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WordStream Unclaimed

Digital Marketing

www.wordstream.com

WordStream is a data-driven digital marketing company delivering free tools, educational content, and marketing services to help small businesses grow online.

WordStream is a digital marketing company that provides data-driven guidance, educational content, and marketing services to help small businesses and marketing agencies grow online. Through a suite of free tools and thought leadership, WordStream supports advertisers across search and social channels, and operates as part of LocaliQ within the USA TODAY NETWORK. The organization emphasizes customer focus, curiosity, impact, diversity, community, and integrity.

To empower businesses of all sizes with practical, data-backed digital marketing guidance and tools that help them find, convert, and keep customers while building sustainable growth.

What we offer

Google Ads Performance Grader

Get a comprehensive evaluation of your Google Ads account to enhance performance and cut wasted spend.

www.wordstream.com/google-adwords?camplink=mainnavbar&campname=freetools&cid=Web_Any_MegaMenuFreeTools_PPC_AWGrader_AWGrader

Facebook Ads Performance Grader

Quickly evaluate your Facebook Ads effectiveness and identify areas for improvement.

www.wordstream.com/facebook-advertising?camplink=mainnavbar&campname=freetools&cid=Web_Any_MegaMenu_PPC_FBGrader_FBGrader

Free Keyword Tool

Easily find keywords to elevate your PPC and SEO strategies.

www.wordstream.com/keywords?camplink=mainnavbar&campname=KWT&cid=Web_Any_MegaMenu_Keywords_KWTool_KWTool

Free Website Grader

Assess your website's performance and online presence compared to competitors for free.

www.wordstream.com/website-grader?cid=Web_Any_WordstreamGraders_FreeGraders_LiQGrader

LocaliQ Marketing Platform

Drive more leads and achieve marketing goals with LocaliQ’s advanced digital marketing platform.

www.wordstream.com/marketing-services?cid=Web_WS_TopNav_SolutionsPage_MarketingServices_Demo&itm_source=wordstream&itm_medium=mega_menu

Multi-Location Marketing Solutions

Optimize your multi-location business marketing with tailored insights and cohesive branding strategies.

www.wordstream.com/industries/multi-location?cid=Web_WS_MultiLocation_MegaMenu_TalktoUs_Demo&itm_source=wordstream&itm_medium=mega_menu

Agency & Partner Marketing Solutions

Empowers agencies with scalable marketing solutions and expert support to maximize client ROI.

www.wordstream.com/industries/agency-partner?cid=Web_WS_AgyPartners_MegaMenu_Demo&itm_source=wordstream&itm_medium=mega_menu

PPC University

Enhance your PPC skills with comprehensive educational resources and structured courses.

www.wordstream.com/ppc?camplink=mainnavbar

WordStream Marketing Services

Service

Boost customer acquisition and retention with advanced marketing services tailored for agencies and businesses.

www.wordstream.com/marketing-services?cid=Web_WS_TopNav_SolutionsPage_MarketingServices_Demo&itm_source=wordstream&itm_medium=mega_menu

Who do we serve

Growth-Minded Agencies And Small Businesses

Agencies and SMBs in North America seeking scalable marketing and measurable growth.

Multi-Location Brands And Franchises

Franchise networks in North America seeking centralized branding with location-level insights.

Direct Advertisers Focused On Paid Search And Social Advertising

Small businesses and marketers in North America optimizing pay-per-click campaigns.

Market segments

Paid search optimization

Auditing, optimizing, and monitoring Google Ads campaigns to reduce wasted spend and improve CTR, quality score, and conversion performance.

Paid social optimization

Benchmarking and improving social ad campaigns (especially Facebook/Meta) through audience, placement, creative, and bidding recommendations.

Keyword research and SEO optimization

Discovery and prioritization of keyword opportunities, on-site performance checks, and recommendations to improve organic search visibility.

Local and multi-location marketing management

Centralized management of listings, location-specific campaigns, reporting, and coordinated branding for franchises and multi-site businesses.

Agency and partner enablement

Programs and partner-facing capabilities that provide dedicated support, scalable operations, integrations, and white-label reporting for agencies.

Marketing performance reporting and lead management

Consolidated reporting, lead capture, tracking, and customer insights to measure campaign ROI and support client management.

Marketing education and training

Structured learning and free educational resources that teach PPC fundamentals, optimization techniques, and actionable performance tips.

More information about our offering

Google Ads Performance Grader

Free instant audit of Google Ads accounts with scores in nine key areas and practical tips to improve performance.

  • Receive Rapid Performance Insights
    Instantly understand your Google Ads effectiveness and areas needing improvement.
  • Understand Your Comprehensive Performance Score
    Evaluate multiple dimensions of your account’s performance to strategize effectively.
  • Implement Practical Optimization Tips
    Gain step-by-step guidance on enhancing your ads for better results.
  • Cut Unnecessary Ad Spend
    Find out where your budget is being wasted and improve ROI with targeted changes.
  • Continuously Monitor Key Metrics
    Receive updates on how your Google Ads performance changes, ensuring you stay effective.
  • Enhance Mobile Campaign Effectiveness
    Identify improvements to mobile ads and boost performance for mobile users.

Facebook Ads Performance Grader

Free audit of Facebook Ads performance with benchmarks and actionable optimization guidance.

  • Identify Your Ideal Audience
    Get tailored suggestions on target audiences and ad placements, ensuring your campaigns reach the right people effectively.
  • Enhance Campaign Performance
    Receive practical tips to optimize your ad campaigns, enhancing effectiveness and cost-efficiency.
  • Compare Your Performance
    Access industry-specific performance benchmarks to ascertain how your campaigns stack up against competitors and identify areas for growth.
  • Get a Holistic View
    Ensure your advertising efforts are aligned with broader business goals by reviewing comprehensive account insights.
  • Utilize Strategic Insights
    Leverage insights specific to Facebook to inform your strategy and maximize ad performance across the platform.
  • Stay Updated with Performance
    Continuously monitor your ad performance to identify shifts and optimize for better results.

Free Keyword Tool

Tool to discover hundreds of keyword ideas for PPC and SEO, with volume and CPC data and location/industry tailoring.

  • Access Keywords At No Cost
    Utilize this tool without any fees to discover keywords for your campaigns.
  • Get Hundreds Of Relevant Suggestions
    Discover numerous keyword ideas that align with your business goals.
  • Customize Keyword Results
    Get relevant keyword suggestions based on your specific industry and geographic location.
  • Access Key Performance Metrics
    Gain insights into how often keywords are searched and their cost for effective budgeting.
  • Download Keywords As CSV
    Easily export your keyword data for uploading into your ad platforms.
  • Find Keywords Using Competitor URLs
    Submit competitor URLs to uncover strategic keyword opportunities tailored to similar businesses.

Free Website Grader

Free tool that evaluates website performance, social presence, and digital advertising, delivering a personalized report with actionable recommendations and a local presence check.

  • Receive Tailored Recommendations
    Get actionable advice specifically catered to enhance your website's performance and visibility.
  • Comprehensive Evaluation
    Receive assessments in three critical areas to understand your overall digital strategy.
  • Evaluate Online Presence
    Gain insights into how well your social media accounts and local listings are performing.
  • Access Free Reports
    Get initial insights without any charges and deeper evaluations by creating a free account.
  • Understand Performance Metrics
    Insight into SEO ranking, speed, and other metrics that affect user engagement and traffic.

LocaliQ Marketing Platform

AI-powered marketing platform enabling scalable digital campaigns, backed by proprietary data, with comprehensive reporting and lead management via Dash Customer Center.

  • Optimize Campaigns Using AI
    Enhances decision-making and performance with advanced AI algorithms that analyze data patterns to fine-tune marketing outreach.
  • Access Detailed Reports in Real Time
    Allows for granular analytics and insights, enabling users to track performance and optimize strategies effectively.
  • Manage Multi-Location Campaigns Seamlessly
    Facilitates strategic marketing efforts and cohesive branding across numerous locations to maximize impact.
  • Receive Expert Guidance and Support
    Ensures that clients receive personalized support to enhance their marketing efforts and achieve project goals.
  • Get Tailored Marketing Solutions
    Designs marketing efforts that resonate with specific business goals and target audiences for better outcomes.
  • Utilize Data-Driven Insights
    Contributes to informed decision-making by utilizing historical performance data for strategy refinement and optimization.
  • Ensure Your Business Is Found Online
    Increases digital presence through streamlined management of business information across numerous platforms.

Multi-Location Marketing Solutions

Marketing solutions designed for multi-location businesses, including franchises and corporate-owned networks, with coordinated branding and location-specific insights.

  • Gain Actionable Insights
    Utilize location-specific data to drive smart marketing decisions and improve campaign performance.
  • Launch Fast Campaigns
    Get your marketing initiatives off the ground quickly, maximizing reach and impact.
  • Easily Expand Your Reach
    Adapt your marketing strategies seamlessly as your business grows.
  • Tailor Marketing Tactics
    Utilize data-driven insights to customize marketing efforts for various locations.
  • Enhance Brand Consistency
    Ensure that messaging and branding are uniform across all locations, bolstering brand identity.
  • Access Expert Assistance
    Enjoy personalized support from specialists who understand your unique challenges.

Agency & Partner Marketing Solutions

Agency and partner marketing solutions that help agencies offer scalable marketing services with robust reporting and lead management.

  • Receive Expert Guidance
    Gain personalized support from a specialized team to align with unique growth goals.
  • Streamlined Performance Insights
    Utilize ready-to-share reports to oversee client performance seamlessly in one place.
  • Expand Service Offerings
    Allows agencies to provide innovative marketing solutions tailored for diverse client needs.
  • Launch Quickly
    Facilitates quick onboarding to start serving clients swiftly and effectively.
  • Leverage Advanced Technology
    Utilizes historical data and customer insights to enhance success in marketing campaigns.
  • Increase Profit Margins
    Enhances profitability by reducing overhead costs associated with technology and support.

PPC University

Educational program for pay-per-click marketing, offering structured learning resources and guides such as PPC 101. Learn essential concepts and strategies to optimize PPC campaigns effectively.

  • Access Free Resources
    Benefit from a variety of free materials designed to improve your understanding of PPC and marketing strategies.
  • Utilize Structured Guides
    Engage with structured guides that explain PPC fundamentals and advanced techniques for advertising success.
  • Engage in Guided Learning
    Follow a comprehensive curriculum designed to take you from introductory to advanced PPC marketing knowledge.
  • Receive Performance Insights
    Gain access to actionable insights and strategies derived from analyzing thousands of PPC campaigns, optimizing for better ROI.

WordStream Marketing Services

Technology-backed marketing services to help businesses find, convert, and retain customers, with agency-facing and multi-location oriented capabilities.

  • Enhance ROI Alignment
    Ensures marketing strategies are directly linked to achieving measurable growth objectives.
  • Utilize Innovative Technology
    Introduces advanced technologies for optimizing digital marketing campaigns across platforms.
  • Streamline Agency Solutions
    Facilitates agencies in offering effective marketing solutions that drive results.
  • Support Multi-Location Growth
    Deliver customizable marketing solutions focused on the unique challenges of multi-location operations.
  • Optimize Lead Engagement
    Enables businesses to effectively track and manage leads, improving conversion rates.
  • Analyze Marketing Performance
    Facilitates data-driven decision-making through robust reporting features.

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