The Design Crew

Helps teams turn product vision into engaging, intuitive digital experiences designed to meet user needs and reach customers across platforms.

Creates a distinctive brand identity that strengthens trust, elevates service perception, and builds emotional connections through cohesive brand experiences.

Helps product teams understand user needs, uncover strategic opportunities, and turn research findings into actionable priorities.

Creates cohesive product experiences and supports faster, more controlled innovation with a design system built and governed around your team’s needs.

Builds practical Product Design skills, prepares participants for a recognized certification, and strengthens their portfolio and job-search readiness.

Gives companies an à la carte way to access Product Design training from The Design Crew.

Product Design

The Design Crew combines product strategy, creativity, research, and prototyping to help teams define and design digital products. Its work includes UX/UI audits, data and user research, ideation workshops, user flows, prototypes, and user testing. The team partners with product and technology teams on UX/UI for mobile apps, SaaS products, web platforms, and marketplaces, as well as UI systems and design specifications, supporting product launches across web and mobile.

Category: User Experience Design Services

• Clarify Product Direction
  Combines strategic and creative work to help teams define product concepts and shape user flows around their product vision.
• Design Across Digital Platforms
  Supports product teams with UX/UI design for mobile apps, SaaS products, web platforms, and marketplaces, with work spanning web and mobile launches.
• Ground Decisions In User Needs
  Incorporates research and data into product work so teams can use user needs and product evidence to inform design decisions.
• Test Ideas Before Launch
  Turns product ideas into prototypes and tests them with users, giving teams a way to evaluate designs during product definition.
• Bring Designs To Users
  Works alongside product and technology teams to carry design work toward launch, with an emphasis on delivering experiences to users.
• Support Consistent Implementation
  Provides UI systems and design specifications that give product and technology teams a design foundation to work from during implementation.

Brand design

The Design Crew develops distinctive brand identities by translating an organization’s vision, strengths, and values into a clear creative concept. The service includes brand strategy and positioning, research and alignment workshops, art direction, visual identity systems, and brand guidelines. It also brings brand identities to life through digital and marketing experiences such as websites, advertising creative, illustration, motion design, email templates, and social media content. The studio describes branding as a way to strengthen trust, improve service perception, and create an emotional connection with audiences.

Category: Brand Identity Design Services

• Clarify Your Brand Position
  Develop a clear strategic concept grounded in the brand’s vision, strengths, and values, with positioning shaped through research and alignment workshops.
• Express Your Brand Distinctively
  Turn the brand’s vision, strengths, and values into a distinctive identity and creative direction that can inspire trust and action.
• Build A Cohesive Visual Identity
  Bring the brand together through a system of visual elements, including logos, colors, fonts, photography, and patterns.
• Bring Your Brand Into Every Channel
  Apply the brand identity to digital and marketing experiences, including websites, advertising, email, social media, illustration, motion design, and other project-specific materials.
• Guide Consistent Brand Use
  Give teams a documented reference for applying the brand identity and maintaining consistency across materials, channels, and contexts.
• Align Teams Around Your Vision
  Support shared understanding of the brand’s vision and positioning through research and alignment workshops.
• Animate Your Brand Identity
  Extend the brand’s visual expression into motion, using animation to carry a project’s brand concept into animated experiences.
• Create On-Brand Assets Independently
  Use a custom browser-based generative background tool to create assets aligned with the brand’s visual system without requiring Figma skills.

Discovery & User Research

The Design Crew’s discovery and user research service helps product teams uncover strategic opportunities and better understand user needs through generative and evaluative research. The team uses audits, alignment workshops, qualitative methods such as interviews and shadowing, and quantitative methods such as surveys and product data. Research findings are translated into actionable outputs—including reports, personas, Jobs To Be Done, journey maps, service blueprints, and prioritization matrices—to help teams identify and prioritize promising ideas.

• Reveal User Needs Through Interviews And Shadowing
  Gather qualitative insights into user needs through methods such as interviews and shadowing.
• Prioritize Promising Ideas With Research Insights
  Connect research findings to actionable insights and use a prioritization matrix to help product teams identify the most promising ideas.
• Clarify Research Goals And Unmet Needs
  Use audits and workshops to align on research goals and define questions that investigate unmet needs.
• Examine Needs With Surveys And Product Data
  Use surveys and product data to add quantitative evidence to research into user needs and opportunities.
• Share Actionable Findings With Product Teams
  Turn research learnings into reports and organized repository materials that product teams can use. In a project for Deezer, more than 60 actionable insights were shared to support strategic discussions.
• Represent User Needs And Jobs
  Translate research findings into personas and Jobs To Be Done to make user profiles and needs clear to product teams.
• Map User Journeys And Service Experiences
  Use journey maps and service blueprints to make user journeys and service experiences visible to product teams.

Design system

The Design Crew helps teams create, consolidate, improve, and scale design systems. The work includes team interviews and audits of products, Figma files, and processes; establishing design foundations and tokens; creating component libraries; and delivering documentation and specifications. The team also supports design system strategy, roadmaps, OKRs, continuous improvement, team processes, Design Ops, coaching, and mentoring.

• Establish Consistent Design Foundations
  Team interviews and audits help establish the foundations and tokens needed to start or consolidate a design system in line with the product and team context.
• Guide Design System Initiatives
  Strategy definition, roadmaps, OKRs, and consolidated team practices help guide design system work and support smooth project execution.
• Build Reusable Component Libraries
  Component libraries provide a defined set of UI components for the design system, supporting a more cohesive product experience.
• Improve System Coverage And Quality
  Continuous improvement focuses on design system coverage and quality, helping teams keep the system aligned with ongoing needs.
• Document Design System Components
  Documentation and specifications give teams supporting material for the design system and its components.
• Strengthen Team Processes And Operations
  Support for team rituals and Design Ops communication and ticketing consolidates practices around design system initiatives.
• Develop Team Design Practices
  Coaching and mentoring help teams develop their practices while working on design system initiatives.

Product Design Bootcamp

An eight-week, in-person certification program that trains participants to become Product Designers. Learners work on real projects from partner companies, practice the design process from discovery to delivery, and learn to integrate AI into product design. The program prepares students for a state-recognized Level 6 Product Designer certification registered in the RNCP and supports their job search through portfolio development and mock interviews.

• Practice On Three Real Projects
  Apply the design process to real partner-company challenges, present solutions to professionals, and use their feedback to iterate on your work.
• Prepare For A Recognized Certification
  Prepare for a state-recognized Level 6 Product Designer certification listed in the RNCP, which can support the value of your professional profile.
• Strengthen Your Job Search
  Clarify your career goals, develop a portfolio of project work, and practice interviews with preparation and feedback aimed at supporting your transition into Product Design.
• Learn Product Design In Person
  Attend an eight-week, in-person program focused on learning and applying Product Design.
• Integrate AI Into Design Work
  Learn to incorporate AI into product design while building on core design fundamentals and assessing the relevance and quality of its outputs.
• Learn With Product Design Experts
  Learn from product design professionals and receive guidance and feedback from mentors during the training.
• Access CPF And Other Funding
  Explore CPF funding or other financial aid options for the program.

À la carte corporate Product Design training

The Design Crew lists an à la carte training option for companies under its Product Design training offerings.

• Choose An À La Carte Training Option
  Companies can access Product Design training through the à la carte offering listed by The Design Crew.