Celtra

Create, adapt, launch, and improve on-brand digital campaigns faster and at scale with AI-led automation and connected workflows.

Create, personalize, and serve attention-grabbing rich media and video ads while improving campaign relevance, viewability, and performance insights.

Create and launch relevant, branded catalog ads at scale to support stronger lower-funnel performance and adapt creative to products, promotions, and audiences.

A designated success manager and data-informed guidance help customers pursue strategic objectives and transformation goals while focusing on creative performance.

Connect Celtra with your existing technology ecosystem and gain deeper insight into advertising and platform usage.

Help teams adopt Celtra, build platform expertise, and use effective workflows and design practices.

Get expert production and consulting support to launch campaigns faster, scale creative output, and make better use of Celtra’s platform.

Creative Automation

Celtra Creative Automation is a cloud-based platform that helps marketing, creative, and media teams accelerate digital ad production, distribution, and performance. Node-based GenAI design gives teams control over images, animation, and video within modular workflows. The platform adapts approved concepts and brand assets for different formats, placements, audiences, and markets; connects creative generation, review, approval, media activation, and performance tracking; and uses AI creative intelligence to predict performance and feed asset-level learnings back into production.

• Move Campaigns From Concept To Live
  Bring production, approvals, activation, and tracking together to help teams move campaigns forward with less friction and fewer manual handoffs.
• Create On-Brand Image And Video
  Apply brand context and approved assets with GenAI models to produce image, animation, and video creative while retaining creative control.
• Scale Concepts Across Formats And Markets
  Turn approved concepts into campaign variations for different digital formats, placements, audiences, markets, and languages without rebuilding each creative from scratch.
• Guide Creative With Performance Insights
  Use pre-launch scoring and asset-level insights to understand what works, guide creative decisions, and incorporate learnings into subsequent production.
• Activate Campaigns Across Channels
  Distribute campaign creative across channels and media platforms as part of the connected production-to-activation workflow.
• Connect More Than 100 Workflow Tools
  Integrate Celtra into existing workflows with connections to tools such as Adobe Experience Manager, Workfront, Asana, Box, Google Cloud, Meta, Slack, and The Trade Desk.
• Equip Teams With Adaptable Toolkits
  Share packaged designs and on-brand templates so other teams can adapt and distribute campaign creative for their local needs.
• Review Creative Variations In Real Time
  Explore variations as they are produced, share assets with teammates, and collect feedback to support consistent campaign creative.
• Bring Designs From Photoshop And Figma
  Use copy-and-paste from Photoshop or Figma to bring creative into the workflow.

Creative Enablement

Celtra Creative Enablement is a self-serve platform for creating, activating, serving, and analyzing premium rich media and video ads. Its creative production wizard and builder support on-brand display, digital video, and CTV ads, including interactive, shoppable, and gamified experiences. Teams can use pre-built ad products and templates or create customizable, code-free ads from scratch. The platform supports ad personalization with first-party, retail media, or built-in data signals, provides real-time reporting with more than 100 standard industry metrics, and offers more than 100 integrations.

• Create Premium Rich Media And Video Ads
  Produce high-impact rich media, digital video, and CTV ads with a self-serve builder.
• Serve Ads With Trafficking Tags
  Get trafficking tags in minutes and manage ad production, activation, and serving through the platform.
• Generate On-Brand Ads From Templates
  Turn branded assets into on-brand ads using ready-made templates and a selection of ad formats.
• Build Custom Interactive Ads Without Code
  Create distinctive ad experiences from scratch with customizable components and animation capabilities, without coding.
• Personalize Ads With Data Signals
  Use your own first-party or retail media data, as well as built-in signals, to deliver tailored creative experiences.
• Analyze Performance With Real-Time Reports
  Gain actionable advertising insights through real-time reports and more than 100 standard industry metrics.
• Improve Viewability With Lightweight Ads
  Use fast-loading, lightweight creatives designed to capture attention and improve viewability rates.
• Connect Workflows With 100+ Integrations
  Use more than 100 integrations to connect the platform with advertising and media tools.

Dynamic Product Ads

Celtra Dynamic Product Ads is a self-serve solution for creating custom, on-brand image and video catalog ads. Apply templates and dynamic rules to product catalog information to generate ads at scale, review them across the catalog, and launch them on supported platforms. Catalogs refresh hourly, and teams can test and update creative designs, content, and seasonal messaging.

• Scale Ads Across Entire Catalogs
  Generate dynamic product ads across a catalog by applying a design template to its products, making it possible to promote many items without building each ad individually.
• Create Consistent Branded Catalog Ads
  Create custom image and video templates that apply branding to catalog ads and help preserve a consistent visual identity across the funnel.
• Personalize Ads With Product Details
  Use catalog information such as price, ratings, discounts, availability, and product type to enrich ads and produce layouts suited to different product data.
• Launch Ads Across Major Platforms
  Distribute catalog ads on supported social platforms, including Meta, Instagram, TikTok, Snapchat, Pinterest, and X.
• Keep Catalog Ads Up To Date
  Refresh product catalog data every hour so ads can reflect the latest available catalog information.
• Test And Refresh Creative Quickly
  Iterate on templates, creative elements, and messaging based on results, then make updated designs or content live immediately.
• Show Products Relevant To Viewers
  Use interests and intent signals to show viewers relevant catalog items, and use product information and behavior data to inform personalized video ads.
• Review Catalog Ads In One Place
  See how templates apply across a catalog and review image and video ads in one place, using shareable previews and filtering options.
• Adapt Ads For Seasonal Promotions
  Update catalog ad templates to support seasonal campaigns, sales events, offers, promotions, and product launches.

Success management

Celtra’s customer success management team provides a designated success manager as a consultative partner to help customers pursue transformation goals and ambitious objectives. Data insights inform guidance focused on creative performance.

• Advance Strategic Objectives
  A designated success manager partners with customers to guide them toward their strategic objectives and transformation goals.
• Inform Creative Decisions With Data
  Use data insights to inform creative decisions and keep the focus on creative performance.

Technical services

Celtra’s in-house team provides hands-on help integrating the platform into your existing ecosystem. The service includes bespoke API integrations, solution architecture support, and custom data analytics using Celtra’s PowerBI analytical tool to analyze and share advertising and platform usage data.

• Connect Celtra To Your Marketing Technology
  Get help designing a solution architecture and developing bespoke API integrations that connect Celtra with your wider marketing technology system.
• Integrate Celtra With Existing Systems
  Work with Celtra’s in-house team for hands-on help integrating the platform into your existing ecosystem.
• Analyze Advertising And Platform Usage
  Analyze and share data with Celtra’s PowerBI analytical tool to gain deeper insight into advertising and platform usage.

Consulting and training services

Celtra’s consulting and training services help teams use the platform effectively and enable change management. Solutions consultants provide onboarding and training to help users progress from beginners to experts, along with consultations on workflow, creative taxonomy, and modular design best practices.

• Build Platform Expertise
  Help users move from Celtra beginners to experts through onboarding and training.
• Support Platform Adoption
  Give teams consultant support as they adopt Celtra and navigate change management.
• Improve Platform Workflows
  Get guidance on workflows and effective platform use from Celtra’s solutions consultants.
• Apply Creative Design Practices
  Use consultation on creative taxonomy and modular design best practices to guide how teams work with the platform.

Creative Services

Celtra’s industry-trusted experts provide creative production and consulting for teams that need additional time, skills, or resources. Services include onboarding support to activate initial campaigns, production of Celtra-powered campaigns and toolkits, and recommendations on using Celtra’s software. The team also supports Creative Automation, Dynamic Product Ads, and Creative Enablement use cases.

Category: Advertising Creative Services

• Outsource Premium Creative Production
  Rely on Celtra’s seasoned creative experts to produce premium creative and Celtra-powered campaigns when internal teams need additional capacity or expertise.
• Scale Cross-Channel Campaign Production
  Get expert support creating campaign toolkits and delivering high volumes of creative across channels using Celtra’s Creative Automation.
• Improve Creative Decisions
  Get expert recommendations on platform use, creative strategy, and optimization. The team can also help evaluate creative options and address more difficult or technical requests.
• Accelerate Initial Campaign Launch
  Get help during onboarding to activate initial campaigns faster and begin using Celtra for campaign production.
• Strengthen Catalog Ad Campaigns
  Get support applying your branding to Dynamic Product Ad campaigns and using the format to pursue better full-funnel performance.
• Create Premium Ad Experiences
  Get specialized production support to develop premium rich media and video ad products from available inventory.