WWorldFirst logo

WorldFirst Unclaimed

Fintech

www.worldfirst.com

WorldFirst is a global fintech providing multi-currency accounts and international payment solutions for businesses.

WorldFirst is a global fintech that enables businesses to pay and get paid internationally through multi-currency accounts, competitive foreign exchange rates, and global transfers. The company serves millions of businesses worldwide, offering scalable payments infrastructure and API-driven tools to integrate with accounting software and financial workflows. With a focus on speed, compliance, and simplicity, WorldFirst supports diverse customers from e-commerce and importing/exporting to freelancers and enterprises, helping them manage cross-border payments and international cash flows more efficiently.

To empower businesses to pay and get paid globally with fast, compliant, and API-driven cross-border payment solutions.

What we offer

World Account

Manage multi-currency accounts for seamless international payments and transfers.

www.worldfirst.com/global/product/

World Card

Facilitates fast and efficient card payments for global business transactions.

www.worldfirst.com/global/product/pay/world-card/

World Card with Cashback

Earn cashback on your purchases with the World Card.

www.worldfirst.com/uk/product/pay/world-card/

Global Checkout

Facilitates seamless international transactions for e-commerce businesses.

www.worldfirst.com/global/enterprise/product/global-checkout/

Business Account

Efficiently manage cross-border payments and liquidity with our dedicated business account.

www.worldfirst.com/global/enterprise/product/business-account/

Global Spend

Enhance spend management for global teams through streamlined cross-border transactions.

www.worldfirst.com/global/enterprise/product/global-spend/

Real-Time Treasury

Enhances cash management and liquidity in real-time for global enterprises.

www.worldfirst.com/global/enterprise/product/real-time-treasury/

AI FX

Enhance FX strategies with AI-driven insights for better decision-making.

www.worldfirst.com/global/enterprise/product/ai-fx/

Embedded Finance

Streamline Payments and FX Integration for Your Business.

www.worldfirst.com/global/enterprise/product/embedded-finance/

FX

Efficiently manage currency risk and streamline international payments.

www.worldfirst.com/global/product/fx/

1688 World Pay

Easily pay 1688 suppliers with seamless cross-border payments.

www.worldfirst.com/global/product/pay/1688-world-pay/

Importer & Exporter

Streamline your international payments and manage cross-border transactions effectively.

www.worldfirst.com/global/product/pay/pay-business-partners/

E-commerce Seller Solution

Streamline cross-border payments and marketplace payouts for e-commerce sellers.

www.worldfirst.com/global/solution/ecommerce-seller-solution/

Freelancer & Developer

Streamline international payments for freelancers and developers with efficient solutions.

www.worldfirst.com/global/solution/freelancer/

Market segments

Market size by segment

Growth potential (CAGR)

Cross-border and multi-currency payments

50.8 Billion USD5.5% CAGR

Capabilities to process multi-currency and cross-border transactions with settlement support and compliance controls for global merchants.

Foreign exchange risk management

7.6 Billion USD8% CAGR

Services and tooling to execute spot and forward FX, fix future rates, hedge currency exposure, and optimize rates using automated and AI-driven capabilities.

Embedded finance and banking-as-a-service

148.38 Billion USD17.8% CAGR

Programmatic financial infrastructure and APIs enabling platforms to embed account onboarding, connected accounts, card issuing, payouts, and payment orchestration into their products.

Treasury and cash management

7.5 Billion USD10% CAGR

Corporate cash management across currencies including centralized multi-currency accounts, automated bill pay, expense controls, and yield on deposits for liquidity optimization.

Marketplace payments and billing infrastructure

6.5 Billion USD18% CAGR

Payment orchestration and billing for multi-tenant platforms and marketplaces, including Stripe Connect marketplace routing, multi-tier billing, usage-based plans, and payout reconciliation.

More information about our offering

World Account

Global multi-currency account platform offering competitive FX and international transfers to pay and get paid across borders. Integrates with common accounting software to streamline reconciliation.

  • Minimize Conversion Fees
    Maintain balances in various currencies to avoid unnecessary conversion fees and make payments directly in local currencies.
  • Streamline Reconciliation Process
    Reduce manual work and errors by automatically syncing transactions between the World Account platform and your accounting software.
  • Facilitate Cross-Border Payments
    Easily manage payments to suppliers and customers anywhere in the world with just a few clicks.
  • Save on Currency Conversions
    Benefit from low-cost currency exchanges that enable businesses to manage their international expenses more effectively.

World Card

Card solution enabling physical and virtual World Card payments for business operations.

  • Issue Cards Instantly
    Quickly issue physical and virtual cards to streamline payment processes across international markets.
  • Support Global Payments
    Enable transactions in various currencies, enhancing operational flexibility for international businesses.
  • Enhance Transaction Security
    Implement state-of-the-art security measures to safeguard transactions and prevent fraud.
  • Manage Expenses Efficiently
    Utilize tools to monitor, categorize, and control business expenses associated with payments.
  • Streamline Financial Operations
    Integrate World Card transactions with popular accounting platforms to simplify financial management.

World Card with Cashback

World Card variant featuring cashback on eligible transactions.

  • Earn Cashback
    Customers earn cashback rewards on eligible purchases made with the World Card, providing extra value with every transaction.
  • Apply Easily Online
    Customers can apply for the World Card online in a streamlined process, enabling fast access to funds and benefits.

Global Checkout

Enterprise-grade global payments checkout platform designed to streamline cross-border payments.

  • Accept Global Payments
    Global Checkout enables merchants to accept multiple currencies, simplifying transactions for customers and expanding market reach.
  • Integrate Effortlessly
    The Global Checkout platform provides smooth integration capabilities with popular e-commerce solutions, allowing businesses to launch international payment functionalities quickly and efficiently.
  • Ensure Security
    Built with industry-leading security measures, Global Checkout protects sensitive customer data while meeting global compliance standards, reassuring businesses and their customers.
  • Access Insights
    Get real-time insights into transaction statuses, helping businesses make informed decisions based on current sales data.

Business Account

Business-focused account for managing cross-border payments and liquidity.

  • Hold Multiple Currencies
    Enables businesses to receive, manage, and pay in different currencies, reducing currency conversion fees and maximizing control over cash flow.
  • Transfer Globally
    Facilitate international transactions quickly, allowing businesses to pay suppliers and employees across different nations without hassle.
  • Integrate Effortlessly
    Connect the Business Account with your existing financial systems to automate transactions and streamline bookkeeping processes.
  • Save on FX Costs
    Leverage favorable rates when sending cross-border payments, thereby saving on transaction costs.
  • Maintain Compliance
    Ensure your business operates within legal frameworks while managing international payments efficiently.

Global Spend

Centralized spend management for international teams with cross-border capabilities.

  • Execute Global Transactions
    Enable seamless payments across borders, ensuring faster transaction processes that cater to international suppliers and clients.
  • Manage All Spending
    Bring all spending activities under one roof, facilitating better visibility and control over international financial operations.
  • Ensure Regulatory Compliance
    Implement measures that comply with financial regulations, safeguarding against potential operational risks.
  • Secure Best Rates
    Leverage real-time currency exchange services to optimize financial transactions and reduce costs.
  • Simplify Financial Processes
    Integrate with existing accounting systems like Xero to ensure a smooth and efficient financial operation.

Real-Time Treasury

Real-time treasury management and liquidity for global businesses.

  • Gain Immediate Insights
    Access real-time data on cash flow and liquidity, streamlining decision-making and ensuring optimal cash management.
  • Easily Integrate Systems
    Facilitate smooth data exchange between platforms, enhancing financial management and operational workflows.
  • Automate Payment Processes
    Enhance operational efficiency by automating payment workflows, minimizing errors, and saving time.
  • Create Tailored Reports
    Generate insightful reports tailored to your business requirements, aiding in strategic planning and compliance.

AI FX

AI-powered FX tooling to optimize foreign exchange decisions.

  • Leverage AI Insights
    Make informed trading decisions based on real-time AI analytics, maximizing currency trading potential.
  • Automate Trading Processes
    Reduce manual workload and ensure timely transactions, optimizing the efficiency of your FX operations.
  • Access Live Analytics
    Stay ahead in the competitive FX landscape with continuous access to market updates and analysis.
  • Support Global Transactions
    Easily manage foreign exchange across multiple currencies without hassle.
  • Navigate Easily
    Optimize your trading experience with an interface that allows for easy operation and management.

Embedded Finance

Embedded finance capabilities to integrate payments and FX into your platform.

  • Integrate Payments Seamlessly
    Easily connect payment functionalities to your digital platform, allowing for smooth transactions without disrupting user workflows.
  • Access Competitive FX Rates
    Enable businesses to transact in multiple currencies with favorable rates, reducing costs and improving margins on international transactions.
  • Facilitate Multi-Currency Transactions
    Allow businesses to operate in different currencies, expanding their reach and capabilities in the global market.
  • Utilize an API Toolkit
    Leverage APIs for easy integration of payment and FX functionalities, enhancing operational efficiency across your platform.
  • Ensure Compliance Effortlessly
    Maintain compliance with local and international regulations automatically, allowing you to focus on growth.

FX

Foreign exchange services including spot contracts, forward contracts, and rate fixing.

  • Mitigate Currency Risk
    Establish future exchange rates to shield against currency volatility, ensuring predictable costs.
  • Lock In Rates
    Guarantee exchange rates for upcoming transactions, reducing the uncertainty associated with fluctuating markets.
  • Get Assured Rates
    Secure predetermined exchange rates to benefit from ideal market conditions, safeguarding your transactions.
  • Immediate Currency Exchange
    Facilitate prompt currency exchanges at current market rates, optimizing immediate financial operations.
  • Optimize Currency Flows
    Utilize smart solutions for effective currency transactions, enhancing overall financial efficiency.

1688 World Pay

Pay 1688 suppliers using WorldFirst's cross-border payments platform.

  • Simplify Payments To 1688
    Leverage WorldFirst's platform to effortlessly manage and execute payments to 1688 suppliers, ensuring swift and compliant transactions for your business needs.

Importer & Exporter

Industry solution for importers and exporters to manage cross-border payments.

  • Simplify Global Payments
    Multi-currency accounts allow businesses to hold, convert, and transact across various currencies, reducing conversion fees and enhancing cash flow management.
  • Facilitate International Trade
    Streamlined cross-border payment solutions enable businesses to focus on their core operations while ensuring seamless international transactions.
  • Maximize Savings
    Access better foreign exchange rates to save money on international transactions, making payments more cost-effective for your business.
  • Enhance Workflow Efficiency
    Using API-driven tools, businesses can customize financial workflows and streamline their accounting processes, enhancing operational efficiency.

E-commerce Seller Solution

Industry solution for e-commerce sellers to get paid by marketplaces and manage cross-border payments.

  • Receive Payments Easily
    Seamlessly integrate with multiple marketplaces to receive payments directly to your account, improving your cash flow and reducing delays.
  • Transact In Any Currency
    Manage sales across different countries with competitive exchange rates, minimizing currency conversion fees and maximizing revenue.
  • Stay Compliant
    Stay compliant with local and international regulations, ensuring smooth business operations without legal hassles.
  • Integrate With Accounting Software
    Link with popular accounting tools to streamline financial reporting and management, enhancing operational efficiency.
  • Customize Your Integration
    Build a tailored solution using our API that fits your specific business needs, ensuring optimal workflow integration.

Freelancer & Developer

Industry solution tailored for freelancers and developers to receive payments globally.

  • Receive Payments In Multiple Currencies
    Flexibility in receiving payments in different currencies enables freelancers to cater to clients worldwide and minimize costs associated with currency conversion.
  • Protect Transactions With Advanced Security
    Implementing best-in-class security measures gives peace of mind to freelancers, allowing them to focus on their work without worrying about transaction risks.
  • Maximize Earnings Through FX Savings
    By utilizing competitive FX rates, freelancers can save on conversion costs, translating to higher earnings when exchanging their income.
  • Send Payments Globally With Ease
    Efficient transfer solutions minimize delays and provide freelancers with quick access to their funds.
  • Automate Financial Workflows
    With integration capabilities, freelancers can streamline their financial processes, enhancing productivity and reducing administrative tasks.

References

Methodology and sourcing behind the figures shown above.

Cross-border and multi-currency payments

Primary data from Juniper Research’s Cross-border Payments report (search results) gives a total cross-border payments value of $50.8bn in 2026 and $62.9bn in 2030. Using those figures, the implied CAGR from 2026–2030 is ~5.5%. No other provided results contained explicit market size/CAGR, so Juniper’s forecast is used as the basis for the estimate for the cross-border and multi-currency payments segment for global merchants.

Foreign exchange risk management

Primary datapoint: Spherical Insights values the global foreign exchange market at USD 762.67B (2023) with a 6.73% CAGR to 2033. Using that as the market context, I estimate the addressable market for FX risk-management services and tooling (corporate hedging platforms, treasury/hedge advisory, bank hedging services, and SaaS automation/AI tools) at roughly 1% of the overall FX market (~USD 7.6B in 2023). Growth potential (CAGR ~8%) is set modestly above the broader FX market rate to reflect accelerating digitization, adoption of automated/AI-driven hedging tools, and rising corporate hedging demand noted in trade/industry guidance.

Embedded finance and banking-as-a-service

Search results show divergent estimates: embedded finance market reports range from ~US$99.6B (2023) to US$148.4B (2025) while BaaS (a subset) is ~US$22–25B in 2025. Forecast CAGRs vary widely (≈16.8%–31.5%). I select the PrecedenceResearch 2025 embedded-finance estimate (USD 148.38B) as the baseline market size and a conservative ~17.8% CAGR (aligned with multiple BaaS and market-research forecasts) to reflect realistic growth for the combined embedded finance + BaaS opportunity given differing methodologies across sources.

Treasury and cash management

Estimate anchored to multiple market reports in the search results. Coherent Market Insights and Market Research Future both place the treasury/treasury-software market near $7.5B in the mid-2020s; The Insight Partners projection implies stronger growth to ~US$8.99B by 2031. Given variation across sources (CAGRs shown: ~7.0%–14.0%), a central near-term market size of ~$7.5B and a growth potential of ~10% CAGR reflects consolidation of software, services, and cash-management capabilities and ongoing digital adoption.

Marketplace payments and billing infrastructure

Marketplace payments and billing infrastructure is a niche subset of broader payments infrastructure and Payment-as-a-Service markets. Reported benchmarks: Payment as a Service ≈ $14.0B (2024) and payment aggregator ≈ $8.2B (2026), with payment gateway and digital payment infrastructure markets substantially larger. Using these comparables and treating marketplace billing/orchestration (Connect-like routing, multi-tenant billing, payouts) as a focused segment of PaaS/aggregator offerings, I estimate a 2024–2026 market size around $6.5B and growth potential roughly in line with fast-growing PaaS/aggregator segments (~18% CAGR).

Related Organizations