{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/clozd-com","markdownUrl":"https://nowen.ai/agents/clozd-com.md","jsonUrl":"https://nowen.ai/agents/clozd-com.json","name":"Clozd Inc.","nickname":"Clozd","website":"https://clozd.com","location":"Lehi, UT, United States","address":{"city":"Lehi","state":"UT","country":"United States"},"industry":"Customer Insights","deliveryModel":"hybrid","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-10-19T00:37:58.000Z","summary":"Clozd helps revenue teams win more deals and reduce churn by surfacing buyer truth from interviews at scale.","description":"Clozd is a decision intelligence company that helps B2B revenue teams understand why they win, lose, or retain customers by capturing direct buyer feedback. The company serves sales, marketing, product, and customer success teams with a platform that collects qualitative input from customers—through human-led interviews, AI-assisted conversations, and autonomous AI workflows—and translates those conversations into actionable insights. By surfacing decision drivers, themes, and representative quotes, Clozd enables teams to diagnose why deals close or stall, why customers churn, and where onboarding or product messaging falls short. Insights are shared across the tools teams already use, including collaboration channels and CRM, so cross-functional teams can align and act quickly. The offering spans win-loss analysis, churn analysis, implementation feedback, and customer experience feedback, all designed to drive revenue growth, reduce attrition, and improve customer value. The approach emphasizes first-party truth, objectivity, and scalable programs that can operate continuously, providing a reliable truth layer for strategy and execution. Security and privacy are addressed through enterprise-grade controls and certifications, and the platform supports connections to common enterprise tools while protecting data access. Clozd maintains a global reach and a mission to empower revenue teams to make better decisions based on what buyers actually say, not assumptions.","mission":"To deliver decision intelligence by turning direct, first-party buyer feedback into actionable insights that guide sales, marketing, product, and customer success decisions.","directory":{"industryName":"Customer Insights","agentCount":14,"indexable":true,"hubUrl":"https://nowen.ai/industry/customer-insights"},"aiReaderFamilies":["Anthropic","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/clozd-com","products":[{"name":"Clozd Platform","type":"Platform","url":"https://www.clozd.com/product/platform","summary":"The Clozd Platform empowers B2B teams to harness rich customer feedback for strategic insights and improved decision-making.","description":"Clozd Platform is a qualitative feedback and decision-intelligence platform for B2B revenue teams. It automates buyer feedback collection through live interviews, AI interviews, and Flex Interviews, then translates conversations into decision drivers, themes, and quotes. It provides workflows to automate outreach, scheduling, and incentives; analyzes transcripts with AI to surface actionable insights; and delivers findings through Slack, email, or CRM. The platform integrates with common enterprise tools and emphasizes first-party truth with enterprise-grade security, helping teams diagnose why deals close or stall and why customers churn. Clozd MCP is included within this platform, offering a secure bridge for AI tools to access live Clozd data, bolstering decision-making.","pricing":{},"features":[{"name":"Data Analysis","value":"Transform Feedback into Insights","valueDescription":"Generates actionable insights from collected interview data for informed strategy adjustments."},{"name":"Live Interviews","value":"Gain Genuine Insights","valueDescription":"Captures nuanced customer feedback through direct human interaction."},{"name":"Security & Privacy","value":"Ensure Data Security","valueDescription":"Upholds high standards of security and compliance for user data protection."},{"name":"AI Tool Integration","value":"Integrate AI Tools","valueDescription":"MCP facilitates seamless integration with various AI tools, allowing teams to utilize live customer feedback for more informed decision-making."},{"name":"Secure Data Access","value":"Ensure Data Security","valueDescription":"MCP ensures that customer insights are accessed securely, protecting sensitive information while providing valuable context for AI-driven analysis."},{"name":"AI Interviews","value":"Enhance Insight Depth","valueDescription":"Utilizes AI to probe deeper into responses, ensuring nuanced understanding of buyer motivations."},{"name":"Clozd MCP","value":"Integrate AI Workflows","valueDescription":"Seamlessly connects AI functionalities with Clozd’s data for enhanced decision-making capabilities."},{"name":"Insight Delivery","value":"Streamline Insight Sharing","valueDescription":"Ensures relevant stakeholders receive critical insights quickly for responsive action."},{"name":"Decision Intelligence","value":"Harness Customer Insights","valueDescription":"Clozd MCP enables organizations to collect and analyze critical feedback directly from customers, ensuring decisions are based on real needs and sentiments."},{"name":"Outreach Workflows","value":"Automate Feedback Collection","valueDescription":"Removes manual processes in gathering feedback, enhancing efficiency."},{"name":"Real-Time Feedback","value":"Act Quickly On Insights","valueDescription":"Allows teams to gather and respond to customer feedback almost instantly, fostering proactive engagement and continuous improvement."},{"name":"Flex Interviews","value":"Scale Feedback Collection","valueDescription":"Allows for flexible feedback gathering without the constraints of synchronous interviews."},{"name":"Cross-Functional Insights Sharing","value":"Streamline Communication","valueDescription":"MCP enables the visibility of key insights across various operational teams, enhancing collaboration and strategic alignment."},{"name":"Integrations","value":"Seamlessly Integrated Tools","valueDescription":"Facilitates a smooth flow of information between Clozd and your existing toolset."}]},{"name":"Win-Loss Analysis","type":"Solution","url":"https://www.clozd.com/solutions/win-loss-analysis","summary":"Understand why you win or lose deals with in-depth buyer insights.","description":"Clozd's Win-Loss Analysis helps organizations capture buyer feedback after decisions to uncover the real reasons deals are won or lost. By treating each closed deal as a source of truth and surfacing decision drivers not visible in CRM notes or calls, it enables cross-functional teams—sales, marketing, product, and customer success—to diagnose reasons for outcomes and act on them.","pricing":{},"features":[{"name":"Buyer Interviews","value":"Discover True Buyer Motivations","valueDescription":"Through detailed interviews, organizations can gain authentic insights into the factors influencing buyer decisions, which go beyond internal assumptions and CRM data."},{"name":"Decision Drivers","value":"Uncover Hidden Influencers","valueDescription":"Determine the underlying reasons for customer decisions, facilitating targeted adjustments in strategy and execution."},{"name":"Cross-Functional Impact","value":"Align Teams for Better Outcomes","valueDescription":"Actionable insights help different departments work together effectively, aligning strategies to improve both win rates and customer retention."},{"name":"Real-Time Feedback","value":"Act on Fresh Insights","valueDescription":"Immediate data collection ensures that insights reflect recent decisions, boosting the relevance and impact of the findings."},{"name":"AI-Assisted Insights","value":"Leverage AI for Enhanced Analysis","valueDescription":"AI tools aid in recognizing patterns and extracting significant quotes from buyer feedback, streamlining the insight generation process."}]},{"name":"Churn Analysis","type":"Solution","url":"https://www.clozd.com/solutions/churn-analysis","summary":"Identify churn drivers to boost retention and customer loyalty.","description":"Churn Analysis is a service designed to uncover drivers of customer attrition and inform retention strategies. It uses interviews with churned or at-risk customers to reveal root causes and opportunities for improving retention and expansion.","pricing":{},"features":[{"name":"Churn Interviews","value":"Uncover Customer Feedback","valueDescription":"Gain insights into why customers leave to address specific pain points effectively."},{"name":"Retention Insights","value":"Enhance Customer Loyalty","valueDescription":"Use structured feedback to refine retention strategies, leading to improved customer loyalty."},{"name":"Qualitative Feedback Analysis","value":"Implement Data-Driven Changes","valueDescription":"Transform qualitative insights into actionable strategies to reduce churn."},{"name":"Cross-Functional Insights Sharing","value":"Align Organizational Efforts","valueDescription":"Ensure all teams are informed and aligned on customer feedback for cohesive strategy execution."}]},{"name":"Customer Experience Feedback","type":"Solution","url":"https://www.clozd.com/solutions/customer-experience-feedback","summary":"Enhance customer loyalty by understanding and addressing their experiences and concerns.","description":"Customer Experience Feedback helps teams build stronger customer relationships by capturing feedback across the customer journey, identifying friction points, and surfacing opportunities to improve satisfaction, retention, and advocacy.","pricing":{},"features":[{"name":"Actionable Insights","value":"Drive Continuous Improvements","valueDescription":"Utilize real customer insights to implement changes that enhance user satisfaction and loyalty."},{"name":"AI and Human-Led Interviews","value":"Unlock Deeper Insights","valueDescription":"Leverage both automated and personal interactions to capture nuanced customer sentiments."},{"name":"CX Feedback Collection","value":"Capture Comprehensive Feedback","valueDescription":"Collect and analyze detailed feedback to enhance every stage of the customer journey."},{"name":"CX Check-Ins","value":"Monitor Customer Health","valueDescription":"Ensure ongoing customer satisfaction through systematic feedback collection at key touchpoints."},{"name":"Real-Time Insights Delivery","value":"Foster Cross-Team Collaboration","valueDescription":"Ensure timely dissemination of insights to facilitate quick actions by sales, marketing, and support teams."}]},{"name":"Implementation Feedback","type":"Solution","url":"https://www.clozd.com/solutions/implementation-feedback","summary":"Capture early customer feedback to enhance onboarding and drive value realization.","description":"Implementation Feedback captures early feedback during onboarding to assess whether customers realize value, identify gaps, and determine what needs to change before issues escalate, helping reduce time-to-value and improve adoption.","pricing":{},"features":[{"name":"Early Feedback Capture","value":"Spot Gaps Quickly","valueDescription":"Early feedback allows teams to address potential issues before they escalate, ensuring smoother onboarding."},{"name":"Value Realization","value":"Ensure Value Realization","valueDescription":"Determine if new customers achieve the expected value, enabling timely interventions."},{"name":"Candid Conversations","value":"Uncover Real Pain Points","valueDescription":"In-depth interviews provide insights into customer experiences, leading to improved support and solutions."},{"name":"Real-Time Insights","value":"Make Data-driven Adjustments","valueDescription":"Timely feedback helps teams pivot strategies based on customer experiences to enhance satisfaction."},{"name":"Adaptive AI Follow-ups","value":"Enhance Feedback Quality","valueDescription":"AI assists interviewers in probing deeper into customer responses, extracting richer insights."}]},{"name":"Market Research","type":"Solution","url":"https://www.clozd.com/solutions/market-research","summary":"Unlock valuable insights from existing CRM contacts to confidently explore new market segments.","description":"Market Research helps teams explore new markets by leveraging CRM contacts to recruit buyers, running Live or Flex Interviews, and advancing outreach with one-click approvals, enabling direct buyer insights without traditional panels.","pricing":{},"features":[{"name":"CRM-based Recruitment","value":"Access Targeted Buyers Easily","valueDescription":"Utilize your existing CRM contacts to quickly identify and approach appropriate buyers for meaningful market insights without the delays of external recruitment."},{"name":"Interview Modalities","value":"Conduct Diverse Interviews","valueDescription":"Engage with buyers through both Live and Flex Interviews, allowing for in-depth exploration of market expectations and needs, thus ensuring your strategies align with buyer realities."},{"name":"Real-Time Insights","value":"Receive Instant Feedback","valueDescription":"Leverage AI tools to highlight themes and objections after interviews, providing timely insights that guide product development and market strategies."}]},{"name":"Product Research","type":"Solution","url":"https://www.clozd.com/solutions/product-research","summary":"Empower your product roadmap with buyer-driven insights for better decisions.","description":"Product Research provides structured, buyer-driven feedback to inform product roadmaps: test concepts, validate priorities, and gather insights across buyer segments to shape product strategy.","pricing":{},"features":[{"name":"Roadmap Validation","value":"Validate Product Priorities","valueDescription":"Ensure your product direction aligns with actual customer needs by leveraging direct feedback."},{"name":"Concept Testing","value":"Test New Ideas","valueDescription":"Engage real users early to gauge the viability of your product concepts and features."},{"name":"Real-time Insights","value":"Access Immediate Feedback","valueDescription":"Capture and analyze buyer opinions right after interactions for timely adjustments to your approach."}]},{"name":"Clozd Expert Network","type":"Service","url":"https://www.clozd.com/product/program/expert-network","summary":"Gain tailored insights through expert-led interviews for better strategic decision-making.","description":"Clozd Expert Network offers tailored win-loss interviews conducted by certified industry experts. Matching is customized to your program goals, delivering objective, high-quality buyer insights while maintaining data security.","pricing":{},"features":[{"name":"Certified Experts","value":"Conduct Interviews With Experts","valueDescription":"Receive insights from industry veterans trained in effective interviewing techniques to capture genuine buyer feedback."},{"name":"Secure Delivery","value":"Ensure Data Privacy","valueDescription":"All interactions and insights are managed within a secure environment, ensuring confidentiality and compliance with data protection standards."},{"name":"Tailored Matching","value":"Customize Expert Selection","valueDescription":"Experts are thoughtfully paired with your program based on their expertise and familiarity with your specific audience."},{"name":"Comprehensive Buyer Insights","value":"Uncover Real Buyer Motivations","valueDescription":"Go beyond the basics to understand the intricate motivations and decision-making processes of your buyers."}]}],"audiences":[],"segments":[{"name":"Win-loss analysis","description":"Processes and analytics that capture and analyze deal outcomes, buyer feedback, and sales interactions to improve product positioning and go-to-market tactics.","size":0.4,"cagr":15,"color":1,"productNames":["Win-Loss Analysis","Clozd Expert Network","Clozd Platform"],"methodology":"No explicit market-size or CAGR figures were present in the provided search results. Using those results as the primary input—vendor pages and service providers (Clozd, ZoomInfo, GrowthVelocity, ISR, Simon-Kucher, Pragmatic Institute, others) plus reported ROI/adoption signals (Clozd: program ROI and effectiveness stats; Pragmatic: only ~35% of product teams run win/loss) —I treated win-loss analysis as a focused subsegment of B2B buyer-insights, sales intelligence and market-research services. Estimation method: 1) marketplace characterization (small, specialized category within larger sales intelligence/market-research markets); 2) supplier density and examples in results indicate an active vendor/service market but not large-scale spend; 3) observed low current adoption and clear ROI claims imply material growth potential as RevOps/AI adoption increases. Combining these factors yields an estimated 2026 market size of approximately $0.4B and a near‑to‑medium-term growth potential of ~15% CAGR as organizations scale continuous win-loss programs and vendors add automation/AI.","citations":[]},{"name":"Churn and retention analytics","description":"Functionality that analyzes cancellation reasons, identifies at‑risk cohorts, and surfaces insights and interventions to reduce churn and improve customer retention.","size":1.5,"cagr":11.1,"color":2,"productNames":["Churn Analysis","Clozd Platform","Customer Experience Feedback","Implementation Feedback"],"methodology":"Primary estimate based on DataHorizzon Research: customer churn analysis software valued at USD 1.5B in 2023 with an 11.1% CAGR to 2033. A second industry report (MarketResearchIntellect, via LinkedIn) projects USD 518M (2025) to USD 2.09B (2035) at ~15% CAGR; differences likely reflect scope (software vs. software+services) and forecast windows. I use the DataHorizzon 1.5B / 11.1% figure as a conservative, research-backed baseline.","citations":[{"url":"https://datahorizzonresearch.com/customer-churn-analysis-software-market-45660","text":"Market was valued at USD 1.5 billion in 2023; anticipated to reach USD 4.2 billion by 2033; CAGR 11.1%."},{"url":"https://www.linkedin.com/pulse/customer-churn-analysis-software-market-scpff","text":"Valued at USD 518 Million in 2025 and USD 2.09 Billion by 2035, growing at a CAGR of 15%."}]},{"name":"Product concept and UX testing","description":"Methods for concept testing, conjoint and MaxDiff analysis, product validation and UX research to validate product-market fit and prioritize features.","size":2,"cagr":10,"color":3,"productNames":["Product Research","Market Research","Clozd Platform"],"methodology":"No explicit global market size or CAGR for \"product concept and UX testing\" was present in the provided search results. I estimated the market at roughly $2.0B annually based on internal knowledge of professional UX/service pricing, typical engagement frequency for concept/UX testing across software-producing firms, and benchmarking against adjacent \"testing\" service markets (penetration testing, point-of-care and at-home testing) which show mid-single to high-double digit CAGRs. Given accelerating digital product development, broader adoption of user-centered design, and tooling/AI improvements that both expand demand and enable new offerings, a moderate-high growth profile around 10% CAGR is reasonable for this specialist services segment.","citations":[{"url":"https://www.polarismarketresearch.com/industry-analysis/penetration-testing-market","text":"The penetration testing market size was valued at USD 2,441.65 million in 2025, growing at a CAGR of 16.4% during 2026–2034."},{"url":"https://www.coherentmarketinsights.com/market-insight/poc-platform-and-technology-market-1501","text":"Revenue, 2026 USD 48,870 Mn ... CAGR, 2026 – 2033 8.9%."},{"url":"https://www.coherentmi.com/industry-reports/at-home-testing-kits-market","text":"The at home testing kits market is estimated to be valued at USD 21.71 Bn in 2025 ... CAGR 6.4% (2025–2032)."}]},{"name":"Voice of the customer","description":"Capture and analyze first-party feedback from websites, apps, and post-fulfillment touchpoints to inform product, support, and customer experience improvements.","size":0.0017,"cagr":20.2,"color":4,"productNames":["Customer Experience Feedback","Implementation Feedback","Clozd Platform","Clozd Expert Network"],"methodology":"Estimate based on Grand View Research Horizon statistic for the Voice of the Customer (VOC) segment: reported global VOC revenue of USD 1.7 million in 2025 with a forecast of USD 7.5 million by 2033, implying a 20.2% CAGR (2026–2033). Other results provide qualitative adoption trends but no explicit size/CAGR figures.","citations":[{"url":"https://www.grandviewresearch.com/horizon/statistics/customer-analytics-market/solution/voice-of-customer-voc/global","text":"The global voice of customer (voc) segment generated a revenue of USD 1.7 million in 2025; expected to reach USD 7.5 million by 2033; CAGR 20.2%."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://clozd.com","text":"Clozd Inc."},{"url":"https://www.clozd.com/product/platform","text":"Clozd Platform"},{"url":"https://www.clozd.com/solutions/win-loss-analysis","text":"Win-Loss Analysis"},{"url":"https://www.clozd.com/solutions/churn-analysis","text":"Churn Analysis"},{"url":"https://www.clozd.com/solutions/customer-experience-feedback","text":"Customer Experience Feedback"},{"url":"https://www.clozd.com/solutions/implementation-feedback","text":"Implementation Feedback"},{"url":"https://www.clozd.com/solutions/market-research","text":"Market Research"},{"url":"https://www.clozd.com/solutions/product-research","text":"Product Research"},{"url":"https://www.clozd.com/product/program/expert-network","text":"Clozd Expert Network"},{"url":"https://datahorizzonresearch.com/customer-churn-analysis-software-market-45660","text":"Market was valued at USD 1.5 billion in 2023; anticipated to reach USD 4.2 billion by 2033; CAGR 11.1%."},{"url":"https://www.linkedin.com/pulse/customer-churn-analysis-software-market-scpff","text":"Valued at USD 518 Million in 2025 and USD 2.09 Billion by 2035, growing at a CAGR of 15%."},{"url":"https://www.polarismarketresearch.com/industry-analysis/penetration-testing-market","text":"The penetration testing market size was valued at USD 2,441.65 million in 2025, growing at a CAGR of 16.4% during 2026–2034."},{"url":"https://www.coherentmarketinsights.com/market-insight/poc-platform-and-technology-market-1501","text":"Revenue, 2026 USD 48,870 Mn ... CAGR, 2026 – 2033 8.9%."},{"url":"https://www.coherentmi.com/industry-reports/at-home-testing-kits-market","text":"The at home testing kits market is estimated to be valued at USD 21.71 Bn in 2025 ... CAGR 6.4% (2025–2032)."},{"url":"https://www.grandviewresearch.com/horizon/statistics/customer-analytics-market/solution/voice-of-customer-voc/global","text":"The global voice of customer (voc) segment generated a revenue of USD 1.7 million in 2025; expected to reach USD 7.5 million by 2033; CAGR 20.2%."}]}