Unify

Leverage 25+ intent signals to identify and prioritize target buyers effectively.

Enhance outreach targeting with advanced AI-powered intent signals.

Enables sales teams to identify and track key champions for prioritized outreach, enhancing engagement strategies.

Enhance targeting and engagement with real-time B2B contact information.

Enhance outreach effectiveness with AI-driven multi-channel sales engagement.

Automates multi-channel outreach for efficient engagement with prospects.

Enhance outreach effectiveness with automated, personalized messaging at scale.

Enhance message delivery and inbox placement with advanced deliverability tools.

Enhance outbound strategies by orchestrating personalized workflows seamlessly.

Gain actionable insights to optimize performance and drive growth.

Efficiently research and engage leads with AI-powered automation.

Seamlessly connect Unify with HubSpot to enhance CRM functionality.

Accelerate your sales with AI-driven lead generation and personalized outreach.

Capabilities to identify, qualify, and prioritize target accounts, surface champions, and enable personalized outreach to key stakeholders within accounts.

Products: AI Lead Gen Tool, B2B Contact Data, Champion Tracking, Signals, AI Infinity Signals, AI Agents, Plays

Multi-channel engagement and seller-facing orchestration to execute sequences, personalize messaging, manage replies, and streamline outbound workflows.

Products: Sales Engagement, Sequences, AI Personalization, AI Agents, HubSpot Integration, Deliverability

Real-time intent signals, contact enrichment, and contextual insights to identify buyer interest, improve targeting, and optimize outreach timing.

Products: Signals, AI Infinity Signals, B2B Contact Data, Analytics, Champion Tracking

Research-driven message personalization at scale using continuous context gathering and AI-guided content to improve engagement rates across channels.

Products: AI Personalization, AI Agents, AI Lead Gen Tool, AI Infinity Signals, Sales Engagement

Orchestration and automation of outbound plays and sequences that bridge data, action, and CRM synchronization to drive consistent pipeline generation.

Products: Plays, Sequences, HubSpot Integration, Analytics, AI Agents

Inbox placement optimization, real-time monitoring, and analytics-driven insights to improve email delivery rates and campaign performance.

Products: Deliverability, Analytics, Sequences

Measurement and attribution of campaign and play performance to pipeline and revenue, with dashboards and diagnostics for continuous optimization.

Products: Analytics, Plays, Signals

Signals

Signals is a data product offering 25+ intent signals to help identify buyers, qualify accounts, and inform outbound outreach with relevant context.

• Identify Buyers Effectively
  Utilize over 25 distinct intent signals to discern potential buyers' interests and prioritize outreach strategies for improved engagement.
• Automate Lead Research
  Automate the lead research process with AI agents that provide relevant context for personalized outreach efforts.
• Gain Actionable Insights
  Access comprehensive analytics that help track the performance of sales plays, enhancing data-driven decision-making.
• Spot Key Advocates
  Recognize and track influential individuals within target companies to foster better relationships and increase outreach success.
• Analyze Website Interactions
  Utilize detailed traffic insights to understand potential buyers' interests and adjust outreach strategies accordingly.

AI Infinity Signals

AI Infinity Signals is an advanced AI-powered signals product that extends standard intent data to enhance targeting and timing for outreach.

• Improve Targeting And Timing
  Leverage AI-powered signals to identify and engage with potential buyers when they are most likely to convert, increasing efficiency and conversion rates.
• Scale Personalized Messaging
  AI Agents assist in crafting tailored messaging strategies at scale, ensuring each interaction resonates with its intended audience.
• Access Accurate Information
  Maintain engagement with your target audience by ensuring you have access to the most current and relevant buyer data in real time.
• Engage Across Channels
  Ensure your messaging reaches your buyers effectively by integrating multi-channel outreach strategies tailored to their behaviors and preferences.
• Measure Performance Effectively
  Access comprehensive analytics that allow teams to evaluate and refine their outreach strategies based on data-driven insights.

Champion Tracking

Champion Tracking is a signals product that identifies and tracks champions within target accounts to prioritize outreach. It integrates with various data sources to deliver valuable insights and automate outreach efforts.

• Identify Key Champions
  This feature allows users to pinpoint and monitor champions within target accounts, facilitating strategic outreach and enhanced sales conversion rates.
• Enhance Outreach Efficiency
  This feature automates the outreach process, allowing sales teams to engage champions with tailored messaging that resonates, driving higher response rates.
• Merge Data Signals
  By aggregating data from multiple sources, this capability enriches the understanding of target accounts, strengthening relationships and optimizing outreach.

B2B Contact Data

B2B Contact Data qualifies, prospects, and enriches buyers with real-time B2B contact information to improve targeting and engagement.

• Stay Updated With Current Data
  Ensure that outreach efforts are based on the most up-to-date information, maximizing the potential for engagement.
• Enhance Buyer Profiles
  Utilize extensive B2B data to enrich profiles, allowing for deeper personalization and enhanced outreach strategies.
• Identify High-Potential Accounts
  Leverage AI to filter and identify accounts that are most likely to convert, ensuring that efforts are focused on high-value opportunities.
• Drive Informed Engagement
  Equip sales teams with actionable insights from real-time data, aiding them in crafting more relevant messages.

Sales Engagement

Sales engagement provides multi-channel engagement and AI-assisted messaging to coordinate outreach across channels.

• Enhance Messaging Effectiveness
  Combine contact and CRM data to personalize messages, ensuring human-like interactions that make a significant impact in prospects' inboxes.
• Automate Lead Research
  Leverage AI-powered agents to efficiently gather insights on target accounts, enabling informed and timely engagement with potential buyers.
• Coordinate Outreach Across Channels
  Utilize various channels to maximize impact when engaging with potential buyers, ensuring messages are effectively communicated in their preferred modes.
• Streamline Outreach Processes
  Find the right balance of human touch and AI scale to maintain efficiency and increase conversion rates during outreach efforts.

Sequences

Sequences orchestrates outreach touches across channels to automate outbound cadences.

• Automate Multi-Channel Outreach
  Efficiently engage your audience by automating messages across various channels, ensuring personalized and timely communication for increased response rates.
• Target Time Zone-Specific Engagement
  Ensure your outreach is timely by customizing send schedules tailored to the local time zones of your prospects, maximizing the likelihood of engagement.
• Stay Updated with Real-Time Alerts
  Receive immediate notifications for replies and important tasks, keeping you informed and responsive throughout your outreach efforts.
• Easily Undo Mistakes
  Enhance your workflow efficiency with the ability to quickly undo changes in your campaigns, allowing you to build sequences with confidence.

AI Personalization

AI Personalization tailors messages across channels at scale using AI-driven insights and personalization.

• Automates Personalized Messaging
  Utilizes AI to create tailored messages based on target account insights, enhancing relevance and response rates.
• Automates Custom Research
  AI agents scrape websites, browse news, and gather important context to inform outreach strategies.
• Provides Relevant Insights
  Enables quick access to critical information about prospects, facilitating faster and more informed engagement.

Deliverability

Deliverability tooling to improve inbox placement and ensure outbound messages reach recipients.

• Optimize Inbox Placement
  Leverage advanced algorithms to ensure your emails reach their intended recipients, reducing the risk of landing in spam or promotions folders.
• Track Delivery Metrics
  Monitor your message performance in real-time to quickly identify and resolve any deliverability issues.
• Gain Actionable Insights
  Analyze patterns and receive recommendations to enhance email performance, ensuring your messages have the highest chance of success.
• Streamline Outbound Processes
  Incorporate deliverability strategies directly into your sales cadence for improved effectiveness and efficiency.

Plays

Plays orchestrate outbound workflows that bridge data and action in a cohesive pipeline.

• Streamline Workflows
  Efficiently manage and execute outbound outreach by connecting data sources and actions to drive engagement.
• Automate Lead Research
  Leverage AI to gain insights and personalize outreach efforts, ensuring that communication resonates with target audiences.
• Track Engagement Metrics
  Measure key performance indicators and optimize outreach strategies based on actionable data insights.
• Optimize Outreach
  Test different variations of outreach strategies to determine the most effective messaging for your audience.

Analytics

Get actionable analytics and dashboards as part of an end-to-end system of action. Understand play performance, pipeline results, email metrics, and more.

• Visualize Play Performance
  Get detailed visual analytics of each Play's performance, allowing teams to adapt strategies based on real-time data.
• Identify Successful Plays
  Gain visibility into each step of the funnel to spot bottlenecks and successful Plays, enabling more informed strategies.
• Make Informed Decisions
  Analyze trends rapidly to ensure teams consistently meet key sales goals.
• Gain Deep Insights
  Access granular analytics that enable teams to fine-tune their outreach strategies.
• Understand Influence Factors
  Access all necessary dashboards to power your growth team with critical metrics.

AI Agents

AI Agents monitor markets and help research leads and personalize outreach at scale.

• Automate Lead Research
  Leverage AI to scrape websites, browse news, and gather critical information about target accounts to inform effective outreach.
• Scale Personalized Messaging
  Combine CRM data and AI-generated insights to craft tailored messages that resonate with prospects in their inbox.
• Gain Deep Context On Prospects
  Utilize the Observation Model to access hyper-relevant information, enabling sales teams to engage more effectively.
• Understand AI Decisions
  Follow the AI's research process to ensure clear understanding of how outcomes are derived, removing uncertainty.

HubSpot Integration

HubSpot integration to connect Unify with HubSpot CRM and streamline outbound workflows.

• Streamline Data Sync
  Easily manage and synchronize your CRM data, ensuring that all customer information is up to date and actionable.
• Enhance Workflow Efficiency
  Automates and streamlines your outbound strategies through direct linkages between Unify and HubSpot, improving team productivity.
• Maintain Accurate Ownership
  Includes an Assign Owner node toggle that allows users to overwrite existing owners as required.

AI Lead Gen Tool

AI-assisted lead generation tool to identify and prioritize potential buyers for outreach.

• Identifies High-Potential Leads
  Uses AI algorithms to analyze data sources and identify leads with the highest potential for conversion.
• Prioritizes Outreach Efforts
  Automatically generates a list of leads ranked by their likelihood to convert, helping sales teams focus their efforts where they matter most.
• Customize Messaging
  Combine AI insights with CRM data to create highly personalized outreach that resonates with potential buyers.
• Gathers Relevant Context Continuously
  Automatically pulls the latest news and updates about accounts, giving sales teams fresh insight to guide their outreach.
• Ensures Control And Understanding
  Users can track how AI Agents conduct research, fostering trust and clarity in AI-driven processes.