NOVOS Unclaimed

Elevate your product visibility in AI-driven searches with NOVOS's integrated discovery system.

Boosts organic visibility and revenue for eCommerce brands through strategic SEO and digital PR.

Boost SEO performance for headless CMS setups to enhance visibility and revenue.

Enhanced visibility for eCommerce brands across AI search platforms.

Enhance your ecommerce brand's visibility and credibility through strategic PR campaigns.

Enhance your brand's visibility and authority with data-driven digital PR campaigns.

Ensure seamless site migrations and maintain SEO performance with expert support and strategic planning.

Product Discovery

Product discovery is a system powered by NOVOS’s Relevancy Engine that helps ecommerce brands surface products in AI-driven search and recommendations. It aligns SEO, PR, and brand authority to make products the primary recommendations. It uses contextual authority signals, product-level relevance, and evidence-based signals to influence discovery outcomes across AI interfaces. It includes features for gap analysis and integrates with the Relevancy Tool for enhanced insights.

• Ensure High-Relevant Recommendations
  We strategically enhance product relevance, making them prime candidates for recommendations in high-intent shopping contexts.
• Optimize Product Recommendations
  Engineers trust and clarity necessary to make products the primary recommendation across search platforms.
• Build Category-Specific Signals
  Our system enhances your brand's authority through targeted third-party signals, ensuring platforms recognize your expertise in specific categories.
• Measure Topical Relevance
  This scoring system evaluates the strength and relevance of backlinks to your products, allowing brands to understand their authority in specific categories.
• Demonstrate Authority Evidence
  Our system utilizes a comprehensive Relevancy Scorecard to provide clear insights into your brand’s authority and positioning within the marketplace.
• Analyze Discovery Gaps
  This feature assesses how effectively your products are positioned within modern discovery systems, helping pinpoint where brands may be overlooked.
• Employ Third-Party Trust Signals
  Utilizes external validation to enhance your brand’s visibility in recommendation systems, key for earning consumer trust.

SEO Growth Strategy

Full-service eCommerce SEO offering that combines traditional search optimization with AI-enabled GEO considerations. It involves Tech SEO, migrations, shopping feeds, international SEO, platform nuances, site architecture improvements, on-page and off-page AI content strategy, digital PR deliverables, and monthly performance reporting.

• Enhances Content Discovery
  By leveraging AI, we create targeted content that appeals to both users and search engines, improving overall visibility.
• Secures Authoritative Backlinks
  Our PR strategies target relevant publications to enhance brand authority and improve organic rankings through quality backlinks.
• Expands Global Reach
  We tailor SEO strategies to different languages and markets, ensuring comprehensive visibility for eCommerce brands worldwide.
• Ensures Seamless Transitions
  Our migration services ensure that SEO performance remains strong through transitions between different platforms.
• Optimizes Platform Efficiency
  We understand the intricacies of various eCommerce platforms to implement tailored SEO strategies.
• Enhances User Experience
  A well-structured site improves navigation and user experience, boosting engagement and conversion rates.
• Tracks Performance Metrics
  We provide detailed insights into SEO performance, ensuring transparency and accountability in our strategies.
• Improves Product Discoverability
  Optimizing shopping feeds increases product visibility in relevant search results, enhancing sales opportunities.

Headless CMS SEO

SEO services for headless eCommerce implementations. Includes project management, platform setup, migrations, growth plan, site architecture, eCommerce digital PR, content strategy, and monthly reporting to drive scalable performance across markets.

• Aligns Content With SEO Goals
  A structured content strategy specifically designed to meet SEO objectives is crucial for maximizing the effectiveness of headless setups.
• Provides A Tailored Roadmap
  A customized growth strategy identifies opportunities for improvement and guides sustainable SEO success.
• Optimizes Site Hierarchy
  A well-structured site architecture supports crawlability and enhances the overall user experience for headless implementations.
• Enhances Brand Visibility
  This service connects brands with targeted media outlets, driving visibility and backlinks to key commercial pages.
• Ensures SEO Resilience
  Support for seamless migration processes that maintain SEO integrity while transitioning to headless platforms.
• Facilitates Effective Setup
  Expert guidance in establishing headless systems to ensure optimal SEO configuration.
• Streamlines Project Coordination
  Effective management ensures all project stakeholders collaborate efficiently, reducing delays and confusion.
• Tracks SEO Performance
  Consistent reporting provides insights into performance metrics, ensuring stakeholders understand progress and areas for improvement.

GEO

GEO stands for Generative Engine Optimization for AI search. It adapts traditional SEO to AI-driven discovery with three stages: crawling/indexing/ranking, relevance engine reranking, and output for AI assistants. It focuses on contextual authority and product-level relevance, using evidence-based signals to improve discovery across AI interfaces.

• Enhances Content Relevance
  Optimizes how content aligns with user intent, ensuring that the most pertinent results are displayed prominently.
• Improves Search Engine Recognition
  Ensures that your content is efficiently indexed by AI systems and traditional search engines, leading to better visibility.
• Establishes Brand Trust
  Strengthens your brand's position in AI search results by leveraging authoritative signals from relevant sources.
• Increases Product Discovery
  Enhances the visibility of specific products through targeted optimization tailored to user search behavior.
• Supports AI Response Accuracy
  Facilitates AI systems in providing accurate and relevant responses by delivering high-quality output signals.

Brand PR for Ecommerce

Brand-focused public relations campaigns for ecommerce brands. Elevates storytelling with data-driven digital PR campaigns, includes brand and product PR, reactive PR, content integration with SEO, and reporting to support organic growth.

• Builds Brand Awareness
  Secures meaningful media coverage, fostering trust and recognition among your target audience.
• Tracks PR Performance
  Provides detailed insights into media reach and effectiveness, demonstrating how PR efforts contribute to organic growth.
• Tells Your Brand Story
  Ensures consistent messaging that resonates with your target audience, driving engagement and loyalty.
• Showcases New Products
  Transforms product features into compelling stories that attract media attention, increasing visibility and sales potential.
• Enhances Brand Authority
  Secures speaking opportunities and high-profile interviews that boost your brand's credibility and influence.
• Capitalizes on Current Trends
  Utilizes timely events or trends to generate relevant coverage, ensuring your brand remains top of mind.

Digital PR

Digital PR for ecommerce brands. Data-driven campaigns focused on high-quality coverage and backlinks, integrated with on-site SEO and brand-building efforts, and accompanied by reporting on results.

• Execute Data-Driven Campaigns
  Managing impactful digital PR strategies that generate media coverage and links to core product pages, enhancing brand visibility.
• Build High-Quality Backlinks
  Focusing on acquiring quality backlinks from relevant and authoritative sources to improve domain authority and SEO rankings.
• Develop SEO-Aligned Content
  Crafting powerful narratives that resonate with both media and your target audience, ensuring coverage reinforces your brand's narrative.
• Capitalize on News Trends
  Tracking industry trends and news to quickly position the brand for additional media coverage.
• Provide Transparent Reporting
  Offering detailed insights into campaign performance, showing real impact on traffic, visibility and engagement.

Migration SEO & Site Migrations

Migration SEO and site migration support for moving to modern platforms. Includes migration planning, on-site improvements, redirects, internal linking restructuring, and content hub updates to preserve rankings and drive growth across markets.

• Plan & Execute Smooth Migrations
  Ensure a strategic approach to site migrations to maintain functionality and rankings.
• Implement Effective URL Redirects
  Safeguard existing SEO equity during migrations through well-planned redirects.
• Optimize Internal Links
  Reorganize internal links to improve site navigation and SEO effectiveness.
• Transition To Modern Platforms
  Facilitate migration to advanced platforms ensuring better performance and scalability.
• Align Content Hubs With New Structure
  Keep the content relevant and accessible post-migration to enhance user experience and SEO performance.
• Enhance Site Architecture
  Streamline navigation and structure for better user engagement and search engine crawling.
• Perform Regular Technical Audits
  Identify and resolve potential issues that may arise after migration to maintain SEO standards.