Yellow Pages Unclaimed
Yellow Pages is a local business directory and marketing platform that helps businesses be found by customers online.
Yellow Pages (YP) is a local business directory and marketing platform that helps businesses reach nearby customers by increasing online visibility and engagement. It maintains a network of online business listings and provides advertising and marketing tools to help businesses appear in search results, manage listings, generate leads, and collect customer reviews. The organization serves small to mid-sized local businesses and consumers seeking local services, offering capabilities to improve local search rankings, manage profiles, and integrate with other software to grow visibility and customer interactions. It is operated by Thryv, Inc., the provider of Yellow Pages digital properties.
To help local businesses connect with customers by enhancing online visibility and providing accessible listing and marketing tools.
What we offer
Thryv Marketing Center
Boosts online presence, attracts customers, and drives business growth.
www.yellowpages.com/marketing-servicesClaim Your Listing
Enhance your business visibility and engagement through an optimized Yellow Pages listing.
www.yellowpages.com/claim-your-listingMarket segments
Market size by segment
Growth potential (CAGR)
Local search and listings management
Capabilities to manage and optimize business listings and presence across Google, AI assistants (e.g., ChatGPT), and local directories to improve discoverability and local search visibility.
Reputation and review management
Monitors and automates management and display of online reviews, aggregates review data and supports activities to improve local reputation and customer feedback.
Marketing automation and CRM for small businesses
Marketing automation, email and SMS campaigns, and CRM features that enable small businesses to acquire, nurture, and convert leads.
More information about our offering
Thryv Marketing Center
Thryv Marketing Center is a marketing and sales software platform that helps businesses stand out online, attract more customers, and grow. It offers features such as enhanced local listings, lead generation, automated reviews, custom SEO services, and marketing automation with integrations to over 40 trusted tools.
- Enhance Search VisibilityImprove your visibility in local searches, drawing more customers to your business through optimized SEO strategies.
- Boost Online DiscoveryEnsure your business is easily discoverable on key directories, attracting more local customers.
- Integrate SeamlesslyEnhance operational efficiency by connecting Thryv Marketing Center with your existing tools.
- Streamline Review CollectionSimplify the process of gathering reviews from customers, enhancing your online reputation effortlessly.
- Automate Lead GenerationSave time and effort while Thryv's system manages and optimizes your lead generation across platforms.
- Automate Appointment NotificationsKeep your clients informed and reduce no-shows with automated reminders for appointments.
- Encourage Customer FeedbackIncentivize customers to leave feedback, strengthening your online presence and credibility.
- Increase Sales OpportunitiesPersonalize your offers to existing customers, turning potential upsell opportunities into sales.
- Nurture New CustomersEngage with new customers seamlessly through automated follow-ups that enhance customer loyalty.
- Close More DealsIncrease your chances of closing sales with timely follow-ups on estimates provided to prospects.
- Strengthen Customer RelationshipsKeep the connection alive with customers through timely messages after their purchase.
- Drive Seasonal SalesCapitalize on seasonal trends with targeted promotions that engage customers and increase sales.
- Improve Payment CollectionAutomate reminders for unpaid invoices, enhancing cash flow management for your business.
Claim Your Listing
A service to claim and optimize your Yellow Pages listing, enabling enhanced branding and business information with social media links, offers, media, location and hours, and direct actions.
- Showcase Your BrandEnsure your business stands out with clear branding and relevant information.
- Provide Essential Business InfoHelp customers find you easily with accurate location and hours of operation.
- Encourage Customer InteractionMake it easy for customers to contact or engage with your business through direct action buttons.
- Visual EngagementUse images to attract and retain customers by showcasing your offerings.
- Highlight OfferingsList your services and products to inform customers what you offer.
- Build Trust With CustomersDisplay your qualifications to enhance credibility among potential customers.
- Attract Customers With PromotionsUtilize special offers to drive traffic and increase conversions.
- Connect With CustomersFacilitate connections and engagement with customers through social media.
References
Methodology and sourcing behind the figures shown above.
Local search and listings management
Selected near-term market size uses published market reports in the search results. 360iResearch estimates the market at USD 5.14B (2025) with a 9.65% CAGR to 2032. GlobalGrowthInsights reports USD 2.526B (2023) and a 12.97% CAGR to 2032, while a ReliableMarketsize summary (via LinkedIn) cites a lower 4.8% CAGR (2026–2033). The 5.14B / ~9.65% figures were chosen as the primary estimate because they are explicit, recent, and sit between the higher and lower vendor forecasts.
- Local Listing Management Software Market size was estimated at USD 5.14 billion in 2025; CAGR 9.65% to reach USD 9.81 billion by 2032.
- Local Listing Management Software Market was valued at USD 2,526.24 million in 2023 and projected to reach USD 7,570.96 million by 2032 (CAGR 12.97%).
- The Local Listing Management Software market is expected to grow annually by 4.8% (CAGR 2026 - 2033).
Reputation and review management
Synthesis of industry reports across software- and enterprise-focused segments. The Business Research Company (feedback & reviews management) reports $16.73B in 2025 and ~14.4% CAGR to 2030; Future Market Insights and MarketResearchFuture show mid-single-digit billions for enterprise/software segments (2025–2026) with higher CAGR estimates (≈11.5–15.5%); BusinessResearchInsights (services) reports a smaller services-only estimate but similar CAGR (~14.7%). The $16.73B size reflects the feedback/reviews management software scope closest to the requested segment; the CAGR (≈14.5%) is the midpoint of reported growth rates (11.5–15.5%).
- Market size $16.73 billion in 2025; expected $33.45 billion in 2030 at CAGR 14.4%.
- Industry Size (2026): USD 5.99 Bn; CAGR (2026 to 2036): 15.5%.
- 2024 Market Size $5.8 Billion; 2025 Market Size $6.47 Billion; CAGR (2025 - 2035) 11.54%.
- In 2026, the global Online Reputation Management Services Market is estimated at USD 0.37 Billion; CAGR of 14.69% to 2035.
Marketing automation and CRM for small businesses
Primary estimate uses a dedicated small-business CRM market report (BusinessResearchInsights) valuing the global small-business CRM market at USD 11.77 billion in 2026 with an 8.5% CAGR. A broader marketing-automation market report (Precedence Research) shows the overall marketing automation market at ~USD 11.19 billion in 2026 with a 14.2% CAGR and a 40% SME share (SME segment CAGR ~17%), which supports sustained growth for small-business-focused CRM and marketing-automation solutions.
Related Organizations
- BI
Birdeye Inc
Birdeye is a platform that helps multi-location brands manage online presence and reputation across locations.
birdeye.com - B
BrandYourself
Privacy and online reputation management company helping people protect and improve their online presence.
www.brandyourself.com - BL
BrightLocal Ltd
BrightLocal provides local SEO tools and services for agencies, brands, and local businesses.
www.brightlocal.com - CG
CI Web Group
CI Web Group is a full-service AI-powered digital marketing and web solutions partner for trades and home-service businesses.
www.ciwebgroup.com - DA
Digital Ash Agency
Healthcare-focused branding and marketing agency helping medical practices attract patients and grow through digital strategy.
www.digitalashagency.com - E
EmbedSocial
EmbedSocial provides GBP management, review aggregation, and local SEO analytics for multi-location brands and agencies.
embedsocial.com