The Voice Bureau Unclaimed
Boutique brand-voice development and copywriting agency helping brands connect with their Right Person.
The Voice Bureau is a boutique brand voice development and copywriting agency led by Katie Mehas. The organization helps brands and solo professionals articulate and express their brand voice, then translate that voice into website copy, content strategy, and communications that connect with the Right Person. Its work centers on a values-based approach, seeking clarity on who the brand serves, what it stands for, and how to communicate consistently across touchpoints. Services include developing the Right Person profile, refining messaging and tone, and coordinating content with design and technology partners to support an online presence. The bureau also provides educational resources and self-assessment tools to help clients understand their Voice Values and apply them across branding and marketing efforts.
To empower individuals and organizations to articulate an authentic brand voice and apply it across branding, copywriting, and content strategy to engage their audience.
What we offer
Right People Rules
Gain clarity on your ideal clients and improve your marketing with a comprehensive digital inquiry kit.
thevoicebureau.com/right-people-rules/Tagline Twirl
Create a captivating tagline that aligns perfectly with your brand identity.
thevoicebureau.com/tagline-twirl/The E-Letter Atelier
Craft engaging e-newsletters that connect and convert your Right People.
thevoicebureau.com/small-business-e-newsletter-course/Web Copy & Content Writing
Crafts compelling web copy that connects values-based businesses with their ideal audiences for better conversion.
thevoicebureau.com/web-copy-content-writing/Web Design and Development Services
Expertly crafted web solutions that reflect your brand's voice and engage your audience.
thevoicebureau.com/web-design-and-development-services/Brand Voice, Right Person Customer Profile, and Content Strategy Services
Define your brand voice and create a targeted content strategy for enhanced audience engagement.
thevoicebureau.com/brand-voice-right-person-customer-profile-and-content-strategy-services/The Voice Bureau Classroom
Enhance your brand development skills with tailored digital courses from The Voice Bureau Classroom.
thevoicebureau.com/classroom/Writing the Conversational Sales Page – Self-Paced
Transform your sales pages into effective tools for client conversion with ease and confidence.
thevoicebureau.com/write-conversational-sales-page-course/Run Your Business Like a Magazine – Self-Paced
Learn to create compelling content effortlessly while engaging your audience effectively.
thevoicebureau.com/self-run-your-business-like-a-magazine/Write Your Authentic About Page – Self-Paced
Craft a compelling About page that resonates with your audience and encapsulates your brand voice.
thevoicebureau.com/self-paced-about-page-course/More information about our offering
Right People Rules
Right People Rules is a self-guided digital inquiry kit designed to help you identify and clarify your brand’s Right People. It includes a fully designed 50-page+ e-book, four in-depth assessments, dozens of inquiry questions, a set of twelve Right People Rule-Starters, and extensive worksheets to structure your thinking and apply insights to branding and marketing.
- Learn Your Right PeopleThe e-book provides vital information to help articulate who your Right People are.
- Uncover Client ProfilesDiscover detailed insights about your ideal clients to tailor your messaging.
- Stimulate ReflectionEngage deeply with the content to enhance understanding of your brand and audience.
- Define Your ClientsUse these starters to create clear profiles and engagement strategies for your Right People.
- Organize Your StrategyStructured worksheets that guide you in applying insights effectively.
- Access Ongoing SupportAdditional tools and materials that enhance your branding journey.
Tagline Twirl
Tagline Twirl is a tagline creation service with a structured process to generate a compelling and flexible brand tagline aligned with your Voice Values. It includes an eight-question Tagline Twirl Questionnaire, at least seven original tagline ideas with variations, personalized commentary on the reasoning, a printable guidance, and a three-week turnaround.
- Receive Unique Tagline SuggestionsGet original tagline ideas tailored to your brand that help clarify your messaging and attract the right audience.
- Understand Tagline RelevanceReceive insights on how each tagline connects to your brand's essence and vision to make informed choices.
- Follow a Structured Selection ProcessUtilize a comprehensive guide to help you systematically choose the tagline that best fits your brand.
- Elevate Tagline DevelopmentAnswer insightful questions that clarify your business values and messaging direction, aiding the tagline creation process.
- Efficient Service DeliveryExpect a quick turnaround for your tagline, ensuring timely updates to your brand messaging.
The E-Letter Atelier
The E-Letter Atelier is a self-paced course for crafting a business e-newsletter from concept to content, focused on engaging the Right People and building a consistent newsletter habit.
- Engage Your Ideal AudienceThis focus ensures your newsletter resonates with the right audience, fostering connections that can lead to conversions.
- Guide Your Newsletter ProcessThis feature provides a structured approach to easily transform your ideas into polished e-newsletter content.
- Learn at Your Own PaceThis allows you to engage with the material when it suits you, making it easier to integrate learning into your schedule.
- Stay InformedRegular updates help you adapt to changing trends and insights in digital marketing and newsletter crafting.
Web Copy & Content Writing
Web copy and content writing service for values-based businesses. We articulate your brand voice and align website copy with your Right People, delivering a structured process and optimization for search and user experience.
- Ensures Quality Through IterationAllows for the refinement of ideas based on your feedback to create the most effective copy.
- Enhances Search VisibilityEnsures that site content is designed with SEO in mind, increasing discoverability online.
- Facilitates Collaborative FeedbackUtilizes Google Docs for smooth, real-time feedback and personal input to refine content.
- Collects Essential Project InsightsThis helps deeply understand your business needs and audience expectations.
- Targets Ideal AudienceEnsures the content resonates with the right audience, increasing engagement and conversion.
- Aligns Content with Brand GoalsSets clear expectations and objectives to maintain focus and direction throughout the project.
- Improves SEO PerformanceOptimizes your pages for search engines, helping your audience find you more easily.
- Enhances ReadabilityImproves user experience through effective content layout that is easy to read and navigate.
- Keeps Projects on TrackProvides a clear schedule and fosters accountability for timely delivery.
Web Design and Development Services
Full-service web design and development package that integrates brand voice, content strategy, and copywriting. The offering includes discovery and planning, site structure and core pages, WordPress and Divi development, SEO integration, and launch support. Starting rate is $2950, with options such as Fresh Start or Brand Evolution packages.
- Transform Your WebsiteRevitalize your existing site to reflect your current business vision and audience engagement.
- Improve Online VisibilityEnhance your website's search engine performance through effective coding.
- Establish Website PresenceKickstart your online journey with a professionally structured site tailored to your vision.
- Understand Your AudiencePinpoint and analyze your target audience for optimized site engagement.
- Robust Hosting SolutionsUtilize a proven platform for dynamic and responsive website functionality.
- Smooth Launch ExperienceBenefit from expert guidance to successfully launch your site with ease.
- Efficient Project ManagementExperience a hassle-free project workflow with organized communication and timelines.
- Align Project GoalsEnsure clarity on project objectives through a dedicated planning session.
- Content Management GuidanceAccess helpful resources to maintain and update your site efficiently.
- Tailored Site DevelopmentCollect essential insights to customize your web experience.
- Pre-Launch ReviewInspect and test your website to ensure it meets your expectations prior to going live.
- Transparent PricingUnderstand the investment needed for high-quality web services right from the start.
Brand Voice, Right Person Customer Profile, and Content Strategy Services
Comprehensive consulting to define your brand voice, identify your Right Person, and craft a cohesive content strategy. Includes Right People profiling, Brand Voice Analysis, Mission/Vision/USP development, Signature Offer Crafting, Creative Brief for Visual Brand Design, Email Marketing Strategy, Opt-In Gift Ideation and Sequences, Video Series Ideation, Podcast Series, Blog Series, and Social Media Strategy.
- Discover Your Unique Brand VoiceCraft a distinctive brand voice that resonates with your target audience.
- Identify Your Ideal ClientGain deep insights into the profile of your ideal customers for targeted marketing.
- Clarify Your Business PurposeDevelop compelling mission statements that reflect your values and vision.
- Generate Engaging Blog ContentDevelop a consistent blogging strategy to engage your audience and establish authority.
- Enhance Visual BrandingProvide foundational design clarity to ensure visual elements align with brand identity.
- Define Your Signature ServicesCraft unique offerings that clearly communicate your value proposition.
- Nurture Your AudienceStrategically engage your audience through targeted email campaigns.
- Build Podcast ContentGenerate ideas for engaging audio content that aligns with brand messaging.
- Engage on Social MediaDevelop a targeted strategy for impactful social media presence.
- Create Compelling Opt-InsDevelop attractive incentives to grow your email list and engage potential clients.
- Create Video ContentGenerate engaging video ideas to enhance brand visibility and connection.
The Voice Bureau Classroom
The Voice Bureau Classroom is a digital learning platform offering DIY e-courses, individual learning programs, and group learning experiences. It is designed to increase online business savvy and translate brand development skills into practical outcomes for Right People.
- Uncover Your Brand VoiceUtilize a structured self-assessment to identify core values guiding your brand voice and improve your messaging.
- Boost Sales Through Persuasive WritingMaster the art of writing persuasive sales pages that resonate with your Right People, converting interest into action.
- Craft Consistent ContentLearn how to plan, organize, create, and manage branded content like an editorial boss, ensuring consistent and engaging communication.
- Create Compelling About PagesLearn to articulate your story and brand identity effectively, establishing trust and connection with your audience.
- Identify Your Ideal ClientsThis kit helps you define who your Right Person is, enhancing your marketing strategy and outreach.
- Develop Engaging E-NewslettersGain skills to effectively create newsletters that resonate with your audience, enhancing your connection with potential clients.
Writing the Conversational Sales Page – Self-Paced
Online course for service-based and practice-based business owners who want their sales pages to convert effectively, with a conversational brand voice and alignment to the Right Person.
- Develop At Your Own PaceThis self-paced course allows you to learn and apply the techniques of writing conversational sales pages at your own convenience, making the learning process flexible and adaptable to your schedule.
- Connect AuthenticallyMaster the art of conveying your message in an engaging and relatable manner, enhancing the connection with your Right People.
- Target Ideal ClientsUnderstand how to identify and connect with the Right People who are likely to engage with your offerings.
- Gain Proven TechniquesLearn tried-and-true methods for crafting effective sales pages that genuinely convert, aided by industry experts.
Run Your Business Like a Magazine – Self-Paced
A self-paced course on content strategy and the editorial mindset for solo and small business owners to craft consistently compelling content with just a little (painless) planning.
- Streamline Content CreationGain tools and techniques to simplify your content creation, making it less daunting and more enjoyable, enabling you to produce quality content consistently.
- Adopt An Editorial MindsetThis course will empower you to think strategically like an editor, structuring your content to resonate with your audience and achieve your business goals.
- Access Multi-Format LearningEngage with the material through audio classes and written transcripts, allowing for flexible and effective learning at your own pace.
- Utilize Practical TemplatesWork with templates that guide you in planning and executing your content strategy, making the process actionable and clear.
Write Your Authentic About Page – Self-Paced
Self-paced course focusing on About page structure, philosophy, and narrative flow to create the perfect About page for your Right People.
- Learn Essential Page ElementsDiscover the fundamental elements that every effective About page must contain, ensuring it speaks to your audience.
- Understand Audience NeedsLearn what your Right People look for when visiting your About page, ensuring that you meet their expectations.
- Enhance Reader EngagementUtilize storytelling elements to keep your audience interested in your narrative.
- Receive Tailored InputGet personal assessments of your About page drafts to help refine your messaging and presentation.
- Utilize Structured GuidesUse provided templates to simplify the writing process and focus on your unique voice.