WordStream Unclaimed
WordStream is a data-driven digital marketing company delivering free tools, educational content, and marketing services to help small businesses grow online.
WordStream is a digital marketing company that provides data-driven guidance, educational content, and marketing services to help small businesses and marketing agencies grow online. Through a suite of free tools and thought leadership, WordStream supports advertisers across search and social channels, and operates as part of LocaliQ within the USA TODAY NETWORK. The organization emphasizes customer focus, curiosity, impact, diversity, community, and integrity.
To empower businesses of all sizes with practical, data-backed digital marketing guidance and tools that help them find, convert, and keep customers while building sustainable growth.
What we offer
Google Ads Performance Grader
Get a comprehensive evaluation of your Google Ads account to enhance performance and cut wasted spend.
www.wordstream.com/google-adwords?camplink=mainnavbar&campname=freetools&cid=Web_Any_MegaMenuFreeTools_PPC_AWGrader_AWGraderFacebook Ads Performance Grader
Quickly evaluate your Facebook Ads effectiveness and identify areas for improvement.
www.wordstream.com/facebook-advertising?camplink=mainnavbar&campname=freetools&cid=Web_Any_MegaMenu_PPC_FBGrader_FBGraderFree Keyword Tool
Easily find keywords to elevate your PPC and SEO strategies.
www.wordstream.com/keywords?camplink=mainnavbar&campname=KWT&cid=Web_Any_MegaMenu_Keywords_KWTool_KWToolFree Website Grader
Assess your website's performance and online presence compared to competitors for free.
www.wordstream.com/website-grader?cid=Web_Any_WordstreamGraders_FreeGraders_LiQGraderLocaliQ Marketing Platform
Drive more leads and achieve marketing goals with LocaliQ’s advanced digital marketing platform.
www.wordstream.com/marketing-services?cid=Web_WS_TopNav_SolutionsPage_MarketingServices_Demo&itm_source=wordstream&itm_medium=mega_menuMulti-Location Marketing Solutions
Optimize your multi-location business marketing with tailored insights and cohesive branding strategies.
www.wordstream.com/industries/multi-location?cid=Web_WS_MultiLocation_MegaMenu_TalktoUs_Demo&itm_source=wordstream&itm_medium=mega_menuAgency & Partner Marketing Solutions
Empowers agencies with scalable marketing solutions and expert support to maximize client ROI.
www.wordstream.com/industries/agency-partner?cid=Web_WS_AgyPartners_MegaMenu_Demo&itm_source=wordstream&itm_medium=mega_menuPPC University
Enhance your PPC skills with comprehensive educational resources and structured courses.
www.wordstream.com/ppc?camplink=mainnavbarWordStream Marketing Services
Boost customer acquisition and retention with advanced marketing services tailored for agencies and businesses.
www.wordstream.com/marketing-services?cid=Web_WS_TopNav_SolutionsPage_MarketingServices_Demo&itm_source=wordstream&itm_medium=mega_menuWho do we serve
Growth-Minded Agencies And Small Businesses
Agencies and SMBs in North America seeking scalable marketing and measurable growth.
Multi-Location Brands And Franchises
Franchise networks in North America seeking centralized branding with location-level insights.
Direct Advertisers Focused On Paid Search And Social Advertising
Small businesses and marketers in North America optimizing pay-per-click campaigns.
Market segments
Paid search optimization
Auditing, optimizing, and monitoring Google Ads campaigns to reduce wasted spend and improve CTR, quality score, and conversion performance.
Paid social optimization
Benchmarking and improving social ad campaigns (especially Facebook/Meta) through audience, placement, creative, and bidding recommendations.
Keyword research and SEO optimization
Discovery and prioritization of keyword opportunities, on-site performance checks, and recommendations to improve organic search visibility.
Local and multi-location marketing management
Centralized management of listings, location-specific campaigns, reporting, and coordinated branding for franchises and multi-site businesses.
Agency and partner enablement
Programs and partner-facing capabilities that provide dedicated support, scalable operations, integrations, and white-label reporting for agencies.
Marketing performance reporting and lead management
Consolidated reporting, lead capture, tracking, and customer insights to measure campaign ROI and support client management.
Marketing education and training
Structured learning and free educational resources that teach PPC fundamentals, optimization techniques, and actionable performance tips.
More information about our offering
Google Ads Performance Grader
Free instant audit of Google Ads accounts with scores in nine key areas and practical tips to improve performance.
- Receive Rapid Performance InsightsInstantly understand your Google Ads effectiveness and areas needing improvement.
- Understand Your Comprehensive Performance ScoreEvaluate multiple dimensions of your account’s performance to strategize effectively.
- Implement Practical Optimization TipsGain step-by-step guidance on enhancing your ads for better results.
- Cut Unnecessary Ad SpendFind out where your budget is being wasted and improve ROI with targeted changes.
- Continuously Monitor Key MetricsReceive updates on how your Google Ads performance changes, ensuring you stay effective.
- Enhance Mobile Campaign EffectivenessIdentify improvements to mobile ads and boost performance for mobile users.
Facebook Ads Performance Grader
Free audit of Facebook Ads performance with benchmarks and actionable optimization guidance.
- Identify Your Ideal AudienceGet tailored suggestions on target audiences and ad placements, ensuring your campaigns reach the right people effectively.
- Enhance Campaign PerformanceReceive practical tips to optimize your ad campaigns, enhancing effectiveness and cost-efficiency.
- Compare Your PerformanceAccess industry-specific performance benchmarks to ascertain how your campaigns stack up against competitors and identify areas for growth.
- Get a Holistic ViewEnsure your advertising efforts are aligned with broader business goals by reviewing comprehensive account insights.
- Utilize Strategic InsightsLeverage insights specific to Facebook to inform your strategy and maximize ad performance across the platform.
- Stay Updated with PerformanceContinuously monitor your ad performance to identify shifts and optimize for better results.
Free Keyword Tool
Tool to discover hundreds of keyword ideas for PPC and SEO, with volume and CPC data and location/industry tailoring.
- Access Keywords At No CostUtilize this tool without any fees to discover keywords for your campaigns.
- Get Hundreds Of Relevant SuggestionsDiscover numerous keyword ideas that align with your business goals.
- Customize Keyword ResultsGet relevant keyword suggestions based on your specific industry and geographic location.
- Access Key Performance MetricsGain insights into how often keywords are searched and their cost for effective budgeting.
- Download Keywords As CSVEasily export your keyword data for uploading into your ad platforms.
- Find Keywords Using Competitor URLsSubmit competitor URLs to uncover strategic keyword opportunities tailored to similar businesses.
Free Website Grader
Free tool that evaluates website performance, social presence, and digital advertising, delivering a personalized report with actionable recommendations and a local presence check.
- Receive Tailored RecommendationsGet actionable advice specifically catered to enhance your website's performance and visibility.
- Comprehensive EvaluationReceive assessments in three critical areas to understand your overall digital strategy.
- Evaluate Online PresenceGain insights into how well your social media accounts and local listings are performing.
- Access Free ReportsGet initial insights without any charges and deeper evaluations by creating a free account.
- Understand Performance MetricsInsight into SEO ranking, speed, and other metrics that affect user engagement and traffic.
LocaliQ Marketing Platform
AI-powered marketing platform enabling scalable digital campaigns, backed by proprietary data, with comprehensive reporting and lead management via Dash Customer Center.
- Optimize Campaigns Using AIEnhances decision-making and performance with advanced AI algorithms that analyze data patterns to fine-tune marketing outreach.
- Access Detailed Reports in Real TimeAllows for granular analytics and insights, enabling users to track performance and optimize strategies effectively.
- Manage Multi-Location Campaigns SeamlesslyFacilitates strategic marketing efforts and cohesive branding across numerous locations to maximize impact.
- Receive Expert Guidance and SupportEnsures that clients receive personalized support to enhance their marketing efforts and achieve project goals.
- Get Tailored Marketing SolutionsDesigns marketing efforts that resonate with specific business goals and target audiences for better outcomes.
- Utilize Data-Driven InsightsContributes to informed decision-making by utilizing historical performance data for strategy refinement and optimization.
- Ensure Your Business Is Found OnlineIncreases digital presence through streamlined management of business information across numerous platforms.
Multi-Location Marketing Solutions
Marketing solutions designed for multi-location businesses, including franchises and corporate-owned networks, with coordinated branding and location-specific insights.
- Gain Actionable InsightsUtilize location-specific data to drive smart marketing decisions and improve campaign performance.
- Launch Fast CampaignsGet your marketing initiatives off the ground quickly, maximizing reach and impact.
- Easily Expand Your ReachAdapt your marketing strategies seamlessly as your business grows.
- Tailor Marketing TacticsUtilize data-driven insights to customize marketing efforts for various locations.
- Enhance Brand ConsistencyEnsure that messaging and branding are uniform across all locations, bolstering brand identity.
- Access Expert AssistanceEnjoy personalized support from specialists who understand your unique challenges.
Agency & Partner Marketing Solutions
Agency and partner marketing solutions that help agencies offer scalable marketing services with robust reporting and lead management.
- Receive Expert GuidanceGain personalized support from a specialized team to align with unique growth goals.
- Streamlined Performance InsightsUtilize ready-to-share reports to oversee client performance seamlessly in one place.
- Expand Service OfferingsAllows agencies to provide innovative marketing solutions tailored for diverse client needs.
- Launch QuicklyFacilitates quick onboarding to start serving clients swiftly and effectively.
- Leverage Advanced TechnologyUtilizes historical data and customer insights to enhance success in marketing campaigns.
- Increase Profit MarginsEnhances profitability by reducing overhead costs associated with technology and support.
PPC University
Educational program for pay-per-click marketing, offering structured learning resources and guides such as PPC 101. Learn essential concepts and strategies to optimize PPC campaigns effectively.
- Access Free ResourcesBenefit from a variety of free materials designed to improve your understanding of PPC and marketing strategies.
- Utilize Structured GuidesEngage with structured guides that explain PPC fundamentals and advanced techniques for advertising success.
- Engage in Guided LearningFollow a comprehensive curriculum designed to take you from introductory to advanced PPC marketing knowledge.
- Receive Performance InsightsGain access to actionable insights and strategies derived from analyzing thousands of PPC campaigns, optimizing for better ROI.
WordStream Marketing Services
Technology-backed marketing services to help businesses find, convert, and retain customers, with agency-facing and multi-location oriented capabilities.
- Enhance ROI AlignmentEnsures marketing strategies are directly linked to achieving measurable growth objectives.
- Utilize Innovative TechnologyIntroduces advanced technologies for optimizing digital marketing campaigns across platforms.
- Streamline Agency SolutionsFacilitates agencies in offering effective marketing solutions that drive results.
- Support Multi-Location GrowthDeliver customizable marketing solutions focused on the unique challenges of multi-location operations.
- Optimize Lead EngagementEnables businesses to effectively track and manage leads, improving conversion rates.
- Analyze Marketing PerformanceFacilitates data-driven decision-making through robust reporting features.
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