Trinity Life Sciences

Connect life sciences insights, data, and commercial capabilities to support coordinated decisions and execution.

Align demand scenarios and keep plans responsive to competitive dynamics, market insights, and launch performance.

Align teams, manage launch risks, and strengthen readiness with connected planning, expert guidance, benchmarks, and launch-enablement technology.

Connect customer intelligence, engagement, and measurement to help life sciences teams prioritize opportunities and coordinate relevant actions.

Help life sciences leaders make better-grounded decisions through peer comparisons, proprietary data, expert guidance, and trusted connections.

Connect life sciences research and data to surface relevant intelligence, test assumptions, and inform decisions.

Help life sciences teams assess pricing and access choices, communicate value, and strengthen payer engagement with integrated expertise and analytics.

Develop patient-centered support programs and use benchmarking to inform program decisions.

Help life sciences teams use patient perspectives and experiences to shape patient-focused programs and decisions.

Develop value strategies and dossiers to support payer engagement and informed decisions.

Align product value with payer needs to advance access, strengthen pricing decisions, and support reimbursement.

Help life sciences leaders identify portfolio opportunities, make strategic choices, and translate decisions into results.

Help life sciences teams evaluate early assets, prioritize development choices, and reduce risk with market-informed insights.

Build commercialization readiness, address launch risks, and align teams around tailored plans and execution support.

Help life sciences teams align insights, strategy, and execution to strengthen brand performance throughout the product lifecycle.

Turn competitive signals into timely intelligence that helps life sciences teams anticipate change and make aligned decisions.

Get tailored research answers to commercial questions to size opportunities, guide strategy, and support decisions across the brand lifecycle.

Understand brand performance drivers and act on connected insights before opportunities to course-correct pass.

Test marketing messages and creative concepts with healthcare professionals and patients to inform communications decisions.

Build and communicate relevant evidence to support value demonstration, market access, and informed product decisions.

Turn real-world patient data into evidence on populations and market dynamics to inform development, access, and commercialization decisions.

Gain insights from expert interpretation of global HTA decisions supported by generative AI-curated data.

Improve planning with expert forecasts and dynamic demand scenarios that adapt to market changes.

Turn commercial data into actionable insights that support stronger brand performance and informed decisions.

Improve field team effectiveness by aligning team design, deployment, targeting, and incentives with commercial priorities.

Align field incentives with commercial strategy, administer plans accurately, and give teams insight into performance.

Build trusted, analytics-ready commercial data foundations that support commercialization strategies and post-launch performance.

Help life sciences teams prioritize assets, assess opportunities, and inform development and commercialization decisions.

Help life sciences teams sustain post-launch brand growth with evidence-based guidance, analytics, and specialized expertise.

Turn complex life sciences data into actionable insights that help teams improve decisions and commercial performance.

Help life sciences teams assess opportunities, support deal decisions, and advance commercialization with data-driven analysis.

Help Medical Affairs leaders make evidence-driven decisions, improve operations, and strengthen scientific influence.

Connect with qualified global healthcare voices and expert-led research to inform commercial decisions.

Turn current life sciences data into timely guidance and coordinated customer engagement.

Unify stakeholder and market insights to support clearer, faster, and more actionable commercial decisions.

Coordinate relevant in-person and digital engagement to strengthen customer connections and improve commercial investment impact.

Build trusted data and AI foundations that support precise data interaction and confident scaling.

Turn life sciences data into faster insights and actionable decisions with AI capabilities tailored to commercial needs.

Included in Benchmarking; this membership's overlapping capabilities have been consolidated into that service.

Advisory services supporting asset prioritization, portfolio planning, commercialization, licensing, acquisitions, due diligence, and post-merger integration.

Products: Corporate & Portfolio Strategy, Business Development & Licensing, New Product Planning, Pipeline & Pre-Commercial Services, Brand & Marketing Strategy, Launch Excellence, Launch Planning & Execution, Benchmarking, Benchmarking Membership, Medical Affairs & Clinical Advisory, Patient Centricity, Patient Support Services, TrinityEDGE™

Data management, forecasting, and analytical capabilities that help life sciences teams assess demand, value assets, monitor brand performance, and guide commercial investment.

Products: Analytics, Commercial Analytics, Commercial Data Foundations, Foundational Data & AI Capabilities, Forecasting, Strategic Planning & Forecasting, Performance Tracking, Brand Optimization Services, CustomerEDGE™, Tovana™, Trinity AI, TrinityEDGE™

Primary research, stakeholder insights, competitive monitoring, and research synthesis that help life sciences organizations understand markets, patient journeys, adoption drivers, and competitor activity.

Products: Market Research, Marketing Communications Insights, Sentiment, Competitive Intelligence, InsightsEDGE™, Integrated Insights on HCPs, Patients, & Payers, Patient Centricity, Real-World Evidence, Trinity AI, TrinityEDGE™

Research and consulting that help life sciences companies demonstrate clinical and economic value, prepare health technology assessments, and support pricing, reimbursement, and market access decisions.

Products: Value, Access & Pricing, Pricing & Access, Value, Evidence Strategy (HEOR), Real-World Evidence, HTA Vision, Analytics

Capabilities that help life sciences commercial teams prioritize healthcare professionals and accounts, coordinate field and digital engagement, optimize field deployment, and administer incentive compensation.

Products: CustomerEDGE™, Tovana™, Field Performance, Incentive Compensation, Optimizing Customer Engagement Across In-Person & Digital, Commercial Analytics, Brand Optimization Services, Trinity AI, TrinityEDGE™

TrinityEDGE™

TrinityEDGE is a modular life sciences platform connecting insights, forecasting, launch, customer engagement, and data and AI foundations. Its connected capabilities include InsightsEDGE, ForecastEDGE, LaunchEDGE, CustomerEDGE, and Data & AI Foundations. Teams can use capabilities independently and expand as needs evolve. The platform helps brand, commercial, insights, and field teams work from shared information, combining Trinity expertise with industry data, technology, and AI. It is designed with security and privacy controls, including controlled access and data handling that follows applicable privacy requirements.

• Connect Commercial Capabilities
  Bring insights, forecasting, launch execution, customer engagement, and data and AI capabilities into a connected system.
• Align Decisions And Execution
  Give teams a shared basis for decisions and coordinated commercial activities.
• Coordinate Customer Engagement
  Use shared customer intelligence and AI-enabled recommendations to coordinate field and digital engagement.
• Connect Insights And Intelligence
  Bring together research, competitive intelligence, patient-level data analytics, a governed data fabric, and interactive digital twins to inform decisions.
• Align And Compare Forecasts
  Use shared live forecasts, scenario comparisons, data connections, and traceable assumptions to support commercial decisions.
• Coordinate Launch Planning
  Align teams around benchmark-informed plans and track launch progress, risks, responsibilities, and dependencies.
• Coordinate Commercial Actions
  Connect customer intelligence with engagement, measurement, field workflows, and incentive capabilities.
• Expand As Needs Evolve
  Begin with capabilities that fit current priorities and add connected platforms over time.
• Protect Sensitive Data
  Use controlled access and data handling designed to follow applicable privacy requirements.

Strategic Planning & Forecasting

An integrated solution combining forecasting expertise, analog intelligence, and AI-powered forecasting to provide an aligned, dynamic view of demand scenarios. Continuous recalibration helps keep plans aligned with competitive dynamics, market insights, and launch performance. Forecasting services support asset valuation, portfolio planning, model design, operational tracking, market expansion, and risk management across product lifecycles and geographies.

• Align Demand Scenarios
  Bring forecasting expertise, analog intelligence, and AI-powered forecasting together to create a dynamic view of demand scenarios.
• Keep Plans Aligned
  Update forecasts and plans as market conditions and launch performance evolve.
• Support Lifecycle Planning
  Apply forecasting expertise to asset valuation, model design, portfolio planning, and lifecycle decisions.

Launch Planning & Execution

An integrated solution connecting launch strategy, planning, execution, and optimization. It combines Trinity launch expertise and Launch Accelerator, a benchmark-based planning tool that brings plans, milestones, owners, and dependencies into one shared system. Launch Excellence support can be tailored to each launch, with Trinity acting as a strategic thought partner, plan architect, or project manager. The solution supports commercialization readiness, cross-functional alignment, risk management, and accountability.

• Connect Strategy To Execution
  Bring launch strategy, planning, execution, and optimization into a connected approach.
• Ground Plans In Benchmarks
  Use launch benchmarks and adaptable planning approaches to inform readiness and launch decisions.
• Align Teams Around One Plan
  Give teams a shared view of plans and responsibilities to support coordinated execution and accountability.
• Monitor Progress And Risks
  Track launch health and changing work status so teams can identify issues and follow up.
• Match Support To Your Needs
  Choose expert guidance, planning, project management, or in-house use of the launch tool.

CustomerEDGE™

CustomerEDGE is a modular commercial intelligence platform for life sciences. Its capabilities include customer intelligence and prioritization, Orchestrator for field and digital engagement, Measurement Studio for promotional performance and investment analysis, Field Advisors for role-specific workflow support, and Incentives for compensation plan design and administration. It connects proprietary and client data through automated pipelines, life sciences-specific models, analytics, business rules, and decision workflows. The platform can be configured for existing technology, data, workflows, integrations, and governance needs.

Category: Customer Engagement Software

• Unify Customer Signals
  Bring customer and commercial data into a connected foundation for analytics and action.
• Prioritize High-Value Opportunities
  Connect customer signals and brand priorities to help teams focus on relevant HCPs and accounts.
• Coordinate Field And Digital Engagement
  Align field teams and digital campaigns around shared customer intelligence and decision logic.
• Measure And Plan Engagement Investments
  Assess promotional performance and explore budget and channel choices to inform subsequent decisions.
• Support Timely Field Decisions
  Bring customer context and recommendations into field workflows to help professionals act on insights.
• Align And Administer Incentive Plans
  Design, communicate, and administer incentive plans aligned with commercial strategy.
• Fit Existing Technology Environments
  Choose an operating and deployment approach that fits existing systems and organizational needs.

Benchmarking

Trinity’s benchmarking membership connects life sciences organizations with experienced industry experts, proprietary comparative data, and a collaborative peer network. Members can access industry pulse data, trend studies, on-demand expert guidance, peer connections, leadership conferences, and a searchable research hub. The TGaS Benchmarking Membership provides these same membership capabilities, including fact-based insights and tailored benchmarks for life sciences organizations.

• Compare Against Relevant Peers
  Use life sciences-specific comparisons to understand organizational structures, resourcing, and capabilities relative to peers.
• Get Guidance And Industry Data
  Connect with experienced experts and use comparative research to address operational questions and decisions.
• Connect With Industry Peers
  Exchange perspectives with peers through a collaborative network and member conferences.
• Find Proprietary Research
  Search proprietary reports and research to locate relevant information.

InsightsEDGE™

InsightsEDGE is a modular insights platform connecting primary research, secondary data, and real-world evidence, then applying AI-driven synthesis to surface decision-relevant findings. The platform supports the insights lifecycle from ingestion through analysis and delivers role-specific insights. Its capabilities include Insights Hub for searchable, source-linked research; Competitive Intelligence for curated competitive signals; Real-World Data Analytics for patient-level analysis; Weave for data connection and governance; and Digital Twins for interactive, evidence-grounded stakeholder perspectives.

• Unify Data Into A Shared View
  Bring research and data together so teams can work from a connected view rather than isolated inputs.
• Surface And Trace Relevant Insights
  Find decision-relevant information across research and review its source evidence.
• Deliver Relevant Context To Each Team
  Give users information suited to their roles while supporting a shared market view.
• Anticipate Competitive Developments
  Help teams organize and interpret competitive signals, test assumptions, and consider how developments may affect plans.
• Turn Patient Data Into Decision-Ready Views
  Provide commercial and medical teams with consistent patient and treatment views for portfolio, launch, and access decisions.
• Unify And Govern Life Sciences Data
  Create a current, analytics-ready foundation that can power InsightsEDGE and other dashboards, models, and AI applications.
• Explore Evidence-Grounded Perspectives
  Test scenarios and explore stakeholder perspectives using synthetic personas with responses linked to sources and confidence indicators.

Value, Access & Pricing

An integrated solution combining technical expertise, commercialization insight, and AI-powered analytics to support market access and pricing. It includes pricing and reimbursement strategy, value communication, evidence generation and HTA support, stakeholder engagement, and innovative access pathways. Trinity’s Value service contributes value strategy, propositions, and U.S. and global value dossiers; Pricing & Access supports pricing models, reimbursement, negotiations, and access analytics; Evidence Strategy (HEOR) and Real-World Evidence capabilities contribute evidence generation and outcomes research.

• Evaluate Access And Pricing Choices
  Assess potential impacts and trade-offs across evidence, pricing, value, and access decisions.
• Strengthen Pricing And Reimbursement
  Develop pricing and reimbursement approaches and negotiate terms to support coverage and payment.
• Build Evidence For Access Decisions
  Develop evidence and HTA materials to support payer value stories and access decisions.
• Communicate Product Value To Payers
  Use evidence and tailored communication to address payer priorities and strengthen engagement.
• Explore New Reimbursement Pathways
  Consider digital solutions and contracting approaches to pursue additional reimbursement pathways.

Patient Support Services

Trinity supports patient support program strategy, design, and benchmarking. Its approach focuses on real patient experiences, engagement, and outcomes.

• Shape Patient-Centered Support Programs
  Develop patient support program strategies and designs centered on patient experiences, engagement, and outcomes.
• Benchmark Patient Support Programs
  Use benchmarking to assess programs and inform program decisions.

Patient Centricity

Trinity’s Patient Centricity service helps life sciences organizations design patient-centric programs and support services focused on real patient experiences, engagement, and outcomes. It supports patient journey research and integrates patient perspectives into research and development and in-line brand activities.

• Design Patient-Focused Programs
  Design programs and support services with patient experiences, engagement, and outcomes in focus.
• Understand Patient Journeys
  Use patient experiences and perspectives in research and development and in-line brand activities.

Value

Trinity’s Value service supports life sciences organizations with value strategy, value propositions, and U.S. and global value dossiers. It contributes to predictive assessments of evidence, pricing, value, and access levers to inform trade-off decisions and payer engagement.

• Shape And Communicate Product Value
  Develop value strategies and propositions to help organizations articulate product value.
• Prepare Value Dossiers For Payers
  Develop U.S. and global dossiers to present product value in payer-facing materials.

Pricing & Access

Trinity’s Pricing & Access services help life sciences organizations align product value with payer priorities, reimbursement pathways, and stakeholder needs. Services include pricing and reimbursement strategy, value communication, stakeholder engagement, evidence generation and HTA support, and innovative access pathways. Trinity also supports pricing models, contract negotiations, and market access analytics.

• Optimize Pricing And Reimbursement
  Develop pricing and reimbursement approaches to support coverage and payment.
• Strengthen Market Access Positioning
  Use payer and market insights to inform access planning and positioning.
• Build Evidence For Access Decisions
  Develop evidence and HTA materials to support payer and access decisions.

Corporate & Portfolio Strategy

Trinity’s Corporate & Portfolio Strategy Center of Excellence provides strategic advisory to life sciences companies seeking to realize the potential of portfolios, business units, and organizations. The team combines cross-functional expertise, therapeutic knowledge, proprietary analytics, and market understanding to support portfolio and financial analysis, corporate and growth strategy, and execution. Support ranges from project-based work to sustained partnerships.

• Shape Strategic Growth
  Develop strategic direction and growth plans around organizational goals and portfolio opportunities.
• Assess Portfolio Value
  Assess asset value, profitability, risk, and peer position to inform strategic decisions.
• Translate Strategy Into Results
  Connect strategic choices to practical execution and organizational support.

New Product Planning

Trinity’s New Product Planning service helps life sciences organizations evaluate early-stage assets and connect product development decisions with long-term commercial success. It combines market research, analytics, and strategic forecasting to identify stakeholder needs, inform development plans, assess uncertainty, and shape product strategies. Work draws on secondary research, real-world evidence, and primary research with clinicians and payers.

• Evaluate And Prioritize Early Assets
  Assess asset potential and indication choices to support informed development decisions.
• Align Products With Market Needs
  Clarify stakeholder needs and product attributes that can inform product planning.
• Combine Evidence For Better Decisions
  Bring research, analytics, and forecasting together to inform development plans and reduce uncertainty.

Launch Excellence

Trinity Life Sciences’ Launch Excellence service helps life sciences organizations develop, optimize, and achieve commercialization readiness. Support is tailored to each product, market, and launch situation, including first launches, franchise expansions, and new products or indications. Trinity can act as a strategic thought partner, plan architect, or project manager, combining launch expertise, benchmarks, evidence-based guidance, and Launch Accelerator.

• Build Launch Readiness
  Get tailored guidance to prepare for commercialization.
• Turn Strategy Into Plans
  Translate launch priorities into plans and execution support.
• Surface And Manage Risks
  Identify launch risks and dependencies earlier and support ongoing oversight.

Brand & Marketing Strategy

Trinity partners with life sciences brand and marketing leaders to connect insights, strategy, and execution across the product lifecycle. Services include early brand positioning, pre-launch planning, launch readiness, go-to-market strategy, annual brand planning, customer engagement planning, and late-lifecycle strategy. Trinity experts work as an extension of client teams, bringing market understanding and flexible thought partnership.

• Guide Brand Decisions Across The Lifecycle
  Connect positioning, launch, ongoing performance, and late-lifecycle planning.
• Refine Segmentation And Messaging
  Use customer and market insights to inform segmentation, targeting, and messaging.

Competitive Intelligence

Trinity’s Competitive Intelligence service combines expert methodologies, strategic advisory, and technology enablement. Programs can include ongoing monitoring, rapid response, workshops, ad hoc projects, and congress coverage. Trinity teams curate, analyze, and synthesize intelligence across sources using GenAI-enabled technology and CI processes to deliver tailored, decision-ready insights.

• Turn Data Into Actionable Insights
  Use expert analysis and technology to produce tailored intelligence for strategic decisions.
• Spot And Respond To Competitive Signals
  Follow competitive developments and address emerging business questions with timely intelligence.
• Adapt Intelligence To Evolving Priorities
  Select intelligence activities to fit business context and changing priorities.

Market Research

Trinity provides custom primary market research for pharma, biotech, and medtech organizations, designing studies around business questions across the brand lifecycle. Methods include interviews, AI-enabled insight generation, and quantitative studies with physicians, patients, and payers. Services include demand assessment, segmentation, pricing research, patient journey research, and performance tracking, supported by simulation, discrete choice, and predictive modeling.

• Answer Your Specific Business Questions
  Tailor research to the decision at hand and identify relevant findings and next steps.
• Size Opportunities And Identify Adoption Levers
  Understand factors shaping product use and potential adoption.
• Inform Patient And Customer Strategies
  Use journey research and segmentation to identify barriers, opportunities, and relevant audiences.

Performance Tracking

Trinity’s pharma brand performance tracking service combines technology and expert analysis to show how brands perform and what drives results. It tracks progress against targets and connects physician-level data, real-world evidence, call activity, and promotional metrics. Cross-brand analysis surfaces patterns, while technology flags disconnects between inputs, perceptions, and results. Customized findings and expert guidance help teams identify tactical and strategic actions.

• Track Progress Against Strategic Targets
  Monitor brand performance and assess progress against strategic targets.
• Surface Patterns Across Your Portfolio
  Connect insights across brands to identify shared learnings and efficiencies.
• Turn Insights Into Clear Next Steps
  Translate tracking insights into timely tactical and strategic actions.

Marketing Communications Insights

Marketing Communications Insights provides research and insights services to test messages, creative concepts, and marketing ideas with healthcare professionals and patients, informed by behavioral science.

• Evaluate Messages And Creative Concepts
  Gather research and insights on messages, creative work, and concepts to inform marketing communications decisions.

Evidence Strategy (HEOR)

Trinity’s Evidence Strategy (HEOR) service helps life sciences organizations plan and execute evidence-generation initiatives. Support includes evidence-generation roadmaps, literature reviews, dossiers, burden of illness studies, stakeholder research, outcomes research, and scientific dissemination across development, launch, and lifecycle management.

• Build And Execute Evidence Plans
  Provide a structured plan and support execution of evidence initiatives relevant to product needs.
• Develop Evidence And Outcomes Research
  Conduct research and develop dossiers to support evidence and value demonstration.

Real-World Evidence

Trinity’s Real-World Evidence service provides fit-for-purpose analytics, patient finding, and market landscape assessment. It uses patient-level real-world data to characterize populations, treatment journeys, and market dynamics, and can support evidence generation for development, payer value, and medical value decisions.

• Turn Patient Data Into Actionable Evidence
  Generate evidence on populations, treatment patterns, and market dynamics for commercial and medical decisions.
• Identify Patients And Market Opportunities
  Use patient-level information to assess populations, treatment pathways, gaps, and opportunities.

HTA Vision

HTA Vision provides health technology assessment insights through expert interpretation of global HTA decisions, supported by generative AI-curated data.

• Interpret Global HTA Decisions
  Gain HTA insights through expert interpretation of global decisions and AI-curated data.

Forecasting

Trinity provides forecasting ecosystems, independent forecasts, and AI-enabled forecasting powered by ForecastEDGE. Expertise, analog intelligence, and technology support asset valuation, portfolio planning, model design, operational tracking, market expansion, and risk management. ForecastEDGE connects data and assumptions in a governed environment with scenario planning, global-to-local rollups, and audit-ready reporting.

• Strengthen Forecast Confidence
  Combine forecasting expertise and technology-driven models to support planning and launch decisions.
• Evaluate And Update Demand Scenarios
  Assess demand scenarios and update plans as competitive dynamics, market insights, and launch performance evolve.

Commercial Analytics

Trinity’s Commercial Analytics service helps life sciences organizations turn commercial data into actionable insights and strategies. Capabilities include real-time forecasting, performance dashboards, executive-ready reporting, predictive insights, and analytics for field deployment, targeting, and incentive design.

Category: Data Analytics Services

• Guide Decisions With Forecasts And Dashboards
  Use forecasting and performance reporting to inform commercial decisions.
• Optimize Field And Targeting Decisions
  Use data-driven analysis to focus field activity and inform commercial targeting.

Field Performance

Trinity helps life sciences organizations improve field force effectiveness using commercial data and analytics. Services include field team sizing, structure and alignment, deployment, targeting, and incentive design. AI-enabled targeting and call planning can help teams prioritize high-potential HCPs, coordinate in-person and digital engagement, and refine field activity using feedback and performance measurement.

• Prioritize High-Potential Customers
  Use data and analytics to focus field teams on relevant HCPs and customer interactions.
• Align And Deploy Field Teams
  Shape field team structure and deployment around market demands and commercial priorities.

Incentive Compensation

Trinity’s incentive compensation service combines plan design, field communication, and automated administration for life sciences organizations. It supports plans aligned with therapeutic area, brand lifecycle stage, field roles, and commercial objectives. The service includes plan validation, modeling, performance-gap analysis, benchmarking, plan materials, and reporting.

• Align And Administer Incentive Plans
  Connect plan design with administration to help preserve strategic intent and support accurate plan operation.
• Help Teams Understand And Track Plans
  Provide accessible plan materials and reporting to help teams understand plans and monitor performance.

Commercial Data Foundations

Trinity builds commercial data foundations to fuel commercialization strategies and support sustained success after launch. The service helps life sciences organizations develop unified, scalable data environments and access trusted, analytics-ready data for insights and commercial decision-making.

• Unify And Scale Commercial Data
  Bring commercial data into a unified environment designed to scale as organizational needs evolve.
• Prepare Data For Insights
  Make commercial data ready to support analytics and commercial decision-making.

Pipeline & Pre-Commercial Services

Trinity’s Pipeline & Pre-Commercial services combine life sciences expertise, data-driven insights, and AI to help leaders plan and progress pipeline assets. Offerings include patient cohort and clinical trial recruitment support, asset strategy, forecasting and valuation, indication and portfolio planning, competitive landscape analysis, and early market opportunity scoping.

• Prioritize And Value Pipeline Assets
  Apply market and clinical insights to assess asset priorities and commercial potential.
• Assess Early Market Potential
  Identify patient populations, unmet needs, and competitive context to assess early commercial opportunities.
• Identify And Segment Participants
  Use patient data and cohort selection to support more precise participant identification.

Brand Optimization Services

Trinity provides post-launch support for life sciences brands, combining specialized expertise, frameworks, analytics, and technology. Services include customer engagement, commercial data foundations, forecasting, HEOR and medical affairs support, competitive intelligence, benchmarking, field force and commercial analytics, and patient-centricity and support services.

• Sustain Post-Launch Brand Performance
  Use evidence-based guidance and market understanding to navigate post-launch challenges.
• Strengthen Commercial Performance
  Apply connected expertise and analytics to support brand performance throughout the product lifecycle.

Analytics

Trinity Analytics combines life sciences expertise, advanced tools, and data-driven insights to support commercial success across the product lifecycle. Offerings include patient, brand, promotional, market access, and contract analytics, as well as AI-powered analysis.

Category: Data Analytics Services

• Uncover Patterns And Performance Drivers
  Use analytics to understand performance, identify opportunities, and inform commercial decisions.
• Accelerate Insights With AI
  Combine AI and expert analysis to support more timely and informed decisions.

Business Development & Licensing

Trinity supports business development and licensing teams with analytics, proprietary tools, and market expertise to assess opportunities, validate strategic fit, and accelerate commercialization decisions. Services include asset opportunity assessment, commercial due diligence, deal and term sheet analysis, investor and partner materials, and market access evaluation.

• Evaluate Opportunities And Partnering Decisions
  Use data-rich commercial analysis to assess assets and inform strategic fit.
• Guide Deals And Stakeholder Engagement
  Use analysis and materials to support negotiations and communication with partners and investors.

Medical Affairs & Clinical Advisory

Trinity’s Medical Affairs & Clinical Advisory services combine industry expertise, analytics, and human insight. The offering includes benchmarking and advisory, strategic stakeholder engagement, and scientific communications to inform operational choices and support quality, consistency, and compliance.

• Inform Operations And Elevate Performance
  Use comparative insight and guidance to support operational choices and performance.
• Strengthen Scientific Engagement
  Support collaboration and communication across scientific and clinical stakeholders.

Sentiment

Sentiment is Trinity’s global healthcare research panel for pharma and biotech teams. It provides access to physicians, key opinion leaders, payers, and administrators for qualitative and quantitative research across therapeutic areas. Trinity’s Insights team designs and oversees studies and engages panelists directly, including custom recruitment for challenging and rare populations.

• Reach Relevant Global Experts
  Connect with healthcare practitioners and decision-makers across global markets and specialized populations.
• Recruit And Study Qualified Respondents
  Work with qualified respondents and Trinity research experts to conduct studies suited to the question.

Tovana™

Tovana is a patented, AI-powered SaaS platform for life sciences commercial teams. It turns prescription, claims, clinical, and engagement data into next-best-action, dynamic targeting, and omnichannel orchestration for brand, field, and digital teams. It also supports segmentation, patient discovery, therapeutic landscape analysis, opportunity assessment, and bottom-up forecasting.

Category: Customer Engagement Software

• Keep Targeting And Actions Current
  Refresh targeting and provide timely recommendations as market conditions change.
• Coordinate Channel Engagement
  Help teams align field and digital engagement with current market activity.
• Adopt Commercial Models Faster
  Use automated data pipelines and pre-built models to support targeting and engagement workflows.

Integrated Insights on HCPs, Patients, & Payers

An integrated insights solution combining primary research and real-world data into a single source of truth. It helps life sciences teams deepen understanding of patients, HCPs, payers, and markets, and uses life-sciences-trained AI agents to make interactions with insights more precise and transparent.

• Unify Research And Real-World Data
  Bring complementary evidence together to support commercial decisions.
• Access Insights More Precisely
  Use life sciences-trained AI agents to make insights accessible across teams.

Optimizing Customer Engagement Across In-Person & Digital

This integrated solution helps life sciences teams create smarter interactions across in-person and digital channels by combining customer insight, AI models of engagement impact, and agentic advisors for field and headquarters teams. Related CustomerEDGE capabilities connect intelligence, engagement actions, and measurement so teams can coordinate outreach and learn from performance.

• Coordinate Cross-Channel Engagement
  Align field and digital outreach around shared decision logic.
• Measure And Refine Engagement
  Use recommendations and performance measurement to inform subsequent customer engagement decisions.

Foundational Data & AI Capabilities

Foundational Data & AI Capabilities brings together AI-ready data, operational data management, modular analytics, and a life sciences context layer for generative AI. These foundations support trusted interaction with data and scaling across solution sets.

• Ground GenAI In Context
  Supply generative AI with a life sciences context layer for more precise interaction with data.
• Prepare And Manage Data For AI
  Establish data foundations designed for trusted analytics and AI use.

Trinity AI

Trinity AI combines AI, machine learning, generative AI, analytics, and human insight with therapeutic and commercial expertise. Productized solutions and data science capabilities address prescriber behavior, provider engagement, marketing effectiveness, patient finding and engagement, and workflow efficiency. Capabilities include predictive modeling, secure client-specific GenAI and NLP, and machine learning operations. Trinity supports organizations from pilot initiatives through large-scale Centers of Excellence.

• Improve Decisions With Tailored AI
  Apply domain-specific AI and analytics alongside human insight to support life sciences decisions.
• Build Secure Client-Specific AI
  Develop AI capabilities tailored to client needs across life sciences use cases.
• Operationalize Machine Learning Models
  Support the model lifecycle with deployment, retraining, versioning, and governance.

Benchmarking Membership

The TGaS Benchmarking Membership is represented within the consolidated Benchmarking service.