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thevoicebureau.com

Boutique brand-voice development and copywriting agency helping brands connect with their Right Person.

The Voice Bureau is a boutique brand voice development and copywriting agency led by Katie Mehas. The organization helps brands and solo professionals articulate and express their brand voice, then translate that voice into website copy, content strategy, and communications that connect with the Right Person. Its work centers on a values-based approach, seeking clarity on who the brand serves, what it stands for, and how to communicate consistently across touchpoints. Services include developing the Right Person profile, refining messaging and tone, and coordinating content with design and technology partners to support an online presence. The bureau also provides educational resources and self-assessment tools to help clients understand their Voice Values and apply them across branding and marketing efforts.

To empower individuals and organizations to articulate an authentic brand voice and apply it across branding, copywriting, and content strategy to engage their audience.

What we offer

Right People Rules

Gain clarity on your ideal clients and improve your marketing with a comprehensive digital inquiry kit.

thevoicebureau.com/right-people-rules/

Tagline Twirl

Service

Create a captivating tagline that aligns perfectly with your brand identity.

thevoicebureau.com/tagline-twirl/

The E-Letter Atelier

Craft engaging e-newsletters that connect and convert your Right People.

thevoicebureau.com/small-business-e-newsletter-course/

Web Copy & Content Writing

Service

Crafts compelling web copy that connects values-based businesses with their ideal audiences for better conversion.

thevoicebureau.com/web-copy-content-writing/

Web Design and Development Services

Service

Expertly crafted web solutions that reflect your brand's voice and engage your audience.

thevoicebureau.com/web-design-and-development-services/

Brand Voice, Right Person Customer Profile, and Content Strategy Services

Service

Define your brand voice and create a targeted content strategy for enhanced audience engagement.

thevoicebureau.com/brand-voice-right-person-customer-profile-and-content-strategy-services/

The Voice Bureau Classroom

Enhance your brand development skills with tailored digital courses from The Voice Bureau Classroom.

thevoicebureau.com/classroom/

Writing the Conversational Sales Page – Self-Paced

Transform your sales pages into effective tools for client conversion with ease and confidence.

thevoicebureau.com/write-conversational-sales-page-course/

Run Your Business Like a Magazine – Self-Paced

Learn to create compelling content effortlessly while engaging your audience effectively.

thevoicebureau.com/self-run-your-business-like-a-magazine/

Write Your Authentic About Page – Self-Paced

Craft a compelling About page that resonates with your audience and encapsulates your brand voice.

thevoicebureau.com/self-paced-about-page-course/

More information about our offering

Right People Rules

Right People Rules is a self-guided digital inquiry kit designed to help you identify and clarify your brand’s Right People. It includes a fully designed 50-page+ e-book, four in-depth assessments, dozens of inquiry questions, a set of twelve Right People Rule-Starters, and extensive worksheets to structure your thinking and apply insights to branding and marketing.

  • Learn Your Right People
    The e-book provides vital information to help articulate who your Right People are.
  • Uncover Client Profiles
    Discover detailed insights about your ideal clients to tailor your messaging.
  • Stimulate Reflection
    Engage deeply with the content to enhance understanding of your brand and audience.
  • Define Your Clients
    Use these starters to create clear profiles and engagement strategies for your Right People.
  • Organize Your Strategy
    Structured worksheets that guide you in applying insights effectively.
  • Access Ongoing Support
    Additional tools and materials that enhance your branding journey.

Tagline Twirl

Tagline Twirl is a tagline creation service with a structured process to generate a compelling and flexible brand tagline aligned with your Voice Values. It includes an eight-question Tagline Twirl Questionnaire, at least seven original tagline ideas with variations, personalized commentary on the reasoning, a printable guidance, and a three-week turnaround.

  • Receive Unique Tagline Suggestions
    Get original tagline ideas tailored to your brand that help clarify your messaging and attract the right audience.
  • Understand Tagline Relevance
    Receive insights on how each tagline connects to your brand's essence and vision to make informed choices.
  • Follow a Structured Selection Process
    Utilize a comprehensive guide to help you systematically choose the tagline that best fits your brand.
  • Elevate Tagline Development
    Answer insightful questions that clarify your business values and messaging direction, aiding the tagline creation process.
  • Efficient Service Delivery
    Expect a quick turnaround for your tagline, ensuring timely updates to your brand messaging.

The E-Letter Atelier

The E-Letter Atelier is a self-paced course for crafting a business e-newsletter from concept to content, focused on engaging the Right People and building a consistent newsletter habit.

  • Engage Your Ideal Audience
    This focus ensures your newsletter resonates with the right audience, fostering connections that can lead to conversions.
  • Guide Your Newsletter Process
    This feature provides a structured approach to easily transform your ideas into polished e-newsletter content.
  • Learn at Your Own Pace
    This allows you to engage with the material when it suits you, making it easier to integrate learning into your schedule.
  • Stay Informed
    Regular updates help you adapt to changing trends and insights in digital marketing and newsletter crafting.

Web Copy & Content Writing

Web copy and content writing service for values-based businesses. We articulate your brand voice and align website copy with your Right People, delivering a structured process and optimization for search and user experience.

  • Ensures Quality Through Iteration
    Allows for the refinement of ideas based on your feedback to create the most effective copy.
  • Enhances Search Visibility
    Ensures that site content is designed with SEO in mind, increasing discoverability online.
  • Facilitates Collaborative Feedback
    Utilizes Google Docs for smooth, real-time feedback and personal input to refine content.
  • Collects Essential Project Insights
    This helps deeply understand your business needs and audience expectations.
  • Targets Ideal Audience
    Ensures the content resonates with the right audience, increasing engagement and conversion.
  • Aligns Content with Brand Goals
    Sets clear expectations and objectives to maintain focus and direction throughout the project.
  • Improves SEO Performance
    Optimizes your pages for search engines, helping your audience find you more easily.
  • Enhances Readability
    Improves user experience through effective content layout that is easy to read and navigate.
  • Keeps Projects on Track
    Provides a clear schedule and fosters accountability for timely delivery.

Web Design and Development Services

Full-service web design and development package that integrates brand voice, content strategy, and copywriting. The offering includes discovery and planning, site structure and core pages, WordPress and Divi development, SEO integration, and launch support. Starting rate is $2950, with options such as Fresh Start or Brand Evolution packages.

  • Transform Your Website
    Revitalize your existing site to reflect your current business vision and audience engagement.
  • Improve Online Visibility
    Enhance your website's search engine performance through effective coding.
  • Establish Website Presence
    Kickstart your online journey with a professionally structured site tailored to your vision.
  • Understand Your Audience
    Pinpoint and analyze your target audience for optimized site engagement.
  • Robust Hosting Solutions
    Utilize a proven platform for dynamic and responsive website functionality.
  • Smooth Launch Experience
    Benefit from expert guidance to successfully launch your site with ease.
  • Efficient Project Management
    Experience a hassle-free project workflow with organized communication and timelines.
  • Align Project Goals
    Ensure clarity on project objectives through a dedicated planning session.
  • Content Management Guidance
    Access helpful resources to maintain and update your site efficiently.
  • Tailored Site Development
    Collect essential insights to customize your web experience.
  • Pre-Launch Review
    Inspect and test your website to ensure it meets your expectations prior to going live.
  • Transparent Pricing
    Understand the investment needed for high-quality web services right from the start.

Brand Voice, Right Person Customer Profile, and Content Strategy Services

Comprehensive consulting to define your brand voice, identify your Right Person, and craft a cohesive content strategy. Includes Right People profiling, Brand Voice Analysis, Mission/Vision/USP development, Signature Offer Crafting, Creative Brief for Visual Brand Design, Email Marketing Strategy, Opt-In Gift Ideation and Sequences, Video Series Ideation, Podcast Series, Blog Series, and Social Media Strategy.

  • Discover Your Unique Brand Voice
    Craft a distinctive brand voice that resonates with your target audience.
  • Identify Your Ideal Client
    Gain deep insights into the profile of your ideal customers for targeted marketing.
  • Clarify Your Business Purpose
    Develop compelling mission statements that reflect your values and vision.
  • Generate Engaging Blog Content
    Develop a consistent blogging strategy to engage your audience and establish authority.
  • Enhance Visual Branding
    Provide foundational design clarity to ensure visual elements align with brand identity.
  • Define Your Signature Services
    Craft unique offerings that clearly communicate your value proposition.
  • Nurture Your Audience
    Strategically engage your audience through targeted email campaigns.
  • Build Podcast Content
    Generate ideas for engaging audio content that aligns with brand messaging.
  • Engage on Social Media
    Develop a targeted strategy for impactful social media presence.
  • Create Compelling Opt-Ins
    Develop attractive incentives to grow your email list and engage potential clients.
  • Create Video Content
    Generate engaging video ideas to enhance brand visibility and connection.

The Voice Bureau Classroom

The Voice Bureau Classroom is a digital learning platform offering DIY e-courses, individual learning programs, and group learning experiences. It is designed to increase online business savvy and translate brand development skills into practical outcomes for Right People.

  • Uncover Your Brand Voice
    Utilize a structured self-assessment to identify core values guiding your brand voice and improve your messaging.
  • Boost Sales Through Persuasive Writing
    Master the art of writing persuasive sales pages that resonate with your Right People, converting interest into action.
  • Craft Consistent Content
    Learn how to plan, organize, create, and manage branded content like an editorial boss, ensuring consistent and engaging communication.
  • Create Compelling About Pages
    Learn to articulate your story and brand identity effectively, establishing trust and connection with your audience.
  • Identify Your Ideal Clients
    This kit helps you define who your Right Person is, enhancing your marketing strategy and outreach.
  • Develop Engaging E-Newsletters
    Gain skills to effectively create newsletters that resonate with your audience, enhancing your connection with potential clients.

Writing the Conversational Sales Page – Self-Paced

Online course for service-based and practice-based business owners who want their sales pages to convert effectively, with a conversational brand voice and alignment to the Right Person.

  • Develop At Your Own Pace
    This self-paced course allows you to learn and apply the techniques of writing conversational sales pages at your own convenience, making the learning process flexible and adaptable to your schedule.
  • Connect Authentically
    Master the art of conveying your message in an engaging and relatable manner, enhancing the connection with your Right People.
  • Target Ideal Clients
    Understand how to identify and connect with the Right People who are likely to engage with your offerings.
  • Gain Proven Techniques
    Learn tried-and-true methods for crafting effective sales pages that genuinely convert, aided by industry experts.

Run Your Business Like a Magazine – Self-Paced

A self-paced course on content strategy and the editorial mindset for solo and small business owners to craft consistently compelling content with just a little (painless) planning.

  • Streamline Content Creation
    Gain tools and techniques to simplify your content creation, making it less daunting and more enjoyable, enabling you to produce quality content consistently.
  • Adopt An Editorial Mindset
    This course will empower you to think strategically like an editor, structuring your content to resonate with your audience and achieve your business goals.
  • Access Multi-Format Learning
    Engage with the material through audio classes and written transcripts, allowing for flexible and effective learning at your own pace.
  • Utilize Practical Templates
    Work with templates that guide you in planning and executing your content strategy, making the process actionable and clear.

Write Your Authentic About Page – Self-Paced

Self-paced course focusing on About page structure, philosophy, and narrative flow to create the perfect About page for your Right People.

  • Learn Essential Page Elements
    Discover the fundamental elements that every effective About page must contain, ensuring it speaks to your audience.
  • Understand Audience Needs
    Learn what your Right People look for when visiting your About page, ensuring that you meet their expectations.
  • Enhance Reader Engagement
    Utilize storytelling elements to keep your audience interested in your narrative.
  • Receive Tailored Input
    Get personal assessments of your About page drafts to help refine your messaging and presentation.
  • Utilize Structured Guides
    Use provided templates to simplify the writing process and focus on your unique voice.