The Trade Desk Unclaimed

Empower marketers with data-driven programmatic advertising across all channels.

Ventura enhances connected TV advertising through innovative technology and strategic partnerships.

Capabilities to plan, bid, and purchase digital advertising inventory in real time across exchanges and channels using automated bid optimization and partner integrations.

Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.

Identity resolution, consent-forward identifiers, and audience targeting that enable consistent cross-device activation and data-driven segmentation.

Capabilities to plan, target, and measure advertising specifically for connected TV and over-the-top streaming environments.

Use of retailer data and audience signals to inform targeting and measurement for campaigns that drive online and in-store commerce.

The Trade Desk Platform

The Trade Desk Platform is an independent demand-side platform designed for data-driven marketers, allowing the planning, buying, and measurement of programmatic advertising across various channels globally. It supports omnichannel campaigns, identity solutions, audience targeting, and comprehensive campaign performance measurement. Additionally, it integrates the UID2 identity solution and OpenPath capabilities for enhanced privacy and seamless data connections.

• Enhance Campaign Efficiency
  Utilizing AI, the platform analyzes multiple ad opportunities in real-time to optimize bidding strategies and improve overall campaign efficiency.
• Broaden Audience Reach
  Facilitating campaigns across numerous channels ensures a broader reach, engaging varied audiences in diverse environments.
• Reach Targeted Customers
  Utilizing various data sources, marketers can create custom audience segments, thereby reaching their desired customers effectively.
• Unify Customer Identity
  Ensuring consistent messaging and targeting across all devices, the identity solution enables seamless engagement with users wherever they are.
• Automate Ad Purchases
  With automated buying solutions, marketers save time and resources, ensuring efficient ad spend throughout their campaigns.
• Strengthen Identity Resolution
  UID2 integration allows for better identity resolution across devices, making advertising efforts more precise and cohesive.
• Maximize Advertising ROI
  Advanced analytics tools help marketers assess their campaign performance in real-time, allowing for immediate optimizations based on data insights.
• Integrate Data Seamlessly
  OpenPath allows data sharing between participants in the ecosystem for more relevant and targeted advertising.
• Enhance Targeting Accuracy
  By utilizing retail data, the platform helps to refine targeting strategies, ensuring advertising relevance for specific market segments.

Ventura

Ventura is The Trade Desk's ecosystem and operating system for connected TV advertising, designed to advance the future of CTV advertising. It actively collaborates with industry partners to enhance its CTV ecosystem and supports user experience optimization across platforms.

• Enhance User Experience
  By focusing on user experience, Ventura seeks to create seamless and effective advertising opportunities across connected TV platforms.
• Drive Future Growth
  Designed as a comprehensive platform, Ventura fosters growth and innovation in the connected TV advertising landscape.
• Expand Partnerships
  Ventura actively collaborates with industry partners to enhance its CTV ecosystem and offer improved solutions.