WLWix.com Ltd. logo

Wix.com Ltd. Unclaimed

SaaS

www.wix.com

Wix is a global website-building platform that helps individuals and businesses create, host, and grow professional websites.

Wix is a global website platform that enables individuals and organizations to create, customize, and manage professional websites. It provides an integrated set of tools to help users establish an online presence without specialized technical skills. The platform covers design and layout, hosting, domain management, e-commerce, scheduling, marketing, analytics, and security, with scalable options for freelancers, small businesses, and large enterprises. Wix serves a diverse audience—from people launching personal projects to agencies building client sites—by combining accessible design capabilities with powerful backend features and developer resources. Its mission is to empower users to express their ideas, reach their audiences, and grow their digital operations from first site to enterprise-scale deployments.

To empower people and organizations to express themselves online by providing accessible, integrated tools to build, manage, and grow websites and digital presence.

What we offer

Website Builder

Empower your online presence with user-friendly design tools and AI capabilities.

www.wix.com/

Ecommerce Website

Build and manage a professional eCommerce website effortlessly.

www.wix.com/ecommerce/website

Domain Names

Quickly purchase a domain name with privacy and security features for your website.

www.wix.com/domains

Web Hosting

Enjoy secure and scalable website hosting with 99.99% uptime.

www.wix.com/free/web-hosting

Website Security

Protect your site with enterprise-grade security solutions.

www.wix.com/website-security

CRM System

Efficiently manage customer relationships and improve sales with innovative tools.

www.wix.com/features/crm

Email Marketing

Drive engagement and increase traffic with powerful email marketing campaigns.

www.wix.com/features/email-marketing

All Marketing Features

Unlock growth with comprehensive marketing tools for your website.

www.wix.com/features/main

Website Analytics

Access detailed analytics to boost website performance and user engagement.

www.wix.com/manage/analytics

Wix Studio

Empower agencies, developers, and enterprises to create exceptional websites.

www.wix.com/studio

App Market

Enhance your Wix experience with diverse apps for various business needs.

www.wix.com/app-market

Wix Payments

Effortlessly accept and manage payments across multiple channels and currencies.

www.wix.com/payments

Online Scheduling

Streamline your business by managing bookings and client interactions seamlessly.

www.wix.com/scheduling-software

Market segments

Market size by segment

Growth potential (CAGR)

Website builder platforms

2.2 Billion USD6.9% CAGR

Platforms that enable nontechnical users and designers to create, host, and manage professional websites using drag-and-drop editors, templates, AI site creation, hosting, and security features.

Ecommerce platforms

11.55 Billion USD20.49% CAGR

Integrated commerce platforms for building online stores, managing product catalogs, conversions, SEO, analytics, and multichannel sales.

Payments and merchant services

82.64 Billion USD5.48% CAGR

Payments infrastructure and merchant services that provide PCI-compliant processing, multiple payment methods, and unified transaction management for online and in-person sales.

Marketing automation and CRM

112.91 Billion USD12% CAGR

Capabilities for capturing leads, managing customer interactions, automating email and marketing workflows, and tracking campaign performance to drive engagement and retention.

Agency and developer platforms

12 Billion USD12% CAGR

Platforms targeted at agencies, freelancers, and developers for delivering client sites at scale, offering developer features, enterprise capabilities, and an app ecosystem to extend functionality.

More information about our offering

Website Builder

Website Builder is a drag-and-drop platform that enables individuals and businesses to create professional websites. It combines design tools and business solutions in one AI-powered platform, making it easy to create without coding and to scale online.

  • Create Unique, Business-Ready Sites
    Leverage AI to turn your ideas into a complete website quickly, ensuring efficiency and quality in the creation process.
  • Get Secure Hosting
    Experience robust and reliable hosting services to ensure your website is always accessible and fast.
  • Ensure Your Site's Safety
    Benefit from top-tier security features to protect your website and user data from vulnerabilities.
  • Customize With Ease
    Utilize a range of design tools to create professional and customized layouts without needing coding skills.
  • Build Sites Without Coding
    Easily add, move, and customize elements on your website using an intuitive drag & drop interface, perfect for all skill levels.
  • Refine Design & Content Effortlessly
    Easily adjust elements within the AI website builder to match your vision, tweaking design, text, and layout with a few clicks.
  • Generate Engaging Content at Scale
    Use AI tools to create high-quality, tailored content for your website, including product descriptions and blog posts, helping you engage your audience effectively.
  • Secure Your Unique Domain
    Easily purchase and register domain names that align with your brand for a professional online identity.
  • Start With Professional Designs
    Select from a vast library of customizable templates designed for various industries to kickstart your website.
  • Create Mobile-Ready Sites
    Automatically optimize your website for exceptional performance on mobile devices, ensuring a seamless user experience.
  • Quickly Adjust Visual Style
    Easily toggle between different visual styles, including fonts and colors, to ensure your website reflects your brand identity seamlessly.
  • Analyze Store Performance
    Use detailed reports to monitor sales performance, customer interactions, and inventory management in real time.

Ecommerce Website

Run & grow your eCommerce website on Wix's platform with templates and integrated tools designed for high-conversion stores.

  • Choose Customizable Templates
    Select from a diverse range of beautifully designed templates tailored for eCommerce, enabling you to quickly set up your online store.
  • Create High-Conversion Stores
    Utilize advanced design features and layouts to create visually appealing product pages that enhance the shopping experience.
  • Offer Flexible Payment Options
    Let customers choose payment methods including credit cards, PayPal, and more, enhancing the purchasing experience.
  • Boost Your Store's Visibility
    Utilize built-in SEO features to improve your site's ranking and drive traffic to your eCommerce website.

Domain Names

Buy & register a domain for your website, with options to generate, search, secure, and privacy features.

  • Find Available Domains
    Easily search for and identify available domain names that match your business needs.
  • Get Free SSL
    Automatically receive an SSL certificate with your domain registration to ensure secure connections.
  • Maintain Your Anonymity
    Keep your personal information hidden from public WHOIS databases to enhance your privacy.
  • Generate Unique Names
    Use AI technology to generate name ideas and branding options that resonate with your audience.

Web Hosting

Get secure & reliable website hosting.

  • Ensure Website Uptime
    Rest assured that your site will stay up during traffic spikes with 99.99% uptime.
  • Protect User Data
    Maintain user trust with HTTPS and automatic SSL protection ensuring secure data transfer.
  • Detect Threats Early
    Dedicated security experts work tirelessly to protect your website from potential attacks.
  • Enhance Loading Speed
    Experience immediate loading times and improved site performance with a global content delivery network.

Website Security

Enterprise-grade security for your site. Wix protects your website from threats like DDoS attacks and malware with comprehensive security measures, ensuring your business stays safe online.

  • Provides Comprehensive Protection
    Wix's enterprise-grade security includes real-time threat detection, around-the-clock monitoring, and preventative measures to protect against cyber threats, ensuring your web presence remains secure.
  • Ensures Site Availability
    Built-in DDoS protection helps maintain service availability even during attacks, safeguarding the uptime of your site.
  • Secures Data Transmission
    All Wix websites come with HTTPS and SSL certificates by default, ensuring that data sent between users and your site is encrypted and secure.

CRM System

Build and manage customer relationships with Wix's CRM system. Capture leads, communicate seamlessly, and streamline workflows for enhanced customer engagement.

  • Boost Lead Generation
    Wix's built-in lead capture solutions can increase your leads significantly, helping to grow your customer base effectively.
  • Streamline Communication
    Keep track of messages from various channels, ensuring timely follow-ups and updates for your contacts.
  • Enhance Customer Interaction
    Answer questions and provide information instantly, turning visitors into loyal customers.
  • Increase Efficiency
    Set up automatic workflows and task managers, enabling you to focus on what matters most in your business.
  • Manage Finances Easily
    Streamline payment processes and improve cash flow management with integrated invoicing and transaction tracking.
  • Simplify Data Collection
    Collect and manage important customer data effortlessly with customizable forms integrated directly into your site.

Email Marketing

Create professional email marketing campaigns that engage your audience and drive site traffic.

  • Engage Automatically
    Personalize emails with dynamic values and schedule them to reach customers at the right time.
  • Create Beautiful Emails
    Start from scratch or customize designer-made templates to spread your message effectively.
  • Discover Insights
    Monitor delivery rates, open rates, and click rates to optimize future campaigns.

All Marketing Features

Explore growth and marketing features on Wix.

  • Create Effective Campaigns
    Send beautifully designed, mobile-optimized emails to connect with your audience and promote your offerings seamlessly.
  • Enhance Your Online Presence
    Use advanced SEO tools to boost your site’s rankings and attract more visitors through organic search.

Website Analytics

Get reports with actionable data and insights to improve site performance.

  • Analyze Visitor Traffic Patterns
    Gain insights into where visitors come from and how they interact with your site, helping to optimize marketing strategies.
  • Stay Informed with Live Data
    Make quick decisions based on real-time visitor data to optimize user experience and engagement.
  • Identify Top Performing Content
    Discover which pages capture the most attention and engagement, allowing you to enhance popular content.
  • Monitor Sales Trends
    Analyze revenue data to determine which products perform best and tailor strategies accordingly.
  • Generate Personalized Reports
    Filter and export data that suits your specific analytics needs, helping you focus on key performance indicators.

Wix Studio

Wix Studio provides agencies, freelancers, developers, and enterprise customers with a platform to deliver client websites at scale.

  • Deliver Exceptional Client Websites
    Wix Studio enables agencies and freelancers to create tailored websites efficiently, meeting unique client needs with advanced capabilities.
  • Build Custom Solutions
    Empower developers with tools to create interactive applications and websites, featuring custom functionality and integrations.
  • Scalable Business Solutions
    Wix Studio provides enterprise clients with tools for multi-site management, advanced analytics, and dedicated success managers to streamline operations.
  • Create Business-Ready Sites
    Utilize built-in business solutions that are designed to support a wide range of client needs, from e-commerce to service-based websites.

App Market

A marketplace for apps that extend Wix sites, with categories for marketing, ecommerce, booking, media, design, and more.

  • Access Apps For Enhanced Functionality
    Browse and integrate a variety of apps to add new features and functionalities to your Wix website.
  • Stay Updated With Live Sync
    Ensure your app features are always up-to-date with the latest changes made on your site.
  • Integrate Apps Without Technical Skills
    Easily add and configure apps within your Wix dashboard for a streamlined experience.
  • Easily Navigate App Categories
    Simplify your search for apps by browsing through well-organized categories tailored to different business needs.
  • Find Discounts On Popular Apps
    Explore apps available at reduced prices to maximize your budget while expanding your site's capabilities.

Wix Payments

A single payments platform that supports online, in-person and POS payments with multiple providers and currencies.

  • Support Diverse Payment Methods
    Allow customers to choose from various payment methods for convenience, driving more transactions and improving customer satisfaction.
  • Manage Transactions Effortlessly
    Streamline operations by tracking all payments and transactions from a centralized platform, allowing for better financial oversight.

Online Scheduling

A scheduling platform to manage bookings, services, and payments from one place.

  • Connect Instantly
    Engage potential clients in real-time through live chat, converting inquiries into bookings without delay.
  • Enhance Client Visibility
    Clearly outline all services offered along with their schedules and prices, making it easy for clients to make informed bookings.
  • Streamline Scheduling
    Sync all appointments and availability in one place, making it easy to manage schedules dynamically.
  • Capture Client Data Effectively
    Design tailored booking forms that gather essential information from clients, enhancing your service delivery.
  • Reduce No-Shows
    Automate reminders to clients about their upcoming bookings, ensuring they don’t forget appointments.

References

Methodology and sourcing behind the figures shown above.

Website builder platforms

Fact.MR explicitly values the website builders market at about USD 2.2 billion in 2025 with a projected CAGR of 6.9% (2026–2036). Other sources (Market Research Future) report a much larger figure (~USD 22.19 billion in 2024, CAGR ~7.23%), likely reflecting a broader definitional scope (tool+hosting+services). I use the Fact.MR figure as a conservative, software-focused market estimate while noting higher alternative estimates in the search results.

Ecommerce platforms

Primary estimate uses Fortune Business Insights' ecommerce platform market sizing (USD 11.55B in 2025) and its projected CAGR (20.49% through 2026–2034). Market Research Future (USD 7.47B in 2024; 13.5% CAGR) and Market.us (CAGR ~13.7%) were reviewed and show lower, more conservative forecasts; variance reflects differing methodologies and forecast horizons. I selected the Fortune figure as the primary estimate while acknowledging alternative lower CAGR estimates from other industry reports.

Payments and merchant services

Estimate reflects Payment Service Provider / merchant services revenue scale using the payment service provider market (USD 82.64B in 2024) as primary anchor. Merchant services and PSP reports (BRI, MRFR) show consistent mid-single-digit CAGR (~5.5–6.5%); narrower, higher-growth figures (PaaS, broader digital payments) reflect different scopes and are noted for context.

Marketing automation and CRM

Used reported CRM and marketing-automation market figures from the search results. Fortune Business Insights values the CRM market at USD 112.91B (2025) and reports ~12.4% CAGR; MarketsandMarkets reports marketing automation at USD 47.02B (2025) with 11.5% CAGR while The Business Research Company reports a smaller marketing-automation estimate (USD 7.39B, CAGR 8.2%). Because the requested segment is the combined capabilities (CRM plus marketing automation) and CRM is the broader superset covering customer interactions and many automation functions, I use the CRM 2025 value (USD 112.91B) as the primary market-size estimate and estimate growth potential near the reported mid/high single-digit to low-double-digit CAGRs (rounded to 12.0%).

Agency and developer platforms

Estimated the agency & developer platforms market as a specialized subset of web development, application platforms, and low-code/mobile dev platforms. Source figures: web development market ~USD 82.4B (2026), application platform ~USD 24.3B (2025), low-code platforms ~USD 37.4B (2025). Agency/developer platforms (tools for agencies, freelancers, developer-focused hosting/deployment and extensible app ecosystems) likely represent a modest share of these overlapping markets; using a midpoint approach and considering higher growth in low-code/mobile segments, I estimate ~USD 12B today with a medium-high CAGR (~12%) reflecting continued migration to platform-first site delivery, low-code adoption, and developer tooling growth.

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