We Are Social Unclaimed
We Are Social is a global, socially-led creative agency specializing in social media, influencer marketing, and culture-driven campaigns.
We Are Social is a global socially-led creative agency with unrivaled social media and influencer marketing expertise. With 1,200 people spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures. We help our clients reach the right people in a strategic, relevant and effective way.
Our mission is to help brands reach the right people in a strategic, relevant and effective way by delivering socially-led, culture-driven campaigns across influencer marketing, content production, and social storytelling.
What we offer
Campaign and Social Strategy
Enhance brand relevance with strategic, culture-driven social planning.
wearesocial.com/us/service/campaign-and-social-strategy/Social-first Creative and Design
Deliver impactful, integrated campaigns through social-first creative strategies.
wearesocial.com/us/service/social-first-creative-and-design/Social-first Production
Create culturally relevant social content across all platforms.
wearesocial.com/us/service/social-first-production/We Are Social Studios
Delivers culturally relevant content optimized for all social platforms.
wearesocial.com/us/we-are-social-studios/AI
Leverages AI tools to enhance audience engagement and streamline content production.
wearesocial.com/us/service/ai/Innovation
Transform change into brand growth with tailored innovation strategies.
wearesocial.com/us/service/innovation/Activations and Events
Create impactful cultural experiences through integrated activations and events targeted for maximum audience engagement.
wearesocial.com/us/service/activations-and-events/Paid Media Planning and Buying
Deliver targeted paid media strategies to maximize brand impact.
wearesocial.com/us/service/paid-media-planning-and-buying/We Are Social Sport
Transform sports marketing by connecting brands to cultural moments.
wearesocial.com/us/we-are-social-sport/We Are Social Gaming
Engage with gaming audiences through impactful and creative campaigns.
wearesocial.com/sg/gaming/Kobe AI Influencer Marketing
Connects brands with the right influencers using AI technology.
www.getkobe.com/Market segments
Market size by segment
Growth potential (CAGR)
Influencer marketing
Services to identify, contract, and manage creators, produce creator-led content, cultivate long-term creator partnerships, and run paid amplification with measurement and optimization.
Social-first creative
High-volume, platform-native content production and social-first storytelling driven by audience insights, daily relevance, and native-format optimization for distribution and performance.
Cultural strategy and insights
Data-driven cultural insight, trend forecasting and audience anthropology to identify cultural opportunities and inform creative direction.
Paid social advertising
Paid social campaign strategy, audience segmentation, creative testing, and optimization across platforms to drive leads and engagement.
Gaming and Esports Marketing
Specialized marketing and experience design for gaming and esports audiences, combining cultural insight, connected amplification and custom campaign development.
More information about our offering
Campaign and Social Strategy
Strategy service delivering culture-informed social planning. Our strategic thinking integrates audience, category, and cultural conversation, with collaboration between research and strategy teams to anticipate significant cultural shifts. This service leverages cultural insights and builds strong audience engagement through effective planning.
- Leverage Cultural InsightsUtilizing current cultural conversations enables brands to remain relevant and impactful in their marketing efforts.
- Prepare for Cultural ChangesThis foresight keeps brands ahead of trends, allowing for proactive engagement with target audiences.
- Drive Insight-Driven StrategiesThis feature ensures integrated insights that enhance campaign effectiveness via collaborative approaches.
- Ensure Continuous Brand PresenceMaintaining an active social presence helps manage audience expectations and drives consistent engagement.
- Enhance Brand CredibilityCollaborating with influencers creates authentic connections and boosts the brand's visibility within target communities.
Social-first Creative and Design
Creative service delivering fully integrated campaigns, social-first content, and gaming activations. We create stories, not just posts, with long-form and short-form content and a 12-month roadmap to real-time conversations.
- Create Seamless Brand ExperiencesEnsures that every piece of content resonates consistently with the target audience across all preferred platforms and mediums.
- Guide Conversations StrategicallyThis feature ensures ongoing relevance and engagement over the course of a full year, maintaining brand visibility and audience interaction.
- Diversify Content DeliveryCatering to different audience preferences by providing a mix of engaging long-form and quick-hit content, enhancing reach and engagement.
- Engage Through GamingBy integrating gaming elements into campaigns, brands can tap into vast and engaged gaming audiences for enhanced interaction and loyalty.
- Capture Relevant MomentsThis feature allows brands to stay relevant by engaging in trending conversations, ensuring visibility in the fast-paced social landscape.
Social-first Production
In-house production through We Are Social Studios, delivering social-first content across platforms—from TikTok to livestreams, TV ads to podcasts—with production under one roof.
- Engage Diverse AudiencesTailored content made for each platform ensures maximized engagement and reach by utilizing unique formats and audience preferences.
- Streamline Production ProcessesUtilizing an internal production studio allows for seamless collaboration and faster turnaround times, ensuring adaptability to market trends.
- Enhance CollaborationCentralized production fosters creativity and responsiveness, enabling brands to execute campaigns effectively across various channels.
- Connect with Today's AudiencesStaying attuned to cultural shifts ensures that produced content resonates with target demographics, driving brand engagement and loyalty.
We Are Social Studios
In-house, social-first production studios delivering best-in-class content across all formats and platforms.
- Ensures Seamless Production ProcessBy managing all aspects of production internally, We Are Social studios maintain high quality and consistency throughout the creative process.
- Maximizes Audience EngagementOur focus on social-first production means content is created with the audience and platform in mind, driving higher engagement and visibility.
- Offers Versatile Content FormatsWe Are Social studios produce a wide range of content types, ensuring adaptability and engagement across various media platforms.
- Enhances Brand StorytellingBy harnessing technology and new formats, We Are Social studios create impactful narratives that resonate with audiences.
- Provides Quick TurnaroundWe adapt our production styles and techniques quickly to meet the demands of cultural trends and client needs.
AI
AI capability anchored by the Human Prompt; we combine AI tools with human creativity to amplify audience insight, scale production, and unlock new storytelling possibilities.
- Integrate CreativityCombining AI capabilities with human creativity to produce culturally relevant content.
- Enhance UnderstandingUtilizing advanced AI analytics to gain richer insights into audience behaviors and preferences.
- Increase EfficiencyLeveraging AI to streamline production workflows, enabling faster content delivery.
- Unlock Unique NarrativesEmploys AI to craft innovative storytelling approaches, enriching brand narratives.
Innovation
Innovation strategy to navigate behavioral and technological shifts; reimagining digital spaces and building new experiences to transform change into opportunities for brand participation and growth.
- Map Future TrendsIdentifies and anticipates future consumer behaviors for strategic alignment.
- Transform Change Into GrowthLeverages shifts to create actionable opportunities for brands.
- Leverage AI for InsightsUtilizes AI tools to unlock new storytelling and engagement possibilities.
- Create Engaging Digital ExperiencesInnovates new platforms and digital interfaces to enhance brand engagement.
Activations and Events
On-the-ground activations and events, with social, digital and influencer coverage engineered from the start to deliver coordinated online amplification.
- Maximize ReachEnsures that all event facets are interconnected, enhancing visibility across multiple platforms.
- Engage AudiencesCreates memorable interactions that connect deeply with attendees and capture their interest.
- Boost VisibilityEnhances the reach of live events by maximizing online engagement and sharing.
- Connect With CultureAligns brand strategies with prevailing cultural narratives, enhancing relevance.
Paid Media Planning and Buying
Integrated paid media planning and buying with social-native assets and adaptable strategies across the funnel; continuous optimization to drive performance.
- Drive Improved Campaign PerformanceBy continuously analyzing data and adjusting campaigns, we ensure optimal results across all objectives.
- Build Cohesive CampaignsStrategically align paid media efforts across multiple platforms to enhance brand visibility and engagement.
- Reach Relevant AudiencesUtilizing comprehensive audience profiling to ensure brands connect with the right people, increasing the effectiveness of campaigns.
- Enhance EngagementDesigned specifically for social media, these assets drive better audience connection and interaction.
We Are Social Sport
Global sports marketing with specialists across markets; help brands seize moments, break into culture, and leave a lasting legacy in sport.
- Create Lasting ImpressionsBy integrating cultural insights into campaigns, brands can ensure lasting impact on sports audiences.
- Leverage Global Market ExpertiseUtilize a global network of sports marketing experts to enhance brand visibility and relevance in key markets.
- Capitalize On Key MomentsTake advantage of high-impact sporting events and cultural moments to drive engagement and visibility.
- Connect with Young FansCreate compelling marketing that resonates with younger audiences through innovative, culturally relevant strategies.
- Integrate Cultural TrendsStay ahead by embedding cultural insights into marketing strategies for deeper audience connection.
We Are Social Gaming
We help brands craft experiences in gaming and esports environments; understand gaming culture, enhance gaming experiences, navigate the ecosystem, and maximise impact through a connected amplification approach.
- Maximize Brand ImpactOur connected amplification approach ensures that campaigns resonate across multiple platforms, maximizing reach and effectiveness.
- Create Immersive Gaming ExperiencesWe design engaging campaigns specifically for gaming audiences, enhancing interaction and brand connection within relevant gaming contexts.
- Leverage Gaming InsightsOur deep understanding of gaming cultures allows us to craft authentic messages that resonate with diverse gaming communities.
- Align with Cultural TrendsUtilizing cultural insights, we align brand messaging with current gaming trends to enhance engagement.
- Design Tailored CampaignsWe create personalized marketing strategies that address the unique needs of brands in the gaming sector.
Kobe AI Influencer Marketing
Kobe is an award-winning AI Influencer Marketing agency that connects brands with the best-suited celebrities, social media influencers and content creators, thanks to the power of AI.
- Leverage AI to Match InfluencersUtilize advanced algorithms to identify the best-suited influencers for your brand, ensuring effective engagement and campaign success.
- Connect with Influential PersonalitiesExpand your brand's reach by collaborating with a diverse network of celebrities and influencers across various platforms.
- Join an Award-Winning AgencyPartner with a team recognized for excellence and innovation in influencer marketing, enhancing your brand's reputation.
- Seamlessly Integrate CampaignsEnsure your influencer initiatives align with overall brand marketing efforts for maximum impact and coherence.
References
Methodology and sourcing behind the figures shown above.
Influencer marketing
Sources show divergent definitions: Sprout Social (citing Statista) reports the broader influencer marketing industry at about USD 32.6 billion (2025). Firm-level reports for influencer marketing platforms vary: Fortune Business Insights values the platform market at USD 23.59 billion (2025) with a 15.9% CAGR (2026–2034), while MarketsandMarkets reports a smaller platform estimate (USD 1.15 billion in 2026; 12.0% CAGR to 2031). Because the requested segment includes platform tools, services, content production, and paid amplification (a broader industry scope), I align with the broader industry figure (~USD 32.6B) and estimate growth potential as a midpoint across reported platform CAGRs (~12–15.9%), giving ~13% CAGR.
Social-first creative
Primary estimate uses Future Market Insights’ Social Media Content Creation market sizing (USD 7.6B in 2025) and its 14.5% CAGR (2025–2035). Broader context from creative agency research (USD 17.12B market, 4.5% CAGR) and industry commentary that social captured ~25% of global ad spend (global ad spend > $1T) support strong growth and addressable demand for social-first creative services.
- The social media content creation market is estimated to be valued at USD 7.6 billion in 2025.
- Forecast CAGR (2025 to 2035) 14.5%.
- Global Creative Agency Market size was valued at USD 17.12 Billion in 2026, expected to reach USD 25.10 Billion by 2035 (CAGR 4.5%).
- Global ad spend broke the $1 trillion mark by the end of 2024, with social media taking nearly a quarter of that total.
Cultural strategy and insights
No search result provided explicit sizing for “cultural strategy and insights.” I used two related market references in the search results as parent-market benchmarks: (1) WiseGuy’s Organizational Culture market (USD 49.2B in 2025, 4.3% CAGR) and (2) a linked “Operation Of Cultural Market” estimate (USD 12.5B in 2024, 6.8% CAGR). Treating cultural strategy & insights (data-driven cultural insight, trend forecasting, audience anthropology) as a specialist services/consulting subset of the broader organizational/cultural market, I applied a conservative ~15% share of the organizational-culture market (midpoint of a plausible 10–20% range) to arrive at ~USD 7.4B. Growth potential is estimated at ~6.0% CAGR, positioned between the lower organizational-culture CAGR (4.3%) and the higher cultural-market CAGR (6.8%), reflecting accelerated demand for AI-driven social listening and trend-forecasting services.
Paid social advertising
Estimated paid social (social media advertising) market size based on industry reports in searchResults. The Business Research Company reports social media advertising at $202.63B in 2025 and forecasts ~13.4% CAGR to 2030; broader online/digital/mobile ad reports (PSMarketResearch, BCC Research, Fortune Business Insights) show consistent double‑digit growth in digital advertising, supporting a ~13% CAGR assumption for paid social.
Gaming and Esports Marketing
Estimates use reported esports revenue and forecast ranges from the provided sources. ArticleGateway reports global esports revenue of $4.3B (2024); Fortune Business Insights reports 2025 value and projects a 16.8% CAGR (2026–2034); a LinkedIn summary cites a 10.3% CAGR (2026–2033). I assume marketing-related revenue (advertising, sponsorship, media rights, experiential services) represents roughly 45–55% of total esports revenue. Applying ~50% to the $4.3B baseline gives ~USD 2.0B for Gaming and Esports Marketing. CAGR of 15% is a midpoint between cited forecasts (≈10–17%).
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