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xGrowth Pty Ltd Unclaimed

GTM consultancies

xgrowth.com.au

South Melbourne, VIC, Australia

APAC-based B2B growth agency specializing in ABM and GTM strategies for mid-market and enterprise tech companies.

xGrowth is an APAC-based B2B growth agency focused on helping technology companies win larger, more strategic accounts. We partner with B2B buyers across APAC to design and execute account-based marketing and go-to-market programs that align marketing, sales and customer success. Our team works with mid-market and enterprise technology brands to build data-informed strategies, targeted campaigns and scalable revenue engines. We provide strategic guidance, campaign execution and enablement capabilities that accelerate growth, improve account penetration and increase share of wallet. We emphasize deep account insight, personalised messaging, and cross-functional collaboration to deliver measurable ROI for clients.

To help B2B technology companies win larger, strategic accounts by aligning marketing and sales through ABM and go-to-market programs.

What we offer

Account-Based Marketing (ABM) Services

Service

Accelerate B2B deal closures through tailored Account-Based Marketing strategies.

xgrowth.com.au/abm-services/

Market segments

Market size by segment

Growth potential (CAGR)

Account-based marketing

1.15 Billion USD11.94% CAGR

Targeted programs and campaigns that engage named accounts through personalised messaging, ICP development, IP-targeted ads, landing pages and coordinated multi-channel outreach to win and expand strategic B2B accounts.

Account intelligence and intent

2.93 Billion USD18.2% CAGR

Capabilities to generate actionable account insights, prioritise targets and detect buying intent using data-driven analytics, customised list building and intent-based signals to inform messaging and outreach.

Demand generation and paid media

96.7 Billion USD12% CAGR

Demand-creation activities across digital channels including LinkedIn growth strategy, social and display advertising, conversion-focused landing pages and deal-based marketing to accelerate pipeline.

Sales enablement and customer expansion

7 Billion USD16.4% CAGR

Sales enablement content, go-to-market strategic roadmapping and customer marketing programs designed to accelerate deal close rates, increase account penetration and expand share of wallet.

More information about our offering

Account-Based Marketing (ABM) Services

xGrowth provides Account-Based Marketing (ABM) services to help B2B technology firms land and expand larger deals. The offering includes tailored ABM campaigns, ICP development, sales enablement, customer expansion programs, and go-to-market strategy integration, delivering data-driven insights and revenue-focused outcomes across mid-market and enterprise accounts.

  • Engage High-Value Accounts
    Develop exclusive campaigns to capture and nurture key accounts through tailored strategies.
  • Maximize Customer Value
    Build deeper relationships and identify opportunities to enhance revenue within existing accounts.
  • Align Marketing and Sales
    Develop resources that empower sales teams and expedite deal closures.
  • Enables Consistent Growth
    Creates a clear pathway for market entry that aligns with business objectives, ensuring sustained success.
  • Inform Targeting Strategies
    Utilize insights to refine outreach and engagement strategies for maximum impact.
  • Accelerate Pipeline Growth
    Implement targeted strategies to expedite the sales cycle and secure larger transactions.
  • Expand Professional Networks
    Leverage LinkedIn for targeted outreach and networking with decision-makers.
  • Enhance Engagement Rates
    Craft compelling content that resonates with decision-makers and drives conversions.
  • Target Active Buyers
    Utilize intent data to engage prospects at the right moment in their buying journey.
  • Increase Conversion Rates
    Create optimized landing pages focused on driving action from targeted accounts.
  • Boost Brand Visibility
    Implement integrated ad campaigns that reinforce brand presence among target accounts.
  • Informs Strategic Decisions
    Utilizes market research and analytics to guide product development, pricing, and promotional strategies.
  • Targeted Outreach
    Create a focused list of potential accounts aligned with strategic business objectives.
  • Precision Targeting
    Deliver targeted advertising to specific accounts to enhance visibility and engagement.

References

Methodology and sourcing behind the figures shown above.

Account-based marketing

Estimate based primarily on reported market figures in the provided search results. Mordor Intelligence reports a market size of USD 1.15 billion in 2026 and forecasts 11.94% CAGR to 2031. IndustryARC reports USD 0.904 billion in 2023 rising to USD 1.86 billion with ~12% CAGR to 2030. Both sources align near a ~1.0–1.2 billion current market and ~12% multi-year CAGR, so the market size is taken as USD 1.15B and growth potential as ~11.94% CAGR.

Account intelligence and intent

Primary source (MarketsandMarkets) reports the account intelligence market at $2.1B in 2024 rising to $4.8B by 2029 (18.2% CAGR). I projected a 2026 market size by applying that 18.2% CAGR to 2024 (≈$2.93B). Broader industry reports for adjacent categories (sales intelligence; MarketGrowthReports) show similar multi-billion market sizes and CAGRs in the mid-single to high-teens range, corroborating strong growth potential.

Demand generation and paid media

Used two explicit market references in the search results: PSMarketResearch’s online advertising market (USD 450.8B in 2025, CAGR 12.5%) as a proxy for total paid-media spend, and BusinessResearchInsights’ demand generation software market (USD 6.56B in 2026, CAGR 11.32%). Estimated the “demand generation and paid media” segment as a subset of online advertising (assumed ~20% attributable to demand-creation paid media and related services) plus the standalone demand-generation software market: 0.20 * 450.8 + 6.56 ≈ USD 96.7B. Growth potential (CAGR ~12.0%) is a weighted blend of online advertising CAGR (12.5%) and demand-generation software CAGR (11.32%), rounded to one decimal.

Sales enablement and customer expansion

Primary sources in the provided results estimate the sales enablement platform market at roughly $6.9–7.4B around 2025–2026 and forecast strong expansion driven by AI and cloud adoption. FutureMarketInsights and CoherentMarketInsights both report ~USD 7B (2026) and a 16.4% CAGR; other reports show lower (13.6%) and higher long‑range forecasts. I selected a current market size of ~7.0 billion USD (midpoint of cited 6.9–7.4B figures) and a growth potential of 16.4% CAGR based on multiple independent forecasts in the results.

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