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Tray.ai, Inc.

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tray.aiSan Francisco, California, United States

A leading enterprise automation platform delivering data and AI orchestration at scale.

Overview

Tray.ai is an enterprise automation platform that helps organizations orchestrate data, applications, and AI-driven workflows at scale. Founded in 2012, the company aims to accelerate digital transformation by reducing bottlenecks, enabling teams to automate cross-system processes, govern automated interactions, and securely connect cloud services, on-premises systems, and data sources. The platform serves IT, security, product, and business teams, offering capabilities for data integration, process automation, governance, and interactive AI-enabled agents that can operate across multiple tools while maintaining visibility and control. Through a consistent, governance-first approach, Tray.ai supports rapid experimentation, scalable deployment, and auditable operations across the enterprise, helping customers speed delivery, improve reliability, and reduce manual workload.

Mission statement

Building the future of enterprise automation.

What would you like to do?
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What we offer

Tray iPaaS

Streamline integration and automation for AI-driven workflows with Tray iPaaS.

tray.ai/platform/intelligent-ipaas/

Merlin Agent Builder

Build production-ready AI agents with no code, enabling fast automation across systems.

tray.ai/platform/merlin-agent-builder/

Market segments

Market size by segment

Growth potential (CAGR)

Integration platform as a service (iPaaS)

15.6 Billion USD25.5% CAGR

Capabilities that connect, transform, and route data between cloud and SaaS applications using pre-built connectors, triggers, and managed integrations.

AI agent orchestration

0.62 Billion USD42.5% CAGR

Platforms that deploy, coordinate, govern, and observe multi-agent AI workflows—providing orchestration, model governance, connectors, developer SDKs, and observability for automated business processes.

Intelligent document processing

4.3 Billion USD30% CAGR

Automated capture, classification, and extraction of structured data from invoices, contracts, and forms to remove manual entry and accelerate downstream workflows.

Enterprise automation governance and security

35 Billion USD18% CAGR

Governance, role-based access, audit logging, compliance, and controls to manage, monitor, and scale automation across large organizations.

More information about our offering

Tray iPaaS

Tray iPaaS (Intelligent Integration) is the iPaaS built for the AI era. It unifies process automation, data integration, connectivity, API management, identity and access (IDP), and embedded integrations in a single platform to enable governance-first automation across the enterprise. Tray Helix, sharing a common foundation, enhances its governance capabilities, ensuring secure access and compliance for AI-built apps.

  • Broadens Integration Capabilities
    Facilitates seamless connectivity across various platforms, ensuring flexibility and scalability.
  • Ensures Reliable Data Flow
    Enables continuous data availability and consistency, crucial for real-time decision making.
  • Boosts Automation Speed
    Enables quick deployment of automated processes, enhancing productivity without technical barriers.
  • Ensures Compliance and Stability
    Streamlines governance across all integrations, enhancing security and compliance efforts.
  • Unifies Integration Processes
    Eliminates silos by managing all aspects of integration in a cohesive framework.
  • Ensures Secure Deployment
    By inheriting consistent governance, organizations can confidently deploy apps built with AI tools, mitigating security risks.
  • Facilitates Comprehensive Oversight
    This foundation ensures that every automation and app built has an integrated governance layer, providing visibility and control throughout.
  • Accelerates Time to Deployment
    Easily ship AI-built apps without the complexity of traditional deployment processes, ensuring quick and efficient launches.
  • Enhances API Control
    Ensures robust control and visibility for APIs used across workflows, improving security and management.
  • Secures User Access
    Enhances security by managing authentication across applications and workflows.
  • Streamlines Permissions Management
    This model simplifies how users access various apps, ensuring all teams work under the same compliance and governance rules.
  • Enhances Security Posture
    Secure credential management prevents hardcoded secrets, significantly reducing potential vulnerabilities across deployed apps.
  • Ensures Safe App Operations
    Security measures empower organizations to deploy apps while protecting sensitive information, reducing potential security breaches.
  • Accelerates Product Integration
    Allows rapid deployment of integrations into customer applications, reducing time to market.
  • Facilitates Internal Integrations
    Enables integration of internal systems securely, increasing operational efficiency.
  • Streamlines Version Control
    This feature allows teams to manage workflows effectively with clear revision histories and seamless rollback options, improving change management.
  • Optimizes Financial Resources
    Effectively manage and monitor costs associated with AI usage, enabling teams to stay within budget and allocate resources wisely.
  • Automates Data Extraction
    Reduces manual data entry errors and labor, speeding up processing times.
  • Enhances Accessibility
    This feature provides an internal marketplace where users can easily find and utilize the apps they are allowed to access, promoting efficiency.

Merlin Agent Builder

Merlin Agent Builder is Tray AI's development tool for building production-grade AI agents that operate across systems. It lets teams configure agents with tool calls and guardrails, publish to the Tray Agent Gallery, and deploy secure automation across workflows and IT operations.

  • Create Agents Visually
    Empowers users to design agents without writing code, enhancing accessibility for non-technical teams.
  • Ensure Compliance and Security
    Provides robust security measures including logging and user permissions to maintain compliance.
  • Accelerate Deployment
    Enables rapid development and deployment of AI agents, significantly reducing time to market for automation.
  • Coordinate Multiple Agents
    Offers the capability to handle complex workflows by having one master agent control various agents specialized by function.
  • Deploy Across Platforms
    Facilitates deploying agents across various communication channels seamlessly, enhancing user access.
  • Connect To Any App
    Ensures broad integration capabilities to streamline workflows across existing platforms.
  • Ingest Data Easily
    Automates data updates to ensure agents operate with the most accurate information, improving efficiency and accuracy.
  • Maintain Quality Control
    Enhances trust and reliability by allowing human oversight in agent responses and actions.
  • Showcase Proven Use Cases
    Provides examples of successful implementations that guide users in building their agents efficiently.

References

Methodology and sourcing behind the market figures shown above.

Integration platform as a service (iPaaS)

Estimated 2025/2026 market size based on multiple industry reports (range US$8.46–17.64bn). I selected a representative midpoint (≈US$15.6bn, aligning with Fortune Business Insights) and derived a consensus CAGR (~25.5%) from reported forecasts (19.5%–32.44%).

AI agent orchestration

Primary estimate uses TrendX Insights’ AI Agent Orchestration forecast (base year 2025 = USD 622M) as the closest match to the defined segment. SNS Insider and MarketsandMarkets report larger, adjacent definitions (AI Orchestration / AI Agents) but corroborate rapid growth; differences reflect scope (platform orchestration vs. broader agent ecosystems). Given orchestration-specific figures and corroborating high-growth agent-market reports, estimated current market size ≈ USD 0.62B with high growth potential (~42.5% CAGR).

Intelligent document processing

Synthesis of multiple market reports in the provided search results. PersistenceMarketResearch and Market.us both report an IDP market around US$4.3–4.38B in 2026; Fortune Business Insights reports a larger 2025 base (US$10.57B) but a lower CAGR (26.2%). ResearchNester and PMR report higher CAGRs (~33%). Given the cluster of independent estimates around US$4.1–4.4B for 2026 and reported CAGRs spanning ~26–34%, the market size is estimated at ~US$4.3B (2026) with growth potential near a 30% CAGR (midpoint of reported ranges).

Enterprise automation governance and security

Estimate based on synthesis of adjacent market sizes: Automation-as-a-Service (USD 197.4B in 2025), Hyperautomation in Security (USD 45.8B in 2024), Data Governance (USD 5.70B in 2026), and AI Governance (sub-billion to low-single-digit billions). Treating enterprise automation governance & security as a focused cross-cutting subset (controls, RBAC, audit, compliance for automation) capturing roughly 15–20% of automation-as-a-service spend and overlapping with the hyperautomation-security and governance markets yields ~USD 30–40B today; selected midpoint USD 35B. Growth potential (CAGR ~18%) aligns with strong security/hyperautomation growth (~18.6%) and faster governance segments (20–45%), resulting in a high-teens CAGR expectation for this enterprise-grade governance/security niche.

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