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Capsule CRM

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CRMSoftwarecapsulecrm.comManchester, United KingdomZestia LimitedUpdated

Market category: CRM Software

Capsule helps businesses manage customer relationships and sales activities through accessible, integrated CRM software.

Overview

Capsule is a software company that helps businesses stay organized, understand their customers, build strong relationships, and make the most of sales opportunities. Its platform brings customer information, sales activity, tasks, and related workflows together, with integrations and support for teams at different stages of growth.

Mission statement

We make CRM simple.

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What we offer

Capsule CRM

Organize customer relationships, advance sales, coordinate projects, and manage marketing communications with connected CRM and marketing tools.

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Market segments

Market size by segment

Growth potential (CAGR)

Customer relationship management

13.7 Billion USD15% CAGR

Centralize customer records, opportunity tracking, sales automation, contact management, and reporting for small businesses.

Products: Capsule CRM

Sales pipeline management

4.5 Billion USD12% CAGR

Tracks sales opportunities through customizable stages, automates sales workflows, and provides reporting on pipeline performance, conversions, and forecasts.

Products: Capsule CRM

Project management

7.53 Billion USD13.3% CAGR

Plan and coordinate projects using task tracking, boards, timelines, Gantt charts, progress dashboards, and automated status updates.

Products: Capsule CRM

Marketing automation

6.6 Billion USD13.3% CAGR

Automate and personalize email and SMS campaigns, targeted promotions, automated follow-ups, audience network advertising, and campaign analytics to retain and engage customers.

Products: Capsule CRM

More information about our offering

Capsule CRM

Capsule CRM brings contacts, communications, sales opportunities, tasks, and projects together. Businesses can customize fields, pipelines, and workflows; automate recurring work; and review sales activity and performance through reports. Mobile apps provide access on the go, including offline syncing, and integrations connect Capsule with more than 100 business tools. AI capabilities support contact enrichment, email drafting, meeting preparation, and summaries. Transpond, Capsule CRM’s marketing add-on, provides email and social campaigns, marketing automation, SMS messaging, and customer conversations. Its integration with Capsule syncs contacts, tags, lists, custom fields, and marketing activity, enabling audience segmentation and campaign engagement reviews alongside contact records. Capsule offers a free plan and paid plans for growing teams.

Category: CRM Software

  • Keep Contact Details Together
    Give teams a central view of customer, supplier, and partner information, including communications and notes, so they can refer to relevant context when managing relationships.
  • Move Sales Opportunities Forward
    See where opportunities stand, identify deals that need attention, and follow their progress through the sales process.
  • Automate Repetitive Work
    Set up workflows to handle routine administration, reminders, follow-ups, and repeatable project or sales steps, leaving teams with fewer manual tasks.
  • Sync CRM And Marketing Data
    Connect Capsule and Transpond contact data, including tags, lists, and custom fields. Updates can sync between the platforms, and custom fields can personalize marketing communications.
  • Create And Send Marketing Emails
    Build email campaigns with a drag-and-drop editor, adding buttons, images, and other content elements to prepare communications for customers.
  • Automate Campaigns And Communication Sequences
    Set up triggers and automated sequences using emails, conditions, actions, and webhooks. Conditional paths can direct sequence steps, and Capsule events can trigger communications.
  • Keep Emails With Contact Records
    Bring email conversations into the CRM alongside relevant contact information, helping users review communication history in context.
  • Connect Your Business Tools
    Link Capsule with other applications used by a business, including tools such as Google, Microsoft, Slack, and Zapier, to support connected workflows.
  • Manage CRM Work On The Go
    Access customer and sales information away from a desk. Offline changes sync when the user reconnects, and calls can be logged automatically as CRM activities.
  • Track Projects From Start To Finish
    Organize project work, assign tasks, and track progress after a deal is won, helping teams keep delivery activities visible.
  • Understand Sales Performance
    Use sales reports and visual data to review results, spot trends, and understand which opportunities and activities need attention.
  • Organize Tasks And Deadlines
    Keep tasks, reminders, meetings, and upcoming deadlines visible in one place, with calendar integrations for services such as Google and Outlook.
  • Build Segments From Capsule Data
    Use Capsule lists and organization tags to organize audiences in Transpond, and copy and edit lists to create additional segments.
  • Schedule Posts Across Social Platforms
    Prepare posts ahead of time and set when they should be published on LinkedIn, X, or Instagram, supporting a regular social media presence.
  • Coordinate Customer Replies In One Inbox
    Give the team a shared view of customer emails to coordinate replies, while syncing related tags, notes, and conversations with Capsule CRM. An AI assistant can respond to routine customer questions using information about the company, its services, or products.
  • Review Activity Quickly
    Use summaries to review the recent history of a contact, opportunity, or project without searching through each activity.
  • Tailor Capsule To Your Workflow
    Shape records, sales processes, tasks, and the product's appearance around the information and workflows a business needs to manage.
  • Control Access To CRM Records
    Assign roles and permissions to determine which records users can access, and use supported security options such as two-factor authentication and single sign-on.
  • Connect Customer And Invoice Records
    Link CRM records with accounting information to view relevant invoices and customer financial details alongside relationship and sales information.
  • Review Campaign Engagement And Performance
    Inspect campaign activity for individual contacts and performance across Capsule tags. Review recent communications and contact interactions, as well as available social metrics such as impressions and clicks.
  • Generate And Edit Marketing Copy
    Provide ideas or instructions for email or social content and use AI-generated copy as a draft that can be edited before publishing or sending.
  • Check And Clean Email Campaigns
    Filter out bad email addresses, avoid known spamtrap addresses, and test email content and infrastructure before sending.
  • Send Automated Customer Text Messages
    Create SMS automations linked to Capsule contact data for customer communications such as renewal reminders. Transpond provides compliance features including opt-out links and permitted send times.
  • Enrich Contact Records
    Add useful context to contact records so teams have more information available when managing relationships.
  • Access CRM Data In Chat
    Connect CRM information with supported AI tools to ask about records and, in ChatGPT, update Capsule without leaving the chat.
  • Coordinate Work Across The Team
    Use comments, notifications, and assignments to make team responsibilities and updates visible within shared CRM work.
  • Bring Existing Contact Data Into Capsule
    Move existing contact information from a spreadsheet or another CRM into Capsule to begin managing it in the platform.
  • Apply Website Brand Assets To Emails
    Use a website URL to identify brand colors, logos, fonts, and imagery for use in email communications.
  • Draft Emails Faster
    Use AI to create an editable first draft, helping users prepare email messages with less manual writing.
  • Prepare For Meetings
    Bring relevant CRM context together in a brief to help users prepare for upcoming conversations.
  • Generate Sales Pipelines
    Create a sales pipeline based on business and sales-process information.
  • Collect Signups Through Website Forms
    Use Transpond website forms to collect signups as part of marketing activity.

Sources

Methodology and sourcing behind the figures and links shown above.

Customer relationship management

Estimated small-business CRM market at approximately USD 13.7 billion by applying an assumed 20% small-business share to the reported USD 68.5 billion 2025 SaaS CRM market. The 15% CAGR estimate uses the reported SME SaaS CRM growth rate as a proxy; the sources do not separately quantify small businesses or the exact functionality described.

Sales pipeline management

The search results describe sales pipeline management features but provide no market-size or CAGR figures. Estimated at $4.5 billion globally by treating pipeline management as a subset of sales force automation and CRM software; the 12% CAGR is an internal estimate reflecting continued adoption of cloud CRM, workflow automation, and AI-enabled sales tools. These are directional estimates, not figures directly reported in the results.

Project management

Estimated the segment as project management software and tools, rather than the broader project-management labor or services market. Credence Research reports a global market size of USD 7.53 billion in 2024 and a 13.3% CAGR through 2032. Estimates vary by source and market definition.

Marketing automation

The search results provide no explicit market-size or CAGR figures for marketing automation. Using internal market knowledge, the estimate is approximately $6.6 billion globally, with growth potential around 13.3% CAGR. This estimate reflects software and services for automating campaigns, personalization, and related analytics; the broader advertising and marketing spend is excluded.

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