Know exactly how a competitor is really positioned.
Before a board meeting, a sales call, or a pricing decision, you need more than their homepage copy.
Give your AI agent a name or a website and get a sourced breakdown of how they position themselves, who they target, and where they're exposed.
What a competitor analysis gives youNot a guess. A sourced breakdown you can act on.
Your agent reads their public presence the way a buyer or an analyst would, then connects it back to your own market and positioning.
Their segments
Which markets they're actually chasing, and how large those markets are.
Their positioning
The case they make for themselves, and where it's strong or thin.
Where you overlap
Direct competitors, indirect ones, and potential partners you hadn't considered.
Where they're exposed
Gaps a buyer would notice if you pointed them out.
Every conclusion is sourced. You can check the reasoning before you rely on it in a room.
When to run oneThe moments a fast, sourced read actually matters.
A competitor analysis is most useful right before you have to make a call: what to say in a demo, how to price a renewal, or whether a new entrant is worth worrying about.
Prepping for a sales call
Know their pitch before the prospect brings it up.
A board or planning meeting
Bring a current, sourced read instead of last quarter's notes.
A new entrant shows up
Find out fast whether they're a real threat or noise.
Benchmarking your own pitch
See your own company through a competitor's eyes, then tighten the story.
Questions people ask
What does a competitor analysis include?
Your competitor's positioning, market segments, products, and where they're vulnerable — plus where you overlap directly and where the overlap is only partial, with the reasoning and sources behind each conclusion.
Do I need to know which competitor to analyze?
Start with a name or a website — your agent takes it from there. It also surfaces competitors you may not have been tracking, including indirect ones.
Is this a one-time report?
No. Your agent keeps watching: when a competitor changes their positioning or starts competing for the same deals, you find out instead of discovering it in a lost deal.
Is it free?
Building your agent and running your first competitor analysis is free. Nowen's paid plans add ongoing tracking and alerts when a competitor moves.
Can I see a head-to-head comparison, not just a summary?
Yes — a scored strength matrix, criterion by criterion, alongside the narrative analysis. See how scoring works in the vendor-research guide.
Walk in knowing more than they expect.
A sourced read on any competitor, ready before your next call — and your agent keeps watching after that, so the next move doesn't catch you off guard.