How-to guide

6 steps to improve your AI search score

Your AI search score is how often assistants read you, name you and recommend you when buyers ask.

This is the loop that moves it: sign up, publish, measure, fix, improve, publish again.

Step 1 of 6

Sign up with your website

Go to nowen.ai, type your company's website and click Sign up. On the next page click Check domain: Nowen finds your site and checks whether it already has an AI agent. Then click Create your AI agent.

Use the domain buyers know you by, not a campaign landing page.
If your company already has an AI agent page, you will see Claim instead. If a colleague got there first, Ask to join.
Free, no credit card.

Where: nowen.ai → Sign up → Check domain → Create your AI agent

The Meet your AI agent card with the website found and the Create your AI agent button highlighted — **1b · Meet your AI agent.** Check the domain, then click Create your AI agent.

Step 2 of 6

Create your account and let it build

Create your account with your work email. It must end in your company's domain, and that match is what claims the domain for you, so there is no code to paste. The build starts as soon as the account exists. Later, one record on your domain makes the profile Verified.

The build takes about an hour and runs in five phases, from reading your website to writing the profile draft.
You get an email when it is ready. There is no need to keep the tab open.
Meanwhile, connect the agent to Claude or invite colleagues.

Where: Create account → Your agent is on it

The Create account form with name, work email and password fields, a note that the email must end in the company domain, and the Create account button highlighted — **2a · Create account.** Your work email must end in your company’s domain.

The "Your agent is on it" page showing the build phases in progress, with the domain marked Claimed — **2b · Your agent is on it.** The build runs unattended and emails you when it is done.

Step 3 of 6

Review and publish your AI agent page

When the build finishes, your agent's home shows three cards (Company, Visibility and Playbook) and a list of what to do next. Open Visibility, then Public profile, review the page and click Publish. Until you do, assistants see a page generated from your website. Publishing puts your reviewed version live.

Read the About, Offering, Buyers and Market tabs. Correct anything the agent got wrong before you publish.
All trust steps lists nine steps in three stages: knows who you are, understands what you do, trusts you enough to recommend you.
Edits stay in draft until you publish again.

Where: Agent → Visibility → Public profile → Publish

The agent home page with Company, Visibility and Playbook cards and the What to do next list at 3 of 9 done, with the Publish link highlighted — **3a · Your agent.** Three cards and the next step, here Publish your public profile.

3b · Public profile. The trust steps, and the Publish button.

Step 4 of 6

Check your AI visibility

Open Visibility and click Rebuild. Your agent asks the assistants buyers use about your category, audits your site and tracks who reads your AI agent page. The Overview reads as a funnel of four steps.

Published: how many of the nine trust steps are done.
Ready: a site readiness score out of 100, from the signals answer engines rely on.
Read: how often AI assistants and crawlers read your agent page, and how many people view it.
Named: your rank among competitors, and how many AI answers name you.

Where: Visibility → Rebuild (Founder plan)

The Visibility overview: four funnel cards (Published, Ready, Read, Named) and the Fix first list of three recommendations, with the Rebuild button highlighted — **4a · Visibility.** Four steps, and the fixes that move them.

4b · Who’s reading. Which assistants read your page, and how often.

Step 5 of 6

Fix what it found on your site

Fix first lists the recommendations with the biggest impact, each marked with its effort. Open one to see why it matters, which pages fail it, and a snippet generated for each page that you can paste as is.

Link to your AI agent is the quickest win: one badge on your site points assistants to your agent page.
Page fixes such as FAQ schema and meta descriptions come with a ready snippet per page.
Dismiss what does not apply, ship the rest, then click Rebuild to see the score move.

Where: Visibility → Fix first → open a fix

A fix page for Add FAQ schema: why it matters, the generated JSON-LD snippet with a copy button, and the list of pages it applies to — **5 · A fix page.** Why it matters, the snippet to paste, and the pages it applies to.

Step 6 of 6

Add FAQs and a comparison, then republish

Give assistants more to quote. FAQs become structured data they cite directly, and a published comparison shows how you stand next to the alternatives. Then republish so the live page catches up.

Suggest FAQs drafts questions and answers from your site. Accept the ones you want, switch them public, or click Add to write your own.
In Playbook, click New comparison → Self-assessment to score yourself against competitors you pick. Then switch it to public under Comparisons.
When the page shows Changes pending, click Republish. Then repeat steps 4 to 6 as your site changes.

Where: Public profile → FAQs · Playbook → New comparison → Republish

6a · FAQs and comparisons. Switch on what you want assistants to quote.

The New self-assessment dialog over the Playbook page with a title, criteria and two competitors selected, and the Start comparison button highlighted — **6b · New self-assessment.** Score yourself against competitors you choose.

The AI agent page marked Changes pending, with two changes since the last publish and the Republish button highlighted — **6c · Republish.** Publish again whenever changes are pending.

Questions people ask

What is an AI search score?

Not a single number. It is how often AI assistants read you, name you and recommend you when buyers ask. Nowen's Visibility overview tracks it as a four-step funnel: your AI agent page published, your site ready for answer engines (a score out of 100), how often assistants read your page, and how many AI answers name you, with your rank among competitors.

Do I need to change my website?

Not to build or publish your AI agent: it reads the public pages you already have. Improving site readiness does mean changes to your site, but each fix comes with a snippet generated for the pages it applies to, so it is a paste rather than a rewrite.

How long does the loop take?

Building the agent takes about an hour, unattended. Publishing is instant. A visibility analysis is a separate run you start from Visibility. How long the fixes take depends on your site and who maintains it.

Which plan do I need?

Building and publishing your AI agent is free, and so is one AI visibility check per company. Re-running the analysis and the fixes it recommends are on the Founder plan. Self-assessment comparisons and the Playbook are on the Business plan. See pricing for the details.

How often should I rerun the analysis?

After you ship a batch of fixes or change important pages. Each rebuild is compared with the previous one, so you can see whether your rank and the answers that name you moved.

Start the loop.

Type your website. Your agent reads it, and you decide what gets published.

Free, no credit card.