Brandwatch

Unlock diverse insights and streamline workflows with an integrated data analytics platform.

Streamline data analysis and improve decision-making with Iris AI's advanced capabilities.

Optimize consumer understanding for smarter, data-driven decisions.

Capture critical consumer insights through advanced search analytics.

Streamline customer engagement and enhance brand presence across social platforms.

Leverage over 65 million influencers to enhance your brand's reach.

Gain crucial insights and trends for informed media strategy and decision-making.

Engage users effectively with customizable messages and automated notifications.

Enhance customer interactions on Facebook through automated and timely responses.

Integrate Media Intelligence And Social Data For Comprehensive Brand Management.

Monitor and analyze online conversations across social, news, forums and other channels to surface trends, sentiment, alerts, and competitive signals for brand and reputation management.

Products: Consumer Intelligence, Brandwatch Platform, Iris AI, Search Intelligence, Brandwatch + Cision

Track earned media across print, broadcast, online and social to measure media reach, share of voice, PR impact and support crisis response and media relations.

Products: Brandwatch + Cision, Media Intelligence & Insights, Brandwatch Platform

Discover, evaluate, manage and measure creator relationships and campaigns including discovery, directories, payments and campaign performance.

Products: Influence, Brandwatch Platform, Consumer Intelligence

Manage and respond to customer conversations across social channels, automate workflows and centralize inboxes to improve response times and customer experience.

Products: Engage, Social Media Management, Publish

Conduct audience segmentation, panel analysis and real‑time consumer research to inform product, marketing and strategic decisions with exportable data and APIs.

Products: Consumer Intelligence, Iris AI, Brandwatch Platform, Search Intelligence

Brandwatch Platform

The Brandwatch Platform provides API-first access to analytics and data integration, enabling developers to query content libraries, upload and export data, and connect Brandwatch insights with external systems. It includes various APIs for comprehensive analysis, enabling improved consumer understanding and strategic decision-making.

• Access Robust Data Analyses
  Facilitates insightful evaluations by allowing users to efficiently gather and utilize data from the extensive Brandwatch library.
• Leverage Multilingual Capabilities
  Provides detailed sentiment analysis across diverse languages, enriching consumer insights into global markets.
• Assess Market Position
  Allows brands to evaluate their performance and strategize effectively against industry peers based on comprehensive analytics.
• Facilitate Development Flexibility
  Offers versatile tools that empower developers to integrate Brandwatch functionalities within existing systems for enhanced productivity.
• Stream Real-Time Insights
  Enables swift access to essential data that informs strategies by seamlessly connecting with diverse applications.
• Gain Detailed Audience Insights
  Empowers brands to understand their audiences in-depth, optimizing marketing strategies to target specific demographics effectively.
• Utilize Diverse Data Sources
  Expands the analytical potential by integrating various data types for comprehensive insights.

Iris AI

Iris AI is Brandwatch’s cutting-edge AI designed to help users work smarter with Brandwatch data. It distills billions of signals into actionable insights, interprets complex data, and enhances human expertise with transparency and control.

• Enhances Data Understanding
  By interpreting complex datasets, Iris AI provides immediate insights that drive informed decisions.
• Accelerates Insight Discovery
  Users can quickly identify trends and key metrics, facilitating rapid decision-making in dynamic environments.
• Improves Search Accuracy
  Streamlines the search process, making it easier to pinpoint relevant insights tailored to specific needs.

Consumer Intelligence

Consumer Intelligence is Brandwatch’s consumer research platform enabling real-time social data analysis, audience insights, and brand health signals.

• Access Real-Time Insights
  Gain immediate insights by tracking and analyzing consumer sentiment as conversations unfold.
• Identify Audience Preferences
  Leverage social panels to uncover detailed audience insights and enhance engagement strategies.
• Leverage Comprehensive Data
  Harness the full spectrum of historical data to inform strategic decisions and gauge brand health.
• Automate Insight Generation
  Employ advanced AI tools to distill complex data into actionable insights efficiently.
• Streamline Data Visualization
  Easily map out data trends using customizable keyword rules for effective reporting.
• Expand Market Reach
  Stay informed about brand performance by tracking discussions across major social media platforms.
• Tailor Marketing Strategies
  Utilize segmented insights to refine marketing efforts and connect with specific audiences.

Search Intelligence

Search Intelligence with GenAI Monitoring to track topics and signals across digital conversations.

• Monitor Trends and Signals
  Utilize GenAI monitoring to detect shifts in consumer interests and identify emerging trends rapidly.
• Uncover Audience Insights
  Gain actionable insights into what drives consumer decisions, helping brands tailor their strategies effectively.
• Integrate Data Sources
  Combine insights from multiple platforms to get a holistic view of consumer behavior and preferences.
• Stay Ahead of Trends
  React promptly to what consumers are searching for, ensuring your strategies are aligned with current interests.

Social Media Management

Social Media Management enables engaging your customers across social platforms with management workflows.

• Enhance Customer Interaction
  Utilize integrated tools to boost customer interaction across various social media platforms.
• Organize Content Strategy
  Streamline your content planning process with a comprehensive calendar that integrates all campaigns.
• Centralize Customer Conversations
  Facilitate team collaboration by allowing real-time customer engagement through a central hub.
• Measure Engagement Success
  Access detailed analytics and reports to understand social performance and adapt strategies accordingly.
• Enhance Team Productivity
  Improve project workflows and approval processes with integrated tools designed for effective teamwork.

Influence

Influence is Brandwatch’s influencer marketing platform to discover, manage, and collaborate with creators. It offers in-depth analytics and tools for effective campaign management across various social platforms.

• Find Relevant Influencers.
  Utilize a powerful search tool to pinpoint creators whose audiences align with your brand ethos, maximizing engagement potential.
• Streamline Influencer Directory.
  Effortlessly maintain detailed records of influencer contact information, agreements, and payment details, ensuring smooth operational workflows.
• Monitor Campaign Success.
  Easily generate analytics reports, track influencer deliverables, and adjust campaigns in real-time to ensure optimal results.
• Enhance Influencer Profiles.
  Collect and integrate tailored insights about each influencer, helping brands tailor their outreach and campaigns more effectively.
• Boost Team Efficiency.
  Integrate team workflows for seamless project updates, ensuring clear communication and swift decision-making throughout campaigns.

Media Intelligence & Insights

Media Intelligence & Insights provides analyst-led guidance and consultant support to derive media trends and insights.

• Access Expert Analysts
  Utilize specialized knowledge from industry experts to enhance media strategies.
• Receive Tailored Consultation
  Get personalized support to develop data-driven media strategies.
• Track Media Trends Live
  Stay updated with real-time insights that allow quick response to market changes.

Publish

Publish enables Messenger recurring notifications and customizable, newsletter-like messages to engage users.

• Automate User Engagement
  Leverage ongoing notifications to maintain user interest and keep them informed, fostering a continuous connection with your audience.
• Create Engaging Newsletters
  This feature allows you to craft tailored newsletters that resonate with your audience, thereby enhancing user engagement and interaction.
• Track Campaign Performance
  Utilize in-depth analytics to evaluate the effectiveness of your messaging and make informed adjustments to improve future campaigns.
• Schedule Posts Effectively
  Plan and organize your content release schedule, ensuring a steady stream of engagement with your audience at optimal times.

Engage

Engage connects with Facebook audiences, allowing replies via text or reactions and supports feeds and messaging automations.

• Engage Customers Rapidly
  Quickly respond to customer inquiries through direct messages, improving customer satisfaction and engagement.
• Automate Messaging
  Utilize automation to efficiently manage and respond to messages, ensuring no inquiry goes unanswered.

Brandwatch + Cision

Brandwatch + Cision provides an enterprise-grade solution integrating Brandwatch data with Cision’s media intelligence for global brand management.

• Gain A Unified Media View
  Monitor all your media channels in one place to ensure timely responses and strategic alignment.
• Analyze Sentiment Effectively
  Employ AI technologies to understand consumer sentiments across diverse languages and contexts, ensuring informed strategy development.
• Unlock Cross-Platform Insights
  Integrate data from various platforms to gain a full spectrum view of brand health and consumer engagement.
• Access Real-Time Data
  Enable stakeholders to make quick decisions based on live reports, improving overall responsiveness and agility.
• Enhance Team Collaboration
  Streamline communication and workflow across departments to ensure cohesive brand messaging and strategy.