Clozd Inc.

The Clozd Platform empowers B2B teams to harness rich customer feedback for strategic insights and improved decision-making.

Understand why you win or lose deals with in-depth buyer insights.

Identify churn drivers to boost retention and customer loyalty.

Enhance customer loyalty by understanding and addressing their experiences and concerns.

Capture early customer feedback to enhance onboarding and drive value realization.

Unlock valuable insights from existing CRM contacts to confidently explore new market segments.

Empower your product roadmap with buyer-driven insights for better decisions.

Gain tailored insights through expert-led interviews for better strategic decision-making.

Processes and analytics that capture and analyze deal outcomes, buyer feedback, and sales interactions to improve product positioning and go-to-market tactics.

Products: Win-Loss Analysis, Clozd Expert Network, Clozd Platform

Functionality that analyzes cancellation reasons, identifies at‑risk cohorts, and surfaces insights and interventions to reduce churn and improve customer retention.

Products: Churn Analysis, Clozd Platform, Customer Experience Feedback, Implementation Feedback

Methods for concept testing, conjoint and MaxDiff analysis, product validation and UX research to validate product-market fit and prioritize features.

Products: Product Research, Market Research, Clozd Platform

Capture and analyze first-party feedback from websites, apps, and post-fulfillment touchpoints to inform product, support, and customer experience improvements.

Products: Customer Experience Feedback, Implementation Feedback, Clozd Platform, Clozd Expert Network

Clozd Platform

Clozd Platform is a qualitative feedback and decision-intelligence platform for B2B revenue teams. It automates buyer feedback collection through live interviews, AI interviews, and Flex Interviews, then translates conversations into decision drivers, themes, and quotes. It provides workflows to automate outreach, scheduling, and incentives; analyzes transcripts with AI to surface actionable insights; and delivers findings through Slack, email, or CRM. The platform integrates with common enterprise tools and emphasizes first-party truth with enterprise-grade security, helping teams diagnose why deals close or stall and why customers churn. Clozd MCP is included within this platform, offering a secure bridge for AI tools to access live Clozd data, bolstering decision-making.

• Transform Feedback into Insights
  Generates actionable insights from collected interview data for informed strategy adjustments.
• Gain Genuine Insights
  Captures nuanced customer feedback through direct human interaction.
• Ensure Data Security
  Upholds high standards of security and compliance for user data protection.
• Integrate AI Tools
  MCP facilitates seamless integration with various AI tools, allowing teams to utilize live customer feedback for more informed decision-making.
• Ensure Data Security
  MCP ensures that customer insights are accessed securely, protecting sensitive information while providing valuable context for AI-driven analysis.
• Enhance Insight Depth
  Utilizes AI to probe deeper into responses, ensuring nuanced understanding of buyer motivations.
• Integrate AI Workflows
  Seamlessly connects AI functionalities with Clozd’s data for enhanced decision-making capabilities.
• Streamline Insight Sharing
  Ensures relevant stakeholders receive critical insights quickly for responsive action.
• Harness Customer Insights
  Clozd MCP enables organizations to collect and analyze critical feedback directly from customers, ensuring decisions are based on real needs and sentiments.
• Automate Feedback Collection
  Removes manual processes in gathering feedback, enhancing efficiency.
• Act Quickly On Insights
  Allows teams to gather and respond to customer feedback almost instantly, fostering proactive engagement and continuous improvement.
• Scale Feedback Collection
  Allows for flexible feedback gathering without the constraints of synchronous interviews.
• Streamline Communication
  MCP enables the visibility of key insights across various operational teams, enhancing collaboration and strategic alignment.
• Seamlessly Integrated Tools
  Facilitates a smooth flow of information between Clozd and your existing toolset.

Win-Loss Analysis

Clozd's Win-Loss Analysis helps organizations capture buyer feedback after decisions to uncover the real reasons deals are won or lost. By treating each closed deal as a source of truth and surfacing decision drivers not visible in CRM notes or calls, it enables cross-functional teams—sales, marketing, product, and customer success—to diagnose reasons for outcomes and act on them.

• Discover True Buyer Motivations
  Through detailed interviews, organizations can gain authentic insights into the factors influencing buyer decisions, which go beyond internal assumptions and CRM data.
• Uncover Hidden Influencers
  Determine the underlying reasons for customer decisions, facilitating targeted adjustments in strategy and execution.
• Align Teams for Better Outcomes
  Actionable insights help different departments work together effectively, aligning strategies to improve both win rates and customer retention.
• Act on Fresh Insights
  Immediate data collection ensures that insights reflect recent decisions, boosting the relevance and impact of the findings.
• Leverage AI for Enhanced Analysis
  AI tools aid in recognizing patterns and extracting significant quotes from buyer feedback, streamlining the insight generation process.

Churn Analysis

Churn Analysis is a service designed to uncover drivers of customer attrition and inform retention strategies. It uses interviews with churned or at-risk customers to reveal root causes and opportunities for improving retention and expansion.

• Uncover Customer Feedback
  Gain insights into why customers leave to address specific pain points effectively.
• Enhance Customer Loyalty
  Use structured feedback to refine retention strategies, leading to improved customer loyalty.
• Implement Data-Driven Changes
  Transform qualitative insights into actionable strategies to reduce churn.
• Align Organizational Efforts
  Ensure all teams are informed and aligned on customer feedback for cohesive strategy execution.

Customer Experience Feedback

Customer Experience Feedback helps teams build stronger customer relationships by capturing feedback across the customer journey, identifying friction points, and surfacing opportunities to improve satisfaction, retention, and advocacy.

• Drive Continuous Improvements
  Utilize real customer insights to implement changes that enhance user satisfaction and loyalty.
• Unlock Deeper Insights
  Leverage both automated and personal interactions to capture nuanced customer sentiments.
• Capture Comprehensive Feedback
  Collect and analyze detailed feedback to enhance every stage of the customer journey.
• Monitor Customer Health
  Ensure ongoing customer satisfaction through systematic feedback collection at key touchpoints.
• Foster Cross-Team Collaboration
  Ensure timely dissemination of insights to facilitate quick actions by sales, marketing, and support teams.

Implementation Feedback

Implementation Feedback captures early feedback during onboarding to assess whether customers realize value, identify gaps, and determine what needs to change before issues escalate, helping reduce time-to-value and improve adoption.

• Spot Gaps Quickly
  Early feedback allows teams to address potential issues before they escalate, ensuring smoother onboarding.
• Ensure Value Realization
  Determine if new customers achieve the expected value, enabling timely interventions.
• Uncover Real Pain Points
  In-depth interviews provide insights into customer experiences, leading to improved support and solutions.
• Make Data-driven Adjustments
  Timely feedback helps teams pivot strategies based on customer experiences to enhance satisfaction.
• Enhance Feedback Quality
  AI assists interviewers in probing deeper into customer responses, extracting richer insights.

Market Research

Market Research helps teams explore new markets by leveraging CRM contacts to recruit buyers, running Live or Flex Interviews, and advancing outreach with one-click approvals, enabling direct buyer insights without traditional panels.

• Access Targeted Buyers Easily
  Utilize your existing CRM contacts to quickly identify and approach appropriate buyers for meaningful market insights without the delays of external recruitment.
• Conduct Diverse Interviews
  Engage with buyers through both Live and Flex Interviews, allowing for in-depth exploration of market expectations and needs, thus ensuring your strategies align with buyer realities.
• Receive Instant Feedback
  Leverage AI tools to highlight themes and objections after interviews, providing timely insights that guide product development and market strategies.

Product Research

Product Research provides structured, buyer-driven feedback to inform product roadmaps: test concepts, validate priorities, and gather insights across buyer segments to shape product strategy.

• Validate Product Priorities
  Ensure your product direction aligns with actual customer needs by leveraging direct feedback.
• Test New Ideas
  Engage real users early to gauge the viability of your product concepts and features.
• Access Immediate Feedback
  Capture and analyze buyer opinions right after interactions for timely adjustments to your approach.

Clozd Expert Network

Clozd Expert Network offers tailored win-loss interviews conducted by certified industry experts. Matching is customized to your program goals, delivering objective, high-quality buyer insights while maintaining data security.

• Conduct Interviews With Experts
  Receive insights from industry veterans trained in effective interviewing techniques to capture genuine buyer feedback.
• Ensure Data Privacy
  All interactions and insights are managed within a secure environment, ensuring confidentiality and compliance with data protection standards.
• Customize Expert Selection
  Experts are thoughtfully paired with your program based on their expertise and familiarity with your specific audience.
• Uncover Real Buyer Motivations
  Go beyond the basics to understand the intricate motivations and decision-making processes of your buyers.