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San Francisco, CA, United States

Billo helps brands scale authentic, creator-driven video ads using data-informed testing and a collaborative creator network.

Billo is a creator-focused platform that helps brands and agencies produce authentic, high-performing video ads by combining real creators with data-driven insights. The company describes itself as the first-of-its-kind platform where creator content and advertising data come together to improve paid social results. Billo emphasizes moving quickly from concept to finished assets, using real-world performance data to inform briefs, creator selection, and edits. The mission is to transform how high-performing video ads are made—produced faster, optimized with real data, and built to drive measurable growth. With a global network of creators and a dashboard that enables collaboration across teams, Billo supports brands in scaling their UGC and creator partnerships while maintaining brand integrity and performance-driven outcomes.

To redefine video advertising by combining authentic creator content with data-driven insights to deliver measurable, scalable outcomes for brands.

What we offer

Partnerships Hub

Access thousands of vetted creators to form lasting partnerships and deliver ad-ready content at scale.

billo.app/partnerships-hub/

CreativeOps

Eliminate guesswork in creator marketing with data-driven insights and tools.

billo.app/creativeops/

Market segments

Creator content production and optimization

Capabilities to produce, iterate, and scale short-form creator video and photo assets using performance data, creator matching, and AI-driven variation generation to improve paid social outcomes.

Creator partnerships and influencer management

Capabilities to discover, vet, onboard, and manage creator relationships at scale, coordinate native and paid partnership campaigns, and deliver ad-ready content from creator handles.

Creative analytics and benchmarking for paid social

Capabilities that surface creative performance, category benchmarks, and prescriptive recommendations to inform briefs, optimize creative edits, and scale high-performing concepts.

More information about our offering

Partnerships Hub

Partnerships Hub is Billo’s creator partnership platform that enables brands to form partnerships with thousands of vetted creators, deliver ad-ready content at scale, and run partnership ads from creator handles. It supports native posting by creators, an organic reach option, and a unified workflow to manage invites, applications, and launches. The network includes 5,000+ creators across the United States, Canada, the United Kingdom, and Australia, with tools to build ongoing partnerships and scale production. It also offers Photos as a Service to deliver four authentic product photos.

Leverage Native Credibility
Utilizing organic posting enhances trust and engagement through creators' established audiences.
Utilize Creator Handles
Running ads from creator profiles helps in building authenticity and trust among audiences while maintaining brand messaging.
Expand Creator Connections
Engaging with a network of expertly vetted creators ensures collaborations are impactful, credible, and effective in achieving brand goals.
Get High-Quality Photos
Offering authentic product photography enhances marketing materials, elevating brand presentation and engagement.
Streamline Creator Management
A centralized platform simplifies the process from collaborations to ad launches, enhancing operational efficiency.

CreativeOps

CreativeOps is Billo’s first anti-guesswork system for creator marketing. It sits atop the workflow as a data-driven layer that starts with proof, recommends the right creators, and analyzes results to guide briefs and scale what works. It includes a Script generator, Creator matching, AI mashups, and Creative analytics, all in one workspace.

Drive Data-Backed Decisions
Monitor analytics for informed decision-making, focusing on what drives success.
Optimize Creator Selection
Match briefs with the most suitable creators, enhancing overall campaign effectiveness.
Create Tailored Scripts Instantly
Quickly produce diverse scripts that cater to different audience segments, enhancing engagement.
Generate Ad Variations Fast
AI mashups allow for the quick creation of video variations, combating ad fatigue without new production.
Match with Top Creators
Utilize performance data to select creators that will resonate most with target audiences.
Streamline Creative Process
Ensure a seamless workflow from brief creation to video delivery, promoting efficiency.