CIClozd, Inc. logo

Clozd, Inc. Unclaimed

Market Research

www.clozd.com

Lehi, UT, United States

Clozd delivers buyer feedback and win-loss insights to help organizations win more deals and strengthen products, messaging, and revenue strategies.

Clozd helps organizations understand why they win and lose business by collecting buyer feedback and delivering unbiased, actionable insights at scale. Through tens of thousands of win-loss interviews across industries, Clozd analyzes interview data to reveal decision drivers and opportunities for product, marketing, and sales improvements. The company serves B2B brands seeking to align product roadmaps, messaging, and customer experience with real buyer needs, with capabilities in qualitative research, data analysis, and executive-level reporting that inform cross-functional strategy.

We deliver in-depth, unbiased buyer feedback that helps organizations uncover the real reasons they win and lose business.

What we offer

Clozd Platform

Uncover insights that help organizations improve sales win rates and product alignment.

www.clozd.com/product/platform

Clozd Expert Network

Service

Get tailored insights through expert-led interviews to inform strategic decisions.

www.clozd.com/expert-network

Market segments

Market size by segment

Growth potential (CAGR)

Win-loss analysis

1 Billion USD12% CAGR

Capabilities that collect, coordinate, and analyze buyer feedback to determine why deals are won or lost, delivering executive reporting and CRM-connected insights to improve win rates.

Voice of the customer programs

3.2 Billion USD14% CAGR

Programs that capture unbiased buyer feedback at scale and synthesize it for cross-functional teams to inform product, marketing, and customer experience decisions, with integrations to Slack and CRM systems.

Buyer interview networks

1.2 Billion USD16% CAGR

On-demand access to certified, trained interviewers and managed one-on-one interview services for high-quality qualitative research and decision-driver discovery.

Product roadmap and messaging optimization

2.64 Billion USD6.6% CAGR

Research-driven insights and analysis used to prioritize product features and refine value propositions and messaging based on identified buyer decision drivers.

More information about our offering

Clozd Platform

The Clozd Platform is an end-to-end customer feedback and win-loss platform that automates outreach, coordinates interviews (live and AI-powered), collects data, analyzes findings, and delivers insights to the tools your teams use, including Slack and CRM integrations. Clozd Win-Loss Analysis, a module within this platform, collects buyer feedback at scale to reveal why you win or lose opportunities, delivering unbiased insights to inform strategy.

  • Automate Feedback Collection
    Seamlessly connect with CRMs for automatic outreach, enhancing feedback gathering efficiency.
  • Direct Buyer Engagement
    Facilitates personal connections with buyers to gather in-depth insights into their experiences.
  • Ensure Data Protection
    Adheres to high standards of data security, fostering trust and compliance.
  • Capture Honest Buyer Perspectives
    Engage with customers through third-party interviews, ensuring candid insights that internal teams might overlook.
  • Ground AI Decisions in Real Data
    Transforms AI processes by integrating authentic customer insights, driving better outcomes.
  • Combine Insights from Multiple Sources
    Merges Gong's data with Clozd's feedback for a holistic view of customer interactions.
  • Enhance Collaboration Across Teams
    Foster a common understanding of buyer needs and adjustments across sales, product, and marketing teams.
  • Capture In-Depth Buyer Insights
    Enhances interviews with AI-generated prompts, ensuring comprehensive feedback.
  • Efficiency in Feedback Processes
    Reduces manual effort in program management, allowing teams to focus on insights.
  • Tailored Implementation Support
    Provides expert guidance in setting up programs to ensure alignment with organizational goals.
  • Access Extensive Buyer Insights
    Utilize a robust database of insights to highlight emerging trends and industry shifts in buyer preferences.
  • Enhance Interview Flexibility
    Allows tailored interview experiences that fit diverse user availability and preferences.
  • Facilitate Data Integration
    Enables customized access to performance data, enhancing analytical capabilities.
  • Drive Sustainable Growth
    Systematically integrate buyer feedback into your operational processes to adapt and thrive in dynamic markets.
  • Streamline Information Sharing
    Facilitates quick dissemination of insights to relevant stakeholders through multiple platforms.
  • Real-Time Communication
    Integrates directly with Slack for immediate access to essential insights.

Clozd Expert Network

Clozd Expert Network provides access to a curated collective of top-tier interviewers who are trained and matched to projects to deliver high-impact, one-on-one interviews for client win-loss programs.

  • Guarantee Quality Interviews
    Each expert has undergone rigorous training to ensure they deliver consistent and high-quality insights.
  • Drive Strategic Decisions
    Insights gathered from interviews help in refining strategies based on real buyer feedback.
  • Tailor Expertise to Needs
    Ensures that clients receive insights relevant to their specific industry and customer segment.
  • Schedule On Your Terms
    Participants can choose interview timings that suit their availability, promoting higher participation rates.
  • Attract Top Experts
    Offering competitive rates ensures that only top-tier interviewers are part of the network.

References

Methodology and sourcing behind the figures shown above.

Win-loss analysis

Estimate based on the search results showing a growing, measurable adoption of win-loss programs by B2B organizations and presence of specialized service and software providers. Assumptions: a target population of mid-market and enterprise buyers (tens of thousands globally) purchasing ongoing win-loss services or subscriptions; typical annual program spend ranging from low tens of thousands to low hundreds of thousands of USD; plus supporting SaaS tooling and integrations. The market is nichified within broader revenue-intelligence, sales enablement, and market research categories; rising ROI claims and cited Gartner impacts (improved win rates and revenue lift) support above-market growth driven by CRM integration, AI-enabled analysis, and continuous-program adoption.

Voice of the customer programs

Estimated based on VoC software market figures in the provided search results. A market report excerpt lists the global VoC software market at ~$3.2B in 2023 with an estimated CAGR of ~14% (2023–2033); this aligns with the voice-of-the-customer program category (software platforms that capture and synthesize customer feedback).

Buyer interview networks

Estimate derived by treating buyer interview networks as a subset of the expert-network/qualitative research market. Nexus reports the global expert-network market at $3.8B (2024) growing to $4.4B (2025, ~16% CAGR). Assuming buyer interview services (on-demand moderated one‑on‑one interviews and managed recruiting) represent roughly 25–35% of expert-network revenues yields an estimated market size ~USD 1.2B. Growth potential set near the expert-network CAGR (16%), supported by strong demand for rapid customer insight, AI-enabled recruitment/matching, and rising buyer-led research budgets.

Product roadmap and messaging optimization

Primary basis: WiseGuyReports ‘Global Product Roadmap Tool Market’ valuation and forecast (reports $2.48B in 2024; $2.64B in 2025; projects $5.0B by 2035 at a 6.6% CAGR). Supplemental search results describe product roadmap/messaging importance but do not provide explicit sizing, so the WiseGuyReports figures drive the estimate.

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