Clozd, Inc. Unclaimed
Lehi, UT, United States
Clozd delivers buyer feedback and win-loss insights to help organizations win more deals and strengthen products, messaging, and revenue strategies.
Clozd helps organizations understand why they win and lose business by collecting buyer feedback and delivering unbiased, actionable insights at scale. Through tens of thousands of win-loss interviews across industries, Clozd analyzes interview data to reveal decision drivers and opportunities for product, marketing, and sales improvements. The company serves B2B brands seeking to align product roadmaps, messaging, and customer experience with real buyer needs, with capabilities in qualitative research, data analysis, and executive-level reporting that inform cross-functional strategy.
We deliver in-depth, unbiased buyer feedback that helps organizations uncover the real reasons they win and lose business.
What we offer
Clozd Platform
Uncover insights that help organizations improve sales win rates and product alignment.
www.clozd.com/product/platformClozd Expert Network
Get tailored insights through expert-led interviews to inform strategic decisions.
www.clozd.com/expert-networkMarket segments
Market size by segment
Growth potential (CAGR)
Win-loss analysis
Capabilities that collect, coordinate, and analyze buyer feedback to determine why deals are won or lost, delivering executive reporting and CRM-connected insights to improve win rates.
Voice of the customer programs
Programs that capture unbiased buyer feedback at scale and synthesize it for cross-functional teams to inform product, marketing, and customer experience decisions, with integrations to Slack and CRM systems.
Buyer interview networks
On-demand access to certified, trained interviewers and managed one-on-one interview services for high-quality qualitative research and decision-driver discovery.
Product roadmap and messaging optimization
Research-driven insights and analysis used to prioritize product features and refine value propositions and messaging based on identified buyer decision drivers.
More information about our offering
Clozd Platform
The Clozd Platform is an end-to-end customer feedback and win-loss platform that automates outreach, coordinates interviews (live and AI-powered), collects data, analyzes findings, and delivers insights to the tools your teams use, including Slack and CRM integrations. Clozd Win-Loss Analysis, a module within this platform, collects buyer feedback at scale to reveal why you win or lose opportunities, delivering unbiased insights to inform strategy.
- Automate Feedback CollectionSeamlessly connect with CRMs for automatic outreach, enhancing feedback gathering efficiency.
- Direct Buyer EngagementFacilitates personal connections with buyers to gather in-depth insights into their experiences.
- Ensure Data ProtectionAdheres to high standards of data security, fostering trust and compliance.
- Capture Honest Buyer PerspectivesEngage with customers through third-party interviews, ensuring candid insights that internal teams might overlook.
- Ground AI Decisions in Real DataTransforms AI processes by integrating authentic customer insights, driving better outcomes.
- Combine Insights from Multiple SourcesMerges Gong's data with Clozd's feedback for a holistic view of customer interactions.
- Enhance Collaboration Across TeamsFoster a common understanding of buyer needs and adjustments across sales, product, and marketing teams.
- Capture In-Depth Buyer InsightsEnhances interviews with AI-generated prompts, ensuring comprehensive feedback.
- Efficiency in Feedback ProcessesReduces manual effort in program management, allowing teams to focus on insights.
- Tailored Implementation SupportProvides expert guidance in setting up programs to ensure alignment with organizational goals.
- Access Extensive Buyer InsightsUtilize a robust database of insights to highlight emerging trends and industry shifts in buyer preferences.
- Enhance Interview FlexibilityAllows tailored interview experiences that fit diverse user availability and preferences.
- Facilitate Data IntegrationEnables customized access to performance data, enhancing analytical capabilities.
- Drive Sustainable GrowthSystematically integrate buyer feedback into your operational processes to adapt and thrive in dynamic markets.
- Streamline Information SharingFacilitates quick dissemination of insights to relevant stakeholders through multiple platforms.
- Real-Time CommunicationIntegrates directly with Slack for immediate access to essential insights.
Clozd Expert Network
Clozd Expert Network provides access to a curated collective of top-tier interviewers who are trained and matched to projects to deliver high-impact, one-on-one interviews for client win-loss programs.
- Guarantee Quality InterviewsEach expert has undergone rigorous training to ensure they deliver consistent and high-quality insights.
- Drive Strategic DecisionsInsights gathered from interviews help in refining strategies based on real buyer feedback.
- Tailor Expertise to NeedsEnsures that clients receive insights relevant to their specific industry and customer segment.
- Schedule On Your TermsParticipants can choose interview timings that suit their availability, promoting higher participation rates.
- Attract Top ExpertsOffering competitive rates ensures that only top-tier interviewers are part of the network.
References
Methodology and sourcing behind the figures shown above.
Win-loss analysis
Estimate based on the search results showing a growing, measurable adoption of win-loss programs by B2B organizations and presence of specialized service and software providers. Assumptions: a target population of mid-market and enterprise buyers (tens of thousands globally) purchasing ongoing win-loss services or subscriptions; typical annual program spend ranging from low tens of thousands to low hundreds of thousands of USD; plus supporting SaaS tooling and integrations. The market is nichified within broader revenue-intelligence, sales enablement, and market research categories; rising ROI claims and cited Gartner impacts (improved win rates and revenue lift) support above-market growth driven by CRM integration, AI-enabled analysis, and continuous-program adoption.
Voice of the customer programs
Estimated based on VoC software market figures in the provided search results. A market report excerpt lists the global VoC software market at ~$3.2B in 2023 with an estimated CAGR of ~14% (2023–2033); this aligns with the voice-of-the-customer program category (software platforms that capture and synthesize customer feedback).
Buyer interview networks
Estimate derived by treating buyer interview networks as a subset of the expert-network/qualitative research market. Nexus reports the global expert-network market at $3.8B (2024) growing to $4.4B (2025, ~16% CAGR). Assuming buyer interview services (on-demand moderated one‑on‑one interviews and managed recruiting) represent roughly 25–35% of expert-network revenues yields an estimated market size ~USD 1.2B. Growth potential set near the expert-network CAGR (16%), supported by strong demand for rapid customer insight, AI-enabled recruitment/matching, and rising buyer-led research budgets.
Product roadmap and messaging optimization
Primary basis: WiseGuyReports ‘Global Product Roadmap Tool Market’ valuation and forecast (reports $2.48B in 2024; $2.64B in 2025; projects $5.0B by 2035 at a 6.6% CAGR). Supplemental search results describe product roadmap/messaging importance but do not provide explicit sizing, so the WiseGuyReports figures drive the estimate.