{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/brandwatch-com","markdownUrl":"https://nowen.ai/agents/brandwatch-com.md","jsonUrl":"https://nowen.ai/agents/brandwatch-com.json","name":"Brandwatch","website":"https://brandwatch.com","location":"London, United Kingdom","address":{"city":"London","country":"United Kingdom"},"industry":"Marketing Technology","deliveryModel":"software","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-10-27T18:50:14.270Z","summary":"Brandwatch provides intelligence and management capabilities that help organizations understand consumers, monitor markets, and engage audiences across digital channels.","description":"Brandwatch helps brands and agencies make informed decisions and engage with consumers in a fast-moving digital landscape. It combines consumer and media intelligence, social media management, influencer marketing, and search insights with analytics and AI capabilities to help teams understand audiences, monitor markets, identify trends, manage content, and measure performance.","mission":"Help organizations understand consumers and markets, identify emerging trends, and make smarter, data-driven decisions.","directory":{"industryName":"Marketing Technology","agentCount":174,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-technology"},"aiReaderFamilies":["OpenAI","Meta","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/brandwatch-com","label":"Apply to Brandwatch's partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Brandwatch Platform","type":"Platform","url":"https://www.brandwatch.com/products/apis/","summary":"Unlock diverse insights and streamline workflows with an integrated data analytics platform.","description":"The Brandwatch Platform provides API-first access to analytics and data integration, enabling developers to query content libraries, upload and export data, and connect Brandwatch insights with external systems. It includes various APIs for comprehensive analysis, enabling improved consumer understanding and strategic decision-making.","pricing":{},"features":[{"name":"Analysis API","value":"Access Robust Data Analyses","valueDescription":"Facilitates insightful evaluations by allowing users to efficiently gather and utilize data from the extensive Brandwatch library."},{"name":"Advanced Sentiment Classification","value":"Leverage Multilingual Capabilities","valueDescription":"Provides detailed sentiment analysis across diverse languages, enriching consumer insights into global markets."},{"name":"Competitive Benchmarking","value":"Assess Market Position","valueDescription":"Allows brands to evaluate their performance and strategize effectively against industry peers based on comprehensive analytics."},{"name":"APIs for Developers","value":"Facilitate Development Flexibility","valueDescription":"Offers versatile tools that empower developers to integrate Brandwatch functionalities within existing systems for enhanced productivity."},{"name":"Consumer Research API","value":"Stream Real-Time Insights","valueDescription":"Enables swift access to essential data that informs strategies by seamlessly connecting with diverse applications."},{"name":"Audience Segment Deep Dives","value":"Gain Detailed Audience Insights","valueDescription":"Empowers brands to understand their audiences in-depth, optimizing marketing strategies to target specific demographics effectively."},{"name":"Data Upload API","value":"Utilize Diverse Data Sources","valueDescription":"Expands the analytical potential by integrating various data types for comprehensive insights."}]},{"name":"Iris AI","type":"Product","url":"https://www.brandwatch.com/products/iris-ai/","summary":"Streamline data analysis and improve decision-making with Iris AI's advanced capabilities.","description":"Iris AI is Brandwatch’s cutting-edge AI designed to help users work smarter with Brandwatch data. It distills billions of signals into actionable insights, interprets complex data, and enhances human expertise with transparency and control.","pricing":{},"features":[{"name":"AI-Assisted Analytics","value":"Enhances Data Understanding","valueDescription":"By interpreting complex datasets, Iris AI provides immediate insights that drive informed decisions."},{"name":"Real-Time Data Exploration","value":"Accelerates Insight Discovery","valueDescription":"Users can quickly identify trends and key metrics, facilitating rapid decision-making in dynamic environments."},{"name":"Insightful Query Assistance","value":"Improves Search Accuracy","valueDescription":"Streamlines the search process, making it easier to pinpoint relevant insights tailored to specific needs."}]},{"name":"Consumer Intelligence","type":"Product","url":"https://www.brandwatch.com/suite/consumer-intelligence/","summary":"Optimize consumer understanding for smarter, data-driven decisions.","description":"Consumer Intelligence is Brandwatch’s consumer research platform enabling real-time social data analysis, audience insights, and brand health signals.","pricing":{},"features":[{"name":"Real-Time Post Search","value":"Access Real-Time Insights","valueDescription":"Gain immediate insights by tracking and analyzing consumer sentiment as conversations unfold."},{"name":"Audiences Analysis","value":"Identify Audience Preferences","valueDescription":"Leverage social panels to uncover detailed audience insights and enhance engagement strategies."},{"name":"X Firehose Access","value":"Leverage Comprehensive Data","valueDescription":"Harness the full spectrum of historical data to inform strategic decisions and gauge brand health."},{"name":"Iris AI Integration","value":"Automate Insight Generation","valueDescription":"Employ advanced AI tools to distill complex data into actionable insights efficiently."},{"name":"Keyword Rules for Analysis and Visualization","value":"Streamline Data Visualization","valueDescription":"Easily map out data trends using customizable keyword rules for effective reporting."},{"name":"Multi-Platform Monitoring","value":"Expand Market Reach","valueDescription":"Stay informed about brand performance by tracking discussions across major social media platforms."},{"name":"Segmented Insights","value":"Tailor Marketing Strategies","valueDescription":"Utilize segmented insights to refine marketing efforts and connect with specific audiences."}]},{"name":"Search Intelligence","type":"Product","url":"https://www.brandwatch.com/suite/search-intelligence/","summary":"Capture critical consumer insights through advanced search analytics.","description":"Search Intelligence with GenAI Monitoring to track topics and signals across digital conversations.","pricing":{},"features":[{"name":"GenAI Monitoring","value":"Monitor Trends and Signals","valueDescription":"Utilize GenAI monitoring to detect shifts in consumer interests and identify emerging trends rapidly."},{"name":"Consumer Intent Detection","value":"Uncover Audience Insights","valueDescription":"Gain actionable insights into what drives consumer decisions, helping brands tailor their strategies effectively."},{"name":"Cross-Platform Analytics","value":"Integrate Data Sources","valueDescription":"Combine insights from multiple platforms to get a holistic view of consumer behavior and preferences."},{"name":"Real-Time Data Access","value":"Stay Ahead of Trends","valueDescription":"React promptly to what consumers are searching for, ensuring your strategies are aligned with current interests."}]},{"name":"Social Media Management","type":"Product","url":"https://www.brandwatch.com/suite/social-media-management/","summary":"Streamline customer engagement and enhance brand presence across social platforms.","description":"Social Media Management enables engaging your customers across social platforms with management workflows.","pricing":{},"features":[{"name":"Customer Engagement","value":"Enhance Customer Interaction","valueDescription":"Utilize integrated tools to boost customer interaction across various social media platforms."},{"name":"Content Calendar","value":"Organize Content Strategy","valueDescription":"Streamline your content planning process with a comprehensive calendar that integrates all campaigns."},{"name":"Social Inbox","value":"Centralize Customer Conversations","valueDescription":"Facilitate team collaboration by allowing real-time customer engagement through a central hub."},{"name":"Advanced Analytics","value":"Measure Engagement Success","valueDescription":"Access detailed analytics and reports to understand social performance and adapt strategies accordingly."},{"name":"Collaboration Tools","value":"Enhance Team Productivity","valueDescription":"Improve project workflows and approval processes with integrated tools designed for effective teamwork."}]},{"name":"Influence","type":"Product","url":"https://www.brandwatch.com/products/influence/","summary":"Leverage over 65 million influencers to enhance your brand's reach.","description":"Influence is Brandwatch’s influencer marketing platform to discover, manage, and collaborate with creators. It offers in-depth analytics and tools for effective campaign management across various social platforms.","pricing":{},"features":[{"name":"Influencer Discovery","value":"Find Relevant Influencers.","valueDescription":"Utilize a powerful search tool to pinpoint creators whose audiences align with your brand ethos, maximizing engagement potential."},{"name":"Directory Management","value":"Streamline Influencer Directory.","valueDescription":"Effortlessly maintain detailed records of influencer contact information, agreements, and payment details, ensuring smooth operational workflows."},{"name":"Campaign Management","value":"Monitor Campaign Success.","valueDescription":"Easily generate analytics reports, track influencer deliverables, and adjust campaigns in real-time to ensure optimal results."},{"name":"First-Party Data Capture","value":"Enhance Influencer Profiles.","valueDescription":"Collect and integrate tailored insights about each influencer, helping brands tailor their outreach and campaigns more effectively."},{"name":"Collaboration Tools","value":"Boost Team Efficiency.","valueDescription":"Integrate team workflows for seamless project updates, ensuring clear communication and swift decision-making throughout campaigns."}]},{"name":"Media Intelligence & Insights","type":"Product","url":"https://www.brandwatch.com/suite/insights/","summary":"Gain crucial insights and trends for informed media strategy and decision-making.","description":"Media Intelligence & Insights provides analyst-led guidance and consultant support to derive media trends and insights.","pricing":{},"features":[{"name":"Analyst-led Insights","value":"Access Expert Analysts","valueDescription":"Utilize specialized knowledge from industry experts to enhance media strategies."},{"name":"Consultant Support","value":"Receive Tailored Consultation","valueDescription":"Get personalized support to develop data-driven media strategies."},{"name":"Real-Time Analytics","value":"Track Media Trends Live","valueDescription":"Stay updated with real-time insights that allow quick response to market changes."}]},{"name":"Publish","type":"Product","url":"https://www.brandwatch.com/products/publish/","summary":"Engage users effectively with customizable messages and automated notifications.","description":"Publish enables Messenger recurring notifications and customizable, newsletter-like messages to engage users.","pricing":{},"features":[{"name":"Messenger Recurring Notifications","value":"Automate User Engagement","valueDescription":"Leverage ongoing notifications to maintain user interest and keep them informed, fostering a continuous connection with your audience."},{"name":"Customizable Newsletters","value":"Create Engaging Newsletters","valueDescription":"This feature allows you to craft tailored newsletters that resonate with your audience, thereby enhancing user engagement and interaction."},{"name":"Analytics and Insights","value":"Track Campaign Performance","valueDescription":"Utilize in-depth analytics to evaluate the effectiveness of your messaging and make informed adjustments to improve future campaigns."},{"name":"Content Scheduling","value":"Schedule Posts Effectively","valueDescription":"Plan and organize your content release schedule, ensuring a steady stream of engagement with your audience at optimal times."}]},{"name":"Engage","type":"Product","url":"https://www.brandwatch.com/products/engage/","summary":"Enhance customer interactions on Facebook through automated and timely responses.","description":"Engage connects with Facebook audiences, allowing replies via text or reactions and supports feeds and messaging automations.","pricing":{},"features":[{"name":"Facebook DM Engagement","value":"Engage Customers Rapidly","valueDescription":"Quickly respond to customer inquiries through direct messages, improving customer satisfaction and engagement."},{"name":"Feeds and Automation","value":"Automate Messaging","valueDescription":"Utilize automation to efficiently manage and respond to messages, ensuring no inquiry goes unanswered."}]},{"name":"Brandwatch + Cision","type":"Solution","url":"https://www.brandwatch.com/enterprise/","summary":"Integrate Media Intelligence And Social Data For Comprehensive Brand Management.","description":"Brandwatch + Cision provides an enterprise-grade solution integrating Brandwatch data with Cision’s media intelligence for global brand management.","pricing":{},"features":[{"name":"Comprehensive Media Monitoring","value":"Gain A Unified Media View","valueDescription":"Monitor all your media channels in one place to ensure timely responses and strategic alignment."},{"name":"Advanced Sentiment Analysis","value":"Analyze Sentiment Effectively","valueDescription":"Employ AI technologies to understand consumer sentiments across diverse languages and contexts, ensuring informed strategy development."},{"name":"Robust Data Integration","value":"Unlock Cross-Platform Insights","valueDescription":"Integrate data from various platforms to gain a full spectrum view of brand health and consumer engagement."},{"name":"Real-Time Reporting","value":"Access Real-Time Data","valueDescription":"Enable stakeholders to make quick decisions based on live reports, improving overall responsiveness and agility."},{"name":"Collaboration Capabilities","value":"Enhance Team Collaboration","valueDescription":"Streamline communication and workflow across departments to ensure cohesive brand messaging and strategy."}]}],"audiences":[],"segments":[{"name":"Social listening and analytics","description":"Monitor and analyze online conversations across social, news, forums and other channels to surface trends, sentiment, alerts, and competitive signals for brand and reputation management.","size":10.91,"cagr":11.19,"color":1,"productNames":["Consumer Intelligence","Brandwatch Platform","Iris AI","Search Intelligence","Brandwatch + Cision"],"methodology":"Primary estimate uses Mordor Intelligence’s Social Media Listening market figures (2026 size USD 10.91B; 2026–2031 CAGR 11.19%). MarketsandMarkets and Spherical Insights show higher growth scenarios (CAGR ~24.9% global 2023–2028; US CAGR 22.5%), indicating variance by methodology and horizon; Mordor’s 2026 snapshot was used as the baseline for this segment.","citations":[{"url":"https://www.mordorintelligence.com/industry-reports/social-media-listening-market","text":"Market Size (2026)USD 10.91 Billion ... Growth Rate (2026 - 2031)11.19% CAGR"},{"url":"https://www.marketsandmarkets.com/Market-Reports/social-media-analytics-market-96768946.html","text":"Global market size valued $4.8 billion in 2023 and forecast $14.6 billion in 2028, CAGR 24.9%"},{"url":"https://sphericalinsights.com/reports/united-states-social-media-analytics-market","text":"The Market Size is Growing at a CAGR of 22.5% from 2023 to 2033."}]},{"name":"Media monitoring and PR measurement","description":"Track earned media across print, broadcast, online and social to measure media reach, share of voice, PR impact and support crisis response and media relations.","size":6.3,"cagr":12.3,"color":2,"productNames":["Brandwatch + Cision","Media Intelligence & Insights","Brandwatch Platform"],"methodology":"Estimated market size and growth based on industry reports for the media-monitoring/tools segment. Fortune Business Insights reports a global media monitoring tools market of USD 6.30 billion (2025) with a 12.3% CAGR (2026–2034). Mordor Intelligence provides a corroborating estimate (USD 5.40 billion in 2025, ~11% CAGR). Fact.MR shows the broader PR management market (~USD 79.3 billion in 2025), indicating media monitoring is a subsegment of a substantially larger PR spend category.","citations":[{"url":"https://www.fortunebusinessinsights.com/media-monitoring-tools-market-104157","text":"Global media monitoring tools market size was valued at USD 6.30 billion in 2025; CAGR 12.30% (2026–2034)."},{"url":"https://www.mordorintelligence.com/industry-reports/media-monitoring-market","text":"Media monitoring market size was valued at USD 5.40 billion in 2025; CAGR 10.99% (2026–2031)."},{"url":"https://www.factmr.com/report/pr-management-market","text":"The PR management market was valued at USD 79.3 billion in 2025."}]},{"name":"Influencer marketing and creator management","description":"Discover, evaluate, manage and measure creator relationships and campaigns including discovery, directories, payments and campaign performance.","size":2.5,"cagr":12,"color":3,"productNames":["Influence","Brandwatch Platform","Consumer Intelligence"],"methodology":"Search results for the influencer/creator management software segment (discovery, campaign management, payments, measurement) show consistent platform-market estimates around USD 1–2.5B with ~12% CAGR. MarketsandMarkets projects the influencer marketing platform market from USD 1.15B (2026) to USD 2.03B (2031) at 12.0% CAGR; 360iResearch estimates ~USD 2.25B (2025) rising to USD 2.52B (2026) with a 12.03% CAGR. I therefore estimate the current market for influencer marketing and creator management platforms at about USD 2.5 billion with ~12% CAGR.","citations":[{"url":"https://www.marketsandmarkets.com/Market-Reports/influencer-marketing-platform-market-294138.html","text":"The influencer marketing platform market is estimated at USD 1.15 billion in 2026 and is expected to reach USD 2.03 billion by 2031, reflecting an annual growth of 12.0%."},{"url":"https://www.360iresearch.com/library/intelligence/influencer-marketing-platform","text":"Market size was estimated at USD 2.25 billion in 2025 and expected to reach USD 2.52 billion in 2026, at a CAGR of 12.03%."}]},{"name":"Social customer care and engagement","description":"Manage and respond to customer conversations across social channels, automate workflows and centralize inboxes to improve response times and customer experience.","size":20.73,"cagr":9.35,"color":4,"productNames":["Engage","Social Media Management","Publish"],"methodology":"Estimate based on industry reports in the search results. BusinessResearchInsights provides a direct valuation for the Social Customer Service Software market (USD 20.73B in 2026) with a projected CAGR of ~9.35%. Broader customer engagement reports (Fortune Business Insights, ResearchNester) report comparable market sizes (~USD 24–26B in 2025) and CAGRs near 10%, which corroborates a high-single-digit to low-double-digit growth potential for social customer care and engagement.","citations":[{"url":"https://www.businessresearchinsights.com/market-reports/social-customer-service-software-market-100107","text":"The global Social Customer Service Software Market is valued at USD 20.73 Billion in 2026"},{"url":"https://www.fortunebusinessinsights.com/customer-engagement-solutions-market-109250","text":"The global customer engagement solutions market size was valued at USD 24.36 billion in 2025"},{"url":"https://www.researchnester.com/reports/customer-engagement-solutions-market/6286","text":"Customer Engagement Solutions Market size was over USD 25.85 billion in 2025"}]},{"name":"Consumer research and audience insights","description":"Conduct audience segmentation, panel analysis and real‑time consumer research to inform product, marketing and strategic decisions with exportable data and APIs.","size":5.71,"cagr":11.18,"color":5,"productNames":["Consumer Intelligence","Iris AI","Brandwatch Platform","Search Intelligence"],"methodology":"Estimate uses the Audience Analytics market as the closest proxy for platforms that provide audience segmentation, panels, real-time consumer research, exportable data and APIs. Mordor Intelligence values the audience analytics market at about USD 5.71B (2026) with an 11.18% CAGR (2026–2031). Broader adjacent markets (customer analytics; consumer insights & market intelligence services) show larger but slower- and faster-growing segments (Fortune: customer analytics USD 24.85B, MRFR: consumer insights services USD 45B), which supports using the audience-analytics figure for this platform/API-focused segment.","citations":[{"url":"https://www.mordorintelligence.com/industry-reports/audience-analytics-market","text":"Market Size (2026) USD 5.71 Billion; Growth Rate (2026 - 2031) 11.18% CAGR"},{"url":"https://www.fortunebusinessinsights.com/customer-analytics-market-116277","text":"Global market size 2025: USD 24.85 billion"},{"url":"https://www.marketresearchfuture.com/reports/consumer-insights-and-market-intelligence-services-market-66323","text":"2024 Market Size $45 Billion; CAGR (2025 - 2035) 4.75%"},{"url":"https://www.sisinternational.com/solutions/consumer-market-research/","text":"Market Size Growth $130B to $142B (2022-2023); 9.2% year-over-year expansion (ESOMAR Global Report 2024)"},{"url":"https://www.ibisworld.com/united-states/industry/market-research-public-opinion-polling/1442/","text":"revenue grew at a CAGR of 4.8% to an estimated $39.0 billion over the past five years"}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://brandwatch.com","text":"Brandwatch"},{"url":"https://www.brandwatch.com/products/apis/","text":"Brandwatch Platform"},{"url":"https://www.brandwatch.com/products/iris-ai/","text":"Iris AI"},{"url":"https://www.brandwatch.com/suite/consumer-intelligence/","text":"Consumer Intelligence"},{"url":"https://www.brandwatch.com/suite/search-intelligence/","text":"Search Intelligence"},{"url":"https://www.brandwatch.com/suite/social-media-management/","text":"Social Media Management"},{"url":"https://www.brandwatch.com/products/influence/","text":"Influence"},{"url":"https://www.brandwatch.com/suite/insights/","text":"Media Intelligence & Insights"},{"url":"https://www.brandwatch.com/products/publish/","text":"Publish"},{"url":"https://www.brandwatch.com/products/engage/","text":"Engage"},{"url":"https://www.brandwatch.com/enterprise/","text":"Brandwatch + Cision"},{"url":"https://www.mordorintelligence.com/industry-reports/social-media-listening-market","text":"Market Size (2026)USD 10.91 Billion ... Growth Rate (2026 - 2031)11.19% CAGR"},{"url":"https://www.marketsandmarkets.com/Market-Reports/social-media-analytics-market-96768946.html","text":"Global market size valued $4.8 billion in 2023 and forecast $14.6 billion in 2028, CAGR 24.9%"},{"url":"https://sphericalinsights.com/reports/united-states-social-media-analytics-market","text":"The Market Size is Growing at a CAGR of 22.5% from 2023 to 2033."},{"url":"https://www.fortunebusinessinsights.com/media-monitoring-tools-market-104157","text":"Global media monitoring tools market size was valued at USD 6.30 billion in 2025; CAGR 12.30% (2026–2034)."},{"url":"https://www.mordorintelligence.com/industry-reports/media-monitoring-market","text":"Media monitoring market size was valued at USD 5.40 billion in 2025; CAGR 10.99% (2026–2031)."},{"url":"https://www.factmr.com/report/pr-management-market","text":"The PR management market was valued at USD 79.3 billion in 2025."},{"url":"https://www.marketsandmarkets.com/Market-Reports/influencer-marketing-platform-market-294138.html","text":"The influencer marketing platform market is estimated at USD 1.15 billion in 2026 and is expected to reach USD 2.03 billion by 2031, reflecting an annual growth of 12.0%."},{"url":"https://www.360iresearch.com/library/intelligence/influencer-marketing-platform","text":"Market size was estimated at USD 2.25 billion in 2025 and expected to reach USD 2.52 billion in 2026, at a CAGR of 12.03%."},{"url":"https://www.businessresearchinsights.com/market-reports/social-customer-service-software-market-100107","text":"The global Social Customer Service Software Market is valued at USD 20.73 Billion in 2026"},{"url":"https://www.fortunebusinessinsights.com/customer-engagement-solutions-market-109250","text":"The global customer engagement solutions market size was valued at USD 24.36 billion in 2025"},{"url":"https://www.researchnester.com/reports/customer-engagement-solutions-market/6286","text":"Customer Engagement Solutions Market size was over USD 25.85 billion in 2025"},{"url":"https://www.mordorintelligence.com/industry-reports/audience-analytics-market","text":"Market Size (2026) USD 5.71 Billion; Growth Rate (2026 - 2031) 11.18% CAGR"},{"url":"https://www.fortunebusinessinsights.com/customer-analytics-market-116277","text":"Global market size 2025: USD 24.85 billion"},{"url":"https://www.marketresearchfuture.com/reports/consumer-insights-and-market-intelligence-services-market-66323","text":"2024 Market Size $45 Billion; CAGR (2025 - 2035) 4.75%"},{"url":"https://www.sisinternational.com/solutions/consumer-market-research/","text":"Market Size Growth $130B to $142B (2022-2023); 9.2% year-over-year expansion (ESOMAR Global Report 2024)"},{"url":"https://www.ibisworld.com/united-states/industry/market-research-public-opinion-polling/1442/","text":"revenue grew at a CAGR of 4.8% to an estimated $39.0 billion over the past five years"}]}