Focus IP, Inc. dba Tracer Unclaimed

Automates detection and enforcement of brand infringements across digital platforms.

Choose Tracer Registrar for secure and flexible domain registration and management.

Provides comprehensive data insights for brand protection across multiple digital platforms.

Automates brand protection to safeguard authenticity and consumer trust online.

Capabilities to detect, analyze, and enforce removal of counterfeit products, trademark misuse, impersonation, and gray‑market listings across websites, social media, app stores and marketplaces.

Accredited domain registration, defensive ownership and monitoring for typosquatting and phishing, combined with UDRP-based recovery and domain takeover workflows to secure brand domains.

Continuous multi-channel monitoring, automated evidence gathering, infringement classification and scoring, and coordinated enforcement workflows to reduce digital exposure and execute takedowns.

Monitoring NFT marketplaces and Web3 social channels for counterfeit NFTs, impersonation, rug pulls and related decentralized-channel fraud, with evidence collection for enforcement.

Tracer Protect

Tracer Protect is a brand protection product that automates the detection of infringements across thousands of digital channels, powered by Human-in-the-Loop AI. It enables classification and scoring of infringements, rapid visual correlation of bad actor networks, and enforcement of customer directives. With its cutting-edge features, it ensures high accuracy in identifying trademark violations and handles enforcement actions effectively.

• Surface Infringement Networks
  Uses sophisticated algorithms to identify and dismantle networks of brand abuse across various platforms.
• Detect Infringements
  Utilizes cutting-edge technology to ensure high accuracy in identifying trademark violations through images.
• Leverage Human-in-the-Loop AI
  Integrates AI capabilities with human oversight to ensure effective infringement detection and action.
• Visual Correlate Bad Actors
  Provides quick insights into the relationships and interactions within networks of infringing entities.
• Enforce Customer Directives
  Allows brands to define and execute specific actions against identified infringements.
• Automate Infringement Detection
  Enables rapid identification of violations, reducing manual labor and accelerating enforcement.
• Provide Multi-Channel Protection
  Ensures comprehensive brand protection across a wide range of platforms and environments.
• Create Digital Evidence Files
  Facilitates easy access to necessary data for legal proceedings and brand protection actions.
• Classify and Score Infringements
  Streamlines the process of prioritizing actions based on severity and impact of infringements.

Tracer Registrar

Tracer Registrar provides both a self-controlled and traditional domain registration and management platform. We manage your domains or help you independently operate as your own accredited domain registrar, offering customizable management options. This enables you to choose between low-touch domain management or gain unprecedented levels of security.

• Ensures Compliance And Security
  Being an accredited ICANN registrar guarantees that your domain registration meets the highest security and compliance standards, reducing risks associated with domain fraud.
• Facilitates Seamless Domain Management
  Easily register and manage domains through a user-friendly platform designed for both automated and manual domain management processes.
• Enables Quick Resolution of Infringing Domains
  Easily take control of domains that infringe on your brand by utilizing the UDRP process, providing timely protection of your digital assets.
• Enhances Brand Protection
  Utilizing Human-in-the-Loop AI technology significantly improves the detection and response to trademark and brand infringements, ensuring your brand's integrity.
• Offers Customizable Management Solutions
  Tailor your domain management experience by selecting your preferred level of involvement, whether it be fully automated or hands-on management.

Tracer Data

Data inputs feed the Tracer Platform, producing actionable data insights across domains, websites, social media, app stores, paid search and advertising, marketplaces, and NFT marketplaces & Web3 social channels. It ensures continuous monitoring to protect brand integrity.

• Enables Continuous Monitoring
  Ensures real-time detection of potential threats and unauthorized usage in app markets.
• Continuous Domain Monitoring
  Provides crucial visibility into domain threats and helps protect brand integrity.
• Identifies Counterfeit Activity
  Detects and addresses counterfeit listings on various marketplace platforms promptly.
• Safeguards Digital Assets
  Monitors emerging fraud threats in digital spaces, ensuring brand protection in evolving markets.
• Optimizes Ad Exposure
  Enhances brand visibility while protecting against misleading or fraudulent ads.
• Monitors Brand Sentiment
  Tracks adverse activities or impersonations that may affect brand reputation.
• Ensures Content Integrity
  Detects unauthorized use of content and potential phishing threats, maintaining brand authenticity online.

Tracer Flora

Tracer Flora is an AI-powered agent designed to streamline the essential task of digital brand protection. It identifies and mitigates threats such as counterfeit websites, fraudulent social media accounts, and misleading product listings. By utilizing advanced AI algorithms, Flora enhances detection accuracy and accelerates infringement response, ensuring that brands retain authenticity and consumer trust in the online landscape.

• Enhances Detection Accuracy
  By employing advanced AI algorithms, Flora can analyze vast amounts of data in real-time, identifying subtle variations that human reviewers may miss.
• Manages High Volumes Quickly
  Flora reviews potential issues at scale, allowing human experts to focus on critical assessments and validations.
• Accelerates Infringement Response
  Flora compiles screenshots and legal documents, streamlining the process of demonstrating infringement for swift action.