WPMU DEV Unclaimed
Melbourne, Victoria, Australia
WordPress-focused platform delivering plugins, hosting, and site-management tools for developers and agencies.
WPMU DEV is a WordPress-focused software and services company providing tools and services for web developers, agencies, and freelancers. Since 2006, the organization has offered a global suite of hosting, site management, automation, and support services designed to help teams deploy, monitor, and maintain WordPress sites across multiple client projects. It operates as part of Incsub, a remote-friendly company with a worldwide team, and maintains a strong commitment to developer-friendly tooling, reliable infrastructure, and professional support. The organization emphasizes collaboration, continuous innovation, and delivering end-to-end solutions for developers and agencies worldwide.
Made for web developers, by web developers.
What we offer
Unlimited Hosting
Affordable hosting for 50+ WordPress sites on one server from $15/month.
wpmudev.com/hosting/unlimited-hosting/Dedicated Hosting
Get high-performance WordPress hosting with full isolation.
wpmudev.com/hosting/dedicated-hosting/EmDash Hosting
Easily host and manage unlimited EmDash sites with familiar WordPress tools.
wpmudev.com/emdash-hosting/The Hub
Effortlessly manage multiple WordPress sites with automated features and branded client support.
wpmudev.com/site-management/Hub Client
Transform client support with a white-labeled portal for requests and interactions.
wpmudev.com/project/the-hub-client/Reseller
Automate and scale your business by reselling WPMU DEV products under your own brand.
wpmudev.com/reseller/Smush Pro
Enhance website performance through advanced image optimization and delivery.
wpmudev.com/project/wp-smush-pro/Forminator Pro
Create custom forms, collect payments, and engage users with interactive features.
wpmudev.com/project/forminator-pro/Defender Pro
Secures WordPress sites with automated defense against threats.
wpmudev.com/project/wp-defender/Hummingbird Pro
Enhances website speed and performance using advanced optimization tools.
wpmudev.com/project/wp-hummingbird/SmartCrawl Pro
Enhance your site's visibility and performance with advanced SEO tools and auto-fixes.
wpmudev.com/project/smartcrawl-wordpress-seo/Branda Pro
Transform and customize your WordPress site with Branda Pro's white-label branding tools.
wpmudev.com/project/ultimate-branding/Beehive Pro
Get centralized insights and streamline your decision-making with Beehive Pro's analytics tools.
wpmudev.com/project/beehive-analytics-pro/Hustle Pro
Capture leads efficiently with targeted pop-ups and smart triggers.
wpmudev.com/project/hustle/Snapshot Pro
Automated backups provide peace of mind and easy recovery for WordPress sites.
wpmudev.com/project/snapshot/Shipper Pro
Effortlessly migrate WordPress sites with one-click transfers and multisite support.
wpmudev.com/project/shipper-pro/Expert Services
Access expert support for WordPress challenges and tasks on demand.
wpmudev.com/expert-services/Domains
Sell domains and grow your revenue with competitive pricing and management tools.
wpmudev.com/domains/pricing/Site Templates
Launch professional WordPress sites in seconds with customizable templates.
wpmudev.com/site-templates/White Label Reports
Create branded client reports effortlessly and enhance client communication.
wpmudev.com/reports/Market segments
Market size by segment
Growth potential (CAGR)
Managed WordPress hosting
Cloud-hosted WordPress hosting with auto-scaling, CDN, enterprise-grade security, uptime guarantees and built-in site management.
WordPress security and backup
Capabilities for malware detection and removal, web application firewall, two‑factor authentication, automated and incremental backups, safe repair, and managed incident response.
Website performance and media optimization
Image compression and format conversion, bulk optimization, performance monitoring and infrastructure features to reduce page load times and improve user experience.
Agency management and white label services
Centralized site and client management for agencies including white‑label client portals, branded reporting, bulk plugin management, client billing, reseller storefronts, and prebuilt site templates.
Digital demand generation and conversion optimization
Marketing capabilities that drive and convert online demand through SEO, paid advertising, conversion optimization, and automated lead nurturing.
More information about our offering
Unlimited Hosting
WordPress hosting that scales across many sites on one server. Plans start at $15/month for 50+ sites, with a lower per-site cost as you add more sites.
- Host 50+ SitesEasily manage multiple WordPress sites on a single high-performance server.
- Maximize ValueUnlock premium hosting features without the hefty price tag.
- Affordable Per-Site CostReduce operational costs while hosting numerous sites together.
- All-In-One ManagementUse powerful management tools tailored for seamless WordPress operations.
- Scale EffortlesslyAdjust your hosting resources seamlessly as your site needs grow.
Dedicated Hosting
High-performance WordPress hosting with full isolation per site to maximize performance.
- Maximize PerformanceEach site runs in its own environment, ensuring it does not compete for resources, leading to optimal performance.
- Ensure Fast Loading TimesBuilt for speed and efficiency, designed to handle the demands of high-traffic sites effectively.
- Eliminate Resource SharingEnjoy dedicated CPU and RAM, providing consistent performance even during peak traffic.
- Safeguard Your SiteProtect your WordPress site from malicious attacks and ensure its availability.
- Streamline DevelopmentReduce risks by testing changes before going live.
EmDash Hosting
Install and host as many EmDash sites as you want, built on the same WordPress setup with tools you already use.
- Host Unlimited SitesEnjoy the flexibility to create as many EmDash projects as needed without limitations.
- Leverage Existing ToolsWork within a familiar environment, ensuring a smooth transition to EmDash hosting.
- Installs InstantlyGet your projects up and running in no time with easy installation.
- Protect Your SitesAutomatic and secure backups for peace of mind during site management.
- Setup Email SeamlesslyTransactional emails are pre-configured to work out of the box for every EmDash site.
The Hub
Central WordPress site management platform for automated updates, performance monitoring, backups, and branded client reporting across multiple sites.
- Enhance SecurityThis feature provides an additional layer of security for user accounts, reducing the risk of unauthorized access.
- Ensure Data SafetyThis feature provides peace of mind as your data is securely backed up offsite, allowing for quick recovery and preventing loss.
- Enhance Site SpeedEnsure your sites load quickly and remain operational with real-time performance monitoring and optimization tools.
- Reduce Maintenance EffortAutomated updates ensure your sites are secure and running the latest features without manual intervention.
- Save TimeEfficiently update, install, or remove plugins across multiple sites in a single action, saving you valuable time.
- Streamline BillingCentralized billing capabilities allow you to easily manage client accounts and invoices, all within the platform.
- Impress ClientsDeliver beautifully crafted reports under your own branding, enhancing professionalism and client relationships.
- Improve SEOAutomatically identifying and fixing broken links helps maintain site integrity and boosts your SEO performance.
- Improve WorkflowFacilitate teamwork by allowing various team members to manage and collaborate on client projects in one place.
Hub Client
White-labeled client portal enabling clients to submit and track requests and view related data within The Hub.
- Enhance Brand VisibilityDeliver all services through a polished portal that reflects your agency's brand, creating a professional touch for clients.
- Streamline OperationsConnect support issues, site management, and billing into one cohesive system, enhancing team collaboration.
- Manage Client AccessCustomize user permissions to ensure clients have appropriate access to features and billing information.
- Simplify Client CommunicationAllow clients to submit requests through email, streamlining the process and reducing confusion.
- Easily Track Client RequestsKeep a detailed log of all client interactions for improved service and accountability.
- Personalize Client ExperienceEnhance client engagement by allowing full customization of the portal appearance.
Reseller
End-to-end automated white-label deployment and billing for reselling hosting, domains, templates, SEO, and more within The Hub.
- Sell Diverse ProductsEasily sell a range of products tailored to your clients' needs and increase your service offerings.
- Personalize Billing ExperienceImplement your branding on client transactions and automate financial management.
- Boost Your RevenueLeverage our tools to increase your income without extensive upfront costs.
- Create Your Own PortalDeliver a custom-branded interface for client interactions and support.
- Expand Domain OfferingsInclude a wide variety of domain names to attract more clients.
- Automate Client ReportingGenerate and send white-labeled reports detailing client performance metrics.
- Provide Branded SupportOffer client support under your brand, ensuring a seamless customer experience.
Smush Pro
Unlock powerful image optimization with Smush Pro, the #1 image optimizer for WordPress, offering up to 5X optimization, faster delivery, and automatic image enhancements.
- Reduce Image File SizesAutomatically compress images up to 5X, drastically improving load times and site performance.
- Serve Images FasterImages are delivered from the nearest CDN node, reducing load times for users regardless of their location.
- Serve WebP and AVIF FormatsEnhance visual quality while using less bandwidth through automatic conversions.
- Improve Page Loading SpeedImages load only when needed, decreasing initial load time and improving site speed.
- Optimize On UploadAutomatically compress and optimize images as they are added to the site, ensuring no images are left unoptimized.
Forminator Pro
Forminator Pro is a powerful forms builder plugin that enables users to create custom forms, collect payments, and engage with visitors through dynamic quizzes and polls, all without any coding required.
- Build Forms QuicklyUtilize an intuitive interface to design forms tailored to your specifications in minutes.
- Process Payments InstantlyEnable secure transactions within your forms, allowing businesses to collect payments efficiently.
- Generate PDFs AutomaticallyProvide users with instant documents of their form responses for personal or business use.
- Capture Legal AgreementsAllow users to sign documents directly on the site, streamlining consent collection.
- Enhance User ExperienceSimplify form-filling for users by auto-filling location-based fields.
- Match Your BrandFully customize forms to ensure they align with your website's look and feel.
- Simplify Form ManagementQuickly share and replicate forms across multiple sites or environments.
Defender Pro
Defender Pro offers advanced security for WordPress sites with automated protection, malware scanning, and firewall capabilities.
- Blocks Malicious TrafficAutomatically identifies and blocks harmful traffic to keep your sites safe.
- Automates Security ChecksRegularly schedules scans to identify potential security risks without manual intervention.
- Prevents AttacksMitigates risks from bots, spam, and brute-force attempts before they cause harm.
- Protects User AccountsEnsures account security with an additional layer of authentication.
- Fixes Security IssuesRestores clean core files to eliminate vulnerabilities instantly.
- Keeps You InformedStay updated with security health across your sites with automated reporting.
Hummingbird Pro
Site performance optimization plugin to speed up WordPress.
- Boosts Site SpeedUtilizes caching, lazy loading, and compression techniques to significantly improve load times and overall site speed.
- Improves Page Load TimeEnsures essential content is prioritized during loading, enhancing user experience.
- Speeds Up RenderingOptimizes the CSS needed for initial rendering, resulting in faster visual page load.
- Enhances Asset DeliveryReduces latency by serving static content closer to site visitors worldwide.
- Identifies BottlenecksProvides actionable insights to improve site performance based on thorough analysis.
- Ensures Updated ContentMaintains accurate and up-to-date site content without manual cache management.
SmartCrawl Pro
SEO optimization plugin for fast, effective WordPress SEO.
- Identify SEO IssuesRegular audits provide actionable insights to enhance your website's search engine rankings.
- Boost Link StructuresEnhance site navigation and SEO performance with automated linking of keywords.
- Increase Visibility QuicklyEnsure that search engines acknowledge your updates without delay, improving site traffic rapidly.
- Enhance Client RelationshipsPresent professional, branded reports to clients, reinforcing your agency's commitment to their SEO success.
- Optimize User ExperiencePersonalize content delivery for diverse audiences, enhancing engagement and satisfaction.
Branda Pro
White-label branding and customization tools for WordPress, allowing you to personalize your client experience without any coding.
- Customize Client ExperiencesEasily personalize the entire client experience from the dashboard to menus across every site, ensuring a consistent brand identity.
- Create Unique Client ViewsTailor the dashboard interface for clients, enhancing usability and brand alignment.
- Enhance Email DeliveryConfigure your email settings to ensure reliable delivery of client communications without spam issues.
- Brand Your Login ExperienceChoose unique designs for login pages, reinforcing brand identity right from the entry point.
- Inform Visitors with StyleEasily set up branded maintenance pages to keep users informed during updates or downtime.
Beehive Pro
Real-time Google Analytics (GA4) integration to simplify analytics and reporting for faster decision-making.
- Connect Seamlessly To GA4Easily integrate GA4 with your WordPress site, bringing all important analytics data right to your dashboard.
- Ensure GDPR ComplianceSafeguard user privacy by anonymizing IP addresses, ensuring your site meets strict data protection standards.
- Customize Dashboards EasilyDesign personalized analytics dashboards that reflect your specific metrics and KPIs, helping you focus on what drives value.
- Control User AccessSet specific permissions for different users, ensuring that only authorized team members can access sensitive reports and dashboards.
- Create Reports EffortlesslyTransform complex analytics data into clear, actionable reports that can be shared with clients in just a few clicks.
- Manage Multiple Sites EfficientlySimplify your analytics management across multiple WordPress sites with a single GA4 integration.
Hustle Pro
Marketing tools to create high-converting campaigns with advanced targeting options and integrations.
- Run Unlimited CampaignsFlexibly engage your audience with no limits on the number of campaigns you create.
- Use Smart TriggersAutomate engagements that align with your users’ actions for better conversion rates.
- Streamline Email MarketingEffortlessly connect Hustle Pro with your existing email apps to streamline your marketing efforts.
- Launch Beautiful Campaigns QuicklyUtilize professionally designed templates to create visually appealing campaigns in minutes.
- Monitor Campaign EffectivenessGather actionable insights to optimize and enhance future campaigns based on real data.
- Stay Legally CompliantOperate your campaigns without legal concerns using built-in compliance features.
Snapshot Pro
Your insurance against site disasters. Set up once, back up forever—with automated backups you don't need to think about.
- Set Up Once, Back Up ForeverOnce configured, Snapshot Pro performs backups automatically, saving you time and ensuring your data is consistently protected.
- Efficiently Save Storage SpaceUtilizes smart backup technology to minimize storage needs, making your backups lighter and faster.
- Restore with One ClickEasily revert to a previous state without complex processes, saving time during emergencies.
- Store Backups for 50 DaysMaintain access to previous backups for an extended period, allowing for flexible restoration options when needed.
- Integrate with Leading Cloud StorageEasily connect and store backups in familiar cloud services, ensuring accessibility and security.
Shipper Pro
Fast migration with full multisite support. Move setups of any size or complexity with one-click API transfer or manual exports.
- Move Sites EasilyWith Shipper Pro, migrate WordPress sites of any complexity using simple one-click API transfers or manual exports, ensuring minimal downtime and hassle.
- Ensure Smooth TransfersPerform a thorough compatibility check prior to migration, preventing potential issues and ensuring a smooth transition.
- Customize MigrationsEffortlessly select specific components to transfer, allowing for tailored migrations that suit your unique needs while maintaining control over your setups.
- Avoid Migration IssuesAutomatically detects and manages large files during migration processes, ensuring seamless transfers with no disruption.
- Maintain TransparencyKeep a detailed log of all migration activities for accountability and troubleshooting, ensuring you are informed throughout the process.
Expert Services
Professional WP services for tasks from monitoring to development at flexible terms.
- Ensure Continuous Site UptimeReceive alerts only after issues are resolved, ensuring minimal impact on clients.
- Ensure Site SecurityComprehensive malware checks and ongoing protection to prevent issues.
- Get Flexible Development SupportPurchase 1–100 requests for tasks as needed, covering urgent fixes or custom features.
- Achieve High PageSpeed ScoresOne-time and ongoing speed optimization services guarantee your site performs well.
Domains
Exclusive wholesale domain pricing for WPMU DEV members; all domains renew at first-year prices.
- Maintains Affordable RateEnsures users can keep domains at the same price without unexpected increases.
- Enhances Profit MarginsAllows sellers to earn more by offering competitive rates to clients.
- Enhances SecurityImproves site security and boosts search rankings by securing domains with SSL certificates.
- Provides Immediate AssistanceEnsures help is always available for domain-related inquiries or issues.
- Protects Owner InformationAutomatically secures sensitive details of domain owners to prevent unauthorized access.
- Streamlines ManagementSimplifies the process of overseeing multiple domains without navigating different registrar interfaces.
Site Templates
Premium, white-label site templates for fast client builds; included with membership.
- Access 100+ TemplatesUtilize a wide array of pre-configured templates, accelerating the website creation process for your clients.
- Brand As Your OwnEasily customize templates to reflect your brand, creating a seamless experience for your clients.
- Integrate SeamlesslyEnsure effortless integration with all tools and plugins, enhancing website functionality without compatibility issues.
- Customize AnytimeOffer tailored solutions for clients by adapting templates to their unique requirements efficiently.
White Label Reports
Professional white-label client reports that are customizable, fully automated, and available in over 40 languages for unlimited sites at no extra cost.
- Fully Customizable BrandingPersonalize reports with your logo, colors, and templates to enhance client engagement.
- Automate Report GenerationSet up scheduled reports to deliver updates to clients automatically, reducing manual workload.
- Global Language AccessibilityEasily translate reports into multiple languages, making them accessible to diverse client bases.
- Detailed InsightsProvide comprehensive performance evaluations to improve client websites.
- Streamline Financial ManagementEasily keep track of billing statuses alongside performance reports.
References
Methodology and sourcing behind the figures shown above.
Managed WordPress hosting
Primary WordPress-hosting estimates in the results place the broader WordPress hosting market at USD 4.71B (2025) (WiseGuy) and alternative estimates at USD 7.84B (2025). Managed WordPress hosting is a higher-value subset of that market. Applying an industry-informed share (approx. 20–30%) to the WordPress hosting market yields an estimated managed WordPress hosting market of roughly USD 1.2B. Growth potential (CAGR ~12%) is set above the WordPress-hosting CAGR (7.8%) to reflect faster adoption of managed and cloud-based managed hosting observed in managed-hosting and web-hosting forecasts (managed hosting and web-hosting CAGRs ~18%), while remaining conservative for this niche.
- The WordPress Hosting Market Size was valued at USD 4.71 Billion in 2025.
- The Wordpress Hosting Market was valued at 7.84 billion in 2025 and is projected to grow at a CAGR of 7.63%.
- The global web hosting services market size was valued at USD 149.30 billion in 2025.
- 2024 Market Size $129,134.66 Million; CAGR (2025 - 2035) 18.3%.
WordPress security and backup
Primary estimate based on the WordPress Management Tool market report (which explicitly includes Security Management and Backup & Restore functionality) reporting a market size of USD 3.06B in 2025 and a 12.6% CAGR. This is corroborated by an independent WordPress site management report (USD 3.5B by 2033, ~12.4% CAGR) and broader adjacent markets—application security and data backup/recovery—showing comparable growth (≈10–11.5% CAGR), supporting a high-teens growth trajectory for the security+backup subsegment within the WordPress ecosystem.
- Market Size, 2025 USD 3.06 Billion; CAGR 12.6%.
- Projected to reach USD 3.5 billion by 2033; CAGR 12.4% (2025–2033).
- Application security market projected to reach USD 23.45 BN by 2031; CAGR 11.5% (2026–2031).
- Global data backup and recovery market ~USD 15.7 billion in 2025; CAGR ~10.3% to USD 31.2 billion by 2032.
Website performance and media optimization
Search results contained product pages (builders and tools) but no explicit market size or CAGR. Estimate uses internal knowledge of adjacent markets (CDN, APM/observability, digital experience and image-optimization SaaS) and assumes website performance & media optimization is a focused subset of those markets. Conservatively modeled total addressable market between $3–6B and selected the midpoint $4.5B. Growth potential reflects ongoing shifts to mobile/visual web, increased investment in user experience and edge/CDN optimization, yielding an estimated CAGR in the 10–15% range (midpoint 12%).
Agency management and white label services
Estimate anchored to published projections for the broader white‑label and digital marketing markets. AgencyPlatform cites a global white‑label services market reaching $99.19B by 2026; agency-focused white‑label and management tools represent a subset (templates, billing/reseller storefronts, client portals, bulk plugin management, reseller marketplaces). Using that projection and the large digital marketing market (Precedence Research projection to $1,099.33B by 2032 at ~13.1% CAGR) as context, a conservative midpoint estimate for the agency management & white‑label services segment is ~$20B today with high growth potential. The CAGR estimate (12.5%) reflects strong adoption of white‑label models and is comparable to the broader digital marketing growth rate cited.
Digital demand generation and conversion optimization
Estimate based on published demand‑generation software market reports found in the search results. 360iResearch explicitly estimates the market at USD 7.59B in 2026 with a 9.76% CAGR; a second report (BusinessResearchInsights) gives a similar 2026 base (~USD 6.56–6.96B) and higher long‑run CAGR (≈11.3%). Because digital demand generation and conversion optimization largely map to the demand‑generation software and services ecosystem, the 2026 software market estimate (USD 7.59B) and the reported ~9.8% CAGR are used as the primary basis for market size and growth potential.
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