product & Platform Engineering service connects product decisions with platform architecture to build technology businesses can rely on. It aligns user needs, product boundaries, data and deployment decisions to create foundations for growth and ongoing change. The work includes product engineering and release quality, with experience evolving trading apps, onboarding automation, learning and platform systems as a brokerage grew from 10,000 to more than one million customers.

Category: Custom Software Development Services

• Align Product Decisions And Architecture
  Connects product direction to the underlying platform so technical choices support evolving product needs and business ambitions.
• Support Growth Without Slowing Change
  Prepares the systems beneath a product to carry growth and new capabilities, reducing the risk that future changes become slower and more costly.
• Improve Confidence In Product Releases
  Integrates release quality with product engineering so teams can continue evolving products as usage and customer bases grow.
• Build And Improve Around User Needs
  Uses user research, testing and real-time usage signals to guide what gets built and what should change after launch.

Application & Cloud Modernization

Codewave modernizes applications and core systems by connecting architecture, cloud and incremental delivery. The service aims to improve release speed and resilience, helping businesses build, release, scale and adapt while keeping critical operations running. Modernization is planned around system dependencies and what must keep working, with critical customer journeys tested, migrations rehearsed and changes released in small increments.

• Improve Business Agility
  Aligns architecture and cloud modernization with the speed at which the business needs to build, release, scale and adapt.
• Modernize One Part At A Time
  Lets teams make focused changes while existing systems and business operations continue to run.
• Reveal Change Dependencies
  Makes system dependencies visible before modernization begins, helping teams understand the effects a change could have.
• Protect Critical Customer Journeys
  Checks that important customer journeys and their supporting systems work before a modernization change goes live.
• Rehearse System Migration
  Prepares teams for migration by defining data exchange between old and new systems during the period when both are running.
• Release Changes Gradually
  Introduces a change to a limited share of traffic before scaling the release, allowing the team to build confidence in it.

Data, Analytics & AI Readiness

Codewave helps organizations make data trustworthy and useful for decisions, analytics and AI. The service connects data architecture, quality, shared meaning, context, ownership, lineage, access and governance around real business use cases. It supports teams in understanding data sources, processing information to reveal actionable insights, interpreting findings within business reality, and distinguishing facts from assumptions, inferences and predictions. Work may also include modernizing cloud portals and shared product foundations to help data flow across products and organizations.

• Build Trusted Data Foundations
  Aligns data architecture and processes with a real business use case so teams can test whether their foundations work together.
• Check Data Before Use
  Checks completeness, freshness and consistency so teams can identify quality concerns before relying on data.
• Trace Data Back To Sources
  Makes the origins and transformations behind data and answers clearer, helping teams understand what they are using.
• Align Meaning Across Systems
  Creates a more consistent understanding of entities and relationships across systems, supporting clearer interpretation of information.
• Bring Relevant Context Together
  Combines relevant records, definitions and workflow context to help teams interpret information in a useful business setting.
• Keep Permissions With Data
  Keeps access permissions and appropriate-use considerations connected to data as it is used.
• Reveal Actionable Data Insights
  Helps teams surface useful signals and insights from data, then understand them in the context of the business.
• Separate Facts From Inference
  Makes clear which answers are facts and which are assumptions, inferences or predictions, giving teams a transparent basis for decisions.
• Clarify Data Responsibility
  Makes data responsibility clearer so teams know who owns information and can address questions about its use.
• Enable Data Flow Across Systems
  Supports data moving across products and organizations through shared foundations and cloud portal work.

Security, Compliance & Quality Engineering

Codewave builds security, quality, controls and validation into the engineering lifecycle, connecting them to the risks a product must withstand. The work spans architecture, code, testing, deployment, monitoring and continuous learning. Its aim is to create systems with defensible controls, observable behaviour and a practiced response to failures, vulnerabilities and changing compliance requirements.

• Embed Security Across The Lifecycle
  Integrates security considerations from architecture through monitoring so potential vulnerabilities are addressed across the product lifecycle.
• Align Controls With Product Risks
  Focuses controls and validation on product risks, helping teams establish a defensible approach to security and compliance.
• Validate Quality Under Pressure
  Assesses system behaviour in demanding conditions so teams can address performance beyond controlled testing and account for production realities.
• Integrate Compliance Into Engineering
  Builds compliance and governance into engineering work, helping teams respond to changing requirements without treating compliance as a final-stage checklist.
• Observe Behaviour And Practise Response
  Makes system behaviour observable and establishes a practiced response so teams can learn and respond when issues arise.

Qbit · Agentic Orchestrator

Qbit is an agentic development orchestrator that helps teams move from business ambition to working solutions and measurable outcomes. It gathers and filters relevant context from business data, systems and signals; identifies promising approaches and prioritizes features to test; and orchestrates the work to build solutions. After launch, Qbit tracks user response and business goals through integrated KPI tools, using feedback and performance data to guide iterations until agreed success criteria are met.

Category: AI Agent Orchestration Software

• Test Multiple Promising Approaches
  Explores two promising approaches and prioritizes features worth testing before choosing what to build and invest in.
• Orchestrate Working Solutions
  Coordinates the work required to build working solutions for promising approaches, so teams can learn from real solutions.
• Define Outcomes Before Building
  Starts with a clear ambition, the reason for the work, and the business goals and success criteria the solution should support.
• Focus Decisions On Relevant Context
  Brings together pertinent business context while filtering out irrelevant information, helping teams make decisions grounded in what matters.
• Measure Usage And Business Outcomes
  Tracks user response and progress toward business goals after launch, linking product activity with measurable outcomes through integrated KPI tools.
• Iterate Until Success Criteria Are Met
  Uses feedback and performance data to guide changes, repeating the cycle until agreed success criteria are achieved.

Flint · Marketing Agent

Flint is a marketing agent that continuously scans the market for prospects whose needs match what a business does best. It evaluates prospects against an ideal customer profile, likely needs and available evidence, then identifies a relevant problem or business trigger to give outreach a clear purpose. Flint researches prospects, drafts personalized messages in the brand’s voice, selects a suitable outreach channel and follows up while learning from responses and adjusting its approach. Its workflow is designed to turn relevant prospect conversations into meetings.

Category: AI Sales Development Software

• Follow Up And Land Meetings
  Keeps relevant conversations moving toward meetings, using responses to learn and adjust the follow-up approach.
• Find Prospects Who Fit
  Focuses prospect discovery on people and companies that match the ideal customer profile and may need the offering.
• Prioritize Stronger Prospect Matches
  Assesses prospect fit and opportunity strength before outreach, helping teams prioritize prospects whose needs align with their value proposition.
• Start Relevant Brand-Voice Conversations
  Creates prospect-specific messages that reflect the brand voice and explain why the business is relevant to likely prospect needs.
• Spot Relevant Market Opportunities
  Identifies market signals, companies, people and events that may indicate demand for what a business offers.
• Connect Prospect Needs To Your Value
  Gives outreach a clear reason by linking a prospect’s relevant problem or business trigger to what the brand can offer.
• Choose A Suitable Outreach Channel
  Matches the outreach channel and message to the prospect and their context.

StoryMetrics AI · AI Analyst

StoryMetrics AI connects business data across more than 1,500 sources with external context to investigate change, explain what drives metrics and surface opportunities. Users can ask questions in plain English, explore visual answers and drill down into supporting evidence. The solution can monitor important KPIs and metrics, alert teams to changes, and help identify prospects and sales opportunities. Findings and recommendations are evidence-backed, and role-based permissions control data access. Its intelligence loop can route insights to the right team, check whether action changed the underlying metric and learn which signals matter.

• Connect Data And Context
  Brings business information and external context together to investigate changes and understand what may be influencing them.
• Ask Questions In Plain English
  Explores business data through natural-language questions and visual answers to get from a question to a useful response sooner.
• Investigate Changes And Drivers
  Moves beyond a surface-level metric to examine comparisons, evidence and possible factors behind a change.
• Make Evidence-Based Decisions
  Uses evidence-backed findings to support decisions rather than unsupported conclusions.
• Route Actions And Verify Impact
  Connects insights to an owner, checks whether the resulting action changed the metric and uses that result to learn which signals matter.
• Get Alerts On Key Changes
  Brings important changes and anomalies to attention so teams can inspect signals while they are relevant.
• Spot Prospects And Opportunities
  Surfaces relevant prospects, changing customer needs and potential opportunities that may otherwise go unnoticed.
• Reduce Manual Analysis Time
  Reduces time spent on manual research, analysis and reporting; the product states reductions of up to 60%.
• Control Access By Role
  Gives people access to the data they need while applying permissions based on their roles.

Orby · Employee Training Agent

Orby helps employees practise workplace conversations with an AI that plays the other person in voice and video simulations. Employees can rehearse customer conversations, difficult negotiations, complaints and feedback, then receive feedback on communication and emotional intelligence. They can compare different responses, use feedback in another attempt and review scores across sessions. For sales practice, Orby can connect a knowledge base and centralized CRM to bring customer and product context into rehearsals.

• Practise Conversations In Realistic Simulations
  Employees can rehearse workplace conversations with Orby acting as the other person, without putting a customer or colleague on the spot.
• Prepare For Challenging Workplace Conversations
  Teams can rehearse situations from customer conversations and complaints to negotiations and feedback before facing them at work.
• Improve Clarity And Delivery
  Employees receive feedback on how they phrase and deliver what they say, helping them practise clearer communication.
• Respond To Others With Empathy
  Employees can practise understanding another person's concerns, responding with empathy and handling feedback constructively.
• Compare Responses And Practise Again
  By trying different approaches and applying feedback in another attempt, employees can continue developing their responses.
• Ground Rehearsals In Customer Context
  Connecting product knowledge and CRM information gives teams customer and relationship context for rehearsals and helps them prepare for customer conversations.
• Track Skills Across Practice Sessions
  Reviewing scores over time helps employees identify the skills that need further practice.

Willo · Customer Support Agent

Willo is an audio- and video-based customer support agent that listens to customers, understands their concerns and helps resolve issues. It responds to routine queries, assesses issue urgency, takes actions through connected business systems where permitted, and hands complex issues or serious grievances to human experts with relevant customer context and history.

• Answer Customers In Under 30 Seconds
  Provides a quick response, with the stated aim of answering customers in under 30 seconds rather than making them wait for an available support agent.
• Understand Concerns With Customer Context
  Uses relevant profile information and history, and asks questions when needed, to understand issues and personalize responses with empathy.
• Resolve Routine Customer Requests
  Handles common questions and straightforward customer requests, allowing customers to get help without waiting for a human support agent.
• Bring In Experts With Relevant Context
  Routes issues needing human attention to an appropriate expert and shares relevant customer context and history to help them continue the conversation.
• Support Customers Through Audio And Video
  Customers can bring support requests through audio and video, enabling the agent to listen to their concerns and respond.
• Take Action Through Business Systems
  Connects with business systems to raise service requests, update records or start the next process step within applicable business rules and permissions.
• Prioritize Issues By Urgency
  Evaluates the seriousness of a customer issue and how quickly it needs attention, helping support teams direct attention to pressing concerns.

Basic

Basic is Codewave’s standard software delivery package for customers who have completed their research and defined what to build. Codewave delivers a build to specification on a fixed timeline, including UI, engineering, QA and launch. The package is complete when the build is shipped.

Category: Custom Software Development Services

• Ship The Build On Schedule
  Works to an agreed fixed timeline and delivers the build to specification, with shipping as the defined completion point.
• Start With A Defined Scope
  Begins delivery with research completed and the build decision already made, keeping the work focused on the customer’s specified requirements.
• Cover The Build Through Launch
  Brings UI work, engineering, quality assurance and launch together in one software delivery package.

Pro

Pro is Codewave’s Premium ADLC delivery package for customers who bring a business goal. A design thinking sprint helps reveal problems and possibilities before development, after which the customer decides what to build. Codewave delivers one build aimed at an agreed outcome, with engineering, QA and launch included. Qbit orchestrates the work, and outcomes are agreed upfront and measured after launch using Impact Index.

• Focus The Build On Outcomes
  Keeps delivery oriented around the business goal and an agreed measure of success, rather than treating shipment alone as the finish line.
• Reveal Problems Before Building
  Explores the business goal and uncovers problems and possibilities with Codewave before committing to what gets built.
• Measure Results After Launch
  Agrees on outcome measures before work begins, then assesses results after launch against the Impact Index.
• Build, Test, And Launch
  Takes the selected build through engineering and quality assurance, with launch included in the package.
• Orchestrate Work With Qbit
  Uses Qbit to coordinate the work involved in building toward the agreed outcome.

Pioneer

Pioneer is Codewave’s QDLC software delivery package. Customers provide a one-line brief describing a problem, desired outcome or change. Codewave develops two hypotheses as different futures, builds and A/B tests them in market, then uses evidence to select and scale the winner. Delivery is run through QuantumAgile by Qbit and held to the Impact Index. The package is complete when the outcome is proven.

• Build Two Distinct Futures
  Lets customers compare two built alternatives rather than committing to a single direction from the outset.
• Test Both Futures In Market
  Lets customers assess the two hypotheses using evidence gathered from market testing.
• Choose The Evidence-Backed Winner
  Lets customers choose which future to pursue based on evidence produced by market tests.
• Scale The Winning Future
  Moves the selected future beyond testing into scale as part of the project.
• Run Delivery Through QuantumAgile
  QuantumAgile is the named delivery approach for Pioneer, with Qbit running the process.
• Measure Outcomes Against Impact Index
  The Impact Index provides the stated outcome-measurement framework for Pioneer, with live measurement during the project.
• Prove The Outcome Before Completion
  The package is considered done when the outcome is proven, according to the package comparison.
• Orchestrate Delivery With Qbit
  Qbit orchestrates the Pioneer delivery process, as stated in the package details.