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Tive, Inc.

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www.tive.comBoston, MA, USA

Tive provides real-time shipment visibility solutions for global supply chains, combining sensing hardware, cloud software, and continuous monitoring to help deliver shipments on time and in full.

Overview

Tive provides real-time shipment visibility solutions for global supply chains. The company combines hardware-enabled sensing, a cloud-based platform, and 24/7 monitoring services to track shipment location and conditions across road, rail, air, and ocean. Tive serves more than 500 global shippers, logistics service providers, and retailers, helping them gain actionable insights, reduce excursions and delays, and prevent theft, damage, and spoilage. Through its end-to-end tracking capabilities, customers can monitor temperature, humidity, and other critical conditions, receive timely alerts, and coordinate with carriers and partners to keep shipments on time and in full. Tive’s approach emphasizes transparency, reliability, and proactive intervention, supporting diverse industries and complex supply chains while focusing on outcomes like on-time delivery and shipment integrity.

Mission statement

Tive exists to solve the real time shipment visibility challenges related to one of the world’s largest and hottest markets: global logistics and supply chain.

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What we offer

Real-Time Trackers

Gain real-time visibility into shipment location and conditions to enhance delivery quality and prevent loss.

www.tive.com/products/real-time-trackers

Tive Tag

Ensure safe handling of temperature-sensitive shipments with Tive Tag's real-time monitoring and alerts.

www.tive.com/products/passive-loggers

Tive Seal

Ensure shipment integrity with real-time tamper detection and monitoring.

www.tive.com/seal

Tive Platform

Ensure on-time delivery and reduce shipment risks with the Tive Platform.

www.tive.com/platform

Market segments

Market size by segment

Growth potential (CAGR)

Real-time shipment visibility

2.61 Billion USD8.3% CAGR

Capabilities that provide continuous location and multimodal condition visibility for in-transit freight to enable on-time delivery and route-level monitoring.

Cold chain monitoring

8.3 Billion USD13% CAGR

Continuous multi-zone temperature monitoring and alerting for refrigerated transport to support HACCP and perishable goods integrity.

Security and theft prevention

12 Billion USD11% CAGR

Cargo and asset protection capabilities including GPS smart locks, geofencing, tamper alerts, and end-to-end cargo security.

Supply chain event management

1.6 Billion USD13% CAGR

Real-time alerting, geofencing, lane templates, workflows, and collaboration features that enable rapid exception response and coordinated action across shippers and partners.

More information about our offering

Real-Time Trackers

Real-Time Trackers are hardware devices that provide real-time location and condition visibility for shipments. They include sensors for temperature, light, humidity, and shock, enabling monitoring of environmental conditions throughout transit. The trackers support multiple transport modes (road, air, ocean, and rail) and deliver precise location data with up to ±10 m accuracy. They are IP67-rated for durability and offer long battery life with cellular connectivity across 2G–5G networks.

  • Maintains Cargo Integrity
    Continuous monitoring of sensitive conditions to ensure products are preserved during transportation.
  • Enables Proactive Interventions
    Real-time updates help identify issues early, ensuring prompt resolutions.
  • Ensures Device Longevity
    Designed to withstand harsh conditions while maintaining operational efficiency over extended periods.
  • Enhances Logistics Flexibility
    Seamless tracking across various transportation modes to optimize logistics operations.
  • Improves Navigation and Tracking
    Provides precise location data for better route management and efficiency.

Tive Tag

Tive Tag is an NFC-enabled temperature logger designed for direct-to-consumer shipments. It continuously tracks temperature and provides a pass/fail result when scanned with a smartphone, allowing end users to verify proper handling. It supports road, rail, air, and ocean modes and is available as single-use or multi-use labels with a battery life of over one year. The device covers a wide operating temperature range.

  • Enable Easy Temperature Readings
    Users can easily access and verify temperature data by scanning with a smartphone, enhancing user experience.
  • Maximize Usability For Over One Year
    Limited downtime with a battery that lasts beyond one year, ensuring consistent temperature tracking and compliance.
  • Streamline Compliance Checks
    Provides immediate feedback on temperature adherence, allowing for quick actions if deviations occur.
  • Adapt To Various Transport Modes
    Seamlessly integrates into any transportation mode, ensuring visibility and compliance regardless of how products are shipped.
  • Facilitate Easy Application
    The thin design allows for versatile usage across different products without compromising the integrity of the packaging.
  • Monitor Various Products
    Capable of handling a diverse range of temperature-sensitive products, ensuring compliance across different industries.
  • Accommodate Different Shipping Needs
    Versatile solutions for various logistical requirements, ensuring functionality for both occasional and frequent users.
  • Ensure Durability In Various Environments
    Remains operational even in challenging conditions, providing reliable tracking regardless of environmental factors.

Tive Seal

Tive Seal is an intelligent digital seal that delivers tamper detection and real-time location alerts to protect shipments. Paired with Tive Solo 5G trackers and the platform, it provides near real-time breach notifications, continuous route and location tracking, a secure digital audit trail for claims, and multi-layer environmental awareness with sensors for light, shock, temperature, and humidity.

  • Provides Defensible Evidence
    Secure, timestamped data helps resolve disputes and maintain client confidence.
  • Enables Immediate Intervention
    Facilitates proactive measures against potential losses, minimizing impact.
  • Alerts on Breaches
    Notifies users immediately about security breaches to prevent theft.
  • Monitors Shipment Conditions
    Ensures cargo remains in optimal condition throughout its journey.
  • Ensures High-Security Standards
    Complies with stringent regulations enabling easier cross-border shipping.
  • Tracks Authorized Routes
    Alerts users to potential theft or delays before they escalate.

Tive Platform

Tive Platform is a cloud-based platform that manages shipments, alerts, and data in one place. It enables real-time visibility, configurable alerts including geofencing, collaboration across teams and partners, and robust reporting and analytics with dashboards. It also supports lane templates and workflows to save time and reduce errors.

  • Prevent Shipment Risks
    Receive instant notifications that enable quick interventions to prevent potential delays and losses.
  • Act on Real-Time Data
    Gain immediate insight into the status and condition of shipments, enabling proactive decision-making.
  • Ensure Timely Interventions
    Utilize automated notifications to address issues as they arise, optimizing shipment integrity.
  • Enhance Team Communication
    Facilitate seamless communication and transparency among stakeholders to ensure everyone is informed and aligned.
  • Gain Actionable Insights
    Leverage data analytics to improve operational efficiency and decrease shipping-related issues.
  • Streamline Operations
    Utilize pre-set templates to accelerate shipment setup, reducing operational overhead and errors.

References

Methodology and sourcing behind the market figures shown above.

Real-time shipment visibility

Primary estimate uses the shipment-tracking platform sizing from GMI Insights ( USD 2.61B in 2025, 8.3% CAGR 2026–2035), which directly maps to real-time shipment-visibility platforms. Broader supply-chain-visibility studies (TrendX) show a larger adjacent market (USD 6.25B in 2025) and higher CAGR (~22.4%), indicating upside potential if visibility expands into IoT/sensor hardware and end-to-end visibility services. I report the conservative platform-focused size and CAGR from GMI as the best match for "real-time shipment visibility."

Cold chain monitoring

Estimate derived from multiple industry reports in the provided searchResults (MarketsandMarkets, Future Market Insights, The Business Research Company, Fortune Business Insights). Reported 2025 market sizes cluster between USD 7.6–8.52 billion and reported CAGRs range ~12.6%–14.9%. I adopt a conservative consensus: 2025 market size ≈ USD 8.3B and an indicative CAGR ≈ 13.0% for cold chain monitoring (tracking & monitoring) focused on refrigerated transport.

Security and theft prevention

Estimate driven from reported broader markets in the provided search results. Market Research Future values the global anti-theft equipment market at $54.26B (2024) with a 13.0% CAGR; SNS Insider reports the commercial security systems market at $252.63B (2025) with a 7.55% CAGR. Cargo/asset protection (GPS smart locks, geofencing, tamper alerts, end-to-end cargo security) is a specialized subset spanning anti-theft, commercial security and portable asset-protection niches. Assuming cargo/asset protection captures roughly a mid-single-digit share of commercial security and a low-to-mid double-digit share of anti-theft equipment (and noting smaller niche portable-safe markets), a blended estimate of about $12B today is reasonable. Growth CAGR is estimated between the higher anti-theft CAGR (13%) and the commercial security CAGR (7.55%), adjusted upward due to rapid IoT/telematics adoption in logistics, yielding ~11%.

Supply chain event management

Primary baseline: FutureMarketInsights' Supply Chain Management (SCM) market size (USD 32.1B in 2025) was used as the parent market. Supply chain event management (SCEM) is a niche module within SCM (real‑time visibility, alerts, control‑tower/exception management). I estimated SCEM at ~5% of the 2025 SCM market (~USD 1.6B) reflecting typical module/vertical shares within enterprise SCM suites. Growth potential is estimated above the broader SCM CAGR (FMI 11.8%) because demand for real‑time visibility and exception response is accelerating; I therefore estimate a ~13% CAGR for SCEM. IMARC’s event management software growth (7.9% CAGR) was referenced for context on event‑software adoption dynamics but the FMI SCM figures are the primary basis.

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