Zeta Global Unclaimed

Achieve predictable growth and clear ROI through unified data and AI across marketing channels.

Empowers brands to unify and recognize customer identities for targeted marketing.

Transform customer data into actionable insights for targeted marketing.

Transform Anonymous Traffic into Revenue for Publishers.

Unlock outcomes for your clients with AI-driven insights and campaigns that convert at scale.

Maximize ROI and enhance customer relationships through tailored insights and predictive analytics.

Enhance guest experiences and increase loyalty with data-driven insights tailored for the travel industry.

Zeta Financial Services drives customer engagement and acquisition through personalized marketing solutions.

Drive smarter marketing decisions and measurable growth with Zeta Answers' AI-driven insights.

Predict revenue and ROI potential for marketing campaigns with Zeta's intuitive tools.

Zeta Marketing Platform

The Zeta Marketing Platform unifies data and AI across marketing channels to drive predictable growth and ROI. It integrates identity, data, and activation to enable cross-channel marketing at scale. Athena by Zeta extends marketing capabilities with natural voice-activated answers and an adaptive interface integrated with the Zeta Marketing Platform.

• Enhances Customer Engagement
  Utilizes advanced AI to ensure each customer interaction is tailored to individual preferences and behaviors, thereby improving engagement.
• Integrate Marketing Efforts
  Ensures all marketing actions are unified for better tracking and results.
• Tracks Performance Effectively
  Offers detailed insights on campaign effectiveness, allowing marketers to optimize strategies based on data-driven results.
• Maximizes Audience Reach
  Ensures consistent messaging and campaign presence across multiple channels to improve reach and engagement.
• Forecasts Customer Behavior
  Utilizes advanced AI to provide foresight into consumer trends and behaviors, allowing proactive marketing adjustments.
• Enhances Customer Recognition
  Centralizes identity data, ensuring accurate customer recognition and fostering personalized experiences.
• Customize Marketing Experience
  Reshapes around individual marketer goals to enhance efficiency and effectiveness.
• Turn Insights into Action
  Facilitates immediate execution based on real-time insights, enhancing response times.
• Leverage Comprehensive Data
  Enhances targeting and personalization based on extensive consumer data.
• Unifies Customer Data
  Consolidates data from various sources into comprehensive customer profiles to enhance targeting and marketing strategies.
• Delivers Personalized Messaging
  Enables timely, relevant communication with customers, enhancing their overall experience using personalized content.
• Consolidate Tools
  Provides a comprehensive suite for all marketing tasks in a single application.
• Enhance Accessibility
  Allows marketers to receive insights through voice commands, streamlining workflow.
• Monetizes Traffic
  Transforms previously anonymous website visitors into identifiable consumers, maximizing revenue potential.

Zeta Identity

Zeta Identity builds a complete picture of individuals using Zeta’s proprietary identity graph, linking data to identities across channels for real-time activation.

• Link Data To Identities
  Zeta's unique identity graph allows brands to associate individual user behaviors and preferences with accurate identities, enhancing personalized engagement.
• Achieve Instant Identity Matching
  Zeta Identity allows for immediate recognition of customers as they interact across various channels, enabling timely and relevant marketing strategies.
• Streamline Channel Activation
  By unifying data streams, Zeta Identity facilitates seamless activation across multiple marketing channels, ensuring that campaigns are coordinated and effective.
• Protect User Data
  Zeta Identity ensures compliance with privacy regulations while maintaining the effectiveness of data-driven marketing efforts.

Zeta CDP

Zeta CDP unifies data and identity to deliver real-time, activation-ready customer profiles across channels and the customer lifecycle.

• Build Comprehensive Profiles
  Creates a holistic view of each customer through the integration of various data sources, enabling personalized marketing strategies.
• Access Real-Time Customer Insights
  Enhances customer engagement by allowing marketers to act on real-time data, ensuring timely and relevant communication with customers.
• Connect Applications Seamlessly
  Zeta CDP offers a broad range of integrations, facilitating the connection of various applications and channels for streamlined data flow.
• Identify Customers Accurately
  Utilizes a robust identity graph that links data from various touchpoints, improving targeting and tracking for marketing campaigns.
• Simplify Data Configuration
  Empower users to set up and manage data pipelines with minimal coding, reducing dependency on IT teams.
• Drive Data-Driven Decisions
  Equips marketers with in-depth analytics capabilities to measure the performance of campaigns and optimize strategies.

HIRO for Publishers

HIRO for Publishers turns anonymous traffic into revenue by enabling publishers to monetize audience signals across channels. This platform utilizes AI-driven identity mapping to connect traffic to valuable advertising demand, enhancing revenue potential for publishers.

• Maximizes Revenue Opportunities
  HIRO leverages AI to uncover revenue potential from unidentified visitors, directly impacting monetization streams.
• Increases Effective Targeting
  HIRO utilizes stable identifiers to enrich first-party data, significantly improving targeting accuracy and advertising effectiveness.
• Enhances Audience Engagement
  By integrating across channels, HIRO ensures that publishers engage their audience with consistent and personalized messaging for higher retention.
• Unlocks Premium Inventory
  HIRO integrates seamlessly with various supply-side platforms, giving publishers access to high-quality advertising demand.
• Maximizes Visibility and Impact
  By leveraging multiple platforms, HIRO ensures that publisher content is prominently displayed to the right audiences.

Zeta for Agencies

The Zeta Marketing Platform for media agencies unifies identity, intelligence, and activation to deliver scalable, ROI-proving marketing for clients.

• Enhances Targeting Precision
  Utilizes a vast array of real-time data signals to pinpoint customer intent, improving the accuracy of targeting and engagement.
• Achieves Reliable Audience Recognition
  Ensures accurate matching of customer identities across channels for effective marketing strategies without data loss.
• Delivers Personalized Experiences
  Facilitates engagement across multiple channels, ensuring consistent and personalized messaging at every customer touchpoint.
• Validates Marketing Performance
  Provides insights on the effectiveness of campaigns, enabling marketers to make data-driven decisions to enhance results.
• Maximizes Conversion Opportunities
  Leverages predictive insights to engage customers at critical moments in their buying journey, enhancing conversion rates.

Zeta Retail Intelligence

Zeta Retail Intelligence applies identity, data, and predictive insights to help retailers acquire, retain, and grow customers while maximizing ROI. It seamlessly integrates with the Zeta Marketing Platform to provide tailored marketing solutions.

• Empower Personalized Marketing
  Utilize a complete customer profile to tailor interactions and boost customer loyalty through personalized experiences.
• Integrate Shopping Channels
  Leverage combined data to create a seamless customer experience across both digital and physical platforms.
• Identify Ready-to-Buy Customers
  Target high-intent consumers with tailored campaigns based on predictive analytics and behavioral insights.
• Adapt Quickly to Market Changes
  Utilize immediate feedback and insights to optimize marketing strategies and improve overall effectiveness.
• Maximize Results Continuously
  Utilize advanced analytics to consistently refine marketing strategies and improve campaign efficacy.
• Streamline Marketing Efforts
  Efficiently manage and deploy marketing campaigns across various channels to maximize reach and impact.

Zeta Travel & Hospitality Intelligence

Zeta Travel & Hospitality Intelligence uses data-driven insights to maximize revenue, loyalty, and guest experiences across travel brands.

• Enhance Customer Loyalty
  Implement personalized communication strategies to increase customer retention and referrals.
• Boost Revenue Through Offers
  Utilize targeted promotions for additional services to increase overall revenue.
• Anticipate Customer Needs
  Employ predictive analytics to personalize guest experiences and increase satisfaction.
• Expand Market Insights
  Leverage data analytics to explore revenue opportunities and market dynamics.
• Deliver Timely Updates
  Keep guests informed about travel details through automated notifications.
• Map Customer Interactions
  Utilize mapping tools to understand and enhance guest interactions at every touchpoint.

Zeta Financial Services

Zeta for Financial Services enables compliant, personalized marketing that drives acquisition, engagement, and growth across channels.

• Target Right Audiences
  Effectively increase the quality of leads by targeting high-value prospects with precision using AI insights.
• Streamline Operations
  By automating workflows, businesses can focus on strategic initiatives while driving efficiency and effectiveness across marketing efforts.
• Enhance Customer Engagement
  Create coherent customer journeys by integrating personalized messaging across all marketing channels.
• Ensure Regulatory Adherence
  Mitigate risk while engaging customers with tailored marketing strategies that respect privacy and regulatory standards.
• Make Informed Decisions
  Leverage advanced analytics and real-time data to understand customer behaviors and adapt marketing efforts accordingly.
• Increase Conversion Rates
  Engage customers with tailored offers at opportune moments to drive higher conversion rates.

Zeta Answers

Zeta Answers is an AI-powered platform designed to enhance marketing effectiveness through predictive insights and real-time analytics. It bridges the gap between data and actionable outcomes, enabling marketers to optimize campaigns and improve customer engagement at every stage of the journey.

• Identify Top Customers
  Utilize AI to pinpoint customers most likely to engage or purchase, improving targeting accuracy.
• Convert Data to Action
  Harness insights to make informed marketing decisions swiftly, enhancing responsiveness.
• Visualize Customer Journeys
  Track all touchpoints in the customer journey to understand what drives conversions and optimize campaigns.
• Tailor Marketing Tactics
  Customize interactions based on predictive insights for improved customer engagement.
• Access Real-Time Analytics
  Run real-time SQL queries to extract insights rapidly and create actionable reports on demand.

Zeta Results Calculator

A tool that demonstrates measurable outcomes and ROI potential from using the Zeta Marketing Platform.

• Calculate ROI Potential
  Determine your projected return on investment to guide financial decisions in marketing strategies.
• Estimate Conversion Metrics
  Input your metrics to calculate potential conversions, helping you understand the performance of your marketing efforts.
• Simplify Your Calculations
  Easily navigate the tool to derive insights without technical barriers, ensuring accessibility for all users.