{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/appsflyer-com","markdownUrl":"https://nowen.ai/agents/appsflyer-com.md","jsonUrl":"https://nowen.ai/agents/appsflyer-com.json","name":"AppsFlyer Ltd.","nickname":"AppsFlyer","website":"https://www.appsflyer.com","industry":"Marketing Technology","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:01:10.018Z","summary":"AppsFlyer is a global, privacy-focused marketing technology company enabling brands to measure, optimize, and govern cross-channel digital campaigns.","description":"AppsFlyer is a global technology company focused on privacy-first, trusted digital marketing intelligence. The company helps brands and app publishers measure, analyze, and optimize cross-channel performance while upholding high privacy and security standards. With a worldwide presence and thousands of brands and apps served, AppsFlyer supports customers across industries in turning data into actionable growth insights while protecting user privacy and data control. The organization emphasizes responsible growth, trust, and safer digital experiences for users, and it pursues a mission to shape a better tomorrow through social impact and responsible business practices. The platform ecosystem enables measurement, attribution, data collaboration, and related capabilities to help marketers understand performance, optimize spend, and drive meaningful outcomes across mobile, web, and connected channels.","mission":"We believe in a digital future where businesses grow with confidence – respecting privacy, building trust, and creating better, safer digital experiences for everyone.","directory":{"industryName":"Marketing Technology","agentCount":174,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-technology"},"aiReaderFamilies":["Perplexity","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/appsflyer-com","label":"Apply to AppsFlyer Ltd.'s partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Measurement Suite","type":"Platform","url":"https://www.appsflyer.com/products/measurement/","summary":"Unify your marketing data to optimize cross-channel performance and drive growth.","description":"A cross-channel measurement platform providing attribution, analytics, and incrementality across mobile, web, TV, and other channels.","pricing":{},"features":[{"name":"Cross-platform measurement","value":"Achieve Holistic Insights","valueDescription":"Gain a comprehensive view of user interactions and campaign effectiveness across diverse channels, facilitating informed marketing decisions."},{"name":"Fraud protection","value":"Ensure Data Accuracy","valueDescription":"Implementing robust fraud detection mechanisms guards against misleading performance metrics and safeguards your advertising budget."},{"name":"Mobile attribution","value":"Connect Users to Your App","valueDescription":"Track app installs and user engagement effectively to derive insights that help improve app retention and monetization."},{"name":"ROI measurement","value":"Optimize Marketing Spend","valueDescription":"Understand the financial impact of each marketing campaign, enabling data-driven decisions to maximize profitability."},{"name":"Creative optimization","value":"Maximize Engagement Rates","valueDescription":"Utilizing AI-powered insights helps in scaling winning creatives and refining underperforming ones to enhance user engagement across platforms."},{"name":"Incrementality","value":"Understand True Growth","valueDescription":"Identifying which marketing initiatives drive genuine growth helps in resource allocation and campaign strategy optimization."},{"name":"Web attribution","value":"Unify Web and Mobile Performance","valueDescription":"Connect web marketing efforts with mobile app events, allowing for a comprehensive analysis of user acquisition and engagement metrics."},{"name":"Audience segmentation","value":"Enhance Targeting Effectiveness","valueDescription":"By segmenting your audience effectively, campaigns can be tailored to specific user groups, ensuring messages resonate and conversion rates increase."},{"name":"Marketing analytics","value":"Refine Campaign Strategies","valueDescription":"Use in-depth analytics to understand user behavior, campaign performance, and optimize marketing spend for better ROI."},{"name":"Product analytics","value":"Enhance User Experience","valueDescription":"Gain deep insights into user interactions and behaviors to refine product offerings and improve overall user experience."},{"name":"CTV attribution","value":"Measure CTV ROI","valueDescription":"Track and analyze the effectiveness of connected TV campaigns to ensure optimal spend and audience reach."},{"name":"PC & console attribution","value":"Link Ad Spend to Game Revenue","valueDescription":"Understand the relationship between advertising expenses and game sales, ensuring profitable gaming campaigns."}]},{"name":"Deep Linking Suite","type":"Platform","url":"https://www.appsflyer.com/products/deep-linking/","summary":"Connect users to relevant in-app experiences through diverse deep linking options.","description":"A suite that enables deep linking across touchpoints to drive app engagement, including multiple link types and link management.","pricing":{},"features":[{"name":"Deferred Deep Linking","value":"Deliver The Perfect App Experience","valueDescription":"Ensure users are directed to the right in-app experience even if they need to install your app first, offering a seamless transition from link click to app engagement."},{"name":"Link Management","value":"Manage Every Deep Link With Speed","valueDescription":"Centralize your deep linking efforts, allowing for quick adjustments and comprehensive performance tracking across all campaigns."},{"name":"Web-to-App","value":"Turn Web Traffic Into App Revenue","valueDescription":"Seamlessly convert web visitors into engaged app users through contextual deep linking."},{"name":"Email-to-App","value":"Bridge The Gap Between Inbox And App","valueDescription":"Combine email marketing with in-app experiences, leading users directly to your app with personalized deep links."},{"name":"QR-to-App","value":"Turn Offline Moments Into App Growth","valueDescription":"Coordinate physical touchpoints with your app's digital content, enhancing user engagement through QR codes."},{"name":"Referral-to-App","value":"Transform User Trust Into App Growth","valueDescription":"Leverage peer recommendations and referrals to boost app installations and improve retention rates."},{"name":"Social-to-App","value":"Convert Social Engagement Into App Growth","valueDescription":"Engage users directly from social media platforms to in-app experiences, fostering loyalty and usage."},{"name":"Text-to-App","value":"Drive Instant Action From Every SMS","valueDescription":"Utilize SMS marketing with deep links that navigate users directly to app content, increasing conversion rates."}]},{"name":"Data Collaboration Suite","type":"Platform","url":"https://www.appsflyer.com/products/data-collaboration/","summary":"Unlock first-party data value through secure, privacy-preserving partnerships.","description":"A platform for secure data collaboration with data management, audience activation, retail media measurement, signal hub, and data clean rooms.","pricing":{},"features":[{"name":"Audience activation","value":"Enable Multi-Channel Audience Engagement","valueDescription":"Maximize reach by efficiently activating audiences across various platforms and channels using integrated data signals."},{"name":"Data clean room","value":"Enhance Data Privacy","valueDescription":"Facilitate safe data sharing among partners while protecting user privacy through controlled environments."},{"name":"Data management","value":"Streamline Data Organization","valueDescription":"Optimize the management of data assets to support targeted audience strategies and improve engagement outcomes."},{"name":"Signal hub","value":"Centralize Activation Signals","valueDescription":"Aggregate significant real-world data signals to enhance audience targeting and improve measurement accuracy."},{"name":"Retail media measurement","value":"Assess Retail Media ROI","valueDescription":"Evaluate the effectiveness of retail media campaigns and their contributions to sales through comprehensive measurement."}]},{"name":"Agentic AI Suite","type":"Platform","url":"https://www.appsflyer.com/products/agentic-ai/","summary":"Enhance marketing efficiency with AI-driven automation and actionable insights.","description":"AI-powered marketing automation suite offering Agent Hub, MCP, and AI Assistant to enable ready-to-use agents and automated workflows.","pricing":{},"features":[{"name":"Agent Hub","value":"Empower Marketing Workflows","valueDescription":"Streamline campaign execution by deploying AI agents that automate tasks and optimize workflows efficiently."},{"name":"AI Assistant","value":"Get Instant Insights","valueDescription":"Quickly access actionable insights and setup guidance without delays, enhancing decision-making for marketing teams."},{"name":"MCP","value":"Automate Complex Processes","valueDescription":"Effectively manage and streamline intricate marketing workflows through advanced machine learning capabilities."}]}],"audiences":[],"segments":[{"name":"Cross-channel measurement and attribution","description":"Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.","size":6.2,"cagr":14.8,"color":1,"productNames":["Measurement Suite"],"methodology":"Estimate based on published market research in the provided results. MarketIntelo reports the global cross-channel attribution market at $6.2B in 2025 with a 14.8% CAGR; an independent report (SNSInsider) gives a similar 2025 valuation (~$5.5B) and ~14.6% CAGR for marketing attribution software, supporting a mid-single-digit‑to-low‑teens CAGR and a ~$6.2B 2025 market-size estimate for cross-channel measurement and attribution tools.","citations":[{"url":"https://marketintelo.com/report/cross-channel-attribution-market","text":"Global cross-channel attribution market valued at $6.2 billion in 2025 — projected to $16.8 billion by 2034 at CAGR of 14.8%."},{"url":"https://www.snsinsider.com/reports/marketing-attribution-software-market-7209","text":"Marketing Attribution Software Market was valued at USD 5.50 Billion in 2025 and is expected to reach USD 21.43 Billion by 2035, CAGR 14.57%."}]},{"name":"Mobile deep linking and app engagement","description":"Deep linking and link management (deferred links, web-to-app, QR, email-to-app, referral, social and text) to drive installs, re-engagement and seamless in-app user journeys.","size":1.2,"cagr":14,"color":2,"productNames":["Deep Linking Suite"],"methodology":"No explicit market-size or CAGR figures were present in the supplied search results (results are consumer carrier/device pages). Estimate uses internal industry knowledge: mobile deep linking/link-management is a subsegment of mobile app marketing/attribution and engagement platforms (SaaS SDK vendors such as deep-linking and MMP providers). Aggregating typical vendor revenues and positioning relative to broader mobile marketing and app analytics markets yields a conservative current global market size estimate of roughly $1.2B. Growth potential is driven by continued mobile app adoption, rising app-install and re‑engagement ad spend, in‑app commerce growth, and deeper personalization needs—supporting a mid‑teens CAGR (approx. 14%). No direct citations in the provided searchResults contained explicit market-size or CAGR data.","citations":[]},{"name":"Data clean rooms and audience activation","description":"Privacy-preserving data collaboration including data clean rooms, signal hub, data management and audience activation for secure sharing, activation and retail media measurement.","size":3.2,"cagr":21.7,"color":3,"productNames":["Data Collaboration Suite"],"methodology":"Primary source: Market Intelo estimates the global data clean room market at $3.2B in 2025 with a projection to $18.6B by 2034 (CAGR 21.7%). Supplementary search results (Digital Applied, Forrester, CIMM, vendor blogs) describe adoption drivers, implementation costs, and industry momentum that support a high double‑digit CAGR for privacy-preserving data collaboration and audience activation.","citations":[{"url":"https://marketintelo.com/report/data-clean-room-market","text":"Global data clean room market valued at $3.2 billion in 2025"},{"url":"https://marketintelo.com/report/data-clean-room-market","text":"Expected to reach $18.6 billion by 2034 at a CAGR of 21.7%"}]},{"name":"AI-driven marketing automation","description":"AI-enabled automation for account research, content generation, multi-agent workflows, multi-channel lead generation, SDR activity, and SEO/AEO optimization to scale marketing operations.","size":11,"cagr":14,"color":4,"productNames":["Agentic AI Suite"],"methodology":"Primary sources report the overall marketing-automation market between roughly USD 38–47B (2025) with CAGRs ~11–11.5%, while software-focused forecasts cite a smaller base (~USD 9.8B in 2025) and higher CAGR (~14.2%). I estimated the AI-driven marketing automation segment as a subsegment (approx. 20–30% of the broader marketing-automation market given pervasive AI integration and software-centric AI features), arriving at ~USD 11B. Growth potential (CAGR ~14%) aligns with software/AI-specific forecasts and reflects expected faster adoption of generative and predictive AI capabilities versus the overall market.","citations":[{"url":"https://www.marketsandmarkets.com/Market-Reports/marketing-automation-software-market-155627928.html","text":"Projected to grow from USD 47.02 billion in 2025 to USD 81.01 billion by 2030, at a CAGR of 11.5%."},{"url":"https://www.precedenceresearch.com/marketing-automation-software-market","text":"Global market size USD 9.80 billion in 2025; projected to USD 36.97 billion by 2035, CAGR 14.20% (2026-2035)."},{"url":"https://www.kbvresearch.com/marketing-automation-market/","text":"2025 USD 38.96 Billion; 2032 USD 82.14 Billion; CAGR 11.2%."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.appsflyer.com","text":"AppsFlyer Ltd."},{"url":"https://www.appsflyer.com/products/measurement/","text":"Measurement Suite"},{"url":"https://www.appsflyer.com/products/deep-linking/","text":"Deep Linking Suite"},{"url":"https://www.appsflyer.com/products/data-collaboration/","text":"Data Collaboration Suite"},{"url":"https://www.appsflyer.com/products/agentic-ai/","text":"Agentic AI Suite"},{"url":"https://marketintelo.com/report/cross-channel-attribution-market","text":"Global cross-channel attribution market valued at $6.2 billion in 2025 — projected to $16.8 billion by 2034 at CAGR of 14.8%."},{"url":"https://www.snsinsider.com/reports/marketing-attribution-software-market-7209","text":"Marketing Attribution Software Market was valued at USD 5.50 Billion in 2025 and is expected to reach USD 21.43 Billion by 2035, CAGR 14.57%."},{"url":"https://marketintelo.com/report/data-clean-room-market","text":"Global data clean room market valued at $3.2 billion in 2025"},{"url":"https://www.marketsandmarkets.com/Market-Reports/marketing-automation-software-market-155627928.html","text":"Projected to grow from USD 47.02 billion in 2025 to USD 81.01 billion by 2030, at a CAGR of 11.5%."},{"url":"https://www.precedenceresearch.com/marketing-automation-software-market","text":"Global market size USD 9.80 billion in 2025; projected to USD 36.97 billion by 2035, CAGR 14.20% (2026-2035)."},{"url":"https://www.kbvresearch.com/marketing-automation-market/","text":"2025 USD 38.96 Billion; 2032 USD 82.14 Billion; CAGR 11.2%."}]}