Wynter

Help teams make more informed marketing and go-to-market decisions with fast feedback from verified B2B buyers.

Get an AI-based assessment to help evaluate the quality of your messaging.

Identify interchangeable messaging and uncover claims that can help your brand stand out from competitors.

Keep your understanding of ideal customer profiles current through ongoing research.

Learn to create B2B messaging that resonates with target customers, stands out, and supports stronger sales, awareness, and engagement.

Original marketing research campaigns that include survey design, data acquisition, analysis, qualitative interviews, and data visualization to generate actionable insights and owned research assets.

Products: ICP Pulse, Wynter

Evaluation of marketing messaging for clarity, relevance, value, and differentiation through buyer feedback and automated assessments.

Products: AI Messaging Grader, AI Sameness Checker, Wynter

Collection and analysis of competitor positioning, activity, market dynamics and signals to inform product, pricing and go-to-market strategy.

Products: AI Sameness Checker, Wynter

Evaluation of websites, landing pages, pricing pages, and concepts with target users to uncover usability issues, comprehension gaps, preferences, and purchase barriers.

Products: Wynter

Structured certification programs and training that provide curriculum, expert-led tuition, practical resources, and industry-recognized credentials to validate product marketing skills.

Products: B2B Messaging Course

Wynter

Wynter is a B2B market research platform for gathering feedback from verified professionals who match a team’s target audience. Teams use it for ICP and buyer surveys, brand tracking, message and preference tests, landing and pricing page tests, user testing, and customer interviews. Studies can target participants by role, seniority, industry, company size, and geography, with results typically delivered in 12–48 hours. The platform supports self-serve research using templates or custom questions, as well as managed research services through Wynter Black for study planning, setup, analysis, and reporting.

• Reach Verified B2B Buyers
  Gather research from professionals selected to fit the intended audience, with identity verification and quality checks designed to help ensure responses come from relevant participants.
• Validate Messaging With Target Buyers
  Learn how target buyers perceive messaging and why it resonates or falls short, helping teams identify unclear claims and refine copy before launch.
• Uncover Buyer Needs And Priorities
  Gather evidence about what target customers need, value, and consider when buying, helping teams understand buyer challenges, motivations, and market assumptions.
• Compare Concepts With Target Buyers
  Use buyer preferences and explanations to identify appealing concepts and understand objections before putting an option into market.
• Measure Brand Movement Over Time
  Establish a baseline and compare later measurements to assess changes in how target customers know and perceive a brand relative to competitors.
• Hear Buyer Perspectives Firsthand
  Explore buyer experiences and motivations through direct conversations with professionals selected to match the target audience.
• Improve Landing Page Clarity And Value
  Use buyer feedback to find page content that is unclear or unconvincing and identify missing information, proof points, or messages that may help persuade buyers.
• Clarify Pricing And Purchase Barriers
  Learn how buyers interpret plans, pricing, and value, and identify unanswered questions or barriers that may prevent them from choosing a plan.
• Understand Scores And Buyer Reasoning
  Pair measurable responses with buyer explanations to see both how a message or option performed and why participants responded as they did.
• Get Research Results In 12–48 Hours
  Receive feedback quickly enough to inform active marketing and go-to-market decisions without waiting weeks for research.
• Align Research With Your Roadmap
  Work with a dedicated strategist to prioritize research questions, plan studies, review program learnings, and communicate findings to leadership.
• Get Expert Help Running Research
  Receive support with study materials, project setup, recruiting, analysis, reporting, and recommendations, reducing the work required to run a research program.
• Observe Target Buyers Evaluating Pages
  See how potential buyers react to a site or product and gather feedback on its content, design, and usability.
• Launch Studies Without Scoping Calls
  Create and launch common research studies through a self-serve workflow, using templates or custom questions to fit the research need.
• Turn Research Findings Into Reports
  Review prepared summaries and reporting that bring together research results, buyer quotes, and relevant comparisons to support decisions and communication.
• Get Ongoing Research Guidance
  Ask research and messaging questions through a private channel and receive strategist guidance, alongside relevant market and competitive findings.
• Choose A Research Purchasing Plan
  Choose individual studies as needed or use an annual plan with credits for different tests and audience levels.

AI Messaging Grader

A free AI tool from Wynter for grading messaging and providing an assessment of its quality.

• Assess Messaging Quality
  Get an AI-generated grade for your messaging to help evaluate its quality.

AI Sameness Checker

Wynter’s free tool analyzes a homepage and up to four competitor pages to measure how interchangeable their messaging is. It scores overlap across category, audience, promise, claims, and proof, and provides a Sameness Index from 0 to 100. The report separates wording overlap from positioning overlap, identifies claims only you make and claims everyone makes, and compares the score with 445 category leaders across 61 B2B categories.

• Measure Messaging Overlap Across Five Layers
  See how closely your messaging aligns with competitors across category, audience, promise, claims, and proof, helping pinpoint where your positioning overlaps.
• See How Interchangeable Your Messaging Is
  Use a single score to understand how distinctive your messaging appears against the competitors analyzed, from clearly unique to highly interchangeable.
• Find Unique Claims And Common Messaging
  See which claims are distinctive within your competitor set and which are shared across it, helping surface potential points of difference and messaging that may blend into the category.
• Separate Shared Positioning From Shared Phrases
  Understand whether the overlap comes from similar positioning expressed in different words or from repeated phrasing, so you can identify the type of messaging issue shown in the report.
• Compare Your Score With B2B Category Leaders
  Put your score in context by comparing it with the benchmark of 445 category leaders across 61 B2B categories.

ICP Pulse

ICP Pulse is Wynter’s always-on ideal customer profile (ICP) research offering, providing ongoing research about ideal customer profiles.

• Keep ICP Insights Current
  Use ongoing ICP research to maintain a current understanding of ideal customer profiles.

B2B Messaging Course

A free course that teaches principles and techniques for creating effective B2B messaging that resonates with target customers. Lessons cover audience understanding, pain points and aspirations, strategic narrative, positioning, messaging layers, copy, storytelling, personas, jobs-to-be-done, messaging alignment, and data-driven testing and optimization. Participants can access an official workbook and slides, and complete an exam to earn a course certificate.

• Tailor Messaging To Buyer Needs
  Develop a deeper understanding of the audience’s challenges and aspirations and use that understanding to create messaging suited to their needs.
• Build Distinctive, Conversion-Focused Messaging
  Learn principles and techniques for developing strategic narrative, positioning, and copy designed to capture attention, distinguish the message, and support conversions.
• Define Buyer Personas And Jobs
  Learn to develop, validate, and use buyer personas and connect messaging to the jobs those customers need to accomplish.
• Test And Improve Messaging
  Apply a data-driven approach to testing and optimizing messaging, helping assess its impact and improve its effectiveness.
• Create More Memorable Messages
  Use storytelling techniques to build emotional connections with the audience and make messages more memorable and impactful.
• Learn A Range Of Messaging Topics
  Work through a curriculum spanning messaging fundamentals and strategy, messaging layers and alignment, positioning, trends and point of view, and a Q&A session.
• Access The Course For Free
  Learn the course material at no cost through the online lessons.
• Use Course Workbook And Slides
  Receive the official workbook and slides with course strategies and insights to support learning and message development.
• Earn A Course Certificate
  Complete the course exam after watching the lessons to put the material to the test and earn a B2B messaging course certificate.