xAmplify

Maximize partner performance and streamline collaboration with xAmplify’s PRM platform.

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Empower partners with TCMA to automate and optimize co-branded marketing campaigns.

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Effortlessly manage your partners with Open Source PRM, offering full control and customization.

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Streamline marketing efforts and boost partner engagement with automated campaigns.

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Maximize partner engagement and revenue through managed customer success services.

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Streamline your partner ecosystem with powerful integrations for seamless data flow and enhanced collaboration.

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Streamline marketing efforts and boost growth for managed service providers with xAmplify's MSP platform.

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Design and management of partner programs and PRM capabilities to enable partner onboarding, collaboration, secure data sharing, and partner-facing analytics to drive channel revenue.

Products: PRM Software, Open Source PRM, CSaaS (Customer Success as a Service)

Tools for co-branded campaign creation and execution, MDF administration, email and event marketing, microsites, and social syndication to drive partner-led demand.

Products: TCMA (Through-Channel Marketing Automation), Marketing Automation, MSP

Analytics, AI-driven recommendations, health scoring, revenue attribution, and real-time dashboards that surface partner performance, at-risk deals, and prioritized revenue opportunities.

Products: PRM Software, CSaaS (Customer Success as a Service), Marketing Automation

Integrations with major enterprise systems and partner go-to-market programs that enable deployment across existing stacks and enrich platform data sources.

Products: Integrations, PRM Software, Open Source PRM

PRM Software

PRM Software is xAmplify's core partner relationship management platform for B2B businesses. It enables onboarding, enablement, deal registration, and co-selling across a network of partners, with built-in Through-Channel Marketing Automation (TCMA), MDF management, and partner analytics. The platform includes a white-label partner portal, secure data sharing, and role-based access to streamline collaboration and revenue growth across multi-partner ecosystems.

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• Automate Co-Branded Campaigns
  Facilitate joint marketing efforts with automation, ensuring partners effectively engage with their audiences.
• Protect Partner Deals
  Ensure that partners' deal submissions are secured against third-party competition.
• Customize Partner Access
  Ensure your partner portal reflects your brand identity and enhances partner engagement.
• Leverage AI Insights
  Use intelligent data to proactively manage partner relationships and maximize performance.
• Deliver Data-Driven Insights
  Oliver AI generates actionable insights tailored to partner performance, ensuring channel managers have the necessary information to increase partner effectiveness and revenue.
• Identify Risks Early
  Proactively detects potential churn in partner relationships, enabling timely interventions to maintain partner engagement and deal success.
• Prioritize Revenue Initiatives
  Identifies key revenue opportunities for each partner, enabling data-driven decisions on resource allocation and investment for maximum impact.
• Sync Data Seamlessly
  Automatically match partner data and tracking with your existing CRM systems to streamline operations.
• Foster Quick Partner Enablement
  Use structured training and support systems to ensure partners are equipped for success.
• Measure Partner Impact
  Gain insights into how each partner contributes to revenue, supporting data-driven decision making.
• Streamline Partner Engagement
  Oliver AI automates outreach and follow-up actions, freeing channel managers to focus on strategy while ensuring partners receive timely support.
• Access Actionable Data Instantly
  Offers an overview of partner performance and engagement levels, helping to identify trends and adjust strategies promptly.
• Streamline Fund Management
  Easily administer marketing funds to empower partners for promotional activities.
• Maximize Partner Effectiveness
  Scores partner engagement in real-time, allowing channel managers to focus on high-potential relationships and drive increased collaboration.
• Stay Updated on Partner Health
  Provides channel teams with actionable insights every week, ensuring they remain informed on partner dynamics to improve engagement.
• Enhance Engagement Strategies
  Facilitates tailored follow-ups and actions based on partner engagement levels, optimizing overall program effectiveness.

TCMA (Through-Channel Marketing Automation)

TCMA is xAmplify's built-in Through-Channel Marketing Automation that enables partners to run co-branded campaigns, share content, and manage leads at scale. It provides pre-built campaign templates, automated email sequences, campaign performance tracking, and MDF tied to campaign execution.

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• Automate Co-Branded Email Campaigns
  Streamline marketing communications through automated emails, enabling partners to deploy messages tailored to their audience quickly.
• Track Campaign Performance
  Gain insights into each campaign's effectiveness with detailed performance metrics that help partners optimize their strategies.
• Manage Leads Across Partners
  Coordinate and manage leads efficiently across various partners, ensuring no opportunities are missed and helping maximize conversion rates.
• Link MDF to Campaign Execution
  Allocate marketing development funds effectively by connecting proof of campaign execution directly to MDF claims.
• Utilize Industry-Specific Templates
  Access a variety of pre-built marketing templates tailored to specific industries, making campaign creation faster and more relevant.

Open Source PRM

Open Source PRM is the world's first open-source Partner Relationship Management software. It allows businesses to deploy and manage partner ecosystems with full control over data and customizations, enabling a transparent and community-driven approach to partner management.

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• Gain Full Data Control
  Self-hosting allows businesses to maintain complete control over their partner data, ensuring compliance and security.
• Leverage Community Contributions
  Benefit from continuous improvements and features added by a global community of developers.
• Simplify Partner Onboarding
  Easily manage partner registrations and approvals, allowing new partners to start quickly and effectively.
• Enhance Partner Collaboration
  Provide partners with collaborative tools to share insights, updates, and resources efficiently.
• Automate Deal Tracking
  Keep track of partner deal progress and statuses seamlessly, facilitating better management.
• Track MDF Requests
  Easily manage and track requests for marketing funds, ensuring efficient use of resources.
• Custom Monitor Performance
  Tailor dashboards to view critical KPIs and metrics relevant to your partner ecosystem.

Marketing Automation

Marketing Automation is a unified platform designed to automate marketing campaigns for MSPs, integrating campaigns, data, integrations, and AI-driven insights to drive faster execution and measurable revenue growth.

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• Optimize Campaigns Automatically
  Leverage AI to continuously analyze campaign performance and recommend adjustments that maximize engagement and ROI.
• Track Campaign Success
  Gain valuable insights into campaign performance and partner engagement metrics in real-time, allowing for data-driven decisions.
• Sync All CRM Data
  Ensure real-time data flow between your CRM and marketing platform for seamless management of leads and attribution.
• Launch Multi-Channel Campaigns
  Execute campaigns across email, social media, and events from a single canvas, ensuring cohesive messaging and engagement.
• Capture & Route Leads Efficiently
  Automatically capture leads from various channels and route them to the appropriate workflows, enhancing response times and conversion rates.
• Create Campaigns in Minutes
  Utilize a flexible template engine that allows users to design and deploy high-impact campaigns and landing pages effortlessly.
• Manage Marketing Funds Effectively
  Streamline the allocation and tracking of marketing development funds, ensuring insights into funding effectiveness and ROI.

CSaaS (Customer Success as a Service)

CSaaS is the managed execution layer that accelerates xAmplify PRM investments by providing dedicated success managers, hands-on campaign execution, onboarding enablement, and real-time analytics to improve partner engagement and revenue outcomes.

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• Ensure Partner Support
  Work directly with dedicated customer success managers who facilitate onboarding, training, and ongoing support to maximize partner satisfaction and performance.
• Drive Campaigns Efficiently
  Utilize a structured and optimized process to execute marketing campaigns that engage partners and elevate outreach efficiency.
• Accelerate Time-to-Value
  Implement effective onboarding processes and training programs that prepare partners to utilize xAmplify features rapidly and effectively.
• Track Campaign Effectiveness
  Monitor and analyze performance metrics in real-time, facilitating informed decisions and strategic adjustments to maximize campaign success.
• Centralize Marketing Resources
  Access a variety of marketing assets and collateral from a single source, enabling quick deployment and coherence in brand messaging.
• Leverage Data Insights
  Access comprehensive performance insights that inform future campaign strategies and improve overall partner engagement efficiency.

Integrations

Integrations connects xAmplify with 50+ native platforms and uses MCP (Model Context Protocol) to translate and connect systems. It enables real-time data sync, CRM/PSA/marketing tool connections, and end-to-end data ownership with strong security.

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• Connect Over 50 Platforms
  Easily integrate with popular CRMs and marketing tools to enhance collaboration and streamline workflows.
• Maintain Complete Control
  Enjoy robust security features while ensuring that your data remains secure and fully owned within your ecosystem.
• Ensure Robust Security
  Benefit from top-tier security measures designed to protect your data and comply with industry standards.
• Automate Data Flow
  Seamlessly connect your existing CRM systems and marketing tools for efficient data management and reporting.
• Simplify Integrations
  Use MCP to effortlessly connect and translate between systems, eliminating custom integration work.
• Achieve Instant Data Updates
  Experience near-instant data synchronization across your integrated platforms, enhancing operational efficiency.

MSP

MSP is xAmplify’s marketing automation offering tailored for managed service providers, unifying multi-vendor campaigns, CRM/PSA integration, lead management, MDF, and analytics to drive MSP growth.

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• Enhance Decision-Making
  Utilize advanced AI insights to make informed decisions that improve operational efficiency and campaign effectiveness.
• Unify Data Management
  Integrate customer relationship and project management tools to ensure a cohesive approach to managing customer interactions.
• Personalize Partner Experience
  Adapt marketing strategies automatically based on partner interactions to enhance engagement and retention.
• Maximize Revenue Opportunities
  Systematically capture and manage leads to optimize conversion rates and drive revenue growth across different sales stages.
• Targeted Outreach
  Implement marketing campaigns specifically designed for MSP needs, enhancing engagement with relevant messaging.
• Streamline Funding Usage
  Oversee marketing development funds effectively to maximize budget utilization and assess return on investment.
• Centralize Vendor Strategies
  Coordinate marketing activities and performance metrics for all vendors seamlessly to ensure aligned strategies and outcomes.
• Expand Brand Reach
  Amplify your brand's visibility by syndicating social media content to engage broader audiences effectively.