AppsFlyer Ltd. Unclaimed

Unify your marketing data to optimize cross-channel performance and drive growth.

Connect users to relevant in-app experiences through diverse deep linking options.

Unlock first-party data value through secure, privacy-preserving partnerships.

Enhance marketing efficiency with AI-driven automation and actionable insights.

Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.

Deep linking and link management (deferred links, web-to-app, QR, email-to-app, referral, social and text) to drive installs, re-engagement and seamless in-app user journeys.

Privacy-preserving data collaboration including data clean rooms, signal hub, data management and audience activation for secure sharing, activation and retail media measurement.

AI-enabled automation for account research, content generation, multi-agent workflows, multi-channel lead generation, SDR activity, and SEO/AEO optimization to scale marketing operations.

Measurement Suite

A cross-channel measurement platform providing attribution, analytics, and incrementality across mobile, web, TV, and other channels.

• Achieve Holistic Insights
  Gain a comprehensive view of user interactions and campaign effectiveness across diverse channels, facilitating informed marketing decisions.
• Ensure Data Accuracy
  Implementing robust fraud detection mechanisms guards against misleading performance metrics and safeguards your advertising budget.
• Connect Users to Your App
  Track app installs and user engagement effectively to derive insights that help improve app retention and monetization.
• Optimize Marketing Spend
  Understand the financial impact of each marketing campaign, enabling data-driven decisions to maximize profitability.
• Maximize Engagement Rates
  Utilizing AI-powered insights helps in scaling winning creatives and refining underperforming ones to enhance user engagement across platforms.
• Understand True Growth
  Identifying which marketing initiatives drive genuine growth helps in resource allocation and campaign strategy optimization.
• Unify Web and Mobile Performance
  Connect web marketing efforts with mobile app events, allowing for a comprehensive analysis of user acquisition and engagement metrics.
• Enhance Targeting Effectiveness
  By segmenting your audience effectively, campaigns can be tailored to specific user groups, ensuring messages resonate and conversion rates increase.
• Refine Campaign Strategies
  Use in-depth analytics to understand user behavior, campaign performance, and optimize marketing spend for better ROI.
• Enhance User Experience
  Gain deep insights into user interactions and behaviors to refine product offerings and improve overall user experience.
• Measure CTV ROI
  Track and analyze the effectiveness of connected TV campaigns to ensure optimal spend and audience reach.
• Link Ad Spend to Game Revenue
  Understand the relationship between advertising expenses and game sales, ensuring profitable gaming campaigns.

Deep Linking Suite

A suite that enables deep linking across touchpoints to drive app engagement, including multiple link types and link management.

• Deliver The Perfect App Experience
  Ensure users are directed to the right in-app experience even if they need to install your app first, offering a seamless transition from link click to app engagement.
• Manage Every Deep Link With Speed
  Centralize your deep linking efforts, allowing for quick adjustments and comprehensive performance tracking across all campaigns.
• Turn Web Traffic Into App Revenue
  Seamlessly convert web visitors into engaged app users through contextual deep linking.
• Bridge The Gap Between Inbox And App
  Combine email marketing with in-app experiences, leading users directly to your app with personalized deep links.
• Turn Offline Moments Into App Growth
  Coordinate physical touchpoints with your app's digital content, enhancing user engagement through QR codes.
• Transform User Trust Into App Growth
  Leverage peer recommendations and referrals to boost app installations and improve retention rates.
• Convert Social Engagement Into App Growth
  Engage users directly from social media platforms to in-app experiences, fostering loyalty and usage.
• Drive Instant Action From Every SMS
  Utilize SMS marketing with deep links that navigate users directly to app content, increasing conversion rates.

Data Collaboration Suite

A platform for secure data collaboration with data management, audience activation, retail media measurement, signal hub, and data clean rooms.

• Enable Multi-Channel Audience Engagement
  Maximize reach by efficiently activating audiences across various platforms and channels using integrated data signals.
• Enhance Data Privacy
  Facilitate safe data sharing among partners while protecting user privacy through controlled environments.
• Streamline Data Organization
  Optimize the management of data assets to support targeted audience strategies and improve engagement outcomes.
• Centralize Activation Signals
  Aggregate significant real-world data signals to enhance audience targeting and improve measurement accuracy.
• Assess Retail Media ROI
  Evaluate the effectiveness of retail media campaigns and their contributions to sales through comprehensive measurement.

Agentic AI Suite

AI-powered marketing automation suite offering Agent Hub, MCP, and AI Assistant to enable ready-to-use agents and automated workflows.

• Empower Marketing Workflows
  Streamline campaign execution by deploying AI agents that automate tasks and optimize workflows efficiently.
• Get Instant Insights
  Quickly access actionable insights and setup guidance without delays, enhancing decision-making for marketing teams.
• Automate Complex Processes
  Effectively manage and streamline intricate marketing workflows through advanced machine learning capabilities.