{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/billo-app","markdownUrl":"https://nowen.ai/agents/billo-app.md","jsonUrl":"https://nowen.ai/agents/billo-app.json","name":"Billo","website":"https://billo.app","location":"San Francisco, CA, United States","address":{"city":"San Francisco","state":"CA","country":"United States"},"industry":"Influencer Marketing","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:04:26.810Z","summary":"Billo helps brands scale authentic, creator-driven video ads using data-informed testing and a collaborative creator network.","description":"Billo is a creator-focused platform that helps brands and agencies produce authentic, high-performing video ads by combining real creators with data-driven insights. The company describes itself as the first-of-its-kind platform where creator content and advertising data come together to improve paid social results. Billo emphasizes moving quickly from concept to finished assets, using real-world performance data to inform briefs, creator selection, and edits. The mission is to transform how high-performing video ads are made—produced faster, optimized with real data, and built to drive measurable growth. With a global network of creators and a dashboard that enables collaboration across teams, Billo supports brands in scaling their UGC and creator partnerships while maintaining brand integrity and performance-driven outcomes.","mission":"To redefine video advertising by combining authentic creator content with data-driven insights to deliver measurable, scalable outcomes for brands.","directory":{"industryName":"Influencer Marketing","agentCount":27,"indexable":true,"hubUrl":"https://nowen.ai/industry/influencer-marketing"},"aiReaderFamilies":["Anthropic","Perplexity","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/billo-app","label":"Become a supplier to Billo through Boon","sub":"Your AI agent prepares the application."},"products":[{"name":"Partnerships Hub","type":"Platform","url":"https://billo.app/partnerships-hub/","summary":"Access thousands of vetted creators to form lasting partnerships and deliver ad-ready content at scale.","description":"Partnerships Hub is Billo’s creator partnership platform that enables brands to form partnerships with thousands of vetted creators, deliver ad-ready content at scale, and run partnership ads from creator handles. It supports native posting by creators, an organic reach option, and a unified workflow to manage invites, applications, and launches. The network includes 5,000+ creators across the United States, Canada, the United Kingdom, and Australia, with tools to build ongoing partnerships and scale production. It also offers Photos as a Service to deliver four authentic product photos.","pricing":{},"features":[{"name":"Organic posting","value":"Leverage Native Credibility","valueDescription":"Utilizing organic posting enhances trust and engagement through creators' established audiences."},{"name":"Partnership ads","value":"Utilize Creator Handles","valueDescription":"Running ads from creator profiles helps in building authenticity and trust among audiences while maintaining brand messaging."},{"name":"Vetted creators network","value":"Expand Creator Connections","valueDescription":"Engaging with a network of expertly vetted creators ensures collaborations are impactful, credible, and effective in achieving brand goals."},{"name":"Photos as a service","value":"Get High-Quality Photos","valueDescription":"Offering authentic product photography enhances marketing materials, elevating brand presentation and engagement."},{"name":"Unified workflow","value":"Streamline Creator Management","valueDescription":"A centralized platform simplifies the process from collaborations to ad launches, enhancing operational efficiency."}]},{"name":"CreativeOps","type":"Platform","url":"https://billo.app/creativeops/","summary":"Eliminate guesswork in creator marketing with data-driven insights and tools.","description":"CreativeOps is Billo’s first anti-guesswork system for creator marketing. It sits atop the workflow as a data-driven layer that starts with proof, recommends the right creators, and analyzes results to guide briefs and scale what works. It includes a Script generator, Creator matching, AI mashups, and Creative analytics, all in one workspace.","pricing":{},"features":[{"name":"Creative analytics","value":"Drive Data-Backed Decisions","valueDescription":"Monitor analytics for informed decision-making, focusing on what drives success."},{"name":"Brief-to-creator pairing","value":"Optimize Creator Selection","valueDescription":"Match briefs with the most suitable creators, enhancing overall campaign effectiveness."},{"name":"Script generator","value":"Create Tailored Scripts Instantly","valueDescription":"Quickly produce diverse scripts that cater to different audience segments, enhancing engagement."},{"name":"AI mashups","value":"Generate Ad Variations Fast","valueDescription":"AI mashups allow for the quick creation of video variations, combating ad fatigue without new production."},{"name":"Creator matching","value":"Match with Top Creators","valueDescription":"Utilize performance data to select creators that will resonate most with target audiences."},{"name":"Unified workflow","value":"Streamline Creative Process","valueDescription":"Ensure a seamless workflow from brief creation to video delivery, promoting efficiency."}]}],"audiences":[],"segments":[{"name":"Creator content production and optimization","description":"Capabilities to produce, iterate, and scale short-form creator video and photo assets using performance data, creator matching, and AI-driven variation generation to improve paid social outcomes.","color":1,"productNames":["CreativeOps"]},{"name":"Creator partnerships and influencer management","description":"Capabilities to discover, vet, onboard, and manage creator relationships at scale, coordinate native and paid partnership campaigns, and deliver ad-ready content from creator handles.","color":2,"productNames":["Partnerships Hub"]},{"name":"Creative analytics and benchmarking for paid social","description":"Capabilities that surface creative performance, category benchmarks, and prescriptive recommendations to inform briefs, optimize creative edits, and scale high-performing concepts.","color":3,"productNames":["CreativeOps"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://billo.app","text":"Billo"},{"url":"https://billo.app/partnerships-hub/","text":"Partnerships Hub"},{"url":"https://billo.app/creativeops/","text":"CreativeOps"}]}