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We Are Social Unclaimed

Creative Agencies

wearesocial.com

We Are Social is a global, socially-led creative agency specializing in social media, influencer marketing, and culture-driven campaigns.

We Are Social is a global socially-led creative agency with unrivaled social media and influencer marketing expertise. With 1,200 people spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures. We help our clients reach the right people in a strategic, relevant and effective way.

Our mission is to help brands reach the right people in a strategic, relevant and effective way by delivering socially-led, culture-driven campaigns across influencer marketing, content production, and social storytelling.

What we offer

Campaign and Social Strategy

Service

Enhance brand relevance with strategic, culture-driven social planning.

wearesocial.com/us/service/campaign-and-social-strategy/

Social-first Creative and Design

Service

Deliver impactful, integrated campaigns through social-first creative strategies.

wearesocial.com/us/service/social-first-creative-and-design/

Social-first Production

Service

Create culturally relevant social content across all platforms.

wearesocial.com/us/service/social-first-production/

We Are Social Studios

Service

Delivers culturally relevant content optimized for all social platforms.

wearesocial.com/us/we-are-social-studios/

AI

Service

Leverages AI tools to enhance audience engagement and streamline content production.

wearesocial.com/us/service/ai/

Innovation

Service

Transform change into brand growth with tailored innovation strategies.

wearesocial.com/us/service/innovation/

Activations and Events

Service

Create impactful cultural experiences through integrated activations and events targeted for maximum audience engagement.

wearesocial.com/us/service/activations-and-events/

Paid Media Planning and Buying

Service

Deliver targeted paid media strategies to maximize brand impact.

wearesocial.com/us/service/paid-media-planning-and-buying/

We Are Social Sport

Service

Transform sports marketing by connecting brands to cultural moments.

wearesocial.com/us/we-are-social-sport/

We Are Social Gaming

Service

Engage with gaming audiences through impactful and creative campaigns.

wearesocial.com/sg/gaming/

Kobe AI Influencer Marketing

Service

Connects brands with the right influencers using AI technology.

www.getkobe.com/

Market segments

Market size by segment

Growth potential (CAGR)

Influencer marketing

32.6 Billion USD13% CAGR

Services to identify, contract, and manage creators, produce creator-led content, cultivate long-term creator partnerships, and run paid amplification with measurement and optimization.

Social-first creative

7.6 Billion USD14.5% CAGR

High-volume, platform-native content production and social-first storytelling driven by audience insights, daily relevance, and native-format optimization for distribution and performance.

Cultural strategy and insights

7.4 Billion USD6% CAGR

Data-driven cultural insight, trend forecasting and audience anthropology to identify cultural opportunities and inform creative direction.

Paid social advertising

202.63 Billion USD13.4% CAGR

Paid social campaign strategy, audience segmentation, creative testing, and optimization across platforms to drive leads and engagement.

Gaming and Esports Marketing

2 Billion USD15% CAGR

Specialized marketing and experience design for gaming and esports audiences, combining cultural insight, connected amplification and custom campaign development.

More information about our offering

Campaign and Social Strategy

Strategy service delivering culture-informed social planning. Our strategic thinking integrates audience, category, and cultural conversation, with collaboration between research and strategy teams to anticipate significant cultural shifts. This service leverages cultural insights and builds strong audience engagement through effective planning.

  • Leverage Cultural Insights
    Utilizing current cultural conversations enables brands to remain relevant and impactful in their marketing efforts.
  • Prepare for Cultural Changes
    This foresight keeps brands ahead of trends, allowing for proactive engagement with target audiences.
  • Drive Insight-Driven Strategies
    This feature ensures integrated insights that enhance campaign effectiveness via collaborative approaches.
  • Ensure Continuous Brand Presence
    Maintaining an active social presence helps manage audience expectations and drives consistent engagement.
  • Enhance Brand Credibility
    Collaborating with influencers creates authentic connections and boosts the brand's visibility within target communities.

Social-first Creative and Design

Creative service delivering fully integrated campaigns, social-first content, and gaming activations. We create stories, not just posts, with long-form and short-form content and a 12-month roadmap to real-time conversations.

  • Create Seamless Brand Experiences
    Ensures that every piece of content resonates consistently with the target audience across all preferred platforms and mediums.
  • Guide Conversations Strategically
    This feature ensures ongoing relevance and engagement over the course of a full year, maintaining brand visibility and audience interaction.
  • Diversify Content Delivery
    Catering to different audience preferences by providing a mix of engaging long-form and quick-hit content, enhancing reach and engagement.
  • Engage Through Gaming
    By integrating gaming elements into campaigns, brands can tap into vast and engaged gaming audiences for enhanced interaction and loyalty.
  • Capture Relevant Moments
    This feature allows brands to stay relevant by engaging in trending conversations, ensuring visibility in the fast-paced social landscape.

Social-first Production

In-house production through We Are Social Studios, delivering social-first content across platforms—from TikTok to livestreams, TV ads to podcasts—with production under one roof.

  • Engage Diverse Audiences
    Tailored content made for each platform ensures maximized engagement and reach by utilizing unique formats and audience preferences.
  • Streamline Production Processes
    Utilizing an internal production studio allows for seamless collaboration and faster turnaround times, ensuring adaptability to market trends.
  • Enhance Collaboration
    Centralized production fosters creativity and responsiveness, enabling brands to execute campaigns effectively across various channels.
  • Connect with Today's Audiences
    Staying attuned to cultural shifts ensures that produced content resonates with target demographics, driving brand engagement and loyalty.

We Are Social Studios

In-house, social-first production studios delivering best-in-class content across all formats and platforms.

  • Ensures Seamless Production Process
    By managing all aspects of production internally, We Are Social studios maintain high quality and consistency throughout the creative process.
  • Maximizes Audience Engagement
    Our focus on social-first production means content is created with the audience and platform in mind, driving higher engagement and visibility.
  • Offers Versatile Content Formats
    We Are Social studios produce a wide range of content types, ensuring adaptability and engagement across various media platforms.
  • Enhances Brand Storytelling
    By harnessing technology and new formats, We Are Social studios create impactful narratives that resonate with audiences.
  • Provides Quick Turnaround
    We adapt our production styles and techniques quickly to meet the demands of cultural trends and client needs.

AI

AI capability anchored by the Human Prompt; we combine AI tools with human creativity to amplify audience insight, scale production, and unlock new storytelling possibilities.

  • Integrate Creativity
    Combining AI capabilities with human creativity to produce culturally relevant content.
  • Enhance Understanding
    Utilizing advanced AI analytics to gain richer insights into audience behaviors and preferences.
  • Increase Efficiency
    Leveraging AI to streamline production workflows, enabling faster content delivery.
  • Unlock Unique Narratives
    Employs AI to craft innovative storytelling approaches, enriching brand narratives.

Innovation

Innovation strategy to navigate behavioral and technological shifts; reimagining digital spaces and building new experiences to transform change into opportunities for brand participation and growth.

  • Map Future Trends
    Identifies and anticipates future consumer behaviors for strategic alignment.
  • Transform Change Into Growth
    Leverages shifts to create actionable opportunities for brands.
  • Leverage AI for Insights
    Utilizes AI tools to unlock new storytelling and engagement possibilities.
  • Create Engaging Digital Experiences
    Innovates new platforms and digital interfaces to enhance brand engagement.

Activations and Events

On-the-ground activations and events, with social, digital and influencer coverage engineered from the start to deliver coordinated online amplification.

  • Maximize Reach
    Ensures that all event facets are interconnected, enhancing visibility across multiple platforms.
  • Engage Audiences
    Creates memorable interactions that connect deeply with attendees and capture their interest.
  • Boost Visibility
    Enhances the reach of live events by maximizing online engagement and sharing.
  • Connect With Culture
    Aligns brand strategies with prevailing cultural narratives, enhancing relevance.

Paid Media Planning and Buying

Integrated paid media planning and buying with social-native assets and adaptable strategies across the funnel; continuous optimization to drive performance.

  • Drive Improved Campaign Performance
    By continuously analyzing data and adjusting campaigns, we ensure optimal results across all objectives.
  • Build Cohesive Campaigns
    Strategically align paid media efforts across multiple platforms to enhance brand visibility and engagement.
  • Reach Relevant Audiences
    Utilizing comprehensive audience profiling to ensure brands connect with the right people, increasing the effectiveness of campaigns.
  • Enhance Engagement
    Designed specifically for social media, these assets drive better audience connection and interaction.

We Are Social Sport

Global sports marketing with specialists across markets; help brands seize moments, break into culture, and leave a lasting legacy in sport.

  • Create Lasting Impressions
    By integrating cultural insights into campaigns, brands can ensure lasting impact on sports audiences.
  • Leverage Global Market Expertise
    Utilize a global network of sports marketing experts to enhance brand visibility and relevance in key markets.
  • Capitalize On Key Moments
    Take advantage of high-impact sporting events and cultural moments to drive engagement and visibility.
  • Connect with Young Fans
    Create compelling marketing that resonates with younger audiences through innovative, culturally relevant strategies.
  • Integrate Cultural Trends
    Stay ahead by embedding cultural insights into marketing strategies for deeper audience connection.

We Are Social Gaming

We help brands craft experiences in gaming and esports environments; understand gaming culture, enhance gaming experiences, navigate the ecosystem, and maximise impact through a connected amplification approach.

  • Maximize Brand Impact
    Our connected amplification approach ensures that campaigns resonate across multiple platforms, maximizing reach and effectiveness.
  • Create Immersive Gaming Experiences
    We design engaging campaigns specifically for gaming audiences, enhancing interaction and brand connection within relevant gaming contexts.
  • Leverage Gaming Insights
    Our deep understanding of gaming cultures allows us to craft authentic messages that resonate with diverse gaming communities.
  • Align with Cultural Trends
    Utilizing cultural insights, we align brand messaging with current gaming trends to enhance engagement.
  • Design Tailored Campaigns
    We create personalized marketing strategies that address the unique needs of brands in the gaming sector.

Kobe AI Influencer Marketing

Kobe is an award-winning AI Influencer Marketing agency that connects brands with the best-suited celebrities, social media influencers and content creators, thanks to the power of AI.

  • Leverage AI to Match Influencers
    Utilize advanced algorithms to identify the best-suited influencers for your brand, ensuring effective engagement and campaign success.
  • Connect with Influential Personalities
    Expand your brand's reach by collaborating with a diverse network of celebrities and influencers across various platforms.
  • Join an Award-Winning Agency
    Partner with a team recognized for excellence and innovation in influencer marketing, enhancing your brand's reputation.
  • Seamlessly Integrate Campaigns
    Ensure your influencer initiatives align with overall brand marketing efforts for maximum impact and coherence.

References

Methodology and sourcing behind the figures shown above.

Influencer marketing

Sources show divergent definitions: Sprout Social (citing Statista) reports the broader influencer marketing industry at about USD 32.6 billion (2025). Firm-level reports for influencer marketing platforms vary: Fortune Business Insights values the platform market at USD 23.59 billion (2025) with a 15.9% CAGR (2026–2034), while MarketsandMarkets reports a smaller platform estimate (USD 1.15 billion in 2026; 12.0% CAGR to 2031). Because the requested segment includes platform tools, services, content production, and paid amplification (a broader industry scope), I align with the broader industry figure (~USD 32.6B) and estimate growth potential as a midpoint across reported platform CAGRs (~12–15.9%), giving ~13% CAGR.

Social-first creative

Primary estimate uses Future Market Insights’ Social Media Content Creation market sizing (USD 7.6B in 2025) and its 14.5% CAGR (2025–2035). Broader context from creative agency research (USD 17.12B market, 4.5% CAGR) and industry commentary that social captured ~25% of global ad spend (global ad spend > $1T) support strong growth and addressable demand for social-first creative services.

Cultural strategy and insights

No search result provided explicit sizing for “cultural strategy and insights.” I used two related market references in the search results as parent-market benchmarks: (1) WiseGuy’s Organizational Culture market (USD 49.2B in 2025, 4.3% CAGR) and (2) a linked “Operation Of Cultural Market” estimate (USD 12.5B in 2024, 6.8% CAGR). Treating cultural strategy & insights (data-driven cultural insight, trend forecasting, audience anthropology) as a specialist services/consulting subset of the broader organizational/cultural market, I applied a conservative ~15% share of the organizational-culture market (midpoint of a plausible 10–20% range) to arrive at ~USD 7.4B. Growth potential is estimated at ~6.0% CAGR, positioned between the lower organizational-culture CAGR (4.3%) and the higher cultural-market CAGR (6.8%), reflecting accelerated demand for AI-driven social listening and trend-forecasting services.

Paid social advertising

Estimated paid social (social media advertising) market size based on industry reports in searchResults. The Business Research Company reports social media advertising at $202.63B in 2025 and forecasts ~13.4% CAGR to 2030; broader online/digital/mobile ad reports (PSMarketResearch, BCC Research, Fortune Business Insights) show consistent double‑digit growth in digital advertising, supporting a ~13% CAGR assumption for paid social.

Gaming and Esports Marketing

Estimates use reported esports revenue and forecast ranges from the provided sources. ArticleGateway reports global esports revenue of $4.3B (2024); Fortune Business Insights reports 2025 value and projects a 16.8% CAGR (2026–2034); a LinkedIn summary cites a 10.3% CAGR (2026–2033). I assume marketing-related revenue (advertising, sponsorship, media rights, experiential services) represents roughly 45–55% of total esports revenue. Applying ~50% to the $4.3B baseline gives ~USD 2.0B for Gaming and Esports Marketing. CAGR of 15% is a midpoint between cited forecasts (≈10–17%).

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