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The Good Trade

Unclaimed
Mediawww.thegoodtrade.comLos AngelesUpdated

Independent Los Angeles-based media brand focused on sustainable living, self-care, and slower living.

Overview

The Good Trade is an independent Los Angeles-based media brand dedicated to sustainability, self-care, and slower living. It serves a broad audience with heartfelt essays, honest product reviews, and community-sourced resources, offering guidance on mindful living, ethical brands, and practical, everyday choices. Through storytelling and curated content, it fosters a sense of community, informs readers about sustainable practices, and supports a culture of care for people and the planet.

Mission statement

Through storytelling and curated content, we aim to inspire inward growth and outward impact—fostering community, sustainability, and radical care along the way.

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What we offer

The Daily Good newsletter

Service

Start your day with a 30-second burst of inspiration and actionable advice.

thegoodtrade.com →

Market segments

Market size by segment

Growth potential (CAGR)

Consumer Email Newsletters

3.5 Billion USD10.5% CAGR

Delivery of curated, high-frequency email content to engaged lifestyle audiences to drive readership, retention, and direct audience reach for marketers.

Products: The Daily Good newsletter

Newsletter Advertising

2.5 Billion USD12% CAGR

Advertising inventory and formats sold inside email newsletters, including display ads, sponsored placements, and targeted sponsorships for audience-based ad campaigns.

Products: The Daily Good newsletter

Branded Content

40 Billion USD14% CAGR

Creation and distribution of sponsored editorial content and native advertising aligned with editorial voice to build brand awareness and trust among ethically minded consumers.

Products: The Daily Good newsletter

Community Engagement and Events

4.313 Billion USD18.3% CAGR

Programs that build subscriber community and deepen engagement through meetups, membership touchpoints, and recurring community activities for retention and direct monetization.

Products: The Daily Good newsletter

More information about our offering

The Daily Good newsletter

A daily email newsletter from The Good Trade delivering sustainable living, self-care, and mindful living content to subscribers.

  • Enjoy Quick Daily Inspiration
    Receive compact and impactful messages that fit seamlessly into your morning routine.
  • Subscribe Without Cost
    Join a community of 250,000 women who start their day positively without any subscription fees.
  • Connect With Eco-Conscious Consumers
    Your brand will reach an audience that prioritizes sustainable practices and is actively seeking products that align with their values.
  • Access Thoughtful Resources
    Explore a variety of content aimed at promoting self-care and mindful living each day.
  • Choose Your Promotion Style
    Select from a variety of advertising methods that suit your marketing strategy, ensuring maximum visibility and engagement.
  • Maximize Reach Through Newsletters
    Feature your brand directly in subscribers' inboxes, reaching them with curated content on sustainability and self-care.
  • Join Engaging Community Events
    Connect with like-minded individuals for deeper discussions and support around sustainable living.
  • Enhance Brand Credibility
    Align your brand with trusted content that promotes mindful living and sustainability, reinforcing your ethical values.

Sources

Methodology and sourcing behind the figures and links shown above.

Consumer Email Newsletters

Estimate based on industry report ranges in the provided results. Broad “email” market estimates vary (USD 0.99–12.6B in 2025–2026 depending on scope); email marketing software and newsletter-tool reports show mid-teens CAGRs (~10–11%). Consumer-facing, curated newsletters are a subset of the wider email market (publisher ad revenue + subscriptions + platform fees). I allocated a conservative share (~~28% of a USD 12.6B 2025 email market proxy, netting ~USD 3.5B) and used the reported ~10–11% growth profiles (rounded to 10.5%) from the newsletter-tool and email/software reports to set growth potential.

Newsletter Advertising

Estimate derived from adjacent market data in the search results. I used the Email Marketing & Newsletter Tools market (software/platforms) as an indicator of the email ecosystem (USD 8.2B in 2025, CAGR 9.6%) and the much larger mobile advertising market (USD 262.84B in 2025, CAGR 18.6%) as an upper-bound for digital ad spend. Newsletter advertising (inventory sold inside email newsletters) is a small niche of total digital/mobile ad spend; using ~0.8–1.0% of mobile ad spend and a portion of the email ecosystem yields an estimated market size ≈ USD 2.5B. Growth CAGR of ~12% is a midpoint between email-tools growth (≈9.6%) and broader mobile ad growth (≈18.6%), reflecting accelerating advertiser interest in targeted newsletter placements and improving monetization tools.

Branded Content

Estimate based on triangulating large adjacent markets in the search results: global content marketing ($413.3B in 2022, CAGR ~16.9%), the digital advertising market ($258.6B in 2024, strong double‑digit growth), the creator economy (~$200B in 2024 with multi‑year expansion) and rapidly growing UGC platform submarkets. Branded content is a specialist subset of content marketing/creator spend; assuming a modest share of total content/creator budgets (roughly mid‑single to low‑double digits percent) yields an estimated branded content market near $40B today with growth potential around 12–16% driven by creator, video and commerce integrations (conservatively reported here as 14% CAGR).

Community Engagement and Events

Primary estimate uses Future Market Insights' community engagement platform market figures (platforms closely match subscriber community programs and recurring meetup tooling): USD 4.313 billion (2025) and 18.3% CAGR (2025–2035). Broader events and event-management reports (events industry and event management services) show a much larger addressable market (hundreds of billions to trillions) and double-digit CAGRs, supporting strong growth potential for event-based community programs.

Behind this profile

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