Which?

Use independent reviews, expert guidance and member resources to make informed choices while supporting consumer protection work.

Get free, regular expert tips and advice to make smarter choices across money, shopping, home, health and more.

Share your experiences to shape Which? research and campaigns, influence consumer-focused decisions, and receive rewards and exclusive panel content.

Get straightforward support and advice to help resolve everyday technology issues.

Get practical gardening guidance through articles and, for members, phone access to experts for simple solutions.

Compare providers and explore deals across household services, with Which? research and ratings to help you choose more confidently.

Get personalised advice to make your home more energy efficient and reduce your bills.

Find local traders assessed and endorsed by Which?, with customer reviews to help you choose.

Get expert, step-by-step guidance to help you decide what to do about legal issues.

Write a will or prepare a power of attorney online, with document reviews, printing, delivery and guidance to help you complete them confidently.

Understand your rights and get practical guidance, tools and letters to help resolve consumer problems and claim what you may be owed.

Independent, research-driven product evaluations, comprehensive testing, and detailed buying guides that inform consumer purchase decisions and support affiliate commerce.

Products: Which? membership

Legal guidance for individuals handling consumer disputes and employment issues, alongside online will writing and power of attorney preparation with specialist review.

Products: Which? legal advice service, Which? wills and power of attorney services

Editorial content, ratings methodologies, interactive quizzes, and calculators that educate consumers and guide personal finance decisions across credit, banking, insurance, and loans.

Products: Which? membership

Expert assistance that helps individuals troubleshoot everyday technology problems and understand their devices.

Products: Which? Tech Support Helpdesk

Assessment, endorsement and directory visibility that help trade businesses demonstrate credibility and attract prospective local customers.

Products: Which? Trusted Traders

Which? membership

A subscription service providing access to Which? consumer resources, with benefits depending on the package selected. Members can access independent product reviews, test results and recommendations, and eligible packages include magazines, apps and expert guidance. Full-access members can ask Which? for personalised buying advice about products it has tested. Eligible members can also access phone guidance on personal finance topics and the Members Services team. Member subscriptions help fund Which?'s not-for-profit work and campaigns to make life simpler, fairer and safer for consumers.

• Make Better-Informed Product Choices
  Use independent expert assessments and test results rather than relying on marketing claims when comparing products.
• Compare Products And Find Recommendations
  Use scores, comparison tools and Which? recommendations to identify products worth considering and avoid products experts advise against.
• Get Expert Buying Guidance
  Use expert guides to understand what to consider when choosing a product, or ask Which? for personalised guidance about products it has tested if included in your package.
• Read Expert Advice In Print And Digital
  Access magazine content and digital products according to your package, including past Which? magazine issues for eligible subscribers and print delivery for selected magazines.
• Contact The Members Services Team
  Call the UK-based team with membership questions or feedback, or to update the email address used to log in to the Which? website. Access depends on your package.
• Get Personalised Money Guidance
  Call Which? Money to discuss financial questions and explore options on topics such as tax, travel insurance and pensions, if the service is included in your package.
• Support Consumer Protection Campaigns
  Your subscription helps fund Which?'s not-for-profit work, including campaigns that seek to protect consumers and make markets fairer and safer.

Which? email newsletters

Free email newsletters from Which? are available to everyone, with no membership required. Choose from newsletters covering consumer choices, deals, retirement planning, first-time buying, money, scams, cars, home, greener living, health, gardening, travel and technology. They deliver expert advice, tips, news or updates by email at frequencies that vary by newsletter.

• Get Free Advice Without Membership
  Sign up for Which? newsletter advice without subscribing to a Which? membership.
• Make Smarter Everyday Decisions
  Use Which? advice and tips to inform choices across shopping, finances, scams, cars and home life.
• Receive Tips And Updates By Email
  Get newsletter content sent directly by email, with schedules ranging from weekly to monthly or seasonal.
• Choose Topics That Matter To You
  Select from subject areas including managing money, avoiding scams, improving your home, planning holidays and keeping up with technology.

Which? Connect

Which? Connect is an exclusive research panel that brings UK consumers and Which? together. Members share real-world data and experiences that help inform product and service recommendations, Which? campaigns and work to influence policymakers and businesses. Members can take part in surveys, enter prize draws for online vouchers, and access exclusive content and monthly newsletters through the Connect portal. A Which? membership is required to join.

• Inform Trusted Product Recommendations
  Your real-world data helps Which? inform its tests, reviews and decisions about which products and services to recommend.
• Support Consumer-Focused Campaigns
  Sharing your experiences helps Which? build evidence for campaigns and efforts to influence policymakers and businesses on issues affecting consumers.
• Shape Services Before They Launch
  Your involvement gives you an opportunity to influence the development of services before they reach the market.
• Access Exclusive Research Insights
  The Connect portal and monthly Inside Connect newsletters provide members with exclusive content and deep-dive insights.
• Make Your Views Count
  Which? listens to members' answers and uses them to help consumers, giving you a direct way to contribute your perspective.
• Enter Draws To Win Vouchers
  Members can enter prize draws for online vouchers as a reward for their time.

Which? Tech Support Helpdesk

Which? Tech Support Helpdesk provides members with jargon-free technical support and advice for everyday technology issues.

• Get Help With Everyday Tech Issues
  Members can get support for the technology issues they encounter in everyday life.
• Understand Tech Advice Without Jargon
  Members receive technical advice explained without jargon, making it easier to understand.

Which? Gardening Helpdesk

The Which? Gardening Helpdesk provides gardening articles and practical information. Which? Gardening members can also call experts for simple gardening solutions.

• Get Advice From Gardening Experts
  Members can call gardening experts for advice and simple solutions to gardening issues.
• Find Practical Gardening Guidance
  Access gardening articles and practical information to help with gardening questions.

Which? comparison services

Which? comparison services bring together links and tools to explore deals and providers across insurance, utilities, property and finance, legal services, retirement and travel. Depending on the category, users can compare quotes or tariffs, check broadband speed, find mortgage and annuity options, or access related services from partner providers. Which? also publishes provider reviews based on customer surveys and expert assessment, including ratings for factors such as cost, coverage, customer service and claims handling. Some comparison services are provided by third parties, and Which? may receive commission if a purchase is made through a partner link.

• Use Research To Assess Providers
  Review provider ratings and research alongside available deals. Assessments use customer feedback and expert analysis, with ratings covering service, claims, cost and coverage.
• Explore Deals Across Multiple Services
  Explore comparison links and tools across household and financial services in one hub, including insurance, broadband, energy, mobile, mortgages and travel.
• View Which? Ratings In Quote Results
  For the home insurance comparison, Which? ratings and expert analysis are incorporated into MoneySuperMarket quote results, helping users see Best Buys and Recommended Providers while comparing options.
• Access Partner-Provided Quotes And Tools
  Access quotes and services delivered by specialist providers through the Which? comparison hub. Which? discloses that it may receive commission from purchases made through some partner links.
• Compare Broadband And Check Speed
  Search for broadband deals by postcode or use the online speed test to check your connection.
• Explore Services From Selected Partners
  Which? says its partner-selection approach focuses on companies it knows offer quality services and that align with its brand values.

Which? home energy planning service

A free home energy planning service powered by Snugg. It creates a personalised plan and provides advice to help make your home more energy efficient and lower your bills.

• Get A Plan Tailored To Your Home
  Receive a home energy plan personalised for your home.
• Improve Your Home's Energy Efficiency
  Use personalised advice to help make your home more energy efficient.
• Reduce Your Household Energy Bills
  The plan provides advice intended to help lower your household energy bills.
• Get The Service For Free
  The home energy planning service is available free for everyone.

Which? Trusted Traders

Which? Trusted Traders is a free online search service for finding traders in your area. Traders are checked, assessed and endorsed by Which?, and customers can review them.

• Choose Which? Endorsed Traders
  Find traders who have been checked, assessed and endorsed by Which?.
• Find Trusted Traders Nearby
  Search online for traders in your area to identify local professionals for your needs.
• Read Customer Reviews
  Use reviews from customers to learn about traders listed on the service.

Which? legal advice service

Which? offers expert, step-by-step legal advice for situations such as standing up to a dodgy dealer or working out what to do when facing redundancy.

• Get Expert Guidance
  Receive expert advice presented step by step to help you work through a legal issue.
• Address Dealer Problems
  Get step-by-step advice on standing up to a dodgy dealer.
• Navigate Redundancy
  Get expert guidance on what to do when facing redundancy.

Which? wills and power of attorney services

Which? provides an easy and affordable way to write a will or prepare a power of attorney online. The services include specialist reviews, printing and delivery to your door, with support and guidance to help you complete these important documents with confidence.

• Write Your Will Online
  Prepare a will online using Which?'s service, an easy and affordable way to get this important document written.
• Prepare Your Power Of Attorney Online
  Prepare a power of attorney online using Which?'s service, an easy and affordable way to get this important document ready.
• Complete Documents With Guidance
  Support and guidance are available to help you complete these important documents with confidence.
• Get Documents Specialist-Reviewed
  Specialist reviews are included as part of the services, providing a review of these important documents.
• Receive Printed Documents At Home
  Which? includes printing and delivery to your door, so you can receive the documents as part of the service.

Which? consumer rights advice and tools

Which? consumer rights provides clear information about consumers' rights and practical solutions to everyday problems with purchases and services. Its guides explain how to address issues such as faulty goods, delivery problems, travel disruption, scams, car and home disputes, energy bills, insurance claims and more. Free tools and template letters can help people make complaints, request repairs or refunds, challenge charges and claim compensation.

• Understand Your Consumer Rights
  Find clear information about your rights and possible next steps when something goes wrong with a purchase or service.
• Prepare Complaints And Letters
  Use practical templates to set out a complaint or request a remedy, rather than having to start a letter from scratch.
• Start A Faulty-Goods Complaint
  Answer simple questions to get help starting a complaint about a faulty product and pursuing a repair, replacement or refund.
• Resolve Delivery Problems
  Get help making a complaint about a late, missing or damaged delivery and seeking a definite delivery date or refund.
• Claim Flight Delay Compensation
  Check the guidance and use a free tool or template letter to pursue compensation from an airline when applicable.
• Learn How Consumer Laws Apply
  Read explanations of relevant laws and regulations to better understand protections that may apply to a consumer problem.
• Find Advice For Everyday Problems
  Browse guidance for issues involving different purchases and services, with topics ranging from faulty cars and energy billing to tenant rights and event tickets.
• Explore Complaint Escalation Options
  Understand possible next steps when a company complaint remains unresolved, including ombudsman schemes and the small claims court.