Clay

Streamline GTM efforts with unified data integration and automation.

Automate your sales prospecting and enhance efficiency in outbound outreach.

Enhance marketing efficiency with targeted campaigns and enriched data integration.

Launch growth campaigns swiftly without additional hiring.

Growth-Stage Technology Companies

Growth-stage software companies seeking scalable go-to-market acceleration and data-driven insights.

Geography: North America, Europe

How we help: A unified go-to-market platform that consolidates data, enriches accounts, and automates outbound and inbound workflows for growth-stage tech companies.

Early-Stage Startups

Early-stage startups seeking rapid go-to-market iterations with limited headcount.

Geography: North America, Europe

How we help: AI-assisted research and programmable workflows enable rapid GTM campaigns for startups without adding headcount.

Enterprise RevOps And Marketing Teams

Global enterprises seeking scalable, data-rich go-to-market operations.

Geography: Global

How we help: A unified go-to-market platform that consolidates data, enriches records, and automates inbound and outbound workflows at scale.

Capabilities to automate, personalize, and sequence outbound sales outreach and prospecting to accelerate pipeline conversion.

Products: Clay for Sales, Clay Platform

Capabilities to identify, target, and orchestrate multi-channel campaigns against named accounts using signals, TAM data, and audience segmentation.

Products: Clay for Marketing, Clay Platform

Unify, enrich, and maintain CRM and third-party data (enrichment, hygiene, waterfall enrichment, integrations) to provide single source of truth for go-to-market teams.

Products: Clay Platform, Clay for Sales, Clay for Marketing

Capabilities that surface signals, AI-assisted research, and enrichment to identify, prioritize, and research target accounts and prospects.

Products: Clay for Sales, Clay Platform, Clay for Startups

Programmable workflows and orchestration (natural language workflow builder, automated inbound/outbound, sequencers) to automate repeatable go-to-market and RevOps processes.

Products: Clay Platform, Clay for Startups, Clay for Marketing, Clay for Sales

Clay Platform

Clay Platform is a go-to-market platform that unifies and enriches data from many providers, tracks signals around target accounts, connects CRM and other tools, and automates outbound and inbound workflows. It emphasizes AI-assisted research and programmable workflows to enable marketing, sales, and RevOps to build and operate GTM programs more efficiently.

• Prioritize Actions Effectively
  Utilize scoring to identify high-value leads for focused outreach and engagement.
• Holistic Audience Insights
  Integrate various data signals for comprehensive audience understanding and targeting.
• Identify Key Contacts
  Find and enrich information about target accounts and decisions makers efficiently.
• Maintain Data Quality
  Ensure your CRM stays current and actionable with regular updates.
• Automate Processes Smartly
  Create dynamic workflows that adapt based on AI-generated conditions.
• Streamline Inbound Processes
  Automate lead capture and initial engagement for efficiency.
• Enhance Outbound Campaigns
  Launch personalized email campaigns without manual intervention.
• Seamless Tool Connectivity
  Easily link your existing tools for a cohesive workflow experience.
• Craft Workflows Effortlessly
  Use natural language to create complex workflows without technical barriers.
• Personalized Outreach Made Simple
  Easily set up email sequences tailored to individual leads for maximum impact.
• Stay Ahead of Trends
  Monitor relevant signals that can influence your go-to-market strategies.
• Identify Market Opportunities
  Efficiently source data for your total addressable market to inform strategy.
• Streamline Inbound Processing
  Facilitates efficient handling of incoming leads, ensuring timely follow-up and improved conversion rates.
• Automate Outreach Campaigns
  Enhances efficiency by automating repetitive outreach tasks, freeing up team members for strategic initiatives.
• Utilize AI Assistance
  Leverage ChatGPT capabilities to enhance your research and engagement efforts.
• Enhance Salesforce Capabilities
  Utilize Clay features directly within Salesforce for streamlined operations.
• Protect Your Data
  Ensure your information remains secure with robust security measures in place.
• Layered Data Enrichment
  Enhance your data through systematic levels of enrichment to increase accuracy.
• Implement Multi-Stage Enrichment
  Provides a systematic approach to data enrichment that enhances the quality and depth of gathered information.
• Stay Informed
  Keep track of changes to understand feature updates and improvements.
• Identify Market Opportunities
  Helps to accurately source and enrich TAM data, facilitating better market targeting and strategic planning.

Clay for Sales

Clay for Sales is a sales-focused solution designed to automate prospecting and research tasks, helping teams prioritize and speed up outbound outreach.

• Reduce Research Time
  Empower your sales team by cutting down the time spent on manual research, allowing them to focus more on engagement and closing deals.
• Streamline Data Access
  Easily connect to over 150 providers, ensuring your sales team has access to vital data and tools efficiently integrated into their workflows.
• Enhance CRM Quality
  Ensure that your CRM data is accurate and up-to-date, enabling better decision-making and effective outreach efforts.
• Personalize Communication
  Utilize automated sequences to craft personalized messages at scale, making every sales touch more effective and relevant.
• Stay Informed
  Receive real-time notifications and insights on your prospects to engage them effectively at the right moments.
• Maintain Data Freshness
  Ensure that your sales data remains dynamic and relevant as new information becomes available.

Clay for Marketing

Clay for Marketing provides targeted, multi-channel campaigns and data-driven outreach to improve marketing programs.

• Integrate CRM Data With Signals
  Seamlessly combines CRM data with real-time signals to provide a comprehensive view of customer interactions and insights.
• Leverage Enriched Data
  Utilizes enriched lead data to optimize outreach strategies and improve campaign effectiveness.
• Execute Multi-Channel Campaigns
  Facilitates the launch of focused campaigns across various marketing channels for increased reach and engagement.
• Automate Lead Management
  Streamlines and automates lead management workflows to enhance productivity and response times.
• Enhance Insights With AI
  Employs AI to assist in research and gather strategic insights that inform marketing efforts.
• Track Target Accounts
  Provides updates on key changes and signals around targeted accounts, allowing for proactive engagement.

Clay for Startups

Clay for Startups helps new ventures launch growth campaigns quickly without adding headcount, enabling fast GTM iteration.

• Initiate Campaigns Quickly
  Leverage Clay's capabilities to launch go-to-market campaigns rapidly, allowing startups to adapt swiftly to market demands while minimizing staffing increases.
• Enhance Research Efficiency
  Utilize AI-driven research agents to gather critical market insights and enrich your data, driving smarter decision-making and focused outreach efforts.
• Utilize Tailored Tools
  Access specialized tools and templates designed precisely for the unique challenges of startups, facilitating more effective growth strategies.
• Streamline Operations
  Create customizable workflows that automate repetitive tasks, helping your startup scale operations efficiently without the need for extensive teams.