YPYellow Pages logo

Yellow Pages Unclaimed

Marketing Technology

www.yellowpages.com

Yellow Pages is a local business directory and marketing platform that helps businesses be found by customers online.

Yellow Pages (YP) is a local business directory and marketing platform that helps businesses reach nearby customers by increasing online visibility and engagement. It maintains a network of online business listings and provides advertising and marketing tools to help businesses appear in search results, manage listings, generate leads, and collect customer reviews. The organization serves small to mid-sized local businesses and consumers seeking local services, offering capabilities to improve local search rankings, manage profiles, and integrate with other software to grow visibility and customer interactions. It is operated by Thryv, Inc., the provider of Yellow Pages digital properties.

To help local businesses connect with customers by enhancing online visibility and providing accessible listing and marketing tools.

What we offer

Thryv Marketing Center

Boosts online presence, attracts customers, and drives business growth.

www.yellowpages.com/marketing-services

Claim Your Listing

Service

Enhance your business visibility and engagement through an optimized Yellow Pages listing.

www.yellowpages.com/claim-your-listing

Market segments

Market size by segment

Growth potential (CAGR)

Local search and listings management

5.14 Billion USD9.65% CAGR

Capabilities to manage and optimize business listings and presence across Google, AI assistants (e.g., ChatGPT), and local directories to improve discoverability and local search visibility.

Reputation and review management

16.73 Billion USD14.5% CAGR

Monitors and automates management and display of online reviews, aggregates review data and supports activities to improve local reputation and customer feedback.

Marketing automation and CRM for small businesses

11.77 Billion USD8.5% CAGR

Marketing automation, email and SMS campaigns, and CRM features that enable small businesses to acquire, nurture, and convert leads.

More information about our offering

Thryv Marketing Center

Thryv Marketing Center is a marketing and sales software platform that helps businesses stand out online, attract more customers, and grow. It offers features such as enhanced local listings, lead generation, automated reviews, custom SEO services, and marketing automation with integrations to over 40 trusted tools.

  • Enhance Search Visibility
    Improve your visibility in local searches, drawing more customers to your business through optimized SEO strategies.
  • Boost Online Discovery
    Ensure your business is easily discoverable on key directories, attracting more local customers.
  • Integrate Seamlessly
    Enhance operational efficiency by connecting Thryv Marketing Center with your existing tools.
  • Streamline Review Collection
    Simplify the process of gathering reviews from customers, enhancing your online reputation effortlessly.
  • Automate Lead Generation
    Save time and effort while Thryv's system manages and optimizes your lead generation across platforms.
  • Automate Appointment Notifications
    Keep your clients informed and reduce no-shows with automated reminders for appointments.
  • Encourage Customer Feedback
    Incentivize customers to leave feedback, strengthening your online presence and credibility.
  • Increase Sales Opportunities
    Personalize your offers to existing customers, turning potential upsell opportunities into sales.
  • Nurture New Customers
    Engage with new customers seamlessly through automated follow-ups that enhance customer loyalty.
  • Close More Deals
    Increase your chances of closing sales with timely follow-ups on estimates provided to prospects.
  • Strengthen Customer Relationships
    Keep the connection alive with customers through timely messages after their purchase.
  • Drive Seasonal Sales
    Capitalize on seasonal trends with targeted promotions that engage customers and increase sales.
  • Improve Payment Collection
    Automate reminders for unpaid invoices, enhancing cash flow management for your business.

Claim Your Listing

A service to claim and optimize your Yellow Pages listing, enabling enhanced branding and business information with social media links, offers, media, location and hours, and direct actions.

  • Showcase Your Brand
    Ensure your business stands out with clear branding and relevant information.
  • Provide Essential Business Info
    Help customers find you easily with accurate location and hours of operation.
  • Encourage Customer Interaction
    Make it easy for customers to contact or engage with your business through direct action buttons.
  • Visual Engagement
    Use images to attract and retain customers by showcasing your offerings.
  • Highlight Offerings
    List your services and products to inform customers what you offer.
  • Build Trust With Customers
    Display your qualifications to enhance credibility among potential customers.
  • Attract Customers With Promotions
    Utilize special offers to drive traffic and increase conversions.
  • Connect With Customers
    Facilitate connections and engagement with customers through social media.

References

Methodology and sourcing behind the figures shown above.

Local search and listings management

Selected near-term market size uses published market reports in the search results. 360iResearch estimates the market at USD 5.14B (2025) with a 9.65% CAGR to 2032. GlobalGrowthInsights reports USD 2.526B (2023) and a 12.97% CAGR to 2032, while a ReliableMarketsize summary (via LinkedIn) cites a lower 4.8% CAGR (2026–2033). The 5.14B / ~9.65% figures were chosen as the primary estimate because they are explicit, recent, and sit between the higher and lower vendor forecasts.

Reputation and review management

Synthesis of industry reports across software- and enterprise-focused segments. The Business Research Company (feedback & reviews management) reports $16.73B in 2025 and ~14.4% CAGR to 2030; Future Market Insights and MarketResearchFuture show mid-single-digit billions for enterprise/software segments (2025–2026) with higher CAGR estimates (≈11.5–15.5%); BusinessResearchInsights (services) reports a smaller services-only estimate but similar CAGR (~14.7%). The $16.73B size reflects the feedback/reviews management software scope closest to the requested segment; the CAGR (≈14.5%) is the midpoint of reported growth rates (11.5–15.5%).

Marketing automation and CRM for small businesses

Primary estimate uses a dedicated small-business CRM market report (BusinessResearchInsights) valuing the global small-business CRM market at USD 11.77 billion in 2026 with an 8.5% CAGR. A broader marketing-automation market report (Precedence Research) shows the overall marketing automation market at ~USD 11.19 billion in 2026 with a 14.2% CAGR and a 40% SME share (SME segment CAGR ~17%), which supports sustained growth for small-business-focused CRM and marketing-automation solutions.

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