NowenThe Data Literacy Project Unclaimed
Global initiative to promote data literacy through education, partnerships, and leadership training.
The Data Literacy Project is a global initiative dedicated to expanding data literacy across organisations and society. Through partnerships with leading companies and educational providers, it offers practical resources, research, and learning programs designed to help people read, interpret, and communicate with data. The project emphasises building a data-literate culture by equipping teams with the skills to question data, analyze information, and apply insights to decisions. It supports organizations of all sizes with leadership training, benchmark assessments, and structured courses that address workforce needs in data analytics, data governance, and data-driven decision making. By making data literacy accessible across roles—from executives to frontline staff—the initiative aims to close the data skills gap, empower better collaboration, and enable more informed, responsible use of data in business and society.
To empower organizations and individuals worldwide to read, analyze, and communicate with data by providing resources, courses, and collaborative programs that close data-literacy gaps.
What we offer
Data Literacy Services
Enhance your organization's data literacy with tailored courses for all skill levels.
thedataliteracyproject.org/data-literacy-courses/Market segments
Market size by segment
Growth potential (CAGR)
Data and analytics training and consulting
Training and advisory services to build data literacy, analytics skills, visualization, data strategy, and operational data workflows through courses and mentor guidance.
Data literacy assessment and benchmarking
Assessment tools and benchmarking services to measure data literacy levels, identify skills gaps, and track progress over time to inform training priorities.
Executive data literacy and governance training
Targeted leadership programs to equip executives and managers with the knowledge to govern data, interpret analytics, and make data-driven decisions.
Organizational data culture and change management
Programs and advisory services to embed data-driven practices, create prioritized training plans, and drive cultural adoption of data literacy across teams.
More information about our offering
Data Literacy Services
A comprehensive suite of data literacy services designed to upskill staff and build data literacy across the organization. These services include a diverse catalog of courses, customized training for leaders, assessment tools, and benchmarking services to ensure tailored learning pathways and effective decision-making.
- Gain Comprehensive Course AccessExplore a diverse range of courses designed for different skill levels.
- Tailor Training EffortsDevelop a customized training strategy.
- Participate in Instructor-Led SessionsEngage in interactive training where you can ask questions and receive expert guidance.
- Tailor Training To NeedsPackages are tailored to the unique needs of organizations.
- Earn Industry-Recognized CertificationsStrengthen your resume through accredited certifications.
- Learn at Your Own PaceAccess courses that can be completed on your schedule.
- Identify Learning NeedsHelps organizations pinpoint specific areas for improvement.
References
Methodology and sourcing behind the figures shown above.
Data and analytics training and consulting
Primary estimate based on the Big Data Analytics Consulting Services market report (MRFR) which explicitly places the 2024 global market at $25B with a 5.49% CAGR to 2035. Contextual sources show a wider scope: SourceGlobal cites a $60B data & analytics professional-services market in 2022 with a short-term ~12% growth spike, and MarketDataForecast provides U.S. consulting context (USD 127.12B in 2025, CAGR 5.03%). Variations reflect different definitions (pure analytics consulting vs broader data & analytics services and training); the MRFR $25B/5.49% figures are used as the primary, conservative baseline for data & analytics training and consulting.
- 2024 Market Size $25 Billion; CAGR 5.49% (2025 - 2035).
- we estimate, was worth $60bn in 2022 and which is primed to grow by 12% in 2023.
- The U.S. consulting market was valued at USD 127.12 billion in 2025... growing at a CAGR of 5.03%.
- Data Analytics Consulting Service Market size is growing at a CAGR of 13.4% during the forecast period (2026 - 2033).
Data literacy assessment and benchmarking
Reviewed supplied results (Qlik, Dataversity, Data To The People, Correlation One, ThoughtSpot) — none provided explicit market-size or CAGR figures for data-literacy assessment and benchmarking. Estimated market by triangulating: target buyer population (enterprises and mid-market organizations globally), plausible adoption levels (tens to low hundreds of thousands of organizations adopting paid assessments/benchmarking), and typical annual spend per organization on assessment/benchmarking and related consulting/training (~$5k–$20k). Using a conservative midpoint (≈100k paying organizations × ≈$10k/year) yields ~$1.0B. Growth potential driven by AI adoption, skills gaps noted in the sources, and rising enterprise upskilling investment; applied an uplift consistent with high-growth corporate upskilling/edtech niches → estimated CAGR ≈15%. This estimate is a top-down, assumption-driven approximation (sensitivity roughly $0.5B–$2B and CAGR 10–20%).
Executive data literacy and governance training
Used global executive education market sizing from sources in the searchResults as the basis (US$55.1B per Persistence; alternative FMI figures noted). Estimated that executive data literacy & governance training is a focused subset of digital/AI leadership and technology-focused executive programs—assumed ~8% of the broader executive education market given strong regulatory and AI/governance drivers and higher growth for digital programs—yielding ~US$4.4B. Growth potential is placed modestly above the overall exec-education CAGR (11.2%) because digital transformation, AI leadership, and regulatory-driven governance training are flagged as fastest-growing areas; estimated CAGR ~12.5%.
Organizational data culture and change management
Search results show the broader change-management ecosystem (services, consulting, software) ranges roughly USD 1.9–3.8B (mid-2020s) up to USD 3.5–8.1B (software) with CAGRs ~8.9–9.8%. Because organizational data-culture and data-literacy change programs are a focused subsegment of digital- and data-driven transformation work (a primary driver cited across reports), I estimated this niche at roughly 20–30% of the broader change-management market, yielding ~USD 0.9B today. Growth potential reflects the sector-average CAGRs in the cited reports, adjusted slightly upward for strong demand for data-driven transformation.
- Global change management services market valued at USD 2.68 Billion in 2026; CAGR 8.9%.
- Change Management Consulting market size valued at USD 1.93 billion in 2024; expected to reach USD 3.89 billion by 2032; CAGR 9.25%.
- Valued at USD 1.89 billion in 2024; projected USD 3.54 billion by 2032; CAGR 9.6%.
- Change management software market size USD 3.5 billion in 2025; projected USD 8.1 billion by 2035; CAGR 9.8%.
Related Organizations
- A
Artefact
Artefact is a data and AI consultancy helping organizations transform with strategy, governance, and analytics to drive measurable business outcomes.
www.artefact.com/ - E
EWSolutions
EWSolutions is a strategic advisory and implementation firm focused on data and AI governance at the executive level.
www.ewsolutions.com