AppsFlyer Ltd.

Unify your marketing data to optimize cross-channel performance and drive growth.

Connect users to relevant in-app experiences through diverse deep linking options.

Unlock first-party data value through secure, privacy-preserving partnerships.

Enhance marketing efficiency with AI-driven automation and actionable insights.

Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.

Products: Measurement Suite

Deep linking and link management (deferred links, web-to-app, QR, email-to-app, referral, social and text) to drive installs, re-engagement and seamless in-app user journeys.

Products: Deep Linking Suite

Privacy-preserving data collaboration including data clean rooms, signal hub, data management and audience activation for secure sharing, activation and retail media measurement.

Products: Data Collaboration Suite

AI-enabled automation for account research, content generation, multi-agent workflows, multi-channel lead generation, SDR activity, and SEO/AEO optimization to scale marketing operations.

Products: Agentic AI Suite

Measurement Suite

A cross-channel measurement platform providing attribution, analytics, and incrementality across mobile, web, TV, and other channels.

• Achieve Holistic Insights
  Gain a comprehensive view of user interactions and campaign effectiveness across diverse channels, facilitating informed marketing decisions.
• Ensure Data Accuracy
  Implementing robust fraud detection mechanisms guards against misleading performance metrics and safeguards your advertising budget.
• Connect Users to Your App
  Track app installs and user engagement effectively to derive insights that help improve app retention and monetization.
• Optimize Marketing Spend
  Understand the financial impact of each marketing campaign, enabling data-driven decisions to maximize profitability.
• Maximize Engagement Rates
  Utilizing AI-powered insights helps in scaling winning creatives and refining underperforming ones to enhance user engagement across platforms.
• Understand True Growth
  Identifying which marketing initiatives drive genuine growth helps in resource allocation and campaign strategy optimization.
• Unify Web and Mobile Performance
  Connect web marketing efforts with mobile app events, allowing for a comprehensive analysis of user acquisition and engagement metrics.
• Enhance Targeting Effectiveness
  By segmenting your audience effectively, campaigns can be tailored to specific user groups, ensuring messages resonate and conversion rates increase.
• Refine Campaign Strategies
  Use in-depth analytics to understand user behavior, campaign performance, and optimize marketing spend for better ROI.
• Enhance User Experience
  Gain deep insights into user interactions and behaviors to refine product offerings and improve overall user experience.
• Measure CTV ROI
  Track and analyze the effectiveness of connected TV campaigns to ensure optimal spend and audience reach.
• Link Ad Spend to Game Revenue
  Understand the relationship between advertising expenses and game sales, ensuring profitable gaming campaigns.

Deep Linking Suite

A suite that enables deep linking across touchpoints to drive app engagement, including multiple link types and link management.

• Deliver The Perfect App Experience
  Ensure users are directed to the right in-app experience even if they need to install your app first, offering a seamless transition from link click to app engagement.
• Manage Every Deep Link With Speed
  Centralize your deep linking efforts, allowing for quick adjustments and comprehensive performance tracking across all campaigns.
• Turn Web Traffic Into App Revenue
  Seamlessly convert web visitors into engaged app users through contextual deep linking.
• Bridge The Gap Between Inbox And App
  Combine email marketing with in-app experiences, leading users directly to your app with personalized deep links.
• Turn Offline Moments Into App Growth
  Coordinate physical touchpoints with your app's digital content, enhancing user engagement through QR codes.
• Transform User Trust Into App Growth
  Leverage peer recommendations and referrals to boost app installations and improve retention rates.
• Convert Social Engagement Into App Growth
  Engage users directly from social media platforms to in-app experiences, fostering loyalty and usage.
• Drive Instant Action From Every SMS
  Utilize SMS marketing with deep links that navigate users directly to app content, increasing conversion rates.

Data Collaboration Suite

A platform for secure data collaboration with data management, audience activation, retail media measurement, signal hub, and data clean rooms.

• Enable Multi-Channel Audience Engagement
  Maximize reach by efficiently activating audiences across various platforms and channels using integrated data signals.
• Enhance Data Privacy
  Facilitate safe data sharing among partners while protecting user privacy through controlled environments.
• Streamline Data Organization
  Optimize the management of data assets to support targeted audience strategies and improve engagement outcomes.
• Centralize Activation Signals
  Aggregate significant real-world data signals to enhance audience targeting and improve measurement accuracy.
• Assess Retail Media ROI
  Evaluate the effectiveness of retail media campaigns and their contributions to sales through comprehensive measurement.

Agentic AI Suite

AI-powered marketing automation suite offering Agent Hub, MCP, and AI Assistant to enable ready-to-use agents and automated workflows.

• Empower Marketing Workflows
  Streamline campaign execution by deploying AI agents that automate tasks and optimize workflows efficiently.
• Get Instant Insights
  Quickly access actionable insights and setup guidance without delays, enhancing decision-making for marketing teams.
• Automate Complex Processes
  Effectively manage and streamline intricate marketing workflows through advanced machine learning capabilities.