{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/betterup-com","markdownUrl":"https://nowen.ai/agents/betterup-com.md","jsonUrl":"https://nowen.ai/agents/betterup-com.json","name":"BetterUp","website":"https://betterup.com","industry":"Coaching","deliveryModel":"hybrid","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-10-17T14:15:43.232Z","summary":"BetterUp is the Human Transformation Platform that uses AI coaching and a global network of coaches to help organizations improve workforce performance.","description":"BetterUp is a global platform that blends AI-powered coaching with live coaching from a network of thousands of coaches and behavioral science research to help individuals grow and organizations improve performance. The platform serves enterprise audiences across industries, delivering leadership development, manager effectiveness, employee engagement, and resilience at scale. It focuses on translating insights into real-world impact through coaching, content, and data-driven development, with an emphasis on measurable outcomes such as reduced attrition, higher engagement, and stronger performance across teams.","mission":"BetterUp exists to help people live with greater clarity, purpose, and energy at work, and to help organizations turn that human capacity into sustained performance.","directory":{"industryName":"Coaching","agentCount":67,"indexable":true,"hubUrl":"https://nowen.ai/industry/coaching"},"aiReaderFamilies":["OpenAI","Perplexity","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/betterup-com","boonFrontDoor":{"url":"https://boon.ai/agents/betterup-com","label":"Apply to BetterUp's partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"BetterUp Platform","type":"Platform","url":"https://www.betterup.com/platform","summary":"Empowers organizations to achieve measurable performance improvements through integrated human and AI coaching.","description":"The integrated platform combines human coaching, AI coaching, and performance analytics to transform workforce capabilities at scale. It enables personalized development, measurable ROI, and enterprise-grade security.","pricing":{},"features":[{"name":"Enterprise-Grade Security","value":"Ensures Data Protection","valueDescription":"Meets industry standards like SOC 2 Type II and ISO 27001, ensuring confidentiality, integrity, and availability of data."},{"name":"Human + AI Coaching","value":"Delivers Personalized Development","valueDescription":"Blends expert human coaching with AI guidance tailored to individual needs, enabling personal growth across the workforce."},{"name":"Performance Intelligence","value":"Tracks Impact in Real-Time","valueDescription":"Provides actionable insights to measure effectiveness, linking training results directly to business outcomes."},{"name":"In-Flow AI Coaching","value":"Integrates Seamlessly into Daily Work","valueDescription":"Helps employees reinforce new mindsets and skills through tools they're already using, ensuring continuous learning."},{"name":"Measurable ROI","value":"Demonstrates Impact on Bottom Line","valueDescription":"Tracks key performance indicators such as engagement, retention, and productivity to validate returns on coaching investments."},{"name":"Strategic Partnerships","value":"Aligns Coaching with Business Strategy","valueDescription":"Partners with organizations to tailor development initiatives that directly support business objectives."},{"name":"Whole-Person Assessments","value":"Identifies Growth Opportunities","valueDescription":"Captures a holistic view of an individual’s strengths and areas for development, facilitating targeted coaching."}]},{"name":"BetterUp Lead","type":"Product","url":"https://www.betterup.com/en-gb/products/betterup-lead","summary":"Accelerates leadership development for strategic impact across organizations.","description":"BetterUp Lead is the leadership development product that equips senior talent with coaching and development resources to drive strategic leadership throughout the organization. It combines dedicated 1:1 coaching, holistic assessments, specialized leadership support, and AI-enabled guidance to help leaders grow, align with strategy, and deliver measurable outcomes.","pricing":{},"features":[{"name":"1:1 Coaching","value":"Gain Personalized Guidance","valueDescription":"World-class instructors create tailored growth plans for leaders to achieve their goals."},{"name":"Performance Intelligence","value":"Track Impact on Business Outcomes","valueDescription":"Demonstrates ROI through measurable progress in productivity and retention."},{"name":"Always-On AI Learning","value":"Receive Continuous Support","valueDescription":"Provides 24/7 leadership insights, backed by behavioral science and decades of research."},{"name":"Specialized Leadership Support","value":"Enhance Critical Leadership Skills","valueDescription":"Cultivates mastery in areas essential for effective leadership, including wellbeing and resilience."},{"name":"Whole-Person Assessments","value":"Identify Strengths and Blind Spots","valueDescription":"Evaluates leadership capabilities and provides actionable paths for development."}]},{"name":"BetterUp Manage","type":"Product","url":"https://www.betterup.com/en-gb/products/betterup-manage","summary":"Enhance manager effectiveness and team performance with continuous coaching and AI support.","description":"BetterUp Manage provides continuous development for managers, delivering coaching and practical tools to develop teams and execute priorities. It combines expert 1:1 coaching, AI-powered practice, peer learning, and team-level insights integrated into the flow of work, with situational coaching and group connection to strengthen manager capability.","pricing":{},"features":[{"name":"1:1 Coaching","value":"Receive Personalized Expert Guidance","valueDescription":"Managers get tailored support from expert coaches, fostering growth aligned with organizational goals."},{"name":"Situational Coaching","value":"Receive Contextual Support for Real Issues","valueDescription":"Provides immediate coaching for strategic challenges, ensuring managers are prepared for high-stakes situations."},{"name":"AI-Powered Practice","value":"Leverage AI for Skill Development","valueDescription":"AI tools provide real-time feedback and practice scenarios, enhancing managerial competence and confidence."},{"name":"Peer Learning","value":"Engage in Collaborative Learning","valueDescription":"Managers connect with peers, share experiences, and learn collectively to overcome common challenges."},{"name":"Team-Level Insights","value":"Access Invaluable Team Analytics","valueDescription":"Real-time data insights guide managers in understanding team dynamics and driving performance improvements."},{"name":"Group Connection","value":"Foster Team Collaboration","valueDescription":"Builds a network of support among managers, enhancing their ability to lead and perform."}]},{"name":"BetterUp Grow","type":"Product","url":"https://www.betterup.com/en-gb/products/betterup-ai-coaching","summary":"AI coaching personalized for every employee's needs and available when it matters most.","description":"BetterUp Grow delivers AI coaching to the entire workforce, personalized to the skills the business requires and available in the moment workers need it. It scales coaching across roles and levels, helping individuals grow in the flow of work.","pricing":{},"features":[{"name":"AI Coaching In The Moment","value":"Provides Real-Time Support","valueDescription":"Grow's AI coach delivers personalized support exactly when it's needed, helping employees navigate challenges effectively."},{"name":"Personalized Coaching","value":"Tailors Guidance To Individuals","valueDescription":"The coaching is tailored to each employee’s role and challenges, ensuring relevance and effectiveness."},{"name":"Workforce-Wide Reach","value":"Enables Company-Wide Development","valueDescription":"Grow extends coaching capabilities throughout the organization, allowing every employee access to growth resources."},{"name":"Real-Time Performance Insights","value":"Tracks Organizational Progress","valueDescription":"Monitors key metrics for retention and performance, providing actionable insights."},{"name":"Integrated Workflows","value":"Makes Coaching Accessible","valueDescription":"Coaching happens where employees already work, fostering seamless integration and higher engagement."}]},{"name":"BetterUp Ready","type":"Product","url":"https://www.betterup.com/en-gb/products/betterup-ready","summary":"Empowers employees with resilience and adaptability to thrive during organizational change.","description":"BetterUp Ready offers resilience and adaptability coaching to help people stay productive during disruption, ensuring teams remain capable and engaged through change.","pricing":{},"features":[{"name":"Change-Readiness Support","value":"Enhance Team Productivity","valueDescription":"Ensures that employees remain engaged and efficient amid transitions, resulting in higher productivity."},{"name":"Resilience Coaching","value":"Foster Peak Performance","valueDescription":"Helps employees develop resilience to maintain performance levels even under pressure."},{"name":"Adaptability Coaching","value":"Build Skills To Adapt","valueDescription":"Equips employees with the necessary skills to cope with shifting circumstances effectively."},{"name":"Personalized Coaching Journey","value":"Tailor Support To Individual Needs","valueDescription":"Ensures support aligns with each worker’s specific challenges for maximum impact."},{"name":"Specialized Coaching","value":"Address Diverse Employee Needs","valueDescription":"Offers comprehensive coaching that takes into account various aspects of an employee's life affecting their work."}]}],"audiences":[{"title":"Global Enterprise Leadership Development","description":"Global enterprises seeking scalable, evidence-based leadership development across diverse teams.","industries":["Technology","Financial Services","Healthcare","Manufacturing"],"geography":"Global","painPoints":"Scaling leadership development, measuring ROI, integrating with HR systems","businessGoals":"Improve leadership capability, accelerate impact, reduce turnover","positioningStatement":"Integrated, scalable leadership development with AI-powered coaching, analytics, and ready-to-deploy content that aligns leaders with business strategy."},{"title":"Public Sector Agencies","description":"Public sector agencies seeking resilience and ready leadership across departments.","industries":["Public Sector","Government"],"geography":"Global","painPoints":"Budget constraints, procurement cycles, governance approvals","businessGoals":"Increase readiness, cross-agency leadership, scalable training","positioningStatement":"Scalable, compliant, resilience-focused development for public sector organizations, with AI-powered coaching, readiness programs, and enterprise integrations."},{"title":"Sales Driven Organizations","description":"Sales teams aiming for measurable performance improvements through coaching and enablement.","industries":["Technology","Software","B2B Services"],"geography":"Global","painPoints":"Inconsistent coaching quality, lack of scale, linking coaching to outcomes","businessGoals":"Increase win rates, shorten ramp time, improve forecast accuracy","positioningStatement":"A unified, measurable coaching solution that connects leadership development to sales results through AI-powered coaching, content, and integrations."},{"title":"Growth-Stage Technology Companies","description":"Tech growth companies seeking scalable leadership development and culture alignment.","industries":["Technology","Software","IT Services"],"geography":"Global","painPoints":"Scaling leadership as headcount grows, building culture, measuring impact","businessGoals":"Develop leadership bench, improve retention, align culture with strategy","positioningStatement":"A scalable, outcomes-driven platform for growing technology companies to develop leaders and align culture with business goals."}],"segments":[{"name":"Leadership development","description":"Coaching, assessments, and analytics focused on developing senior leaders and executives to align leadership behavior with strategy and measurable business outcomes.","size":98.7,"cagr":10.3,"color":1,"productNames":["BetterUp Lead","BetterUp Platform"],"methodology":"Primary estimate based on Future Market Insights (FMI) which explicitly reports the leadership development program market at USD 98.7 billion in 2026 with a 10.3% CAGR (2026–2036). Additional industry reports (Market Research Future, SNS Insider) show similar mid‑2020s market sizes and CAGRs (~10–11%), while smaller estimates (careertrainer.ai) report lower historical values; consensus of specialist market reports supports a ~USD100B market with ~10% growth potential.","citations":[{"url":"https://www.futuremarketinsights.com/reports/leadership-development-program-market","text":"Market is estimated at USD 98.7 billion in 2026; projected to reach USD 263.1 billion by 2036; 10.3% CAGR (2026–2036)."},{"url":"https://www.marketresearchfuture.com/reports/leadership-development-market-23196","text":"2024 Market Size $106,571.47 Million; CAGR 10.22% (2025–2035); 2035 Market Size $310,824.98 Million."},{"url":"https://www.snsinsider.com/reports/leadership-development-program-market-7174","text":"Market size valued at USD 82.2 billion in 2024; expected to reach USD 193.2 billion by 2032; CAGR 11.29% (2025–2032)."},{"url":"https://careertrainer.ai/en/reports/leadership-development-effectiveness-statistics/","text":"Leadership development market valued at $45 billion in 2023; projected CAGR 8.5% from 2024 to 2030."}]},{"name":"Manager and frontline leader development","description":"Cohort-based and practice-driven development for managers and frontline leaders to improve decision-making, communication, and team leadership with cross-level participation and measurable outcomes.","size":40,"cagr":10.3,"color":2,"productNames":["BetterUp Manage","BetterUp Platform"],"methodology":"Estimated from published global leadership-development market sizes (FMI: ~USD 98.7B in 2026; MRFR: ~USD 106.6B in 2024) and a sector allocation for manager/frontline programs. Manager and frontline development (cohort-based, practice-driven programs) targets first-line and mid-level manager populations that typically represent a substantial portion of corporate L&D spend. Applying a conservative 35–45% share of the overall leadership-development market yields ~USD 40B for this segment. Growth potential uses the reported overall market CAGR (~10.2–10.3%) as the segment is a priority (middle/frontline training) and likely to track the broader market.","citations":[{"url":"https://www.futuremarketinsights.com/reports/leadership-development-program-market","text":"Estimated at USD 98.7 billion in 2026 and forecast to reach USD 263.1 billion by 2036 with 10.3% CAGR."},{"url":"https://www.marketresearchfuture.com/reports/leadership-development-market-23196","text":"2024 Market Size $106,571.47 Million; CAGR 10.22% (2025–2035)."},{"url":"https://careertrainer.ai/en/reports/frontline-leader-development-statistics/","text":"Global corporate leadership training market valued at $42.17 billion in 2022."}]},{"name":"Workforce coaching and development","description":"Scalable, personalized human and AI coaching embedded in the flow of work to upskill employees, close role-specific competency gaps, and increase adoption across the full workforce.","size":100,"cagr":10,"color":3,"productNames":["BetterUp Grow","BetterUp Platform"],"methodology":"Estimate rationale: Workforce coaching and development (personalized human+AI coaching embedded in work) is a focused subset of broader corporate training/professional development markets (hundreds of billions USD). Comparable market anchors in the search results: leadership development / executive coaching is ~USD 98–104B (2026/2025) and represents the closest defined segment; broader corporate/career development and professional development markets range from ~USD 370B–608B, indicating ample addressable spend for coaching-enabled offerings. Coaching platforms are a smaller but fast-growing component. Given these anchors and accelerated adoption of AI-driven, in-flow coaching, a global market size near USD 100B with a higher-growth profile than broad professional development is reasonable; projected CAGR ~10% aligns with leadership-development and digital coaching growth rates cited in sources.","citations":[{"url":"https://www.futuremarketinsights.com/reports/leadership-development-program-market","text":"The leadership development program market is estimated at USD 98.7 billion in 2026."},{"url":"https://www.businessresearchinsights.com/market-reports/career-development-and-training-market-117575","text":"The global Career Development and Training market is estimated to be valued at approximately USD 433.58 Billion in 2026."},{"url":"https://www.marketresearchfuture.com/reports/professional-development-market-27792","text":"2025 Market Size $607.77 Billion; CAGR (2025 - 2035) 6.02%."},{"url":"https://luisazhou.com/blog/coaching-statistics/","text":"The global executive coaching and leadership development market was valued at $103.56 billion in 2025 (Mordor Intelligence)."},{"url":"https://www.kenresearch.com/industry-reports/uae-executive-education-and-corporate-training-market","text":"The UAE Executive Education and Corporate Training Market worth USD 1,640 million in 2025 is growing at a CAGR of 9.35%."}]},{"name":"Employee resilience and change readiness","description":"Resilience, adaptability, and change-readiness coaching and programs designed to maintain productivity and engagement during disruption and organizational change.","size":0.9,"cagr":10.5,"color":4,"productNames":["BetterUp Ready","BetterUp Platform"],"methodology":"Estimated by mapping ‘employee resilience and change readiness’ as a niche subsegment of broader employee experience and employee performance management markets. MarketsandMarkets reports EXM at USD 6.8B (2023) and EPM at USD 3.52B (2025) with CAGRs ~10–12%. Applying a conservative 10–15% share of those parent markets (services, training, assessments, coaching focused on change-readiness/resilience) yields an approximate market size ~USD 0.9B. Growth potential aligned to the parent markets’ CAGRs, assessed at ~10.5% given continued demand for change readiness, digital HR tools and training.","citations":[{"url":"https://www.marketsandmarkets.com/Market-Reports/employee-experience-management-market-262824493.html","text":"global employee experience management market size was estimated at USD 6.8 billion in 2023 and is projected to reach USD 11.1 billion by 2028 (CAGR 10.2%)"},{"url":"https://www.marketsandmarkets.com/Market-Reports/employee-performance-management-market-82686564.html","text":"projected to grow from USD 3.52 billion in 2025 to USD 6.33 billion by 2030 (CAGR 12.4%)"}]},{"name":"Coaching impact analytics and reporting","description":"Data-driven measurement of coaching effectiveness including dashboards, 360-degree feedback analytics, outcome tracking, and metrics for program ROI and engagement.","size":1,"cagr":12,"color":5,"productNames":["BetterUp Platform","BetterUp Lead","BetterUp Manage","BetterUp Grow"],"methodology":"Triangulated estimates from coaching platform and coaching services market data in the search results. Online coaching platforms are reported between ~$2B (2024) and $4.16B (2026); executive/leadership coaching services are much larger (~$17.6B in 2024). Assuming coaching impact analytics/reporting is a technology-enabled subset of platforms and a measurement component purchased by corporate coaching buyers (roughly 10–20% of platform revenue and 3–7% of broader executive-coaching spend), the implied market for coaching impact analytics and reporting is on the order of ~USD 1.0 billion. Growth potential (CAGR ~12%) aligns with platform/technology adoption rates (platform CAGRs ~13%) and accelerating demand for AI-driven measurement and ROI tools in coaching.","citations":[{"url":"https://www.businessresearchinsights.com/market-reports/online-coaching-platforms-market-118159","text":"The global Online Coaching Platforms Market is valued at USD 4.16 Billion in 2026"},{"url":"https://luisazhou.com/blog/coaching-statistics/","text":"Projected size of market for coaching platforms (2028): $4.5 billion at 13.03% CAGR (Verified Market Research)"},{"url":"https://www.marketresearchfuture.com/reports/executive-coaching-leadership-development-market-42533","text":"The Executive Coaching and Leadership Development Market was estimated at 17.64 USD Billion in 2024."},{"url":"https://www.360iresearch.com/library/intelligence/business-coaching","text":"The Business Coaching Market size was estimated at USD 2.64 billion in 2025 ... at a CAGR of 6.82%"}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://betterup.com","text":"BetterUp"},{"url":"https://www.betterup.com/platform","text":"BetterUp Platform"},{"url":"https://www.betterup.com/en-gb/products/betterup-lead","text":"BetterUp Lead"},{"url":"https://www.betterup.com/en-gb/products/betterup-manage","text":"BetterUp Manage"},{"url":"https://www.betterup.com/en-gb/products/betterup-ai-coaching","text":"BetterUp Grow"},{"url":"https://www.betterup.com/en-gb/products/betterup-ready","text":"BetterUp Ready"},{"url":"https://www.futuremarketinsights.com/reports/leadership-development-program-market","text":"Market is estimated at USD 98.7 billion in 2026; projected to reach USD 263.1 billion by 2036; 10.3% CAGR (2026–2036)."},{"url":"https://www.marketresearchfuture.com/reports/leadership-development-market-23196","text":"2024 Market Size $106,571.47 Million; CAGR 10.22% (2025–2035); 2035 Market Size $310,824.98 Million."},{"url":"https://www.snsinsider.com/reports/leadership-development-program-market-7174","text":"Market size valued at USD 82.2 billion in 2024; expected to reach USD 193.2 billion by 2032; CAGR 11.29% (2025–2032)."},{"url":"https://careertrainer.ai/en/reports/leadership-development-effectiveness-statistics/","text":"Leadership development market valued at $45 billion in 2023; projected CAGR 8.5% from 2024 to 2030."},{"url":"https://careertrainer.ai/en/reports/frontline-leader-development-statistics/","text":"Global corporate leadership training market valued at $42.17 billion in 2022."},{"url":"https://www.businessresearchinsights.com/market-reports/career-development-and-training-market-117575","text":"The global Career Development and Training market is estimated to be valued at approximately USD 433.58 Billion in 2026."},{"url":"https://www.marketresearchfuture.com/reports/professional-development-market-27792","text":"2025 Market Size $607.77 Billion; CAGR (2025 - 2035) 6.02%."},{"url":"https://luisazhou.com/blog/coaching-statistics/","text":"The global executive coaching and leadership development market was valued at $103.56 billion in 2025 (Mordor Intelligence)."},{"url":"https://www.kenresearch.com/industry-reports/uae-executive-education-and-corporate-training-market","text":"The UAE Executive Education and Corporate Training Market worth USD 1,640 million in 2025 is growing at a CAGR of 9.35%."},{"url":"https://www.marketsandmarkets.com/Market-Reports/employee-experience-management-market-262824493.html","text":"global employee experience management market size was estimated at USD 6.8 billion in 2023 and is projected to reach USD 11.1 billion by 2028 (CAGR 10.2%)"},{"url":"https://www.marketsandmarkets.com/Market-Reports/employee-performance-management-market-82686564.html","text":"projected to grow from USD 3.52 billion in 2025 to USD 6.33 billion by 2030 (CAGR 12.4%)"},{"url":"https://www.businessresearchinsights.com/market-reports/online-coaching-platforms-market-118159","text":"The global Online Coaching Platforms Market is valued at USD 4.16 Billion in 2026"},{"url":"https://www.marketresearchfuture.com/reports/executive-coaching-leadership-development-market-42533","text":"The Executive Coaching and Leadership Development Market was estimated at 17.64 USD Billion in 2024."},{"url":"https://www.360iresearch.com/library/intelligence/business-coaching","text":"The Business Coaching Market size was estimated at USD 2.64 billion in 2025 ... at a CAGR of 6.82%"}]}