Weber Shandwick

Empowers organizations to navigate disruptions and enhance stakeholder engagement through strategic communications.

Empowers brands with data-driven strategies to create impactful cultural campaigns.

Unlocks the integration of data, tech, and AI for effective marketing strategies.

Empowers brands to win in culture through integrated strategies and insights.

Design, execution and measurement of influencer and creator-led campaigns to drive earned media, audience engagement and cultural momentum.

Products: Cultural Choreography Suite, Weber Create

Data-driven cultural insight, trend forecasting and audience anthropology to identify cultural opportunities and inform creative direction.

Products: Cultural Choreography Suite, Weber Create, Weber I/O

Strategic counsel and rapid response services to protect corporate reputation, manage crises and advise executive leadership during high-stakes events.

Products: Weber Advisory

Advocacy, public affairs campaigns and stakeholder engagement to influence policy outcomes and maintain institutional impact.

Products: Weber Advisory

Performance marketing, measurement and intelligence services that quantify campaign ROI, optimize media spend and surface actionable analytics.

Products: Weber I/O, Weber Create, Cultural Choreography Suite

Weber Advisory

Weber Advisory provides strategic counsel to shape corporate positioning and reputation, manage public affairs and impact, address crises and issues, and guide transactions and transformations. It blends strategy, planning, execution, and analytics to help boards and executives navigate complex relationships, protect reputation, and drive stakeholder value across industries.

• Shape Corporate Narrative
  Helps organizations articulate their unique value propositions, enhancing visibility and credibility within their industries.
• Manage Crises Effectively
  Facilitates proactive strategies to address and mitigate crises, ensuring organizational reputation is maintained.
• Enhance Executive Visibility
  Equips leaders with tools and insights to effectively communicate their vision and align with business priorities.
• Leverage Real-Time Data
  Employs cutting-edge technology to provide actionable insights, optimizing campaigns for maximum impact.
• Influence Policy Outcomes
  Aids in formulating and executing campaigns designed to engage stakeholders and drive public policy.
• Facilitate Business Change
  Provides strategic support to navigate complex changes during mergers, acquisitions, and organizational shifts.

Weber Create

Weber Create is a global hub for data-driven creativity, blending strategy, media, influencer and analytics expertise to craft culture-driven campaigns across sectors.

• Execute Comprehensive Campaigns
  Allows brands to design and execute complete marketing campaigns that resonate across multiple platforms.
• Integrate Cultural Insights
  Helps brands leverage cultural insights to enhance marketing efforts and community engagement.
• Optimize Campaign Performance
  Employs cutting-edge analytics to drive informed decision-making and campaign adjustments.
• Drive Earned Media Impact
  Focuses on creating impactful content that earns media coverage and brand recognition.
• Leverage Influencer Partnerships
  Utilizes influencer relationships to enhance brand visibility and authenticity.
• Synchronize Media Efforts
  Ensures coordinated media strategies to maximize audience engagement and effectiveness.

Weber I/O

Weber I/O is a platform that unlocks the integration of data, tech and AI in marketing and communications strategies, offering AI acceleration, digital strategy and experience, performance marketing and analytics.

• Accelerate AI Integration
  Enables quick integration of AI technologies into marketing strategies, enhancing efficiency and effectiveness.
• Enhance Digital Experiences
  Focuses on crafting compelling digital strategies to improve customer interaction and experience.
• Data-Driven Insights
  Provides critical analytics to guide marketing strategies and track performance effectively.
• Optimize Marketing Performance
  Equips marketers with the tools to measure and optimize marketing performance for better ROI.

Cultural Choreography Suite

Cultural Choreography Suite is a proprietary product suite developed by Weber I/O that informs and unlocks cultural opportunities, enabling continuous learning from influencer interactions, campaigns, and results.

• Maximizes Multi-Channel Reach
  Seamlessly combines paid, earned, and social media tactics to ensure cohesive messaging that resonates across platforms.
• Engages Target Communities
  Leverages influencer relationships to amplify brand messages organically within authentic communities.
• Drives Cultural Engagement
  Enhances brand visibility and relevance through tailored creative narratives.
• Informs Strategic Decisions
  Empowers marketers to anticipate and adapt to cultural shifts, optimizing campaigns for maximum impact.