{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/clay-com","markdownUrl":"https://nowen.ai/agents/clay-com.md","jsonUrl":"https://nowen.ai/agents/clay-com.json","name":"Clay","website":"https://clay.com","industry":"RevOps","deliveryModel":"software","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-10-14T20:33:01.456Z","summary":"Clay provides data infrastructure and AI-powered workflows for GTM teams to build revenue systems.","description":"Clay is a data infrastructure and AI-driven platform that helps organizations grow revenue by enabling data-backed go-to-market operations. The platform centralizes data from hundreds of data providers and enables users to build and run AI-powered workflows and agent-driven actions that automate GTM plays, from account research and lead enrichment to outbound and inbound routing and governance. By combining data, signals, and automation, Clay gives revenue teams the context and control they need to act faster at scale. The platform serves a broad audience of GTM professionals across startups and enterprises, helping them design, test, and execute plays that improve targeting, accelerate deal cycles, and increase pipeline quality. Clay emphasizes governance, observability, and repeatable processes, ensuring teams can track spend, approvals, and outcomes while iterating on strategies. The result is a flexible, cross-functional infrastructure that enables teams to turn data into decisions and decisions into revenue.","mission":"We help every company grow to its full potential.","directory":{"industryName":"RevOps","agentCount":98,"indexable":true,"hubUrl":"https://nowen.ai/industry/revops"},"aiReaderFamilies":["Perplexity","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/clay-com","label":"Apply to Clay's partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Clay Platform","type":"Platform","url":"https://www.clay.com/","summary":"Streamline GTM efforts with unified data integration and automation.","description":"Clay Platform is a go-to-market platform that unifies and enriches data from many providers, tracks signals around target accounts, connects CRM and other tools, and automates outbound and inbound workflows. It emphasizes AI-assisted research and programmable workflows to enable marketing, sales, and RevOps to build and operate GTM programs more efficiently.","pricing":{},"features":[{"name":"Account and lead scoring","value":"Prioritize Actions Effectively","valueDescription":"Utilize scoring to identify high-value leads for focused outreach and engagement."},{"name":"Audiences","value":"Holistic Audience Insights","valueDescription":"Integrate various data signals for comprehensive audience understanding and targeting."},{"name":"Claygent","value":"Identify Key Contacts","valueDescription":"Find and enrich information about target accounts and decisions makers efficiently."},{"name":"CRM enrichment and hygiene","value":"Maintain Data Quality","valueDescription":"Ensure your CRM stays current and actionable with regular updates."},{"name":"AI formula","value":"Automate Processes Smartly","valueDescription":"Create dynamic workflows that adapt based on AI-generated conditions."},{"name":"Automated inbound","value":"Streamline Inbound Processes","valueDescription":"Automate lead capture and initial engagement for efficiency."},{"name":"Automated outbound","value":"Enhance Outbound Campaigns","valueDescription":"Launch personalized email campaigns without manual intervention."},{"name":"Integrations","value":"Seamless Tool Connectivity","valueDescription":"Easily link your existing tools for a cohesive workflow experience."},{"name":"Sculptor","value":"Craft Workflows Effortlessly","valueDescription":"Use natural language to create complex workflows without technical barriers."},{"name":"Sequencer","value":"Personalized Outreach Made Simple","valueDescription":"Easily set up email sequences tailored to individual leads for maximum impact."},{"name":"Signals","value":"Stay Ahead of Trends","valueDescription":"Monitor relevant signals that can influence your go-to-market strategies."},{"name":"TAM sourcing","value":"Identify Market Opportunities","valueDescription":"Efficiently source data for your total addressable market to inform strategy."},{"name":"Inbound automation","value":"Streamline Inbound Processing","valueDescription":"Facilitates efficient handling of incoming leads, ensuring timely follow-up and improved conversion rates."},{"name":"Outbound automation","value":"Automate Outreach Campaigns","valueDescription":"Enhances efficiency by automating repetitive outreach tasks, freeing up team members for strategic initiatives."},{"name":"Clay in ChatGPT","value":"Utilize AI Assistance","valueDescription":"Leverage ChatGPT capabilities to enhance your research and engagement efforts."},{"name":"Salesforce package","value":"Enhance Salesforce Capabilities","valueDescription":"Utilize Clay features directly within Salesforce for streamlined operations."},{"name":"Security","value":"Protect Your Data","valueDescription":"Ensure your information remains secure with robust security measures in place."},{"name":"Waterfall enrichment","value":"Layered Data Enrichment","valueDescription":"Enhance your data through systematic levels of enrichment to increase accuracy."},{"name":"Waterfall enrichment","value":"Implement Multi-Stage Enrichment","valueDescription":"Provides a systematic approach to data enrichment that enhances the quality and depth of gathered information."},{"name":"Changelog","value":"Stay Informed","valueDescription":"Keep track of changes to understand feature updates and improvements."},{"name":"TAM sourcing","value":"Identify Market Opportunities","valueDescription":"Helps to accurately source and enrich TAM data, facilitating better market targeting and strategic planning."}]},{"name":"Clay for Sales","type":"Solution","url":"https://www.clay.com/clay-for-sales","summary":"Automate your sales prospecting and enhance efficiency in outbound outreach.","description":"Clay for Sales is a sales-focused solution designed to automate prospecting and research tasks, helping teams prioritize and speed up outbound outreach.","pricing":{},"features":[{"name":"Prospect research automation","value":"Reduce Research Time","valueDescription":"Empower your sales team by cutting down the time spent on manual research, allowing them to focus more on engagement and closing deals."},{"name":"Integrations","value":"Streamline Data Access","valueDescription":"Easily connect to over 150 providers, ensuring your sales team has access to vital data and tools efficiently integrated into their workflows."},{"name":"CRM data enrichment","value":"Enhance CRM Quality","valueDescription":"Ensure that your CRM data is accurate and up-to-date, enabling better decision-making and effective outreach efforts."},{"name":"Sequencer-like outreach","value":"Personalize Communication","valueDescription":"Utilize automated sequences to craft personalized messages at scale, making every sales touch more effective and relevant."},{"name":"Signals tracking","value":"Stay Informed","valueDescription":"Receive real-time notifications and insights on your prospects to engage them effectively at the right moments."},{"name":"Waterfall enrichment","value":"Maintain Data Freshness","valueDescription":"Ensure that your sales data remains dynamic and relevant as new information becomes available."}]},{"name":"Clay for Marketing","type":"Solution","url":"https://www.clay.com/clay-for-marketing","summary":"Enhance marketing efficiency with targeted campaigns and enriched data integration.","description":"Clay for Marketing provides targeted, multi-channel campaigns and data-driven outreach to improve marketing programs.","pricing":{},"features":[{"name":"CRM and signals integration","value":"Integrate CRM Data With Signals","valueDescription":"Seamlessly combines CRM data with real-time signals to provide a comprehensive view of customer interactions and insights."},{"name":"Data-driven outreach","value":"Leverage Enriched Data","valueDescription":"Utilizes enriched lead data to optimize outreach strategies and improve campaign effectiveness."},{"name":"Targeted campaigns across channels","value":"Execute Multi-Channel Campaigns","valueDescription":"Facilitates the launch of focused campaigns across various marketing channels for increased reach and engagement."},{"name":"Automated workflows","value":"Automate Lead Management","valueDescription":"Streamlines and automates lead management workflows to enhance productivity and response times."},{"name":"AI-assisted research","value":"Enhance Insights With AI","valueDescription":"Employs AI to assist in research and gather strategic insights that inform marketing efforts."},{"name":"Target account tracking","value":"Track Target Accounts","valueDescription":"Provides updates on key changes and signals around targeted accounts, allowing for proactive engagement."}]},{"name":"Clay for Startups","type":"Solution","url":"https://www.clay.com/clay-for-startups","summary":"Launch growth campaigns swiftly without additional hiring.","description":"Clay for Startups helps new ventures launch growth campaigns quickly without adding headcount, enabling fast GTM iteration.","pricing":{},"features":[{"name":"Rapid campaign launch","value":"Initiate Campaigns Quickly","valueDescription":"Leverage Clay's capabilities to launch go-to-market campaigns rapidly, allowing startups to adapt swiftly to market demands while minimizing staffing increases."},{"name":"AI-assisted research","value":"Enhance Research Efficiency","valueDescription":"Utilize AI-driven research agents to gather critical market insights and enrich your data, driving smarter decision-making and focused outreach efforts."},{"name":"Growth-focused tooling","value":"Utilize Tailored Tools","valueDescription":"Access specialized tools and templates designed precisely for the unique challenges of startups, facilitating more effective growth strategies."},{"name":"Programmable workflows","value":"Streamline Operations","valueDescription":"Create customizable workflows that automate repetitive tasks, helping your startup scale operations efficiently without the need for extensive teams."}]}],"audiences":[{"title":"Growth-Stage Technology Companies","description":"Growth-stage software companies seeking scalable go-to-market acceleration and data-driven insights.","industries":["Technology","Software","B2B"],"geography":"North America, Europe","painPoints":"Data fragmentation and poor data quality; inefficient outbound operations; slow GTM iteration cycles; limited visibility into program impact","businessGoals":"Scale revenue, shorten sales cycles, expand to new markets","positioningStatement":"A unified go-to-market platform that consolidates data, enriches accounts, and automates outbound and inbound workflows for growth-stage tech companies."},{"title":"Early-Stage Startups","description":"Early-stage startups seeking rapid go-to-market iterations with limited headcount.","industries":["Technology","Startups","SaaS"],"geography":"North America, Europe","painPoints":"Limited resources for outbound; need fast time-to-value; lack of mature data; uncertain ICPs","businessGoals":"Launch campaigns quickly, validate product-market fit, establish initial pipeline","positioningStatement":"AI-assisted research and programmable workflows enable rapid GTM campaigns for startups without adding headcount."},{"title":"Enterprise RevOps And Marketing Teams","description":"Global enterprises seeking scalable, data-rich go-to-market operations.","industries":["Technology","Financial Services","Healthcare","Manufacturing"],"geography":"Global","painPoints":"Data quality issues and CRM hygiene, tool fragmentation, slow inbound and outbound operations","businessGoals":"Unify data, align teams, scale revenue operations","positioningStatement":"A unified go-to-market platform that consolidates data, enriches records, and automates inbound and outbound workflows at scale."}],"segments":[{"name":"Sales engagement","description":"Capabilities to automate, personalize, and sequence outbound sales outreach and prospecting to accelerate pipeline conversion.","size":9.6,"cagr":14,"color":1,"productNames":["Clay for Sales","Clay Platform"],"methodology":"Estimate anchored to Fact.MR’s 2024 valuation of US$9.6B and stated 14% CAGR. Independent reports show similar mid‑single to mid‑double digit growth and 2024–2026 base values between ~6.1–9.2B with projected market sizes of ~25–26.6B by early 2030s, supporting a mid‑teens CAGR; a higher 2024 estimate in one source appears to be an outlier.","citations":[{"url":"https://www.factmr.com/report/sales-engagement-software-market","text":"Base Value(2024): 9.6 Bn; Forecast Value (2034): 35.7 Bn; CAGR (2034): 14%."},{"url":"https://www.globenewswire.com/news-release/2024/11/04/2974282/28124/en/25-bn-sales-engagement-platform-markets-data-driven-sales-approaches-remote-work-and-distributed-teams-digital-transformation-driving-growth-global-trends-and-forecasts-2024-2031.html","text":"global sales engagement platforms market size is projected to grow from US$ 9 billion in 2024 to US$ 25 billion by 2031."},{"url":"https://www.persistencemarketresearch.com/market-research/sales-engagement-platform-market.asp","text":"linked to be valued at US$ 9.2 Bn in 2026 and projected to reach US$ 26.6 Bn by 2033, growing at a CAGR of 16.4% between 2026 and 2033."},{"url":"https://www.wiseguyreports.com/reports/sales-engagement-software-market","text":"The Sales Engagement Software Market was valued at USD 6.08 Billion in 2024; CAGR 13.7% (2026–2035) projected to USD 25 Billion by 2035."}]},{"name":"Account-based marketing","description":"Capabilities to identify, target, and orchestrate multi-channel campaigns against named accounts using signals, TAM data, and audience segmentation.","size":1,"cagr":12,"color":2,"productNames":["Clay for Marketing","Clay Platform"],"methodology":"Estimated current global ABM market size ≈ $1.0B (rounded) based on multiple industry reports reporting values between $0.77B–$1.03B for 2023–2026. Projected growth consensus centers around ~12% CAGR (reported ranges ~11.9%–12.9%), so a 12.0% CAGR reflects the midpoint of published forecasts (IndustryARC, Mordor Intelligence, MarketDataForecast).","citations":[{"url":"https://www.industryarc.com/research/account-based-marketing-(abm)-market-800562","text":"Account Based Market accounted for $904m in 2023 and expected to reach $1.86 Bn, with rising at a CAGR of 12% during the forecast period 2024-2030."},{"url":"https://www.mordorintelligence.com/industry-reports/account-based-marketing-market","text":"Market Size (2026) USD 1.15 Billion; Market Size (2031) USD 2.02 Billion; Growth Rate (2026 - 2031) 11.94% CAGR."},{"url":"https://www.marketdataforecast.com/market-reports/account-based-marketing-market","text":"Market Size, 2025 $0.77 Bn; Market Estimate, 2026 $0.87 Bn; Market Forecast, 2034 $2.29 Bn; CAGR 12.9% (2026–2034)."}]},{"name":"B2B customer data platform","description":"Unify, enrich, and maintain CRM and third-party data (enrichment, hygiene, waterfall enrichment, integrations) to provide single source of truth for go-to-market teams.","size":2,"cagr":16,"color":3,"productNames":["Clay Platform","Clay for Sales","Clay for Marketing"],"methodology":"Estimates derived from published global CDP market sizes and CAGRs in the search results, then scaled to a B2B subset. Sources report global CDP market values ranging roughly USD 3.3–7.8 billion (mid-2020s) with forecast CAGRs of ~13.8–19.6%. B2B CDPs are a subset of the overall CDP market; assuming a 20–30% B2B share (midpoint 25%) of the broader CDP market yields an estimated B2B market size ≈ USD 2.0B. Growth potential (CAGR) taken as a midpoint of the reported CDP forecast range (13.8%–19.6%) → ~16%.","citations":[{"url":"https://www.fortunebusinessinsights.com/industry-reports/customer-data-platform-market-100633","text":"The global customer data platform (CDP) market size was valued at USD 3.28 billion in 2025... projected... exhibiting a CAGR of 19.60%."},{"url":"https://www.marketsandmarkets.com/PressReleases/customer-data-platform.asp","text":"The customer data platform market is projected to grow from USD 7.34 billion in 2026 to USD 14.04 billion by 2031, at a CAGR of 13.8%."},{"url":"https://vwo.com/blog/customer-data-platform-statistics/","text":"The global CDP market size in 2024 stands at USD 7.8 billion (Source: Markets And Markets)."}]},{"name":"Sales intelligence","description":"Capabilities that surface signals, AI-assisted research, and enrichment to identify, prioritize, and research target accounts and prospects.","size":4.5,"cagr":10.5,"color":4,"productNames":["Clay for Sales","Clay Platform","Clay for Startups"],"methodology":"Estimated 2025 market size and growth based on multiple industry reports in the search results. FMI and Mordor place 2025 market size between USD ~4.4–4.5 billion; Fortune reports ~USD 4.85 billion (2025); Precedence reports a lower 2024 base but similar multi‑year CAGR estimates. I selected USD 4.5B as a 2025 consensus estimate and a midpoint CAGR of ~10.5% reflecting reported ranges (10.0–12.9%).","citations":[{"url":"https://www.futuremarketinsights.com/reports/sales-intelligence-market","text":"Industry Size (2025): USD 4.5 Bn"},{"url":"https://www.precedenceresearch.com/sales-intelligence-market","text":"The global sales intelligence market size was estimated at USD 3.31 billion in 2024."},{"url":"https://www.fortunebusinessinsights.com/sales-intelligence-market-109103","text":"The global sales intelligence market was valued at USD 4.85 billion in 2025."},{"url":"https://www.mordorintelligence.com/industry-reports/sales-intelligence-market","text":"market size is expected to grow from USD 4.42 billion in 2025 to USD 4.99 billion in 2026"}]},{"name":"GTM workflow automation","description":"Programmable workflows and orchestration (natural language workflow builder, automated inbound/outbound, sequencers) to automate repeatable go-to-market and RevOps processes.","size":4,"cagr":22,"color":5,"productNames":["Clay Platform","Clay for Startups","Clay for Marketing","Clay for Sales"],"methodology":"Estimated GTM workflow automation (programmable GTM workflows, orchestration, sequencers, NL workflow builders for RevOps) as a niche within CRM, marketing-automation, sales-engagement, and workflow/no-code automation markets. Search results show accelerating adoption and investment signals: rapid hiring for GTM engineering roles (ZoomInfo data cited in Fresno Bee), widespread industry commentary about AI-driven GTM systems and orchestration (Medium, LinkedIn, Highspot, KISSmetrics), and pressure on RevOps to consolidate and automate cross-functional handoffs. Using those qualitative adoption indicators plus typical market-subsegment share assumptions (a small percentage of the broader CRM/marketing automation/workflow automation spend), I estimate current market size ~USD 4.0B and near-term CAGR ~22% as organizations rapidly adopt AI-enabled orchestration and programmable GTM workflows. These estimates are directional and based on synthesis of the provided search results and industry market-hierarchy reasoning.","citations":[]}],"faq":[],"comparisons":[],"sources":[{"url":"https://clay.com","text":"Clay"},{"url":"https://www.clay.com/","text":"Clay Platform"},{"url":"https://www.clay.com/clay-for-sales","text":"Clay for Sales"},{"url":"https://www.clay.com/clay-for-marketing","text":"Clay for Marketing"},{"url":"https://www.clay.com/clay-for-startups","text":"Clay for Startups"},{"url":"https://www.factmr.com/report/sales-engagement-software-market","text":"Base Value(2024): 9.6 Bn; Forecast Value (2034): 35.7 Bn; CAGR (2034): 14%."},{"url":"https://www.globenewswire.com/news-release/2024/11/04/2974282/28124/en/25-bn-sales-engagement-platform-markets-data-driven-sales-approaches-remote-work-and-distributed-teams-digital-transformation-driving-growth-global-trends-and-forecasts-2024-2031.html","text":"global sales engagement platforms market size is projected to grow from US$ 9 billion in 2024 to US$ 25 billion by 2031."},{"url":"https://www.persistencemarketresearch.com/market-research/sales-engagement-platform-market.asp","text":"linked to be valued at US$ 9.2 Bn in 2026 and projected to reach US$ 26.6 Bn by 2033, growing at a CAGR of 16.4% between 2026 and 2033."},{"url":"https://www.wiseguyreports.com/reports/sales-engagement-software-market","text":"The Sales Engagement Software Market was valued at USD 6.08 Billion in 2024; CAGR 13.7% (2026–2035) projected to USD 25 Billion by 2035."},{"url":"https://www.industryarc.com/research/account-based-marketing-(abm)-market-800562","text":"Account Based Market accounted for $904m in 2023 and expected to reach $1.86 Bn, with rising at a CAGR of 12% during the forecast period 2024-2030."},{"url":"https://www.mordorintelligence.com/industry-reports/account-based-marketing-market","text":"Market Size (2026) USD 1.15 Billion; Market Size (2031) USD 2.02 Billion; Growth Rate (2026 - 2031) 11.94% CAGR."},{"url":"https://www.marketdataforecast.com/market-reports/account-based-marketing-market","text":"Market Size, 2025 $0.77 Bn; Market Estimate, 2026 $0.87 Bn; Market Forecast, 2034 $2.29 Bn; CAGR 12.9% (2026–2034)."},{"url":"https://www.fortunebusinessinsights.com/industry-reports/customer-data-platform-market-100633","text":"The global customer data platform (CDP) market size was valued at USD 3.28 billion in 2025... projected... exhibiting a CAGR of 19.60%."},{"url":"https://www.marketsandmarkets.com/PressReleases/customer-data-platform.asp","text":"The customer data platform market is projected to grow from USD 7.34 billion in 2026 to USD 14.04 billion by 2031, at a CAGR of 13.8%."},{"url":"https://vwo.com/blog/customer-data-platform-statistics/","text":"The global CDP market size in 2024 stands at USD 7.8 billion (Source: Markets And Markets)."},{"url":"https://www.futuremarketinsights.com/reports/sales-intelligence-market","text":"Industry Size (2025): USD 4.5 Bn"},{"url":"https://www.precedenceresearch.com/sales-intelligence-market","text":"The global sales intelligence market size was estimated at USD 3.31 billion in 2024."},{"url":"https://www.fortunebusinessinsights.com/sales-intelligence-market-109103","text":"The global sales intelligence market was valued at USD 4.85 billion in 2025."},{"url":"https://www.mordorintelligence.com/industry-reports/sales-intelligence-market","text":"market size is expected to grow from USD 4.42 billion in 2025 to USD 4.99 billion in 2026"}]}