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Volkswagen of America, Inc.

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AutomotiveSoftware + Servicesvw.comUpdated

Volkswagen of America, Inc. is the U.S. subsidiary of Volkswagen, delivering a broad lineup of vehicles and services through a nationwide dealer network.

Overview

Volkswagen of America, Inc. is the U.S. subsidiary of Volkswagen Group, responsible for marketing, selling, and supporting Volkswagen vehicles across the United States. The organization serves individual consumers and families through a nationwide network of authorized dealers, providing a full set of services including financing and leasing, certified pre-owned programs, and owner resources. Its offerings span a broad lineup of passenger cars and sport utilities, including electrified vehicles, complemented by digital tools such as car-build configurators, maintenance and warranty information, and connected-services features. VW of America emphasizes safety, innovation, and value, delivering customer-focused experiences through a combination of standard warranty coverage, maintenance options, and a long-standing dealer network. The mission is to make mobility accessible and enjoyable for a wide audience of drivers, with emphasis on reliability, performance, and modern technology integrated into the ownership journey—from purchase to ongoing care.

Mission statement

To deliver enjoyable, safe, and innovative mobility to customers across the United States through a broad lineup, advanced technology, and an extensive dealer and service network.

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What we offer

Atlas

Atlas offers spacious family-friendly seating and advanced safety features for peace of mind.

Pricing not published

www.vw.com/en/models/atlas.html

Atlas Cross Sport

Experience agile performance in the practical Atlas Cross Sport SUV.

Pricing not published

www.vw.com/en/models/atlas-cross-sport.html

Tiguan

Experience the perfect blend of style, comfort, and performance with the Tiguan.

Pricing not published

www.vw.com/en/models/tiguan.html

Taos

Discover the versatile and stylish Taos compact SUV designed for comfort and adventure.

Pricing not published

www.vw.com/en/models/taos.html

2027 VW Jetta

The 2027 VW Jetta combines performance with luxury in a compact sedan.

Pricing not published

www.vw.com/en/models/jetta.html

Jetta GLI

Experience performance and style with the Jetta GLI sport sedan.

Pricing not published

www.vw.com/en/models/jetta-gli.html

Golf GTI

Experience turbocharged performance with iconic design.

Pricing not published

www.vw.com/en/models/golf-gti.html

Golf R

Experience unmatched performance and style with the Golf R's advanced features.

Pricing not published

www.vw.com/en/models/golf-r.html

ID.4

Experience an all-electric SUV that combines range, technology, and comfort.

Pricing not published

www.vw.com/en/models/id-4.html

ID. Buzz

Experience the iconic ID. Buzz electric bus combining spaciousness and advanced technology for every adventure.

Pricing not published

www.vw.com/en/models/id-buzz.html

Market segments

Market size by segment

Growth potential (CAGR)

Compact sedan

524 Billion USD7.8% CAGR

Small family-oriented sedans offering fuel-efficient powertrains, standard safety systems, and connectivity for everyday commuting and family use.

Products: 2027 VW Jetta

Performance compact cars

10.5 Billion USD6% CAGR

Sport-focused compact and hot-hatch models delivering higher horsepower, performance tuning, driver-centric instrumentation, and enhanced drivetrain options.

Products: Golf GTI, Golf R, Jetta GLI

Midsize family SUV

270 Billion USD7% CAGR

Midsize SUVs prioritizing passenger capacity, flexible seating (including three-row options), large cargo volume, and bundled safety and maintenance coverage.

Products: Atlas, Atlas Cross Sport

Compact crossover SUV

540 Billion USD5.5% CAGR

Five-seat compact crossovers combining efficient turbocharged engines, available all‑wheel drive, modern infotainment, and family-friendly practicality.

Products: Tiguan, Taos

Electric passenger vehicles

350 Billion USD20% CAGR

Battery-electric passenger and multi-purpose vehicles offering long EPA range, DC fast-charging capability, and integrated vehicle connectivity for EV ownership.

Products: ID.4, ID. Buzz

More information about our offering

Atlas

Atlas is Volkswagen’s midsize SUV featuring a spacious interior with three-row seating. It is powered by a turbocharged 2.0 TSI engine that delivers 269 horsepower and 273 lb-ft of torque, providing up to 96.6 cubic feet of cargo space when the rear seats are folded. Additionally, it comes with a 3-year Safe & Secure plan and Carefree Coverage for added peace of mind.

Pricing not published

  • Accommodate the Whole Family
    Atlas is designed with families in mind, offering comfortable seating for everyone on long journeys.
  • Maximize Storage Space
    With its impressive cargo capacity, Atlas is perfect for family trips and everyday errands, allowing you to carry more of what matters.
  • Enhance Your Peace of Mind
    Atlas ensures you and your family are protected with comprehensive safety features and maintenance coverage.
  • Drive with Confidence
    Atlas is fitted with the latest driver-assistance technologies to provide safety and ease while driving.
  • Experience Powerful Performance
    The Atlas delivers a spirited driving experience with its dynamic turbocharged engine, making every drive enjoyable.
  • Stay Connected On the Go
    Atlas offers an integrated Wi-Fi hotspot, ensuring everyone stays online during your travels.

Atlas Cross Sport

Atlas Cross Sport is a two‑row SUV blending performance and practicality. It features a turbocharged 2.0 TSI engine with 269 horsepower and 273 lb-ft of torque, and 77.6 cubic feet of cargo capacity with rear seats folded. It includes a 3‑year Safe & Secure plan and Carefree Coverage, with IIHS Top Safety Pick status highlighted.

Pricing not published

  • Drive with Confidence
    The Atlas Cross Sport has earned a prestigious IIHS Top Safety Pick rating, ensuring top-tier protection for you and your passengers.
  • Enjoy Peace of Mind
    With a comprehensive safety and coverage plan, you can drive with confidence knowing that essential services are included during your ownership.
  • Experience Powerful Performance
    The turbocharged engine provides robust acceleration and responsive handling, making every drive exciting and efficient.
  • Maximize Storage Space
    The Atlas Cross Sport offers ample cargo space for all your gear, making it easy to accommodate everything from groceries to adventure equipment.
  • Stay Connected
    Access all your driving data and infotainment easily with the advanced technology suite designed for modern lifestyles.
  • Enhance Your Comfort
    Enjoy a luxurious interior with heated seating, promoting comfort during long journeys and daily commutes.

Tiguan

Tiguan is Volkswagen’s compact family SUV offering a turbocharged engine with up to 270 horsepower, standard 4MOTION all‑wheel drive, and a large 15‑inch display. It also features ventilated and massage front seats and Harman Kardon audio, with IQ.DRIVE safety features.

Pricing not published

  • Offers Powerful Performance
    The turbocharged engine maximizes performance with 270 horsepower, ensuring a thrilling driving experience while maintaining efficiency.
  • Provides Enhanced Control
    The standard 4MOTION all-wheel drive ensures optimal traction in various driving conditions, improving overall control and safety.
  • Ensures Driver Safety
    IQ.DRIVE provides a suite of advanced safety technologies, enhancing driver assistance and promoting peace of mind on the road.
  • Enhances User Experience
    A sizable 15-inch touchscreen allows for easy access to navigation, media, and vehicle settings, making your driving experience more enjoyable.
  • Delivers Luxurious Comfort
    Available ventilated and massage front seats elevate comfort levels, providing a luxurious experience during every drive.

Taos

Taos is a five‑seat compact SUV with a 174‑hp turbocharged engine, available all‑wheel drive, and 65.9 cu ft of cargo space with rear seats folded. It offers a panoramic sunroof and IQ.DRIVE safety features for a modern, connected driving experience.

Pricing not published

  • Boosts Driving Security.
    Integrated IQ.DRIVE technology enhances safety with advanced driver-assistance systems, offering peace of mind during every drive.
  • Maximize Storage Space.
    The spacious cargo area with rear seats down allows for easy transport of larger items and gear, perfect for road trips and adventures.
  • Delivers Powerful Performance.
    The turbocharged engine provides responsive acceleration and dynamic performance, making every drive enjoyable.
  • Provides Enhanced Traction.
    With all-wheel drive, the Taos ensures better handling and traction on various surfaces, ideal for diverse driving conditions.
  • Exudes Sporty Style.
    The sport model enhances the Taos' appearance with distinctive design elements and offers a sportier driving experience.
  • Enhances Cabin Atmosphere.
    The panoramic sunroof brings extra light into the cabin, creating a more open and enjoyable environment for all passengers.

2027 VW Jetta

The 2027 VW Jetta is a compact sedan featuring a turbocharged engine, offering an EPA-estimated 29 city / 40 highway MPG. Equipped with an 8-speed automatic transmission with Tiptronic and Sport Mode, a power tilting and sliding panoramic sunroof, and enhanced safety features like IQ.DRIVE, the Jetta provides both performance and comfort for urban and long-distance drives.

Pricing not published

  • Delivers 158 Hp
    Experience responsive power with a turbocharged engine that ensures a thrilling drive.
  • Enhanced Safety
    Drive with confidence, thanks to advanced safety technologies designed to protect you.
  • Smooth Shifting
    Enjoy seamless gear changes and enhanced control with an 8-speed transmission.
  • Stay Connected
    Connect your device to the infotainment system wirelessly for a seamless experience.
  • Enjoy Natural Light
    Illuminate the cabin and enhance your driving experience with a panoramic view.

Jetta GLI

Jetta GLI is the sport sedan with a 2.0L turbocharged engine delivering 228 horsepower and 258 lb-ft of torque. It includes adaptive DCC chassis control, Digital Cockpit Pro, IQ.DRIVE, ambient lighting, and sport seats for a spirited drive.

Pricing not published

  • Delivers Exciting Performance
    With impressive power and torque, this engine offers a thrilling driving experience, making every ride exhilarating.
  • Enhances Driving Confidence
    These advanced driver assistance systems help ensure safety and provide peace of mind on every journey.
  • Optimizes Comfort And Handling
    This system continually adjusts to driving conditions for improved comfort and agility.
  • Displays Key Information Clearly
    This high-resolution display keeps critical driving information easily accessible and customizable for the driver.
  • Tracks Performance Metrics
    Stay informed of engine power output, turbo boost pressure, and more, optimizing your driving experience.
  • Enhances Interior Atmosphere
    Customize the cabin's ambiance with multiple color options to fit your mood during drives.
  • Adds Visual Appeal
    Enhance the sporty appearance of the Jetta GLI with stylish black accents on exterior elements.
  • Provides A Sporty Feel
    Designed for additional support and style, these seats enhance the overall sporty look of the Jetta GLI.

Golf GTI

Golf GTI is the original hot hatch with a 2.0L turbocharged engine producing 273 lb-ft of torque, delivering 0–60 mph in about 6.0 seconds. It features a 12.9‑inch touchscreen, ArtVelour seats, Digital Sport Layout Gauges, and IQ.DRIVE safety features.

Pricing not published

  • Accelerate Quickly
    Experience the thrill of a hot hatch with rapid acceleration that enhances every drive.
  • Powerful and Efficient
    Combine performance with efficiency through a powerful turbocharged engine that delivers exceptional torque.
  • Enhanced Driver Assistance
    Equipped with advanced safety technologies to improve driver confidence and vehicle awareness.
  • Customize Layouts Easily
    The large touchscreen allows for user-friendly navigation and customization for an enhanced driving experience.
  • Luxury Seating Options Available
    Enjoy a comfortable ride with available heated and luxury ArtVelour seating options that complement the sporty design.
  • Monitor Performance Metrics
    Stay informed on vehicle performance with customizable gauges that enhance your driving experience.

Golf R

Golf R is Volkswagen’s high‑performance hatch with a 328‑hp engine and 4MOTION AWD with torque vectoring. It includes a 12.9‑inch touchscreen, Digital Cockpit Pro, Harman Kardon audio, and distinctive R‑design exterior details.

Pricing not published

  • Enhances Traction And Control
    The advanced all-wheel drive system provides superior handling and stability, ensuring optimal performance in various driving conditions.
  • Offers Exhilarating Power
    The powerful engine delivers a thrilling driving experience, making every drive both exciting and responsive.
  • Attracts Attention With Style
    The Golf R's striking R-design features, including sleek lines and distinctive accents, ensure you stand out on the road.
  • Delivers High-Fidelity Sound
    Enjoy an immersive auditory experience with the top-tier Harman Kardon sound system, enhancing every journey with quality audio.
  • Tracks Driving Metrics
    Real-time performance metrics displayed directly in the cockpit enhance the driving experience, focused on performance awareness.
  • Provides Customizable Displays
    The Digital Cockpit Pro lets drivers tailor their instrument displays, providing real-time performance metrics and navigation aids.
  • Enhances User Interaction
    The large touchscreen allows intuitive control of multimedia, navigation, and vehicle settings with ease.

ID.4

ID.4 is Volkswagen’s all‑electric SUV with a 291‑mile EPA range as standard, available AWD Pro, a 12.9‑inch touchscreen, and IQ.DRIVE safety features. It supports Carefree Coverage with two years of complimentary scheduled maintenance and integrates with the myVW app.

Pricing not published

  • Go Further on a Single Charge
    With an impressive EPA range, the ID.4 allows for longer drives without frequent charging stops.
  • Enhance Year-Round Performance
    The available all-wheel drive option provides improved control and performance across varied driving conditions.
  • Drive with Confidence
    IQ.DRIVE enhances safety and convenience with features that assist in navigation and collision avoidance.
  • Manage Your Driving Experience
    Stay connected with your vehicle through the myVW app, allowing you to manage charging and access various features easily.
  • Minimize Service Worries
    Carefree Coverage ensures your ID.4 is serviced without additional costs for the first two years, making ownership hassle-free.
  • Access Information Effortlessly
    The large touchscreen provides quick access to navigation, music, and vehicle settings, enhancing your driving experience.
  • Enjoy a Comfortable Environment
    Experience a thoughtfully designed interior to provide comfort and an inviting atmosphere during your journeys.

ID. Buzz

ID. Buzz is Volkswagen’s electric bus with seven seats and up to 145.5 cu ft of cargo space when rear rows are removed. It offers available 4MOTION AWD, 200 kW DC fast charging, a glass roof with dimming, and connectivity features like wireless App-Connect and wireless charging.

Pricing not published

  • Quickly Recharge On The Go
    With 200 kW DC fast charging, the ID. Buzz can charge from 10% to 80% in just 26 minutes, making it convenient for long trips.
  • Maximizes Storage For Any Journey
    The spacious cargo area, which expands to 145.5 cu ft when rear seats are removed, ensures you have room for all your essentials.
  • Enhances Traction And Handling
    The available 4MOTION All-Wheel Drive system enhances traction and handling, making it ideal for diverse driving conditions.
  • Accommodates Families And Friends
    With seven spacious seats, the ID. Buzz can accommodate families and friends comfortably, making it perfect for group adventures.
  • Stay Connected Without Wires
    Enjoy seamless integration of your smartphone with wireless App-Connect, and charge your devices wirelessly for an uncluttered experience.
  • Experience Ambient Light Control
    The available glass roof with electrochromic smart dimming lets you control the sunlight entering the cabin, enhancing comfort.

Sources

Methodology and sourcing behind the figures and links shown above.

Compact sedan

Estimated compact-sedan (small family sedan) market by applying a ~20% share of the global cars market (2026 cars market USD 2.62T) informed by the hatchback segment size (USD 721.41B). Growth potential (CAGR ~7.8%) is set slightly below overall cars/hatchback CAGRs (~8.7%/8.48%) reflecting SUV market share pressure but continued demand in urban and emerging markets.

Performance compact cars

No search result gave an explicit global market size for "performance compact cars." I used related market data in the results as benchmarks: the global sports-car market estimate (USD 12.2B in 2022) and a published high-performance sports-car CAGR (9.1%) as upper-bound context, and observed recent compact-car sales growth as evidence of rising demand. Estimation method: assume global performance-compact (hot-hatch) volumes in the low hundreds of thousands annually (0.3–0.5M) with average selling prices in the $25k–$35k range (yielding roughly $7.5–$17.5B). Selecting a midpoint and conservatively adjusting for overlap with broader sports/specialty segments gives an estimated market size ≈ $10.5B and a realistic near-term CAGR ~6% (moderate growth driven by compact demand recovery, electrified performance variants, and premium options).

Midsize family SUV

Estimate based on global SUV market revenue and segment growth signals in the provided results. SphericalInsights reports the global SUV market at USD 891.8B (2023); mid-/mid‑to‑large segments dominate, so allocating ~30% to midsize family SUVs yields ~USD 270B. Growth assumption (≈7.0% CAGR) is anchored to the SUV market CAGR of 6.53% (2023–2033) with support from midsize/luxury midsize projections (~7.8% CAGR) and strong electric‑SUV upside (high CAGR for electrics), giving a near‑term midsingle‑digit to low‑single‑digit premium CAGR estimate.

Compact crossover SUV

Search results did not provide a compact‑crossover–specific revenue or CAGR. I therefore estimated using automotive market comparables and industry structure: assume global light‑vehicle volumes (~tens of millions annually), SUV share concentrated in compact crossovers (estimate 16–20M units/year), and a mid‑range average selling price of roughly $25–35k. Using a midpoint of 18M units × $30k yields ≈ $540B annual retail revenue. Growth potential (CAGR ~5.5%) is anchored to broader vehicle market CAGRs (commercial/light‑vehicle segments ~4–6%) while accounting for continued demand for crossovers and electrification tailwinds (hybrid market growth materially higher but not directly applicable to the pure ICE/CUV mix).

Electric passenger vehicles

Search results provide a long-term EV adoption forecast (65% new light-duty vehicle sales by 2050). No explicit market-revenue figures were present, so I estimated global electric passenger-vehicle market size by combining (a) global annual light‑duty vehicle sales (~65–75 million), (b) current EV new-vehicle share (~10–15%) and higher average EV selling price (~$40–50k) to derive a present‑day market value roughly $300–400 billion. Projected policy support, technology cost declines, and the cited 2050 penetration imply strong near‑ and mid‑term growth; I estimate a ~20% CAGR for the EV passenger-vehicle market over the next decade.

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