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BetterUp Unclaimed

Coaching

www.betterup.com

Austin, Texas, United States

Global platform that helps organizations develop people through coaching, behavioral science, and AI-guided insights to boost performance.

BetterUp is a global people-development platform that helps individuals and organizations grow through coaching, behavioral science, and data-driven insights. It serves enterprise teams across industries, focusing on leadership development, manager effectiveness, and the resilience of workforces. The platform emphasizes measurable impact and responsible, AI-assisted coaching to empower people to perform at their best.

BetterUp exists to help people live with greater clarity, purpose, and energy at work, and to help organizations turn that human capacity into sustained performance.

What we offer

BetterUp Platform

Empowers organizations to achieve measurable performance improvements through integrated human and AI coaching.

www.betterup.com/platform

BetterUp Lead

Accelerates leadership development for strategic impact across organizations.

www.betterup.com/en-gb/products/betterup-lead

BetterUp Manage

Enhance manager effectiveness and team performance with continuous coaching and AI support.

www.betterup.com/en-gb/products/betterup-manage

BetterUp Grow

AI coaching personalized for every employee's needs and available when it matters most.

www.betterup.com/en-gb/products/betterup-ai-coaching

BetterUp Ready

Empowers employees with resilience and adaptability to thrive during organizational change.

www.betterup.com/en-gb/products/betterup-ready

Who do we serve

Global Enterprise Leadership Development

Global enterprises seeking scalable, evidence-based leadership development across diverse teams.

Public Sector Agencies

Public sector agencies seeking resilience and ready leadership across departments.

Sales Driven Organizations

Sales teams aiming for measurable performance improvements through coaching and enablement.

Growth-Stage Technology Companies

Tech growth companies seeking scalable leadership development and culture alignment.

Market segments

Market size by segment

Growth potential (CAGR)

Leadership development

98.7 Billion USD10.3% CAGR

Coaching, assessments, and analytics focused on developing senior leaders and executives to align leadership behavior with strategy and measurable business outcomes.

Manager and frontline leader development

40 Billion USD10.3% CAGR

Cohort-based and practice-driven development for managers and frontline leaders to improve decision-making, communication, and team leadership with cross-level participation and measurable outcomes.

Workforce coaching and development

100 Billion USD10% CAGR

Scalable, personalized human and AI coaching embedded in the flow of work to upskill employees, close role-specific competency gaps, and increase adoption across the full workforce.

Employee resilience and change readiness

0.9 Billion USD10.5% CAGR

Resilience, adaptability, and change-readiness coaching and programs designed to maintain productivity and engagement during disruption and organizational change.

Coaching impact analytics and reporting

1 Billion USD12% CAGR

Data-driven measurement of coaching effectiveness including dashboards, 360-degree feedback analytics, outcome tracking, and metrics for program ROI and engagement.

More information about our offering

BetterUp Platform

The integrated platform combines human coaching, AI coaching, and performance analytics to transform workforce capabilities at scale. It enables personalized development, measurable ROI, and enterprise-grade security.

  • Ensures Data Protection
    Meets industry standards like SOC 2 Type II and ISO 27001, ensuring confidentiality, integrity, and availability of data.
  • Delivers Personalized Development
    Blends expert human coaching with AI guidance tailored to individual needs, enabling personal growth across the workforce.
  • Tracks Impact in Real-Time
    Provides actionable insights to measure effectiveness, linking training results directly to business outcomes.
  • Integrates Seamlessly into Daily Work
    Helps employees reinforce new mindsets and skills through tools they're already using, ensuring continuous learning.
  • Demonstrates Impact on Bottom Line
    Tracks key performance indicators such as engagement, retention, and productivity to validate returns on coaching investments.
  • Aligns Coaching with Business Strategy
    Partners with organizations to tailor development initiatives that directly support business objectives.
  • Identifies Growth Opportunities
    Captures a holistic view of an individual’s strengths and areas for development, facilitating targeted coaching.

BetterUp Lead

BetterUp Lead is the leadership development product that equips senior talent with coaching and development resources to drive strategic leadership throughout the organization. It combines dedicated 1:1 coaching, holistic assessments, specialized leadership support, and AI-enabled guidance to help leaders grow, align with strategy, and deliver measurable outcomes.

  • Gain Personalized Guidance
    World-class instructors create tailored growth plans for leaders to achieve their goals.
  • Track Impact on Business Outcomes
    Demonstrates ROI through measurable progress in productivity and retention.
  • Receive Continuous Support
    Provides 24/7 leadership insights, backed by behavioral science and decades of research.
  • Enhance Critical Leadership Skills
    Cultivates mastery in areas essential for effective leadership, including wellbeing and resilience.
  • Identify Strengths and Blind Spots
    Evaluates leadership capabilities and provides actionable paths for development.

BetterUp Manage

BetterUp Manage provides continuous development for managers, delivering coaching and practical tools to develop teams and execute priorities. It combines expert 1:1 coaching, AI-powered practice, peer learning, and team-level insights integrated into the flow of work, with situational coaching and group connection to strengthen manager capability.

  • Receive Personalized Expert Guidance
    Managers get tailored support from expert coaches, fostering growth aligned with organizational goals.
  • Receive Contextual Support for Real Issues
    Provides immediate coaching for strategic challenges, ensuring managers are prepared for high-stakes situations.
  • Leverage AI for Skill Development
    AI tools provide real-time feedback and practice scenarios, enhancing managerial competence and confidence.
  • Engage in Collaborative Learning
    Managers connect with peers, share experiences, and learn collectively to overcome common challenges.
  • Access Invaluable Team Analytics
    Real-time data insights guide managers in understanding team dynamics and driving performance improvements.
  • Foster Team Collaboration
    Builds a network of support among managers, enhancing their ability to lead and perform.

BetterUp Grow

BetterUp Grow delivers AI coaching to the entire workforce, personalized to the skills the business requires and available in the moment workers need it. It scales coaching across roles and levels, helping individuals grow in the flow of work.

  • Provides Real-Time Support
    Grow's AI coach delivers personalized support exactly when it's needed, helping employees navigate challenges effectively.
  • Tailors Guidance To Individuals
    The coaching is tailored to each employee’s role and challenges, ensuring relevance and effectiveness.
  • Enables Company-Wide Development
    Grow extends coaching capabilities throughout the organization, allowing every employee access to growth resources.
  • Tracks Organizational Progress
    Monitors key metrics for retention and performance, providing actionable insights.
  • Makes Coaching Accessible
    Coaching happens where employees already work, fostering seamless integration and higher engagement.

BetterUp Ready

BetterUp Ready offers resilience and adaptability coaching to help people stay productive during disruption, ensuring teams remain capable and engaged through change.

  • Enhance Team Productivity
    Ensures that employees remain engaged and efficient amid transitions, resulting in higher productivity.
  • Foster Peak Performance
    Helps employees develop resilience to maintain performance levels even under pressure.
  • Build Skills To Adapt
    Equips employees with the necessary skills to cope with shifting circumstances effectively.
  • Tailor Support To Individual Needs
    Ensures support aligns with each worker’s specific challenges for maximum impact.
  • Address Diverse Employee Needs
    Offers comprehensive coaching that takes into account various aspects of an employee's life affecting their work.

References

Methodology and sourcing behind the figures shown above.

Leadership development

Primary estimate based on Future Market Insights (FMI) which explicitly reports the leadership development program market at USD 98.7 billion in 2026 with a 10.3% CAGR (2026–2036). Additional industry reports (Market Research Future, SNS Insider) show similar mid‑2020s market sizes and CAGRs (~10–11%), while smaller estimates (careertrainer.ai) report lower historical values; consensus of specialist market reports supports a ~USD100B market with ~10% growth potential.

Manager and frontline leader development

Estimated from published global leadership-development market sizes (FMI: ~USD 98.7B in 2026; MRFR: ~USD 106.6B in 2024) and a sector allocation for manager/frontline programs. Manager and frontline development (cohort-based, practice-driven programs) targets first-line and mid-level manager populations that typically represent a substantial portion of corporate L&D spend. Applying a conservative 35–45% share of the overall leadership-development market yields ~USD 40B for this segment. Growth potential uses the reported overall market CAGR (~10.2–10.3%) as the segment is a priority (middle/frontline training) and likely to track the broader market.

Workforce coaching and development

Estimate rationale: Workforce coaching and development (personalized human+AI coaching embedded in work) is a focused subset of broader corporate training/professional development markets (hundreds of billions USD). Comparable market anchors in the search results: leadership development / executive coaching is ~USD 98–104B (2026/2025) and represents the closest defined segment; broader corporate/career development and professional development markets range from ~USD 370B–608B, indicating ample addressable spend for coaching-enabled offerings. Coaching platforms are a smaller but fast-growing component. Given these anchors and accelerated adoption of AI-driven, in-flow coaching, a global market size near USD 100B with a higher-growth profile than broad professional development is reasonable; projected CAGR ~10% aligns with leadership-development and digital coaching growth rates cited in sources.

Employee resilience and change readiness

Estimated by mapping ‘employee resilience and change readiness’ as a niche subsegment of broader employee experience and employee performance management markets. MarketsandMarkets reports EXM at USD 6.8B (2023) and EPM at USD 3.52B (2025) with CAGRs ~10–12%. Applying a conservative 10–15% share of those parent markets (services, training, assessments, coaching focused on change-readiness/resilience) yields an approximate market size ~USD 0.9B. Growth potential aligned to the parent markets’ CAGRs, assessed at ~10.5% given continued demand for change readiness, digital HR tools and training.

Coaching impact analytics and reporting

Triangulated estimates from coaching platform and coaching services market data in the search results. Online coaching platforms are reported between ~$2B (2024) and $4.16B (2026); executive/leadership coaching services are much larger (~$17.6B in 2024). Assuming coaching impact analytics/reporting is a technology-enabled subset of platforms and a measurement component purchased by corporate coaching buyers (roughly 10–20% of platform revenue and 3–7% of broader executive-coaching spend), the implied market for coaching impact analytics and reporting is on the order of ~USD 1.0 billion. Growth potential (CAGR ~12%) aligns with platform/technology adoption rates (platform CAGRs ~13%) and accelerating demand for AI-driven measurement and ROI tools in coaching.

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